目次
価格・ご注文について この調査レポートは、世界のNFC市場を調査し、現在のNFC市場戦略や2011年から2016年までの年毎およびアプリケーション毎の収益について、詳細に分析・予測しています。
NFC Enters into Rapid Revenue Growth Stage - Can You Afford to Miss Out?
NFC technology has entered into growth stage of its lifecycle in 2011. With players in the NFC ecosystem embarking on a strategy of innovation and product leadership, the market looks poised for groundbreaking developments that will change the way we envision smartphones.
NFC is having a transformative affect on the different industry verticals in general and mobile industry in particular. Our research suggests that NFC ecosystem players should formulate emergent strategies to capitalise on NFC's revenue generating potential in 2011. This report details new business models that will help players to maximise their gains in this sector.
Capitalising on NFC - Strategies and Potential Revenues
What chances are there for monetisation? Visiongain research has shown that NFC revenues will reach US $168 Billion in 2016. To capitalise, we describe right strategies to embark within this holistic and timely report. The report further dissects NFC revenues year by year and application by application from 2011-2016. You will also discover the current use and potential applications for NFC by 2016.
Why it is Crucial to Enter the NFC Market Now?
Our research suggests that numerous NFC enabled handsets are available on the market and the ecosystem is reaching maturity. The report provides crucial data and forecasts for any current or potential member of the NFC ecosystem all of whom can generate new revenue streams through careful positioning.
What is Different about this Report?
We conducted an independent and unbiased non-vendor affiliated assessment of the NFC topic. We interviewed several key industry players from handset manufacturers to technology suppliers in order to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential and in designing NFC strategies.
Some of the key points that emerged from this research include:
- The impact of NFC on Mobile Transactions - Forecasts
- How NFC will change Outdoor Advertising - Statistics and forecasts
- The changing face of Card transactions and NFC's role - forecasts and statistics
- Apps utilising NFC, which will be popular in 2015 and which will be most profitable
- NFC Enabled handsets what's currently available and % rates for 2010-2016
- Mobile NFC Transaction Forecast 2010-2016
- Overall revenues from NFC in 2016 broken down by application and region
- Impact of NFC technology on BRIC nations
- New Business models for NFC
- Interviews and Case studies with leading players in NFC Market
Who needs to read this report?
- Service Providers and Handset Manufacturers - In order to ensure NFC's success, all members of the ecosystem will need to work together to fully realise the potential of NFC. With the major barrier of handset availability being no longer a concern the market is now ripe for monetisation. This report details the new business models that will ultimately lead to new revenue streams.
- App Developers - NFC's success will rely on application developers. With uses being virtually limitless developers will need to understand how the technology works and translate its ability into indispensible applications for new revenue streams
- Enterprises - NFC has a number of specific Enterprise uses for diverse services such as access control and remote management.
- Other Sectors - Advertising, medical industries, travel industries, banking; and beyond can all transform their current business models with the use of NFC technologies to create eco friendly, user friendly businesses and increase revenues.
Increase your understanding of this exciting market by ordering Monetising NFC: Challenges and Opportunities Report 2011-2016 today
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| Table of Contents |  ※資料のご請求は「お問い合わせ」からお申込みください
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E1. Growing uses for Near Field Communications
