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価格・ご注文について この調査レポートは、ベンダとオペレータ、企業およびエンドユーザの視点でモバイルブロードバンド市場を詳細に調査しています。また、主要サプライヤの戦略やビジネスモデル、主要関連企業と技術のケーススタディや個別の分析も掲載されています。
主な掲載内容 (目次より抜粋)
- 企業向けモバイルブロードバンド
- モバイルブロードバンド:改善点と将来性
- モバイルブロードバンド対固定線ブロードバンド
- モバイルブロードバンド市場
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This is an up to date and concise report on Mobile Broadband with statistics dating from 2008 up to 2011, and projections and forecasts up to 2016. The report deals with the current popularity and demand of the technology as well as giving a breakdown of reasons why it is popular now, and reasons it will be popular in the immediate future.
With Mobile Broadband having a significant impact on the wireless industry this report will break down the change to the wireless value chain, brought about by Mobile Broadband uptake. It also looks at enterprise solutions and offers new business models in order to maximize the revenue potential of Mobile Broadband for business users and broadband vendors. With wireless operators struggling to increase subscriptions in saturated market this report deals with the new opportunities and ways in which to sustain customer growth, reduce churn rates and raise ARPU's.
Some of the key statistics found in the report are as follows:
- With Smartphones expected to drive Mobile Broadband uptake, this report forecasts sales and shipments from 2011-2016
- The report also breaks down Mobile Data Traffic by geography from 2011-2016
- Worldwide LTE Mobile Broadband users forecasted from 2011-2016.
- The shipment of Tablets, set to drive Mobile Broadband uptake
- Figures for global Mobile Broadband subscribers and global Fixed Broadband subscribers - projections from 2011-2016
Also in the report you will find some of the industry's challenges in mobile broadband are dissected for the reader, from capacity problems, the differences between LTE and WiMAX and the competition from fixed line broadband.
This report features a detailed view of mobile broadband from the perspective of vendors and operators, enterprises and end users. Key supplier strategies and business models are also related in order to provide a sound basis of understanding of the current market. The reader will also find case studies and some specific analysis of key industry players and technologies.
Who needs to read this report?
- Mobile/Cellular network operators - Operators can gain further knowledge of the scope of the current market and how best to provide services and products for Mobile Broadband in order to fully capitalise on potential revenues.
- Mobile handset manufacturers - Companies can consider options of developing their product to maximise desirability for each aspect of Mobile Broadband, to cater for cash conscious and tech savvy aspects and create a product that the consumer both needs and wants.
- Other Sectors - This report also deals with banking, enterprise, Social media, security, marketing and advertising, education and a whole host of sectors who stand to see substantial benefits from Mobile Broadband uptake.
Increase your understanding of this exciting market and how to retrieve the vast potential by ordering Mobile Broadband 2011-2015 today
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| Table of Contents |  ※資料のご請求は「お問い合わせ」からお申込みください
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Executive Summary
E1. Growing Popularity of Mobile Broadband
E2. Mobile Broadband is Entering into Rapid Growth Stage
E3. Business Case for Mobile Broadband Points to Positive NPV
E4. Benefits to Enterprise and Mass Market Customers with Increasing Mobile Broadband Penetration
