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バーチャルデジタルアシスタント(VDA):バーチャルエージェント、人工無脳(会話ボット)、消費者と人工知能を利用する企業市場向けバーチャルアシスタント、自然言語処理、会話型ユーザインターフェース

Virtual Digital Assistants

Virtual Agents, Chatbots, and Virtual Assistants for Consumer and Enterprise Markets Utilizing Artificial Intelligence, Natural Language Processing, and Conversational User Interfaces

 

出版社 出版年月電子版価格 ページ数図表数
Tractica
トラクティカ
2016年8月US$4,200
1-5ユーザライセンス
67 66

サマリー

この調査レポート「バーチャルデジタルアシスタント(VDA)」は消費者向け、企業向けバーチャルデジタルアシスタント(VDA)の世界の市場機会を調査し、市場規模、アクティブユーザの予測、2015年から2021年までの収益予測を掲載しています。また、市場成長促進・阻害要因、適用例、技術課題、主要企業も掲載しています。

Report Details

Virtual digital assistants (VDAs), which are automated software applications or platforms that assist the human user through understanding natural language in written or spoken form, are rapidly gaining traction in consumer and enterprise markets alike.  While smartphone-based consumer VDAs are currently the best-known offerings, virtual assistant technologies are also beginning to penetrate other device types including smart watches, fitness trackers, PCs, smart home systems, and automobiles.  Consumer and enterprise use cases for VDAs are proliferating rapidly thanks to accelerated innovation and scalability of underlying technologies, such as natural language processing (NLP) and artificial intelligence (AI).

Many of the world’s technology giants believe VDAs will be vital to their businesses in the future, and they are investing significant resources to capture market share at this early stage.  Consumer VDAs are deployed by application players and platform providers to serve consumers as a multi-purpose assistant with the ability to act as a conduit between consumers and a range of companies and services.  Meanwhile, enterprise VDAs are deployed for interaction with a specific enterprise, using channels the enterprise typically controls, such as phone/interactive voice response (IVR) systems, websites, mobile applications, kiosks, and wearables.  Tractica forecasts that unique active consumer VDA users will grow from 390 million in 2015 to 1.8 billion worldwide by the end of 2021.  During the same period, unique active enterprise VDA users will rise from 155 million in 2015 to 843 million by 2021.

This Tractica report examines the global market opportunity for consumer and enterprise VDAs, providing market sizing and forecasts for active users and revenue for the period from 2015 through 2021.  The report includes an analysis of market drivers and barriers, use cases, technology issues, and key industry players.  The VDA device and access types assessed in the study include smartphones, tablets, smart watches, fitness trackers, PCs, smart home devices, and automobiles.

Key Questions Addressed:

  • What is the current state of the virtual digital assistant market and how will it develop over the next decade?
  • What are the primary business models and use cases that will drive greater VDA adoption?
  • What are the key drivers of market growth, and the key challenges faced by the industry, in each world region?
  • Who are the key players in the VDA market, what is their competitive positioning, and which ones are poised for greatest success in the years ahead?
  • What is the size of the VDA market opportunity?

Who Needs This Report?

  • Consumer device manufacturers
  • VDA platform vendors
  • Semiconductor and component vendors
  • Application developers
  • Customer service technology vendors
  • User interface technology companies
  • Investor community


目次

Table of Contents

 