E2. NFC is Entering into Early Adopter Stage
E3. Future of NFC
E4. Applications for NFC
E5. Points Emerged from this Research
1. Introduction
1.1 How does NFC work?
1.2 Key Benefits of NFC
1.3 Potential uses for NFC
1.4 The Technology Behind NFC
1.5 Future of NFC
1.6 Business Case for NFC
1.7 Aim of the Report
1.7.1 Structure of the Report
1.8 Target Audience
1.9 Methodology
2. A Strategic Analysis of the Current NFC market (2011)
2.1 Current NFC Trials (2010-2011)
2.1.1 Europe
2.1.2 North America
2.1.3 Asia Pacific
2.1.4 BRIC
2.1.5 Rest Of World
2.2 NFC Forum
2.2.1 Mission and Goals
2.3 NFC Ecosystem
2.3.1 Strengthening the NFC Ecosystem
2.3.1.1 Key Functionalities
2.3.1.1.1 Service Provisioning
2.3.1.1.2 Mobile Network Provisioning
2.3.1.1.3 Trusted Service Manager
2.3.1.2 Ecosystem Members
2.3.1.2.1 Users
2.3.1.2.2 Chipset Manufacturers
2.3.1.2.3 NFC Handset Manufacturers
2.3.1.2.4 NFC Component and Tag Manufacturers
2.4 Recommendations to Strengthen NFC Ecosystem
2.4.1 Mobile Network Operators
2.4.2 Service Providers
2.5 Current and Potential Uses for NFC
2.5.1 Current Uses - Interview NXP Semiconductors
2.5.2 Current Uses - Interview Ericsson
2.5.3 NFC for Travel
2.5.4 NFC for Payments
2.5.4.1 NFC in Mobile Payments
2.5.5 NFC for Information Sharing
2.5.5.1 Marketing and Advertising
2.5.6 NFC for Healthcare
2.5.6.1 Potential NFC Applications in Healthcare
2.5.7 NFC in Education Services
2.5.8 NFC for Advertising
2.5.8.1 Forecast for Advertising Revenues with NFC
2.5.8.2 Mobile Ad Revenue
2.6 A Discussion of NFC's Competing Technologies
2.6.1 Bluetooth
2.6.1.1 Bluetooth and NFC Comparison
2.6.1.1.2 Bluetooth for Marketing: Overcoming Barriers
2.6.2 Case Study - Competing Technologies for NFC - NXP Semiconductors
2.6.2.1 Case Study - Competing Technologies for NFC - Ericsson
2.6.2.1.1 Beating the Competition and Creating New Revenue Streams
2.6.3 QR Codes
2.6.3.1 QR Code and NFC Comparison
2.6.4 NFC and other Contactless Technologies
2.6.4.1 NFC and IrDa
2.6.4.1.1 IrDa Advantages
2.6.4.1.2 IrDa Disadvantages
2.6.4.2 NFC and RFID
2.6.4.1 RFID Advantages
2.6.4.2 RFID Disadvantages
2.7 NFC SWOT Analysis
3. NFC Forecasts and Statistics
3.1 Industries set to Benefit from NFC
3.1.1 NFCs Impact on Card Issuers
3.1.2 Card Transactions by Region
3.1.3 Overall Effect of NFC on the Card Industry
3.1.3.1 Number of Transactions through NFC
3.2 NFC and its Effect on the Mobile Industry
3.3 Demand for NFC technology on the mobile
3.3.1 Forecast of penetration of NFC in mobile communications
3.4 Verifone and NFC Adoption
3.5 Effect of NFC on the Mobile Industry Ecosystem
3.5.1 Impact on Network Capacity with NFC
3.6 NFC and Mobile Payments
3.7 NFC Applications
3.7.1 New Business Models for New Revenue Streams
3.7.1.1 New Business Models - Memory Rental Model
3.7.1.2 New Business Models - Pure Rental Model
3.7.2 Application Provisioning
3.7.2.1 The Migration Business Model - Transport
3.7.2.2 The Migration Business Model - Banking
3.7.3 Barriers and Drivers for Migration Business Model
3.8 M-Wallet
3.8.1 Providers of the M-Wallet
3.8.1.1 Mobile Platform Provided Mobile Wallets
3.8.1.2 Operator-Provided Mobile Wallets
3.8.1.2.1 ISIS
3.8.1.3 Financial Institute provided Mobile Wallets
3.8.2 M-Wallet provider solution forecast
3.9 LTE and the Implications for NFC
3.9.1 QUALCOMM's Involvement with LTE and NFC
3.10 LTE and NFC in the BRIC Nations
3.10.1 NFC Revenues by Region - 2016
3.10.2 BRIC Forecasts
3.10.3 BRIC values - Region by Region breakdown
3.11 The NFC Market in 2016 Case Study - NXP Semiconductors
3.11.1 The NFC Market in 2016 Case Study - Ericsson
3.11.1.1 The NFC market between 2011 - 2016
3.11.1.1.1 NFC's Chance of Success
4. Case Study - Csr
4.1 Company Information
5. Conclusion
5.1 Monetising NFC
5.2 Drivers for Uptake
5.2.1 Convenience
5.2.2 Time and Cost Effectiveness
5.2.3 Support for Existing Infrastructure
5.2.4 Interaction with Other Technologies
5.2.5 M-Payments Growth
5.2.6 Benefits for End User
5.2.7 Benefits to Enterprise Users
