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バイクとスクーターシェアリングのテレマティックス市場(第2版)

The Bike and Scootersharing Telematics Market - 2nd Edition

 

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Berg Insight
ベルグインサイト社
2020年4月Eur1,000Eur1,500
1-5ユーザライセンス(PDF)
155

サマリー

スウェーデンの調査会社ベルグインサイト社(Berg Insight)の調査レポート「バイクとスクーターシェアリングのテレマティックス市場」は、世界のバイクとスクーターのシェアリング市場について分析・解説しています。

Description

What are the latest developments on the bikesharing and scootersharing market? Berg Insight estimates that the number of deployed vehicles in bikesharing schemes will grow at a CAGR of 9 percent from 23.2 million at the end of 2019 to 35.8 million by 2024. The number of scooters available from scootersharing services will at the same time grow at a CAGR of 43 percent from 774,000 at the end of 2019 to 4.6 million vehicles in 2024. This report explains all segments including station-based and free floating bikesharing and scootersharing concepts. Get up to date with the latest information about micromobility organisations, vendors, products and markets.

Summary

Executive summary

Passenger cars and light trucks are the main modes of transportation in most industrialised
countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only
one person in the car and vehicles are used for only about one hour per day on average.
Bikesharing and scootersharing are shared micromobility services that have become
available for people that want to complement other modes of transportation. Examples of
other mobility services include traditional carsharing, carpooling, ridesharing, taxi and
ridesourcing services. Many of these mobility services aim to decrease the cost of
transportation, create convenience through fewer ownership responsibilities, as well as
reduce congestion and environmental impact.

Micromobility includes shared mobility services in urban areas that offer short-term rentals of
light vehicles such as bikes, scooters or other similar vehicles to paying members or
communities. The services aim to reduce urban congestion as well as car usage and car
ownership to improve the inner-city landscape and reduce air pollution. Usage is typically
billed by the minute/hour with rates that include parking, fuel or charging and maintenance.
The services are generally used for short trips between 0?10 kilometres. Bikesharing is a kind
of decentralised bicycle rental service, usually focusing on short term rentals that supplements other modes of transport including walking and public transport. Scootersharing is a membership-based service that offers motorised scooters to qualified drivers in a community. Users do not need to sign a written agreement each time a scooter is reserved and used. The vehicles are usually traditional electric scooters or new types of stand-up electric scooters. Today, most operators use two operational models ? free floating and station-based. The station-based operational model enables members to pick up and returnthe vehicle at any designated station in a city. The free floating operational model is rapidly gaining users and rides. In 2014, a new wave of free floating bikesharing schemes emergedfrom China, causing a change on the market. Free floating services mean that vehicles can be picked up and dropped off anywhere within a designated area.

New technologies in the form of telematics systems and smartphones are key enablers of bikesharing and scootersharing micromobility services. Free floating services mostly encompass a telematics system that comprises an on-board computer and a telematics device for capturing trip data, enable fleet management and grant access to the vehicle through a smartphone app. Software platforms include complete systems that can support all the operational activities of a micromobility operation ranging from management of in-vehicle equipment, fleet management, booking management, billing, as well as operations supervision via dashboards and data analytics. Leading vendors of micromobility technology such as connected bike locks, infrastructure for station-based bikesharing and software platforms include Conneqtech, Nextbike, Smoove, PBSC and SharingOS. Leading micromobility telematics solution players include COMODULE, INVERS and Vulog.

Berg Insight estimates that the total shared micromobility fleet worldwide reached approximately 23.9 million vehicles at the end of 2019. Free floating bikesharing was the most dominant service in terms of deployed vehicles. Berg Insight forecasts that the bikesharing fleet will reach 35.8 million globally by the end of 2024 and the scootersharing fleet comprising both traditional and stand-up scooters will then reach approximately 4.6 million vehicles. The regulatory environment will have a considerable impact on the future for this market. Regulators decide the types of vehicles allowed on the road, helmet requirements as well as award operator licenses that limit the number of operators and vehicles allowed.

Commercial micromobility services are offered by specialist bikesharing and scootersharing companies, local governments, public transport operators as well as other shared mobility operators. Examples of leading free floating bikesharing operators include Meituan Bike, Hellobike and JUMP. Station-based bikesharing operators include Motivate, Nextbike and JCDecaux. Leading traditional scootersharing operators include ECooltra, Muving, CityScoot and Blinkee.city. During 2017?2018, new services comprising stand-up scooters were introduced. The market has grown significantly during the past years and the leading operators in this segment include Lime, Bird, Spin, Voi and Tier. There has been significant M&A activity on this market in recent years, involving diverse players from many parts of the ecosystem. Notable deals in 2019?2020 include Bird’s acquisitions of Scoot and Circ, Ojo’s acquisition of Gotcha and Tier’s acquisition of the assets of the traditional scootersharing operator Coup.



