Summary
Report Scope
This report provides an in-depth analysis of the beauty and personal care market in the Middle East and North Africa (MENA) region, using 2024 as the base year and offering projections for the forecast period from 2025 to 2030, including estimates of compound annual growth rates (CAGR). It explores various market dimensions such as technological developments, economic conditions and strategic business factors while identifying forces that shape the industry. The report segments the market by product type and distribution channel and provides an assessment of regional trends influencing market growth.
Turkey and Israel have been excluded from the scope of this study, as their beauty and personal care markets are significantly more mature compared with other countries in the region. Including them would have distorted the overall analysis and misrepresented the unique opportunities and challenges present in the less developed MENA markets. By focusing on emerging markets, the report offers a more targeted and relevant perspective for companies looking to expand in the region.
Report Includes
- An analysis of the beauty and personal care market in the Middle East and North Africa (MENA) region
- Analyses of market trends, with revenue data from 2024, estimates for 2025 and projected CAGRs through 2030
- Estimates of the market’s size and revenue growth prospects, accompanied by a market share analysis by product type, distribution channel and country
- Facts and figures pertaining to current market dynamics, technological advances, regulatory policies, investment trends and prospects, and the impact of macroeconomic factors
- An assessment of the sustainability trends and developments in the MENA beauty and personal care market
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Table of Contents
Table of Contents
Chapter 1 Executive Summary
Market Outlook
Scope of Report
Reasons for Doing This Study
Market Summary
Chapter 2 MENA Beauty and Personal Care Industry Outlook
Global Beauty and Personal Care Market Overview
MENA Beauty and Personal Care Market
Regulatory Analysis of Beauty and Personal Care Market in MENA
Porter’s Five Forces Analysis
Chapter 3 Market Dynamics
Market Dynamics
Market Drivers
Growing Younger Population
Increasing Internet Penetration and Rising Social Media Influence
Increasing Number of Working Women
Growing Demand for Natural and Organic Products
Market Restraints
Supply Chain Disruption and High Import Dependency
Threat of Counterfeit Products
Market Opportunities
Growing Demand for Men’s Grooming Products
Growing Demand for International Brands
Increasing Demand for Halal Certified products
Chapter 4 Market Segmentation Analysis
Segmentation Breakdown
Market Analysis by Product Type
Market Analysis by Distribution Channel
Chapter 5 Emerging Markets
Saudi Arabia
Overview
Iran
Overview
UAE
Overview
Egypt
Overview
Morocco
Overview
Kuwait
Overview
Rest of MENA Countries
Overview
Chapter 6 Competitive Landscape
Overview
Global Beauty and Personal Care Sector Brands
Regional Beauty and Personal Care Sector Brands
Recent Developments
Concluding Remarks from BCC
Chapter 7 Appendix
Methodology
Sources
Abbreviations