5.2.8 Benefits to Service Providers, App Developers and Manufacturers
5.3 NFC Adoption: Barriers
5.3.1 Prevalent confusion
5.3.2 Lack of awareness
5.3.3 Lack Of Confidence
5.3.4 Security Concerns
5.3.5 Privacy Issues
5.4 Seeing NFC as a Service Technology not an Infrastructure Technology
5.5 Barriers and Drivers - Case Study - NXP Semiconductors
List of Figures
Figure 1.1: NFC
Figure 1.2: Interoperability of NFC
Figure 2.13: Current NFC Ecosystem
Figure 2.16: NFC for the Travel Industry
Figure 2.17: NFC for Retail Sales
Figure 2.20: Potential Application for NFC and Prescriptions
Figure 2.21: NFC for Access Control in Community Care
Figure 2.28: QR code
Figure 2.29: NFC and Other Contactless Technologies
List of Tables
Table 2.1: NFC Enabled Handsets (Q1 2011)
Table 2.2: NFC Benefits and Uses
Table 2.3: Current NFC Trials (2011) - Europe
Table 2.4: Current NFC Trials (2011) - North America
Table 2.5: Current NFC Trials (2011) - Asia Pacific
Table 2.6: Current NFC Trials (2011) - BRIC
Table 2.7: Current NFC Trials (2011) - Rest of World
Table 2.8: NFC Forum Sponsor Members
Table 2.9: NFC Forum Principal Members
Table 2.10: NFC Forum Associate Members
Table 2.11: NFC Forum Implementer Members
Table 2.12: NFC Forum Non-profit Members
Table 2.25: Bluetooth and NFC Comparison
Table 2.28a: NFC and QR code Comparison
Table 2.30: NFC comparison with RFID/IrDa
Table 3.6: % of NFC penetration on Card Transactions 2010-2016
Table 3.12: Mobile Payment Annual Growth Rate 2010-2016
List of Charts
Chart 2.14: Mobile Subscriber survey - NFC
Chart 2.15: Popularity of Mobile Ticketing by Region 2016
Chart 2.18: Forecast of US Mobile Transactions 2010-2016
Chart 2.19: Forecast of Asia Pacific Mobile Transactions 2010-2016
Chart 2.22: Method for Delivering Outdoor Advertising 2020
Chart 2.23: Mobile Ad Revenue in US 2010-2016
Chart 2.24: NFC Mobile Ad Revenue in US 2010-2016
Chart 2.26: Smartphone Market Share by Manufacturer 2010
Chart 2.27: Smartphone Market Share by OS 2010
Chart 3.1: Card Transaction Forecast 2010-2016 (Billions)
Chart 3.2: Market Share of Global Purchase Volume by Card Type (2010)
Chart 3.3: Market Share of Card Transactions by Region 2010
Chart 3.4: US$ Spent by US Cardholders in 2010 (Billions)
Chart 3.5: Forecast of NFC penetration on Card Transactions 2010-2016
Chart 3.7: Wireless Services Desired on Handsets
Chart 3.8: Forecast of NFC Enabled Handsets 2010-2016
Chart 3.9: % of NFC Enabled Handsets 2010-2016
Chart 3.10: Mobile NFC Transaction Forecast 2010-2016 (US$ Billions)
Chart 3.11: Mobile Payment Forecast 2010 - 2016 (US$ Billions)
Chart 3.13: % of M-payments made with NFC 2016
Chart 3.14: NFC Applications by Popularity 2016
Chart 3.15: NFC Application by Revenue 2016
Chart 3.16: NFC Application Value 2016
Chart 3.17: Isis and US MNO's Market Share
Chart 3.18: M-Wallet Provider Solutions for 2016
Chart 3.19: NFC % Revenue Share by Region 2016
Chart 3.20: NFC Revenues by Region in US$ Billions 2016
Chart 3.21: Geographical share of NFC Value 2016
Chart 3.22: BRIC Nations % of Revenue Share 2016
Chart 3.23: BRIC NFC Revenues by Region 2016
Companies Listed
3ALogics Inc
7-Eleven,
A&D Company Limited
Adamsoft
ADAMSOFT D.O.O.
ADITUX/Red Solution
AFF Group
Alcatel-Lucent
Amazon
American Express
Apple
Applus
AQ Corporation
Assa Abloy
AT&T
AT4 Wireless
Atmel
ATRON electronic
Bank of America
Barclays
Bay Area Rapid Transit
BBVA
Beijing Tongfang Microelectronics
Belgacom Pingping
Bell ID
Bell Mobility
BenQ
BKM Bankalararasi Kart Merkezi
Blackboard, Inc
Bouygues Telecom
Broadcom Corporation
Bundesdruckerei GmbH
Caf? Nero Coffee Republic
Cambridge Silicon Radio
Cassis International
CETECOM
Cheshire County Council,
China Mobile Communication Corporation
China Telecommunication Technology Labs
Chinese Culture University
Chunghwa Telecom Laboratories
Chunghwa Telecom,
CIC
CIE
Cingular Wireless
Citibank India
Citigroup
City of Oulu
Clear Channel
Clear2Pay Collis
Commonwealth Bank of Australia,
COMPRION GmbH
Consult Hyperion
Cr?dit Mutuel
Dai Nippon Printing Co., Ltd.
