スペインにおける消費者の価値観と行動Consumer Values and Behaviour in Spain 本レポートでは、消費者の信念や価値観を反映する日常的な習慣や行動を視覚的に調査し、行動傾向と購買・消費習慣を結びつけている。 ユーロモニターの「スペインの消費者の価値観と行動」レポートは、国内の... もっと見る
※当ページの内容はウェブ更新時の情報です。
サマリー本レポートでは、消費者の信念や価値観を反映する日常的な習慣や行動を視覚的に調査し、行動傾向と購買・消費習慣を結びつけている。ユーロモニターの「スペインの消費者の価値観と行動」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者価値市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeConsumer values and behaviour in Spain Consumers have complex ideals, preferences and concerns Younger generations are less concerned with external appearances Consumers seek out new products and services that are tailored to their tastes Younger generations want to be engaged with brands Consumers generally have a positive outlook on life Younger generations feel they will have less time but be better off financially Home-based activities continue to grow in popularity, especially among younger cohorts Access to outside space or green spaces nearby is an important home feature Consumers prefer home-cooked food, but foodservice demand is strong Lack of time is one of the biggest barriers to preparing and cooking food at home Younger cohorts are less likely to spend time preparing food for themselves Seeking food and drinks with health benefits is of high importance to all generations Younger generations more focused on setting working hours that better suit their lifestyle Earnings and job security remain high priorities New focus on upskilling for better job opportunities or promotions Consumers continue to value regular leisure shopping trips All generations regularly socialise with friends on and offline Although value is an important consideration, being able to relax and unwind is key A high percentage of all generations just want to be able to relax when on vacation Consumers maintain regular exercise habits to improve their health Gap in some types of exercise habits narrowing among the generations A growing number of consumers focus on activities that will enhance their wellbeing Heightened awareness leads to greater focus on personal environmental impact Consumers actively working towards greener and more sustainable practices Consumers motivated to use energy-efficient products as energy costs impact spending Consumers continue to lean towards brands that share their ethos Price-conscious consumers like to find bargains but are still focused on quality All generations like to hunt for bargains, but still enjoy shopping locally and visiting malls Consumers turning to cheaper alternatives, but many still enjoy niche and branded products Consumers of all ages continue to embrace the circular economy Streaming services remain popular as consumers want to keep up with their favourite shows Consumers intend to increase spending on products that improve their health and wellbeing Younger cohorts less cautious about curbing their spending over the next 12 months High percentage of consumers are concerned about managing their budgets Younger cohorts less likely to be able to save and rely on financial support or borrowings All generations have low expectations of increasing their overall spending Privacy and managing data sharing are key concerns for consumers Younger consumers more likely to share their data to receive offers Frequency of online interactions grows as digital experiences improve Online banking, messaging and use of streaming service crosses all generations Consumers want to interact with brands and companies online Younger consumers still more likely to buy something via a social media platform
SummaryThis report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Table of ContentsScopeConsumer values and behaviour in Spain Consumers have complex ideals, preferences and concerns Younger generations are less concerned with external appearances Consumers seek out new products and services that are tailored to their tastes Younger generations want to be engaged with brands Consumers generally have a positive outlook on life Younger generations feel they will have less time but be better off financially Home-based activities continue to grow in popularity, especially among younger cohorts Access to outside space or green spaces nearby is an important home feature Consumers prefer home-cooked food, but foodservice demand is strong Lack of time is one of the biggest barriers to preparing and cooking food at home Younger cohorts are less likely to spend time preparing food for themselves Seeking food and drinks with health benefits is of high importance to all generations Younger generations more focused on setting working hours that better suit their lifestyle Earnings and job security remain high priorities New focus on upskilling for better job opportunities or promotions Consumers continue to value regular leisure shopping trips All generations regularly socialise with friends on and offline Although value is an important consideration, being able to relax and unwind is key A high percentage of all generations just want to be able to relax when on vacation Consumers maintain regular exercise habits to improve their health Gap in some types of exercise habits narrowing among the generations A growing number of consumers focus on activities that will enhance their wellbeing Heightened awareness leads to greater focus on personal environmental impact Consumers actively working towards greener and more sustainable practices Consumers motivated to use energy-efficient products as energy costs impact spending Consumers continue to lean towards brands that share their ethos Price-conscious consumers like to find bargains but are still focused on quality All generations like to hunt for bargains, but still enjoy shopping locally and visiting malls Consumers turning to cheaper alternatives, but many still enjoy niche and branded products Consumers of all ages continue to embrace the circular economy Streaming services remain popular as consumers want to keep up with their favourite shows Consumers intend to increase spending on products that improve their health and wellbeing Younger cohorts less cautious about curbing their spending over the next 12 months High percentage of consumers are concerned about managing their budgets Younger cohorts less likely to be able to save and rely on financial support or borrowings All generations have low expectations of increasing their overall spending Privacy and managing data sharing are key concerns for consumers Younger consumers more likely to share their data to receive offers Frequency of online interactions grows as digital experiences improve Online banking, messaging and use of streaming service crosses all generations Consumers want to interact with brands and companies online Younger consumers still more likely to buy something via a social media platform
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野(その他)の最新刊レポート
Euromonitor International 社の最新刊レポート本レポートと同じKEY WORD(consumer)の最新刊レポート
よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International(ユーロモニターインターナショナル)は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
注文の手続きはどのようになっていますか?1)お客様からの御問い合わせをいただきます。
お支払方法の方法はどのようになっていますか?納品と同時にデータリソース社よりお客様へ請求書(必要に応じて納品書も)を発送いたします。
データリソース社はどのような会社ですか?当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
|
詳細検索
2024/10/04 10:27 147.72 円 163.39 円 196.69 円 |