目次

Table of Contents

Table of Contents ................................................. i
List of Figures .................................................. vi

Executive summary ................................................ 1

1 Introduction to micromobility ...................................... 3

1.1 Introduction ................................................ 3
1.1.1 Passenger cars in use by region .............................. 5
1.1.2 New passenger car registration trends .......................... 6
1.1.3 Bicycle and scooter usage .................................... 9
1.1.4 Shared mobility services .................................. 13
1.2 Market trends .............................................. 15
1.2.1 Peak car use and car ownership ............................... 15
1.2.2 The sharing economy ...................................... 15
1.3 Overview of micromobility services .............................. 16
1.3.1 Bikesharing services ..................................... 17
1.3.2 Scootersharing services ................................... 18
1.3.3 Operational models ....................................... 20
1.4 Micromobility services worldwide ................................. 21
1.4.1 Micromobility in Europe ................................... 22
1.4.2 Micromobility in North America .............................. 23
1.4.3 Micromobility in Asia-Pacific................................ 24
1.4.4 Overview of micromobility service providers ........................ 26
1.4.5 Business models ........................................ 30
1.5 Micromobility telematics infrastructure ............................ 32
1.5.1 Vehicle segment ......................................... 34
1.5.2 Tracking segment ....................................... 35
1.5.3 Network segment ....................................... 36
1.5.4 Service segment ......................................... 38

2 Market forecasts and trends ........................................ 39

2.1 Bikesharing market forecasts .................................... 40
2.1.1 Bikesharing in Europe ...................................... 42
2.1.2 Bikesharing in North America ................................ 43
2.1.3 Bikesharing in Rest of World .................................. 45
2.1.4 Bikesharing technology vendor market shares .................... 46
2.2 Scootersharing market forecasts ................................. 48
2.2.1 Scootersharing in Europe ................................... 50
2.2.2 Scootersharing in North America .............................. 51
2.2.3 Scootersharing in Rest of World ............................... 52
2.2.4 Scootersharing service providers ............................. 53
2.3 Regulatory environment ...................................... 55
2.4 Market trends and industry observations ........................... 61
2.4.1 Micromobility is becoming increasingly integrated with other mobility services 61
2.4.2 Micromobility and public transport ecosystems to converge .............. 62
2.4.3 Cities will embrace various types of micromobility .................. 62
2.4.4 Micromobility operators to develop and use more ruggedized vehicles ...... 62
2.4.5 Scooter manufacturers add embedded telematics .................... 63
2.4.6 Telecoms industry players bet on micromobility services ................ 65
2.4.7 Micromobility becomes a popular means to reduce corporate mobility costs .. 65
2.4.8 New players appear in the micromobility value chain ................ 65
2.4.9 Pace of M&A activity increases as the market reaches a consolidation phase .. 66

3 Micromobility operators ......................................... 69

3.1 Specialist micromobility operators ............................... 70
3.1.1 Blinkee.city ........................................... 71
3.1.2 CityBee .............................................. 71
3.1.3 Grow (Grin and Yellow) .................................... 72
3.1.4 Helbiz .............................................. 72
3.1.5 Hive (FREE NOW) ...................................... 73
3.1.6 JUMP (Uber) ............................................ 74
3.1.7 Lime ................................................ 76
3.1.8 Ojo (Last Mile Holdings) ................................... 78
3.1.9 Poppy ................................................ 79
3.1.10 Scoot Networks (Bird) ...................................... 80
3.1.11 Yulu ................................................. 80
3.2 Specialist bikesharing operators .................................. 81
3.2.1 Anywheel .............................................. 83
3.2.2 Bond Mobility .......................................... 83
3.2.3 Call a Bike by DB Connect .................................. 84
3.2.4 Clear Channel .......................................... 84
3.2.5 CycleHop (HOPR) ...................................... 85
3.2.6 Docomo Cycle ......................................... 86
3.2.7 Donkey Republic ........................................ 87
3.2.8 Freebike ............................................. 89
3.2.9 Hello Global (Hellobike) ................................... 90
3.2.10 JCDecaux (Cyclocity) .................................... 91
3.2.11 Meituan Bike (Mobike) ..................................... 93
3.2.12 Motivate (Lyft) .......................................... 96
3.2.13 Nextbike............................................. 97
3.2.14 Ofo .................................................. 98
3.2.15 SG Bike.............................................. 99
3.2.16 Tembici .............................................. 99
3.2.17 VBikes .............................................. 100
3.2.18 Zagster ............................................ 100
3.3 Specialist scootersharing operators .............................. 101
3.3.1 Acciona ............................................ 104
3.3.2 Bird ............................................... 105
3.3.3 Blue Duck ........................................... 107
3.3.4 Bounce ............................................ 107
3.3.5 Cityscoot ............................................ 108
3.3.6 Coup ................................................ 109
3.3.7 Dott ............................................... 109
3.3.8 ECooltra .............................................. 110
3.3.9 Emmy .............................................. 111
3.3.10 Felyx ................................................ 112
3.3.11 Muving ............................................. 112
3.3.12 Revel ................................................ 113
3.3.13 Scooty (Europcar) ....................................... 113
3.3.14 Skip............................................... 114
3.3.15 Spin .............................................. 115
3.3.16 Tier Mobility ........................................... 116
3.3.17 Vogo ................................................ 117
3.3.18 Voi Technology ........................................ 118