DB Mobility Logistics AG
Delta Technologies
Deutsche Bahn
DeviceFidelity Inc.
Discover Financial Services
Eastcompeace Smart Card Co., Ltd
EasyCard
EAT
enyon
ERICSSON AB
Ez-link
FH O? Forschungs- & Entwicklungs GmbH
FIME
First Data
Forum des Services Mobiles Sans Contact
Gemalto NV
Gemalto,
Giesecke&Devrient
Google
GSM Association
H.O.Tech
Happy Eater
Hitachi, Ltd.
ICT Korea Co., Ltd.
Identive-Group, Inc.
i-Free
Infineon Technologies
InfomatiX Ltd.
ING Group
Ingenico
INSIDE Secure S.A.
Institute for Information Industry
Intel Corporation
ITN International, Inc.
ITSO
Jack In The Box
Japan IC Card System Application Council (JICSAP)
JCB Co., Ltd.
JCB Japan Credit Bureau,
Kovio Inc.
KPN
LEGIC Identsystems Ltd
LEONHARD KURZ Stiftung & Co. KG
LG Electronics
LGAI
Logica
LOGyCA
Manchester City Football Club
martPoint
Marvell International Ltd.
Master Card
MasterCard Worldwide
Maxis
Maybank
MediaTek
MegaSoft XIUS
Micropross
Microsoft Corporation
Mobey Forum
Mobile Interactive Group
Mobile TeleSystems
Mobilkom Austria
Mos Burger
Moscow Metro and
Motorola Mobility, Inc.
Mstar Semiconductor, Inc.
MtekVision Co., Ltd.
Murata Manufacturing Co., Ltd.
National Australia Bank
National IT Industry Promotion Agency
National Retail Federation (NRF-ARTS)
NEC Corporation
Nedap NV Healthcare
NetPort Karlshamn AB
NETS,
New York subway
NEXPERTS
Nokia
North Africa Emirates Integrated Telecommunications Co.
NRJ Mobile (MVNO),
NTT Data Corporation
NTT DOCOMO, INC.
NXP Semiconductors
O2
Oberthur Technologies
Orange
Oulu Innovation LTD
Over-C
Panasonic
Parrot
PayPal
PaySquare
Philips
Poken SA
Polkomtel
Pret A Manger
QUALCOMM Inc.
Rabo Mobiel (MVNO)
Rabobank
RATP
RATP
RedBus C?rdoba
Renesas Electronics Corporation
Research In Motion Ltd
RFI Global Services LTD
RFID/USN Center"
Rhein-Main Verkehrsverbund
Roda Stadium
Rogers Communications Inc.
Rohde & Schwarz GmbH & Co.
SAGEM
SanDisk
Sasken Communication Technologies Ltd.
SAXA, Inc.
Scientific (Shenzhen)
Semiconductor Energy Laboratory Co., Ltd.
SEMITAG
SEP Bulgaria
SFR,
SGS
Singtel,
SK C&C USA
SK Telecom
SKIDATA AG
Soci?t? de Transport de Montreal
SOLIATIS
Sony Corporation
Sony Ericsson Mobile Sprint
Sprint
STMicroelectronics N.V.
Stollmann E+V GmbH
StoLPaN
TA Technology
Taipei Fubon Bank
Taiwan Mobile
Tata DoCoMo
Telecommunication Metrology Center
Telekom Deutschland,
Telenor and Cominor.
TeliaSonera
Telstra
Texas Instruments Incorporated
Thai Smart Card Group (TSC)
Thorntons
Toppan Forms Co., LTD
Toro
Toshiba Corporation
Transdev,
TransPerth Transport Services.
Transport For London
TTA
TUOMI IT SA
T?V S?D AG
Universidad Pontificia de Salamanca- MIMO
University of Applied Sciences of Upper Austria
USC Corporation
UZY.BE
V?sttrafik
Venyon
Veolia,
Verband Deutscher Verkehrsunternehmen (VDV)
VeriFone
VI Service Network
Visa Europe
Visa Inc.
Vivotech,
ViVOtech, Inc.
Vodafone
VTT Technical Research Centre
Waldemar Winckel GmbH & Co. KG
Western Union Speedpay
WIMA
Winter AG
Yo Sushi
Yokosuka Telecom Research Park, Inc.
Yulong Computer Telecommunication
ZAPA Technology
ZTar
