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携帯電話インフラメーカーにとっての厳しい18ヶ月価格・ご注文について Table of Contents
Introduction to Report
The report covers what we consider to be the most innovative and outstanding items amongst the exceptionally wide range of functional beverages now available in Japan. The report begins with an introduction of House Foods Corp’s “House Ukon No Chikara [House the Power of Turmeric]” (100ml aluminum bottle - Price: 180 yen) which holds a commanding 90% plus share of the overall functional beverage market.
The beverage is formulated with curcumin (30ml per 100ml bottle) - a substance extracted from the curry spice turmeric said to be particularly effective in reducing the severity of hangovers. The curcumin also gives the beverage a slightly bitter yet refreshing flavor that makes it pleasant to drink. In response to the item’s success, a number of the larger drink producers have also launched their own similar versions, including Lotte with “Nomi Tomo [Drink Buddy]”, Kirin Beverage with “Kirin Hakko Ukon [Kirin Fermented Curcumin]” and Ajinomoto with “No Mikata [Drink Support]”.
The report also covers functional cosmetic beverages and includes Shiseido’s recently released “IN & ON” which is sold as part of a comprehensive 6-week beauty program. According to Shiseido, the beverage helps improve the overall skin condition from within the body, augmenting the effects of the creams and lotions applied externally.
Other examples include Pokka Corp which has become the first Japanese company to retail a powder type functional beverage solely via drug store outlets. Each 5g sachet of the “Beauty Prune” beverage contains 2.5g of dietary fiber - the equivalent amount contained in 3 prunes - and is being specifically targeted at women suffering with constipation.
Other products of note include Melodian Harmony Fine’s “Mizu Suiso No Chikara [The Power of Water Hydrogen]” a functional water beverage produced using independently developed technology that increases the concentration of hydrogen in the water. The hydrogen rapidly and safely neutralizes and expels so-called“bad” active oxygen in the body responsible for many of the symptoms of visible ageing, etc.
“Kirin Yasumu Hi No Alc 0.00% [Kirin’s 0.000% Alcohol Beverage for Days Off]” from Kirin Brewery is a beer-flavored beverage with a zero alcohol content. The item is formulated with ornithine – a type of amino acid extracted from corbicula (a type of Japanese shell fish) said to be effective in helping the liver to recover from the damaging effects of excessive drinking.
UDR hopes that the descriptions of the wide range of Japanese innovative functional beverages outlined in the report (60 items from 45 companies) will provide a valuable aid in the development and /or marketing of new items within each of your own countries.
To this end, the report aims to provide a concise overview of each of the items with accompanying photograph of the item and brief profile of the manufacturer. The scope of the report covers all types of what is widely termed “Functional Beverages” and in addition to the item types briefly outlined above also includes low or zero calorie soft drinks, isotonic and other sports drinks as well as health tonics. Data used in the compilation of the report has been obtained from Japanese trade journals, manufacturer press releases, and interviews with manufacturers and other related organizations in addition to trade exhibitions and events, etc.
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Table of Contents
A. INTRODUCTION TO REPORT
B. INDUSTRY NEWS
・Tonic beverages
・Low alcohol beverages
・Beer flavoured beverages
C. INNOVATIVE FUNCTIONAL BEVERAGES
HOUSE FOODS CORPORATION
1. Turmeric beverage
2. Enervating ginger-lemon flavoured bevera
3. Garlic extract tonic beverage
4. Clear apple flavoured beverage for women
NIWA MEDICAL LABORATORY CO., LTD
5. 100% natural Ingredient health tea
6. Rooibos tea
7. Extra strength rooibos tea
NIPPON HAM HEALTH CARE CREATE KK
8. Powder type collagen & glucosamine sports drink
9. Collagen health supplement
10. Liquid type collagen supplement
11. Powder type collagen supplement
YAKULT
12. Allergen free glucosamine drink
13. Lactic acid yoghurt drink
14. Grape flavoured vinegar drink
15. Low calorie black vinegar drink
16. Low glycemic index diet supporting sports drink
PURES JAPAN CO., LTD
17. Honey flavoured vinegar drink
IKKO CHEMICAL CO., LTD
18. Calcium & fibre rich mulberry tea
19. Super grade rooibos tea
KIRIN BEVERAGE CO., LTD
20. Ornithine rich lemon flavoured soft drink
21. Fermented turmeric extract from Kirin
EPIA CO., LTD
22. Mineral enriched water stick
MELODIAN HARMONY FINE CO., LTD
23. Hydrogen water
24. Low cal Hydrogen water sports drink
ASAHI SOFT DRINKS CO., LTD
25. Sugar & calorie free tea from Asahi
POKKA CORPORATION
26. Fiber rich granule type prune beverage
ITO EN LTD
27. Bergamot and orange tea
KIRIN BREWERY COMPANY LIMITED
28. Liver function restoring zero alcohol beer
FUSO CHEMICAL INDUSTRY CO., LTD
29. Polyphenol tonic
LOTTE CO., LTD
30. Turmeric extract & ginseng tonic
KANEBO COSMETICS CO., LTD
31. Fat burning ginger tonic
AJINOMOTO CO., LTD
32. Hangover busting tonic
CALPIS CO., LTD
33. Yoghurt flavoured protein drink
NAGATANIEN CO., LTD
34. Body warming beverages
KAO CORPORATION
35. Fat burning green tea catechin beverage
JAPAN TOBACCO INC.
36. Sugar, fat burning green tea catechin beverage
UCC UESHIMA COFFEE CO., LTD
37. Good bacteria increasing can coffee
TAISHO PHARMACEUTICAL CO., LTD
38. Iron supplement for women
TAMAGUSUKU MURA NO SATOKIBISU CO., LTD
39. Sugar cane vinegar
MADAM-BO CO., LTD
40. Carrot tea
JAPAN CLINIC CO., LTD
41. Oyster extract & collagen beauty tonic
SUNTORY HOLDINGS LIMITED
42. Protein enriched water
SHIZENKYOSEI CO., LTD
43. Acai berry & collagen beauty drink
MISSIONARY CO., LTD
44. Face lifting collagen drink
METABOLIC INC.
45. Low calorie placenta drink
KATSUAKO CO., LTD
46. Tibetan alpine herbal beverage
TOYOTAMA KENKO SHOKUHIN CO., LTD
47. DNJ rich mulberry tea
TAMANEGI SUPER EKISU KYUMEIDO CO., LTD
48. Quercetin rich onionskin tonic
JOSHUNDO CO., LTD
49. Antioxidant & nutrient rich sea buck thoron tonic
NIPPON TOUNYO SHOKUKEN CO., LTD
50. Jerusalem artichoke health tonic
A. E. M CO., LTD
51. High purity water
COMPANY PROFILE
52. High purity water
CHUGOKU JOZO CO., LTD
53. GABA rich fermented berry alcohol
MISHIMA FOODS CO., LTD
54. Red perilla health drink
ADEKA CO., LTD
55. Beta-glucan Fibre rich health drink
DR’S CHOICE CO., LTD
56. Hydrogen water tablets
KOUJUN JAPAN CO., LTD
57. Amino acid rich Chinese vinegar drink
TOKIWA PHARMACEUTICAL CO., LTD
58. Drowsiness busting drink & film
SHISEIDO COMPANY, LIMITED
59. Blood pressure reducing tea
DYDO DRINCO CO., LTD
60. Blood pressure reducing tea
