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拡張現実(AR):開発者&ベンダー戦略 2016-2021年

Augmented Reality

Developer & Vendor Strategies 2016-2021

 

出版社 出版日電子媒体価格
Juniper Research
ジュニパーリサーチ社
2016年9月 GBP 2,990
企業ライセンス

サマリー

この調査レポートは、今後のモバイルAR(拡張現実)を考える上で重要となる、拡張現実システムを採用したスマートフォン、タブレット、ヘッドマウント型機器、車両、計4種のプラットフォームを総合的に調査・分析しています。またゲーム、探査&発見、ライフスタイル&医療、マルチメディア、ソーシャルコミュニケーションなどの5つのカテゴリについても解説しています。

Overview

Our research into the Augmented Reality market consistently sets the benchmark for research into this fast moving space.

The research provides critical analysis of the key business models, strategies and developments, whilst providing insights into the future of the technology. In-depth analysis of the consumer and enterprise market is presented across the four key hardware platforms:

  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles

Key Features

  • Provides a strategic assessment of the current market landscape, examining future business models and key market forces.
  • Consumer and Enterprise market coverage.
  • Analysis across the 4 key platforms:
    • Smartphones
    • Tablets
    • Head-Mounted Devices
    • Consumer Vehicles
  • Insights and strategic recommendations for key stakeholders.
  • Consumer app usage analysis and forecasts for 5 categories:
    • Games
    • Search & Discovery
    • Lifestyle & Healthcare
    • Multimedia
    • Social Communications
  • Enterprise app usage analysis and forecasts providing a breakdown across key hardware platforms.
  • Key player capability and capacity assessment, together with the Juniper Leaderboard.
  • Market forecasts for adoption and spend across consumer and enterprise markets.

Key Questions

  1. How is AR developing in terms of consumer & enterprise markets?
  2. What strategies can stakeholders employ to maximise revenue?
  3. What emerging technologies and services are driving the market forward?
  4. How has the success of Pokémon GO affected the AR market?
  5. What is the projected market value for the key AR market sectors?

Companies Referenced

Interviewed: Aireal, Blippar, DAQRI, Marxent Labs, ODG (Osterhout Design Group), Wikitude.
 
 
Profiled: Aireal, Alphabet, Blippar, DAQRI, Inglobe Technologies, Marxent Labs, Microsoft, Niantic, ODG (Osterhout Design Group), PTC, Vuzix, Wikitude.
 
 
Case Studied: Blippar, DAQRI, Google, LaForge, Lenovo, Niantic, Nintendo, Samsung, Snapchat, Wikitude.
 
 
Mentioned:
 
1066 Labs, AMA (Advanced Medical Applications), Amazon, Anheuser-Busch, Apple, APX Labs, Archetype Interactive, Argos, ARToolworks, Atheer, Augmate, Augmedix, Autodesk, Aviareal, AXA, Blogger, Bosch, Bsquare, Catalina Marketing, Cinema4D, Coca-Cola, CompalComm, Conde Nast, Copient Technologies, CrowdOptic, eUniverse, Facebook, Fingers, Flyby Media, Ford, GetJar, GuidiGo, Heinz, HTC, Huawei, HyperLoop, iBeer, Ikea, Imagus Technology, Immediate Media, Intel, iTiZZiMo, Jaguar, Johnson & Johnson, JPL Computer Vision Group, Keyhole, Koi Pond, KSP Steel, L’Oreal, Layar, Lowe’s Hardware, Magic Leap, Mantis Vision, Maybelline, Meta, Metaio, Movidius, MSC Cruises, NASA, NCR, Neruable, Nestle, Novartis, NuEyes, Nuvika, NVIDIA, Oculus, OLogic, OmniVision, Open Source Robotics Foundation, Optech4D, Paracosm, PepsiCo, PMD Technologies, Picasa, Pokémon Company, Prizmiq, Procter & Gamble, PwC, Qualcomm, SagivTech, Scale Reality, Scope AR, Siemens, SketchUp, Sony, Spotify, Sunny Optical Technology, SuperCell, Swiftcover, Swrve, Taco Bell, The Big Network, TIME Inc, Trimble, Two-Trees Photonics, Unilever, Vinci Energy, Virgin, Volvo, VTT, Vuforia, weAR Mobile, Wearable Intelligence, WhatsApp, Woods Bagot, WRNCH, YouTube.

Data & Interactive Forecast

Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Updated forecasts for 12 countries including: Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, South Korea, Sweden, UK, USA, as well as 8 Key Regions.
  • Mobile AR splits by Smartphones, Tablets and Head-Mounted Devices.
  • App Ecosystem assessment across AR Games, Search & Discovery, Lifestyle, Multimedia, Social Communications and Enterprise.
  • App Revenue models according to Pay-per-Download, In-App Purchases / Subscriptions / Licencing, Ad Spend
  • AR Vehicle Assessment according to take-up in consumer vehicles and service revenues.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 50 different metrics.
  • Access to the full set of forecast data of more than 410 tables and over 57,000 datapoints.

 



 

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