4 Technology vendors ............................................ 121

4.1 Specialist bikesharing technology vendors......................... 122
4.1.1 Bewegen Technologies .................................. 123
4.1.2 Conneqtech ........................................... 124
4.1.3 DropBike (Drop Mobility) ................................... 125
4.1.4 Omni intelligent Technology ................................ 126
4.1.5 PBSC Urban Solutions ................................... 126
4.1.6 Sitael ................................................ 128
4.1.7 Smoove .............................................. 129
4.1.8 SoftTech Interactive Solutions (Mobilock) ....................... 131
4.1.9 Youon Bike Technologies ................................. 132
4.2 Micromobility telematics solution vendors .......................... 133
4.2.1 COMODULE .......................................... 134
4.2.2 E-motionlabs ......................................... 135
4.2.3 INVERS ............................................ 136
4.2.4 Luna .............................................. 138
4.2.5 Octo Telematics ....................................... 139
4.2.6 Queclink Wireless Solutions ................................. 141
4.2.7 SharingOS .......................................... 141
4.2.8 Teltonika ............................................. 142
4.2.9 Tracefy ............................................. 143
4.2.10 Vulog ............................................... 144
4.3 Micromobility software platform vendors ............................ 146
4.3.1 ElectricFeel ............................................ 147
4.3.2 Joyride Technologies ..................................... 147
4.3.3 Samokato ........................................... 148
4.3.4 Sensefields ............................................ 149
4.3.5 Spring .............................................. 149
4.3.6 Urban Sharing .......................................... 150
4.3.7 Wunder Mobility ....................................... 151
Glossary .................................................... 155

List of Figures

Figure 1.1: Car parc by region (World 2011?2017) ............................. 4
Figure 1.2: Passenger car density per 1,000 inhabitants (EU28 2017) ................. 6
Figure 1.3: New car registration data (World 2011-2018) ......................... 7
Figure 1.4: Top 10 countries by new passenger car and light truck registrations (2018) .... 8
Figure 1.5: Bike market data (EU28+2 2018) .............................. 10
Figure 1.6: Bike market data (North America 2018) .......................... 11
Figure 1.7: Top 10 countries by new motorcycle and moped registrations (2018) ........ 12
Figure 1.8: Example of bicycle design used in bikesharing schemes ................ 17
Figure 1.9: Examples of vehicles used in scootersharing services .................. 19
Figure 1.10: Bike and scootersharing fleet size and availability (World 2015?2019) ...... 21
Figure 1.11: Micromobility service providers by industry background (2019) .......... 27
Figure 1.12: Micromobility telematics system overview .......................... 33
Figure 1.13: On-board computer and QR code reader ........................ 34
Figure 2.1: Shared micromobility fleet by service (World 2018?2024) ................ 39
Figure 2.2: Bikesharing fleet by operational model (World 2018?2024) ................ 41
Figure 2.3: Bikesharing stations by region (World 2018?2024) .................... 42
Figure 2.4: Bikesharing fleet and stations (Europe 2018?2024) .................... 43
Figure 2.5: Bikesharing fleet and stations (North America 2018?2024) .............. 44
Figure 2.6: Bikesharing fleet and stations (ROW 2018?2024) .................... 46
Figure 2.7: Leading bikesharing technology vendors (World Q4-2019) ................ 47
Figure 2.8: Scootersharing fleet by vehicle type (World 2018?2024) .................. 49
Figure 2.9: Scootersharing fleet by vehicle type (Europe 2018?2024) ............... 50
Figure 2.10: Scootersharing fleet by vehicle type (North America 2018?2024) ........... 51
Figure 2.11: Scootersharing fleet by vehicle type (ROW 2018?2024) ................. 52
Figure 2.12: Leading stand-up scootersharing providers (World Q4-2019) .............. 53
Figure 2.13: Leading traditional scootersharing operators (World Q4-2019) ............ 54
Figure 2.14: Overview of scooter manufacturers (2019) ......................... 64
Figure 2.15: Mergers and acquisitions in the micromobility ecosystem (2016?2020) ....... 67
Figure 3.1: Micromobility service providers (World Q4-2019) .................... 70
Figure 3.2: JUMP electric pedal-assisted bike ............................... 75
Figure 3.3: Ojo’s custom-engineered scooter ................................ 78
Figure 3.4: Bikesharing service providers (World Q4-2019) ....................... 82
Figure 3.5: JCDecaux station in Lyon with an adjacent digital display ............... 92
Figure 3.6: Mobike Classic ........................................... 95
Figure 3.7: Scootersharing service providers (World Q4-2019) .................. 102
Figure 3.8: Cityscoot scooter ......................................... 108
Figure 3.9: Skip S3 scooter ........................................ 114
Figure 4.1: Micromobility technology vendors (2019) ........................ 121
Figure 4.2: Overview of specialist bikesharing technology vendors (2019) ............ 123
Figure 4.3: Bikesharing station from PBSC Urban Solutions ...................... 128
Figure 4.4: Mobilock hardware ...................................... 131
Figure 4.5: Overview of micromobility telematics system vendors (2019) .............. 134
Figure 4.6: Scootersharing telematics device from INVERS .................... 137
Figure 4.7: In-vehicle hardware from Vulog ............................... 144
Figure 4.8: Overview of micromobility platform vendors (2019) .................. 146
Figure 4.9: Urban Sharing’s micromobility platform ........................... 151
Figure 4.10: Wunder Fleet’s fleet management dashboard ..................... 153

