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【分析レポート:技術】小売業用途の端末ベースの屋内位置情報

Handset-Based Indoor Location for Retailers

3Q 2016 | Technology Analysis Report | AN-2094 | 15 pages | PDF

 

出版社 出版年月価格 ページ数
ABI Research
ABIリサーチ
2016年9月お問い合わせください 15

サマリー

従来、屋内位置情報市場は主に、Wi-FiとBLEなどのインフラベースの技術に注目してきた。しかし、2017年にはアップル、グーグル、百度などの主要企業が携帯電話ベースの屋内位置情報技術を発売すると見られており、それは小売業者にとって大きなビジネスチャンスでもあり脅威でもあると考えられている。

屋内位置情報技術とサービスは、あらゆる小売店でサードパーティによっていきなり展開することができる。新しいサービスを利用する場合には、小売業者は店舗のデジタル化や適切なパートナーを選択し、共有するデータと社内情報の選別などの行動を迅速にとらなければならない。米国調査会社ABIリサーチの調査レポート「【分析レポート:技術】小売業用途の端末ベースの屋内位置情報」は、小売業者が利用できる技術の選択肢や採用した場合の影響について記載している。携帯電話ベースの屋内位置情報技術のビジネスチャンスと脅威について考察し、市場を急変させるこの技術に対応する最善策を提供している。

To-date the indoor location market has large focused on infrastructure based technologies such as Wi-Fi and BLE. However, with major companies like Apple, Google and Baidu expected to release their own handset-based indoor location technologies over the next year, it represents both a major opportunity and threat to retailers.

Suddenly, indoor location technologies and services can be deployed by third parties in any retail store. Retailers must act fast to take control of the digitization of their store, selecting the right partners and deciding on what data to share and what to keep in-house, when enabling new services.

This report aims to work through the technology options available to retailers, and what the implications of using these technology may be. The report also considers the opportunities and threat handset-based indoor location technologies present and how best to navigate this major upheaval of the market.

位置情報技術 位置情報デバイス

 



目次

Table of Contents

  • 1. NEXT WAVE OF INDOOR-LOCATION TECHNOLOGIES
    • 1.1. APPLE's HANDSET-BASED INDOOR-LOCATION APPROACH
    • 1.2. GOOGLE HANDSET-BASED INDOOR-LOCATION APPROACH
    • 1.3. BAIDU: TAKING A DIFFERENT APPROACH WITH INDOORATLAS AND QUALCOMM IZAT
    • 1.4. WHAT IS FACEBOOK DOING?
    • 1.5. THIRD-PARTY ALTERNATIVES: BUILDING YOUR OWN HANDSET-BASED INDOOR-LOCATION TECHNOLOGY
  • 2. BENEFITS TO RETAILERS
    • 2.1. CUSTOMER REACH
    • 2.2. REUCED INFRASTRUCTURE COSTS
    • 2.3. DATA BEYOND THE SHOP DOOR
    • 2.4. SCALING: LARGE BUILDINGS AND CHAINS
    • 2.5. FREE SERVICES
    • 2.6. CENTRALIZED APP/SERVICE FOR REWARDS, ETC.
  • 3. THE TECHNICAL SIDE
    • 3.1. WHO OWNS THE LOCATION DATA?
    • 3.2. CAN I KEEP EVERYTHING IN-HOUSE?
    • 3.3. HOW DO I CONTINUALLY UPDATE RF MAPPING?
    • 3.4. DO I NEED TO MAP ANYTHING ELSE?
    • 3.5. CAN I FORGET ABOUT BLE BEACONS NOW?
  • 4. THE THREAT TO RETAILERS
    • 4.1. WHO OWNS THE RIGHT TO CREATE A MAP/APP FOR A STORE?
    • 4.2. THE RETAILER COULD LOSE CONTROL OF THE IN-STORE MOBILE EXPERIENCE
    • 4.3. RETAILERS: FALLING INTO THE SAME INTERNET TRAP AGAIN
    • 4.4. TAKE CONTROL OF THE DIGITIZATION OF YOUR STORE
    • 4.5. DO GOOGLE AND APPLE PRESENT A THREAT OR AN OPPORTUNITY?

Companies Mentioned

  • Amazon
  • American Airlines
  • Apple Inc
  • aps
  • AR Technologies
  • Broadcom Corporation
  • CVS
  • Facebook
  • Google
  • IndoorAtlas
  • ING Group
  • International Technologies
  • NEXT
  • NOW Inc.
  • Office Depot
  • Qualcomm Inc
  • QUALCOMM Incorporated
  • Signal360
  • SK corp
  • SK Telecom
  • SME
  • Spark Compass
  • Square
  • Starbucks
  • Tango
  • USA Technologies
  • Walmart
  • Yahoo Japan

 

 

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プレスリリース

[サマリー訳]