E5. Emerging Markets Set to Benefit from Mobile Broadband
E6. Points Emerged From this Research
1 Introduction
1.1 What is Mobile Broadband?
1.2 History and Development of Mobile Broadband
1.3 Why is Mobile Broadband Appealing?
1.4 Mobile Broadband Lifecycle Stage
1.4.1 Narrowband dialup
1.4.2 Narrowband ISDN
1.4.3 Broadband DSL
1.4.4 Broadband Cable
1.4.5 Broadband Wireless
1.4.6 Broadband Satellite
1.5 Business Case for Mobile Broadband
1.6 Growth Drivers for Mobile Broadband
1.6.1 Mobility: A key growth driver
1.6.2 Increasing Smartphone penetration
1.6.3 Growing Data Usage
1.6.4 The increasing importance of Social Media
1.6.5 Flat Rate Pricing Driving Mobile Broadband
1.7 Mobile Broadband in the Future
1.8 Importance of Mobile Broadband
1.9 Aim of the Report
1.9.1 Report Structure
1.9.2 Report Scope
1.9.3 Target Audience
1.9.4 Methodology
2 Key Handset and Infrastructure Vendors
2.1 Vendor Overview
2.2.1 Hewlett Packard
2.2.2 HTC
2.2.3 Huawei
2.2.4 LG Electronics
2.2.5 Motorola
2.2.6 Nokia
2.2.7 Qualcomm
2.2.8 Research In Motion
2.2.9 Ericsson
2.2.9.1 Ericsson modules
2.10 Samsung
3 Mobile Broadband for Enterprise
3.1 Why do businesses need Mobile Broadband?
3.2 Barriers to Mobile Broadband Business Model
3.3 Traffic issues - New Business Model Required
3.4 Proposed New Business Models
3.4.1 Session based model
3.4.2 Bundling
3.4.3 Sponsorship
3.4.4 Included with Device
3.4.5 Two Sided Model
3.4.6 New Business Model Examples
3.4.6.1 ZipCar
3.4.6.2 RedBox
3.4.6.3 Coffee Nation
3.4.6.4 Foursquare/Gowalla
3.5 Subscription and Transient Models
3.6 New Devices 4G and Beyond
3.7 LTE vs. WiMAX
3.8 LTE Roll Out Schedule
3.9.1 LTE Chipset schedule
3.10 LTE Roll Out - UK
3.11 LTE Revenue potential
4 Mobile Broadband: Improvements and Opportunities
4.1 Location Based Services
4.2 IPv6 and Cloud Computing
4.3 Education
4.4 Energy
4.5 Health
4.6 Transportation
4.6.1 Clearflow
4.7 Low Cost and Increased Access
4.8 E-Commerce and Mobile Banking
4.8.1 Near Field Communications
4.9 Developing Economies
4.10 Apps and services that will benefit from Mobile Broadband
4.11 Conclusion
5. Mobile Broadband vs. Fixed Line Broadband
5.1 Mobile Broadband advantages
5.2 Mobile Broadband disadvantages
5.3 Fixed Line Broadband advantages
5.4 Fixed Line Broadband disadvantages
6 Mobile Broadband Markets
6.1 Mobile Broadband Plans - Overview
6.2 Global Overview
6.3 Europe
6.3.1 3-Hutchinson
6.3.2 O2 / Telefonica
6.3.3 Orange/France Telecom
6.3.4 T-Mobile
6.3.5 TeliaSonera
6.3.6 Virgin Media
6.3.7 Vodafone
6.3.7.1 Vodafone Enter Mobile Wi-Fi Market
6.4 European Market - Conclusions
6.5 North America
6.5.1 AT&T
6.5.1.1 Performance Must Satisfy Customers
6.5.1.2 Wi-Fi Helps Take Strain
6.5.2 Sprint
6.5.2.1. Xohm WiMAX Business Initiative
6.5.2.2 4G Mobile Broadband Boosts ARPU
6.5.2.2.1 Clearwire and Sprint Combine 4GMobile WiMAX Businesses
6.5.2.2.2 Sprint and Verizon MiFi
6.5.3 Verizon
6.6 Top Vendors North America Overview
6.7 Canada
6.7.1 Rogers
6.7.2 Telus
6.7.2.1 Restrictive CDMA
6.8 South America
6.8.1 Brazil
6.8.1.1 Vivo - the Only LTE Latin America Commitment
6.8.2 Chile
6.9 Asia-Pacific
6.9.1 China
6.9.1.1 China Mobile
6.9.1.2 China Unicom
6.9.1.3 Huawei
6.10 India
6.10.1 BSNL
6.10.2 Tata
6.10.2.1 Tata DoCoMo
6.10.2.2 Mobile Broadband Progression
6.11 Japan
6.11.1 EMOBILE HSPA Evolution Network
6.11.2 NTT DoCoMo
6.11.3 SoftBank
6.12 Australia
6.12.1 Telstra
6.12.2 Virgin Mobile
6.13 Chapter Conclusions
7 Conclusions and Recommendations
7.1 Conclusions
7.1.1 Has Mobile Broadband Already Peaked?
7.1.1.1 Is it Time to Lose the Landline?
7.1.2 Increasing Desirability
7.1.3 Is Increasing Data Traffic Positive or Negative?
7.1.3.1 Positive Affects for Operators
7.1.3.2 Negative Affects for Operators
7.1.4 Careful Investment Needed
