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【分析レポート:技術】小売業の屋内位置情報:収益はどこから?

Indoor Location in Retail: Where is the Money?

3Q 2016 | Technology Analysis Report | AN-2090 | 34 pages | 9 charts | PDF

 

出版社 出版年月価格 ページ数図表数
ABI Research
ABIリサーチ
2016年9月お問い合わせください 34 9

サマリー

米国調査会社ABIリサーチの調査レポート「【分析レポート:技術】小売業の屋内位置情報:収益はどこから?」は、11の主要な小売りと公共の場の垂直市場に関する屋内位置情報技術の採用に注目しています。第1章では2016年のこの市場の主要な市場動向、市場促進要因、阻害要因を概説し、第2章では現在の主要な収益モデルを概説しています。第3章ではそれぞれの小売り垂直市場を考察して、屋内位置情報の主な長所と短所に注目し、主要店舗の数値情報や世界市場での現在の導入について述べています。第4章は、主要な位置情報技術それぞれについて小売り垂直市場毎や収益ストリーム毎に予測しています。2015-2016年の技術毎の企業、産業全体の総攬、ビジネスチャンス、競争環境にも注目しています。

This report focuses on the adoption of indoor location technologies across 11 major retail and public venue verticals. Chapter 1 outlines the major trends, drivers, and inhibitors in the market in 2016. Chapter 2 outlines the major revenue models that exist today and form the basis of ABI Research’s revenue forecasts. Chapter 3 considers each retail vertical individually, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Chapter 4 looks at the forecasts for each major indoor location technology split by retail vertical and by revenue stream. It also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.

BLEビーコン技術とサービス


目次

Table of Contents

  • 1. KEY TRENDS IN 2016
    • 1.1. REPORT SCOPE AND INTRODUCTION
    • 1.2. IS THERE VALUE FOR RETAILERS IN BEACON-BASED IN-STORE ENGAGEMENT?
    • 1.3. DELAYS IN BLE BEACONS CREATING OPPORTUNITY FOR HANDSET-BASED TECHNOLOGIES
    • 1.4. WI-FI IS A MAJOR IN-STORE ANALYTICS TECHNOLOGY WITH STRONG O2O POTENTIAL
    • 1.5. REVENUE GROWTH IS NOT MATCHING INSTALLATION GROWTH
    • 1.6. ANALYTICS BECOMING COMMODITIZED
    • 1.7. HAS FACEBOOK DROPPED BLE BEACONS AGAIN?
    • 1.8. IS THIS THE ERA OF GOOGLE NEARBY?
    • 1.9. ARE SOCIAL BLE BEACON NETWORKS EMERGING?
    • 1.10. ATTRIBUTION IS THE NUMBER ONE BUZZ WORD IN 2016
    • 1.11. THE ASIAN INVASION
  • 2. MAJOR REVENUE SOURCES IN RETAIL
    • 2.1. INFRASTRUCTURE AND MAINTENANCE
    • 2.2. IN-STORE ANALYTICS SERVICES
    • 2.3. IN-APPLICATION ADVERTISING
    • 2.4. LOCAL SEARCH
  • 3. RETAIL VERTICAL ANALYSIS
    • 3.1. CLOTHING
    • 3.2. DIY/WAREHOUSE
    • 3.3. FOOD AND GROCERY
    • 3.4. DINING/RESTAURANTS
    • 3.5. SMALL RETAIL STORES
    • 3.6. FINANCIAL SERVICES
    • 3.7. AUTO/CAR DEALERSHIPS
    • 3.8. AIRPORTS
    • 3.9. SHOPPING CENTER MALLS
  • 4. MARKET FOREACASTS
    • 4.1. AUDIO INDOOR LOCATION
    • 4.2. BLE INDOOR LOCATION
    • 4.3. WI-FI INDOOR LOCATION
    • 4.4. TOTAL MARKET FORECASTS
  • 5. RELATED RESEARCH

