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【分析レポート:ビジネスモデル】屋内無線の所有モデル

Ownership Models for In-Building Wireless

Business Models Analysis | AN-2166 | 2Q 2016

 

出版社 出版年月価格 ページ数
ABI Research
ABIリサーチ
2016年4月お問い合わせください 20

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屋内システム 屋内システムのリサーチサービス
ABIリサーチのリサーチサービスは、調査レポート、マーケットデータ、最新情報を提供するABIインサイツ、アナリストへの質問時間などの組合せによって提供する年間契約の情報サービスです。
詳細は、株式会社データリソース(電話:03-3582-2531、Eメール:office@dri.co.jp)までお問い合わせくださいませ。

屋内無線には、サードパーティ/ニュートラルホスト、キャリア主導、場所/ビル主導の3つのビジネスモデルがある。現在、サードパーティ/ニュートラルホストが屋内無線採用の収益の43%を占めており、分散アンテナシステム(DAS)によるものや採用や機器の反復ソリューションが含まれているが、RF信号源は含まれていない。キャリアは、“アンテナビジネス”を脱却し、それらの資産をニュートラルホスト企業に移しており、世界の屋内無線ビジネスの所有権を持つキャリア主導の所有モデルは減少するだろう。

サードパーティ/ニュートラルホストとキャリアは、現在採用に出資しているが、今後はすべての地域で、資金力のある多くのアンテナ企業のニュートラルホストベンダが、従来の空港やスタジアム、観光・サービス業以外の垂直市場において、屋内ベニューの採用を加速するのではないかとABIリサーチは予測している。企業市場、特にマルチテナントのオフィスビルでは、主に大企業のプロジェクトによるキャリアの投資よりも、ニュートラルホストの大規模集約が見られる。

今日では屋内無線は公共サービスとみなされていることから、商業的資産の所有者はビルの屋内無線システムにより積極的に関与し、所有するビルに供給するということになるだろう。消費者と従業員は、水道や電気のように無線カバレッジが常時利用できることを期待している。屋内無線はますますビジネスに必要不可欠とみなされ、ビルやベニューの所有者にとって主要なマーケティングツールとなるだろう。

There are primarily three business models that operate in the in-building wireless segment: third-party/neutral-host, carrier-led, and venue led. Today third-party/neutral hosts control around 43% of in-building deployment revenue, which is made up of DAS and repeater solutions installation and equipment, and excludes the RF signal source. As carriers exit the “tower business” and transfer those assets to neutral host companies the carrier-led ownership model will decline worldwide as these tower companies take ownership of the in-building wireless business.

Third Party/Neutral hosts and carriers are seen to be funding deployments today, but, going forward, with many of the large tower-company neutral-host vendors being cash rich in all regions, ABI Research expects them to accelerate deployments of in-building venues within verticals outside the traditional airports, stadiums, and hospitality. The enterprise segment, especially of multitenant office buildings, is one within which we see a larger concentration of neutral hosts than carriers funding projects, particularly for the larger corporate projects.

This means that commercial property owners are taking more responsibility for the in-building wireless systems and provisioning their own buildings since in-building wireless is now viewed as a utility. Consumers and employees expect wireless coverage and capacity much like they expect 24/7 running water or electricity. In-building wireless is increasingly viewed as business-critical and will become a major marketing tool for building and venue owners.



目次

Table of Contents

  • 1. EXECUTIVE OVERVIEW
  • 2. INTRODUCTION
  • 3. IN-BUILDING BUSINESS MODELS
    • 3.1. Carrier-led
    • 3.2. Third-party/Neutral Hosts
    • 3.3. Venue-led
    • 3.4. Hybrid Business Models
    • 3.5. Business Model Trade-offs
  • 4. OWNERSHIP MODEL ATTRACTIVENESS BY VERTICAL
    • 4.1. Sports Venues and Stadiums
    • 4.2. Hospitality
    • 4.3. Enterprise
    • 4.4. Healthcare
    • 4.5. Universities and Education
    • 4.6. Transportation Hubs
  • 5. MARKET ASSESSMENT
  • 6. THIRD-PARTY/NEUTRAL HOST COMPETITIVE LANDSCAPE
    • 6.1. Selected Tower Companies and Infrastructure Owners
    • 6.2. Selected System Integrators and Service Companies
  • 7. SUMMARY AND CONCLUSIONS
  • 8. REFERENCES

 

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プレスリリース

[プレスリリース原文]

ABI Research Expects Third Party/Neutral Hosts to Rule $9.5 Billion In-Building Wireless Market

Austin, Texas - 13 Apr 2016

While carrier-led deployments account for more than 47% of in-building wireless deployments today and vendor-led deployments sit close to only 10%, third-party/neutral hosts control close to 43% of overall market deployment revenue and are set to grow that share to over 54% by 2020. ABI Research, the leader in transformative technology innovation market intelligence, anticipates that the industry will see a larger concentration of neutral hosts funding enterprise projects in the years ahead.

“Commercial property owners, such as real-estate companies or enterprises, are taking more responsibility for in-building wireless systems and provisioning their own buildings,” says Nick Marshall, Research Director at ABI Research. “Subscribers and employees expect wireless coverage and capacity the same as they expect running water or electricity from a building. In-building wireless is increasingly viewed as business-critical and is becoming a major marketing tool for building and venue owners.”

As carriers transfer assets to neutral host companies, such as Crown Castle, carrier-led ownership will decline worldwide, with tower companies taking on the bulk of the in-building wireless business. ABI Research forecasts that carrier-led deployment share will drop to less than 29% by 2020, with third-party/neutral host share increasing to hold a majority share and venue-led to 17%. “Enterprises are funding more in-building wireless projects on their own, as they see the associated benefits, including increased employee productivity, customer satisfaction, and higher property and lease revenues,” continues Marshall.

Specifically in regards to a venue-led model, benefits to the enterprise include complete control of the Distributed Antenna System (DAS) network, the ability to customize the DAS network, and the rights to engage with a third-party/neutral host that will operate, manage, monitor, and repair the DAS network as needed. Challenges will occur however, and venues can expect to work to overcome several obstacles including capital constraints and limited resources.

“Since in-building wireless is often outside the core skillset of the venue’s IT staff, the venue will often engage with a third-party or system integrator to design, build, operate, and maintain the DAS,” concludes Marshall. “Ultimately, the requirements of the individual venue have a major influence on the final design of the system—whether it is carrier-led, third-party/neutral host-led, or venue-led.”

These findings are part of ABI Research’s In-Building Systems Service, which includes research reports, market data, insights, and competitive assessments.

 

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