 

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プレスリリース

[サマリー訳]

スウェーデンの調査会社ベルグインサイト社(Berg Insight)の調査レポート「バイクとスクーターシェアリングのテレマティックス市場」は、世界のネット接続するマイクロモビリティ市場の最新情報を提供し、バイクとスクーターのシェアリング市場の発について論じている。ベルグインサイト社は、バイクシェアリングのスキームにおける車両数は、2017年末の2440万台から年平均成長率(CAGR)7%で成長して2023年には3690万台に達するだろうと予測している。シェアリングサービスに使用されるスクーターの数は、同時期にCAGR138%で成長して、2017年末の14400台から2023年には260万台に達すると予測している。駅前や場所を特定しないバイクやスクーターのシェアリングという概念など、すべてのセグメントについて概説している。マイクロモビリティの企業やベンダ、製品、市場の最新情報を提供している。

 

[サマリー原文]
What are the latest developments on the bikesharing and scootersharing market? Berg Insight estimates that the number of deployed vehicles in bikesharing schemes will grow at a CAGR of 7 percent from 24.4 million at the end of 2017 to 36.9 million by 2023. The number of scooters available from scootersharing services will at the same time grow at a CAGR of 138 percent from 14,400 at the end of 2017 to 2.6 million vehicles in 2023. This report explains all segments including station-based and free floating bikesharing and scootersharing concepts. Get up to date with the latest information about micromobility organisations, vendors, products and markets.

 


2018-12-07
The scootersharing fleet to reach 2.6 million vehicles in 2023

According to a new market research report by IoT analyst firm Berg Insight, the scootersharing fleet is forecasted to grow from 14,400 vehicles worldwide in 2017 to more than 2.6 million vehicles in 2023. Today the market consists of traditional sit-down electric scooters and stand-up electric scooters. Scootersharing services that use traditional scooters was the most popular in 2017, but stand-up scooter operators have scaled their services rapidly during 2018. The deployed fleet in traditional scootersharing services is anticipated to reach 233,000 vehicles at the end of 2023. The fleet of stand-up scooters is anticipated to outnumber the traditional scooters by a factor of ten at the end of the forecast period. Scootersharing operators offer access to scooters that are spread across cities. Usage is typically billed by the minute or by distance driven with rates that include fuel/charging, parking, insurance and maintenance. The scootersharing operators have their own street team or utilise a network of partners that ensure that the scooters have fuel or are charged and are serviced on a regular basis. New technologies in the form of telematics systems and smartphones are key enablers of scootersharing services. Notable vendors of scootersharing telematics technology include INVERS, Vulog, COMODULE, Omoove (Octo Telematics) and Sensefields.

“Leading traditional scootersharing operators include ECooltra, Muving, Coup, CityScoot and Blinkee.city”, said Martin Svegander, IoT Analyst at Berg Insight. During 2017–2018, new services comprising stand-up scooters were introduced. The leading operators in this segment include Bird, Lime, Spin and Skip. As free floating models are the most popular operational model for scootersharing companies, many operators have faced issues when rolling out the services in cites, sometimes without the cities’ permission. “Stand-up scootersharing companies are today facing similar regulatory hurdles as ridehailing companies did when scaling their services”, said Mr. Svegander. Today cities need to approve pilot projects and award licences that for example limit the number of stand-up scooters allowed on the streets. “If operators of stand-up scootersharing services overcome regulatory hurdles, improve the robustness of vehicles as well as attract new riders, the stand-up scootersharing market can potentially grow significantly in the upcoming years”, concluded Mr. Svegander.

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