  1. Executive Summary
    1. Introduction
    2. Market Drivers and Barriers
    3. Market Observations
      1. Enterprise VDAs
      2. Consumer VDAs
    4. Key Industry Players
    5. Market Forecast
    6. Overall Market ForecastEnterprise User VDA Forecasts
      1. Enterprise VDA Revenue Forecasts
      2. Consumer VDA Forecasts
  2. Market Issues
    1. Introduction
      1. Scope
    2. Enterprise VDAs
      1. Market Overview
      2. Market Trends
      3. Market Drivers
        1. Cost Savings
        2. Self Service
        3. Customer Satisfaction
        4. Revenue Generation
      4. Market Barriers
        1. Effectiveness
        2. Development Cycles
        3. Consumer Awareness
        4. Integration
        5. Cost of Multiple Language Capabilities
        6. Authentication
      5. Access
      6. Competitive Landscape
      7. Use Cases
        1. Banking and Financial Services
        2. Healthcare
        3. Retail
        4. Drive-through Food Ordering
      8. Market Overview of Consumer VDAs
        1. Market Overview
        2. Market Trends
        3. Market Drivers
          1. Data Fatigue
          2. Search Fatigue
          3. Desire to Automate Tasks
          4. Use Case Evolution
          5. Improving Voice Recognition, NLP
          6. Improving AI Builds Context
          7. Consumer Expectations of Connected Devices
        4. Market Barriers
          1. Speech Recognition Challenges
          2. Understanding Language Context
          3. User Context
          4. Limited Developer Communities
        5. Use Cases
          1. Smart Home and the Internet of Things
          2. Automobiles
        6. Revenue Models
  3. Technology Issues
    1. Introduction: Underlying Technologies
    2. Natural Language Processing
    3. Artificial Intelligence
    4. Voice and Speech Recognition
    5. APIs and SDKs
  4. Key Industry Players
    1. Introduction
    2. [24]7 Inc.
    3. Amazon
    4. ai
    5. Apple
    6. Applied Voice & Speech Technologies
    7. Artificial Solutions
    8. Baidu
    9. Botego
    10. CodeBaby
    11. CogniCor
    12. Creative Virtual
    13. CX Company
    14. EasilyDo
    15. Facebook
    16. Google
    17. IBM
    18. Inbenta Technologies
    19. Interactions
    20. IPsoft
    21. Ivee
    22. Jibo
    23. Living Actor (Cantoche)
    24. Microsoft
    25. MindMeld
    26. Next IT
    27. Nuance
    28. Openstream
    29. Samsung
    30. Sensory
    31. SmartAction
    32. SoundHound
    33. Synthetix
    34. Talla
    35. True Image Interactive
    36. Viv
    37. WDS (Xerox)
    38. Witlingo
    39. x.ai
  5. Market Forecasts
    1. Introduction
    2. Forecast Methodology and Assumptions
    3. Overall Market Forecast
    4. Enterprise VDA Forecasts
      1. Unique Active Enterprise VDA Users by Region
      2. Unique Active Enterprise VDA Users by Businesses With or Without Call Centers
      3. Active Enterprise VDA Users by Device Type
      4. Enterprise VDA Revenue
    5. Consumer VDA Forecasts
      1. Unique Active Consumer VDA Users by Region
      2. Active Consumer VDA Users by Platform
        1. Amazon
        2. Apple
        3. Google
        4. Microsoft
        5. Facebook
        6. Baidu
        7. All Other Platforms
      3. Active Consumer VDA Users by Device Type
      4. Consumer VDA Revenue by Region
      5. Consumer VDA Revenue by Platform
        1. Amazon
        2. AppleGoogle
        3. Microsoft
        4. Facebook
        5. Baidu
      6. Conclusions and Recommendations
        1. Conclusions
        2. Recommendations
  6. Company Directory
  7. Acronym and Abbreviation List
  8. Table of Contents
  9. Table of Charts and Figures
  10. Scope of Study, Sources and Methodology, Notes