7.1.5 Future Trends and Strategy
7.1.5.1 Utilise New Methods
7.1.5.2. LTE and Technology Developments
7.1.5.3 Rise of the Netbook, Demise of the Dongle
7.1.5.4 Tablets
7.1.5.5 How to Satisfy the Increase in Mobile Broadband Demand
7.1.5.5.1 Mobile Access and Frequencies
7.1.5.5.2 Fixed Access
7.1.5.5.3 Backhaul and Core Network
7.1.6 How Popular Will Mobile Broadband Be?
7.2 Recommendations
7.2.1 For Operators
7.2.2 For Manufacturers and Suppliers
Appendix A
Appendix B
List of Tables
Table 1.1: Devices for access to Mobile Broadband
Table 1.2: Standards and Technologies used to provide Mobile Broadband
Table 1.6: Mobile Data Traffic by Geography, 2010-2016
Table 2.1: List of mobile Broadband suppliers
Table 2.2: Suppliers providing LTE ready products/services
Table 3.1: Business Services Improved by Mobile Broadband
Table 3.2: Global 3G Data Traffic by Device Type
Table 3.3: Importance of Subscription vs. Transient business models
Table 3.4: LTE vs. WiMAX
Table 3.5: Proposed LTE Roll Out Schedule: Operators
Table 3.6: LTE Chipset Vendor schedule, Q4 2010
Table 6.1: Mobile Broadband plans: Europe and US
Table 6.2: Mobile Broadband Plans: South America
Table 6.3: Mobile Broadband Plans: Asia Pacific
Table 6.5: Total wireless broadband subscriptions by country, in millions, June 2010
Table 6.7: Total wireless Broadband subscriptions by Technology, June 2010
Table 6.9: O2 Prepaid Mobile Broadband Deals
Table 6.10: Orange Mobile Broadband Deals
Table 6.11: T-Mobile Pay per day Deals
Table 6.12: T-Mobile Pay Up Front Deals
Table 6.13: T-Mobile Pay Monthly Deals
Table 6.14: Virgin Media Mobile Broadband Deals
Table 6.15: Vodafone Pay Monthly Mobile Broadband Deals
Table 6.16: AT&T Laptop Plans
Table 6.17: Sprint Mobile Broadband Card Price Plans
Table 6.18: List of US Cities where Sprint has launched 4G services
Table 6.20: Verizon Mobile Broadband Plans
Table 6.23: Price plans of North American vendors
Table 6.24: Rogers Data Plans
Table 6.25: Rogers Flex Rate Plans
Table 6.26: Telus Mobile Broadband Plans
Table 6.27: Telstra Mobile Broadband Plans
List of Charts
Chart 1.3: Smartphone Shipments, 2010-2016
Chart 1.4: UK Wi-Fi Hotspots, 2007-2010
Chart 1.5: Mobile Data Traffic by Geography, 2010-2016
Chart 4.1: E-commerce ready sites in Japan
Chart 4.2: Change in GDP provided by a 10% increase in various Internet technologies, by type of economy (2005-2008)
Chart 6.4: Top 5 Global 4G markets
Chart 6.6: Total wireless broadband subscriptions by country, in millions, June 2010
Chart 6.8: Total wireless Broadband subscriptions by Technology, June 2010
Chart 6.19: Sprint 4G Mobile Markets
Chart 6.21: Verizon Revenue in USD (millions)
Chart 6.22: Verizon Customer Additions (thousands)
Chart 7.1: Worldwide LTE Mobile Broadband, 2010-2016
Chart 7.2: PC Shipment growth, Q4 2009-2010
Chart 7.3: Tablet Shipments 2010-2011(forecasted)
Chart 7.4: Global Mobile Broadband Subscribers, 2010-2016
Companies Listed
3
Acer
Aircell
Alltel
Apple
AT&T
Bebo
Bell Canada
Bright House Networks
BSNL
BT
Carphone Warehouse
China Mobile
China Netcom
China Telecom
China Unicom
Chunghwa Telecom
Cingular Wireless
Claro
Clearwire
Comcast
Compaq
Cox
CSL
Danger
Dell
EMOBILE
Entel
Ericsson
Facebook
Freewave Technologies
Google
Haier Mobile
Hewlett Packard
HTC
Huawei
KDDI
KTF
Lenovo
LG Electronics
Manx Telecom
Mobilcom
Motorola
MySpace
Nokia
Novatel
NTT DoCoMo
O2
Olive Telecommunications
Onda Communication
Option N.V.
Orange
Panasonic
PCCW
Qualcomm
RIM
Rogers
Samsung
Sierra Wireless
SK Telecom
SoftBank
Sony Ericsson
Spotify
Sprint
Swisscom
Tata
Tata DoCoMo
Tekelec
Tele2
Telit
Telecom Italia
Telefonica
Telekom Austria
Telenor
TeliaSonera
Telstra
Telus
The Cloud
Time Warner Cable
T-Mobile
TNZ
Verizon
Virgin Media
Virgin Mobile
Vivo
Vodafone
ZTE Corporation
