この調査レポートではｓ、2つの独立した事業者が固定とモバイルの共同バンドルサービスを開始する可能性について検討し、この戦略を採用した事業者の結果を詳細に調査・分析しています。

 

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"Combined product bundles offered by two separate entities have a mixed record of success."

 

Integrated operators in many markets offer fixed–mobile bundles. However, not all operators are in a position to offer such bundles, because they are not active in both the fixed and mobile segments, for example. An alternative option for these operators is to launch a combined offer with a separate entity. In this article, we consider the possibilities for two separate entities to launch joint fixed–mobile bundles and analyse the results of those operators that have adopted this strategy.