従来、屋内位置情報市場は主に、Wi-FiとBLEなどのインフラベースの技術に注目してきた。しかし、2017年にはアップル、グーグル、百度などの主要企業が携帯電話ベースの屋内位置情報技術を発売すると見られており、それは小売業者にとって大きなビジネスチャンスでもあり脅威でもあると考えられている。

屋内位置情報技術とサービスは、あらゆる小売店でサードパーティによっていきなり展開することができる。新しいサービスを利用する場合には、小売業者は店舗のデジタル化や適切なパートナーを選択し、共有するデータと社内情報の選別などの行動を迅速にとらなければならない。米国調査会社ABIリサーチの調査レポート「【分析レポート:技術】小売業用途の端末ベースの屋内位置情報」は、小売業者が利用できる技術の選択肢や採用した場合の影響について記載している。携帯電話ベースの屋内位置情報技術のビジネスチャンスと脅威について考察し、市場を急変させるこの技術に対応する最善策を提供している。

[サマリー原文]

To-date the indoor location market has large focused on infrastructure based technologies such as Wi-Fi and BLE. However, with major companies like Apple, Google and Baidu expected to release their own handset-based indoor location technologies over the next year, it represents both a major opportunity and threat to retailers.

Suddenly, indoor location technologies and services can be deployed by third parties in any retail store. Retailers must act fast to take control of the digitization of their store, selecting the right partners and deciding on what data to share and what to keep in-house, when enabling new services.

This report aims to work through the technology options available to retailers, and what the implications of using these technology may be. The report also considers the opportunities and threat handset-based indoor location technologies present and how best to navigate this major upheaval of the market.


[プレスリリース原文]

ABI Research Forecasts Precision GNSS in Automotive Will be a Reality by 2021

London, United Kingdom - 20 Sep 2016

Low-cost, precision, global navigation satellite systems (GNSS) receivers will become a reality in the driverless cars, drones, and even smartphone markets by 2021, finds ABI Research. The automotive industry will be the main driver behind precision GNSS receiver adoption, in which centimeter-level accuracy is essential to complete driver safety systems with the redundancy necessary for autonomous vehicles.

“There is a variety of competing technologies currently under investigation by the automotive industry, but ABI Research forecasts it will move to a hybridized approach, combining LIDAR, HD maps, sensor fusion, machine vision, and precision GNSS,” says Patrick Connolly, Principal Analyst at ABI Research. “As the receivers’ average selling price drops below $50, we expect to see a more immediate market for location technology services, such as AR Heads Up Displays (HUDs), in high-end vehicles. Vehicle-to-Vehicle, or V2V, communication might constitute another use case for high-precision GNSS.”

In addition to autonomous vehicles, ABI Research also identifies there to be opportunities for low-cost, precision GNSS receivers in autonomous unmanned vehicles (AUVs), as well as commercial and consumer devices. Though the average selling prices of such GNSS receivers is $1,000 and higher, ABI Research finds the cost to be one of the most addressable inhibitors to market growth today.

“Precision GNSS achieves sub-meter accuracy through a variety of methods, including a network of reference stations,” continues Connolly. “The biggest question mark today is not cost-related, but instead how to achieve reliable, worldwide satellite navigation coverage to support correction techniques, such as real time kinematic, or RTK, and precise point positioning, or PPP. This is an extremely expensive undertaking, with currently no guarantee of a return on investment.”

Competition in the location technologies market ranges from crowdfunded startups to Internet giants, reflecting the scale of the opportunity. Traditional precision GNSS receiver vendors like Trimble and Novatel have the intellectual property, engineering experience, and ownership of correction networks.

In the consumer GNSS receiver market, u-Blox and Skytraq lead the way. Each developed low-cost single frequency PPP and RTK receivers, with a clear roadmap toward dual-frequency. Other consumer GNSS providers, like ST Microelectronics, Broadcom, and Qualcomm, also appear active in this space.

Start-ups like North Surveying, NVS Technologies, REACH, and Swift Navigation continue to disrupt the industry, bringing low-cost precision receivers to market. Their goal is to hit an ASP below $100 in the near future. And Radiosense is a startup that received a lot of attention for its previous work concerning precision GNSS on smartphones. It is now working on automotive solutions in a pilot in Austin, Texas. Locata has the potential to be the wildcard in the deck, working on a powerful synchronization and location technology that may find its way into consumer technologies by 2021.  

“Most interesting in the location technology competitive landscape is the involvement of Internet giants Google and Alibaba,” concludes Connolly. “Google recently announced it will make GPS pseudoranges available to developers, which, although extremely nascent, could open up the door for a lot of innovation. And in China, Alibaba is a major partner in the roll-out of Continuous Operating Reference Stations, or CORS, networks in the region.”

These findings are from ABI Research’s Precision GNSS in Automotive and GNSS IC Design Trends: Modules, Standalone, Combo, and Embedded reports. The reports are part of the company’s Beacons, Indoor Analytics & Location sector, which includes research, data, and analyst insights.

 

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