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ケニアのおむつ/オムツ/パンツ

ケニアのおむつ/オムツ/パンツ


Nappies/Diapers/Pants in Kenya

パンデミックは2020年と2021年のおむつ/オムツ/パンツの売上に限定的な影響を与えたが、ロックダウン対策により、消費者は旅行先や外出先でおむつを交換する頻度を減らしたと考えられる。ケニアでは紙おむつが販... もっと見る

　

　

出版社 出版年月 電子版価格 納期 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル 		2022年4月27日 US$990
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サマリー

パンデミックは2020年と2021年のおむつ/オムツ/パンツの売上に限定的な影響を与えたが、ロックダウン対策により、消費者は旅行先や外出先でおむつを交換する頻度を減らしたと考えられる。ケニアでは紙おむつが販売されていないため、すべての売上は紙おむつで、新生児用紙おむつが最大のカテゴリーであり続け、最も強い伸びを示している。ケニアの低所得者層は消費習慣も変化しており、その経済的影響は...

Euromonitor Internationalの「ケニアのおむつ/オムツ/パンツ」レポートは国レベルの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を牽引するセクターを特定することが可能です。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

対象製品使い捨てパンツ、おむつ/オムツ

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* おむつ/紙おむつ/パンツ市場の詳細なイメージを得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレイヤー、主要ブランドの理解
* 5年後を予測し、今後の市場動向を把握することができます。

ユーロモニター・インターナショナルは、40年以上にわたり市場調査レポート、ビジネス参考書、オンライン情報システムを発行してきました。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Nappies/Diapers/Pants in Kenya
Euromonitor International
April 2022

List Of Contents And Tables

NAPPIES/DIAPERS/PANTS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 sees marked change in consumption habits and fuels baby boom.
The demand of premium products continues to be driven by the middle class.
Marketing innovation keeps producers competitive
PROSPECTS AND OPPORTUNITIES
Increased volume sales expected post Covid-19
Population Growth set to drive category growth.
Demand for natural, hygienic nappies on the rise.
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

　

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Summary

The pandemic has had a limited impact on sales of nappies/diapers/pants in 2020 and 2021, although lockdown measures may have seen consumers changing nappies less frequently than they might if they were travelling or outside the house. With no sales of disposable pants in the country, all sales are of nappies/diapers, with new born nappies/diapers remaining the largest category and seeing the strongest growth. Lower-income Kenyans have also changed consumption habits – the economic impact of the...

Euromonitor International's Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Nappies/Diapers/Pants in Kenya
Euromonitor International
April 2022

List Of Contents And Tables

NAPPIES/DIAPERS/PANTS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 sees marked change in consumption habits and fuels baby boom.
The demand of premium products continues to be driven by the middle class.
Marketing innovation keeps producers competitive
PROSPECTS AND OPPORTUNITIES
Increased volume sales expected post Covid-19
Population Growth set to drive category growth.
Demand for natural, hygienic nappies on the rise.
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

　

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