Companies Mentioned

  • Ability Inc.
  • Accenture Ltd
  • Aisle411
  • Amazon
  • American Airlines
  • Apple Inc
  • AR Technologies
  • Aruba Networks
  • ATA Inc.
  • Barclays
  • Blesh
  • Bluvision
  • Brickstream
  • BT Group
  • CA Inc.
  • Carrefour Group
  • Cold Stone Creamery
  • CPA
  • CS
  • CVS
  • Danske Bank
  • eBay Inc.
  • Estimote
  • Euclid
  • Facebook
  • Go
  • Google
  • Groupon
  • Home Depot Inc
  • Hyundai
  • Impinj
  • ING Group
  • International Technologies
  • MasterCard Incorporated
  • Meraki
  • Microsoft Corporation
  • NEXT
  • Philips
  • Pizza Hut
  • Point Inside
  • PT
  • Purple
  • Qualcomm Inc
  • Radius Networks
  • RetailNext
  • Samsung
  • Scala Inc
  • Sensoro
  • Shazam
  • Signal360
  • SK corp
  • SK Telecom
  • SME
  • Spark Compass
  • Square
  • Starbucks
  • Subway
  • Tango
  • Target Corporation
  • The Point Group
  • Uber
  • Unacast
  • United Technologies Corporation
  • USA Technologies
  • Walkbase
  • Walmart
  • WeChat
  • Wifarer
  • Yellow Pages Group

 

 

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プレスリリース

[サマリー訳]

米国調査会社ABIリサーチの調査レポート「【分析レポート:技術】小売業の屋内位置情報:収益はどこから?」は、11の主要な小売りと公共の場の垂直市場に関する屋内位置情報技術の採用に注目しています。第1章では2016年のこの市場の主要な市場動向、市場促進要因、阻害要因を概説し、第2章では現在の主要な収益モデルを概説しています。第3章ではそれぞれの小売り垂直市場を考察して、屋内位置情報の主な長所と短所に注目し、主要店舗の数値情報や世界市場での現在の導入について述べています。第4章は、主要な位置情報技術それぞれについて小売り垂直市場毎や収益ストリーム毎に予測しています。2015-2016年の技術毎の企業、産業全体の総攬、ビジネスチャンス、競争環境にも注目しています。

[サマリー原文]

This report focuses on the adoption of indoor location technologies across 11 major retail and public venue verticals. Chapter 1 outlines the major trends, drivers, and inhibitors in the market in 2016. Chapter 2 outlines the major revenue models that exist today and form the basis of ABI Research’s revenue forecasts. Chapter 3 considers each retail vertical individually, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Chapter 4 looks at the forecasts for each major indoor location technology split by retail vertical and by revenue stream. It also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.


 

[プレスリリース原文]

Retail Indoor Location Evolving Beyond Proximity Advertising and Dedicated Apps

 

London, United Kingdom - 28 Sep 2016

The market for indoor location technologies in retail, which include BLE beacons and Wi-Fi, continues to grow strongly with installations set to break 200,000 stores by the end of 2016, forecasts ABI Research. Though costs to deploy and manage an indoor location solution in a store are low, retail has yet to see an app or deployment that utilizes the technology and captures the imagination of the public at grand scale. ABI Research predicts that a shift away from traditional retail apps and proximity-based advertising will unlock the true capabilities of indoor location technology in retail.

“Retailers remain trapped between the need for an effective mobile strategy and a failure to drive app adoption, with in-store app usage remaining below 10% for many,” says Patrick Connolly, Principal Analyst at ABI Research. “App fatigue is a reality for many consumers; the last thing they need is a separate, unhelpful app for every store they visit. As a result, some retailers are reconsidering the viability of mobile apps altogether.”

Retailers’ inability to increase usage of their apps is creating a chicken and egg scenario, finds ABI Research, as the iBeacon standard requires an app to work. Location-based initiatives like Google Nearby can help change this dynamic by removing many of the frictions associated with retail apps.

“Google Nearby enables retailers to embrace highly focused, task-based micro-apps and web URLs, both of which prompt the user to access hyper-relevant content based on proximity and relevancy,” concludes Connolly. “Another approach is to centralize engagement in a commonly used app like Facebook or WeChat. In place of traditional store apps, these solutions remove the need to download or remember apps; any store offers and deals that are pertinent and close to the individual consumer’s current location will be immediately at his or her fingertips. Along with start-ups like Unacast, these companies are also best placed to evolve the proximity advertising market toward attribution, retargeting, and chatbots, which can drive significant revenue for all parties.”

In terms of types of indoor location technologies, BLE beacons are still catching headlines but Wi-Fi recently re-established its market importance, with startups like Cloud4Wi and Euclid achieving great success and Purple and Zenreach receiving significant funding. Analytics is the major market driver today. With handset-based location solutions emerging from Apple, Google, and others, as well as attribution and retargeting, Wi-Fi is set to re-emerge as an important indoor location technology.

These findings are from ABI Research’s Indoor Location in Retail: Where is the Money. This report is part of the company’s Beacons, Indoor Analytics & Location, Enterprise IT & OT Convergence, Transformative Technology, and Semiconductors sectors, which include research, data, and analyst insights.

 

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