List of Charts, Figures, and Tables

Charts
  • Total Unique Active VDA Users by Segment, World Markets: 2015-2021
  • Total VDA Revenue by Segment, World Markets: 2015-2021
  • Unique Active Enterprise VDA Users by Region, World Markets: 2015-2021
  • Unique Active Enterprise VDA Users by Businesses With or Without Call Centers, World Markets: 2015-2021
  • Active Enterprise VDA Users by Access Type, World Markets: 2015-2021
  • Enterprise VDA Revenue by Region, World Markets: 2015-2021
  • Unique Active Consumer VDA Users by Region, World Markets: 2015-2021
  • Active Consumer VDA Users by Platform, World Markets: 2015-2021
  • Active Consumer VDA Users by Device Type, World Markets: 2015-2021
  • Consumer VDA Revenue by Region, World Markets: 2015-2021
  • Consumer VDA Revenue by Platform, World Markets: 2015-2021
Tables
  • Consumer VDA Revenue by Platform, World Markets: 2015-2021Consumer VDA Revenue by Platform, World Markets: 2015-2021
  • cActive Consumer VDA Users by Platform, World Markets: 2015-2021
  • Active Consumer VDA Users by Device Type, World Markets: 2015-2021
  • Unique Active Enterprise VDA Users by Region, World Markets: 2015-2021
  • Unique Active Enterprise VDA Users by Businesses With or Without Call Centers, World Markets: 2015-2021
  • Active Enterprise VDA Users by Access Type, World Markets: 2015-2021
  • Consumer VDA Revenue by Platform, World Markets: 2015-2021
  • Consumer VDA Revenue by Region, World Markets: 2015-2021
  • Enterprise VDA Revenue by Region, World Markets:2015-2021
  • Total Unique Active VDA Users by Segment, World Markets: 2015-2021
  • Total VDA Revenue by Region, World Markets: 2015-2021
  • Total VDA Revenue by Segment, World Markets: 2015-2021
  • Active Consumer VDA Users by Device Type, North America: 2015-2021
  • Active Consumer VDA Users by Platform, North America: 2015-2021
  • Consumer VDA Revenue by Platform, North America: 2015-2021
  • Active Consumer VDA Users by Device Type, Europe: 2015-2021
  • Active Consumer VDA Users by Platform, Europe: 2015-2021
  • Consumer VDA Revenue by Platform, Europe: 2015-2021
  • Active Consumer VDA Users by Device Type, Asia Pacific: 2015-2021
  • Active Consumer VDA Users by Platform, Asia Pacific: 2015-2021
  • Consumer VDA Revenue by Platform, Asia Pacific: 2015-2021
  • Active Consumer VDA Users by Device Type, Latin America: 2015-2021
  • Active Consumer VDA Users by Platform, Latin America: 2015-2021
  • Consumer VDA Revenue by Platform, Latin America: 2015-2021
  • Active Consumer VDA Users by Device Type, Middle East & Africa: 2015-2021
  • Active Consumer VDA Users by Platform, Middle East & Africa: 2015-2021
  • Consumer VDA Revenue by Platform, Middle East & Africa: 2015-2021
  • Active Consumer VDA Users, Amazon, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, Amazon, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Apple, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, Apple, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Google, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, Google, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Microsoft, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, Microsoft, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Facebook, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, Facebook, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Baidu, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, Baidu, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, All Other Platforms, by Region, World Markets: 2015-2021
  • Consumer VDA Revenue, All Other Platforms, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Smartphones, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Tablets, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Smart Watches, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Fitness Trackers, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, PCs, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Smart Homes, by Region, World Markets: 2015-2021
  • Active Consumer VDA Users, Automobiles, by Region, World Markets: 2015-2021
  • Active Enterprise VDA Users, access via Website, by Region, World Markets: 2015-2021
  • Active Enterprise VDA Users, access via Mobile App, by Region, World Markets: 2015-2021
  • Active Enterprise VDA Users, access via Voice/Phone, by Region, World Markets: 2015-2021
  • Active Enterprise VDA Users, access via Wearables, by Region, World Markets: 2015-2021
  • Active Enterprise VDA Users, access via Smart Home device, by Region, World Markets: 2015-2021
  • Active Enterprise VDA Users, access via Automobile, by Region, World Markets: 2015-2021
  • Summary of Industry Participants

 

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プレスリリース

バーチャルデジタルアシスタントの世界市場は2021年に158億ドルに達すると予測

モバイルデバイス、ウェアラブル、PC、スマートホーム、自動車などのマルチアクセスモードで消費者と企業の受け入れが拡大

2016年8月3日

バーチャルデジタルアシスタンス(VDA)とは書かれたまたは発声された自然言語を理解することで、ユーザである人間をアシストする自動化されたソフトウェアアプリケーションやプラットフォームのことである。VDAは急激に成長し、消費者(一般ユーザ)や企業市場を牽引している。トラクティカの新しいレポートによると、スマートフォンベースの消費者にはVDAは現在最もよく知られているオファリングだという。ビジュアルアシスタント技術も同じくスマートウォッチ、フィットネストラッカー、PC、スマートホームシステム、自動車などのデバイスタイプで普及しはじめた。

トラクティカの予測ではVDAの一般のアクティブユニークユーザ数は2015年の3億9000万人から2021年の終わりには18億人に上るとしている。また同期間で、VDAの企業におけるアクティブユニークユーザ数は2015年の1億5500万から2021年に8億4300万に増加すると考えられている。トラクティカ社はVDA収益の合計は2015年に16億、2021年に158億になるだろうと予測した。


「自然言語処理や人工知能などの技術革新の加速と基礎技術の拡張性のおかげで消費者と企業のビジュアルデジタルアシストの利用は急激に増加している、」と主席アナリストのMark Beccueは言う。「それと同時に世界の技術系巨大企業の大半はVDAが今後の自社ビジネスに欠かせないものになると信じている。そして彼らは早い段階で市場シェアを獲得するための重要な資産を投じているのだ」

トラクティカ社(Tractica)の調査レポート「バーチャルデジタルアシスタント(VDA) -Virtual Digital Assistants」は消費者向けと企業向けバーチャルデジタルアシスタント(VDA)の世界の市場機会を調査し、市場規模、アクティブユーザの予測、2015年から2021年までの収益予測を掲載している。また、市場成長促進・阻害要因、適用例、技術課題、主要企業も掲載している。

[プレスリリース原文]

The Virtual Digital Assistant Market Will Reach $15.8 Billion Worldwide by 2021

Consumer and Enterprise Adoption is Expanding to Include Multiple Access Modes Including Mobile Devices, Wearables, PCs, Smart Home, and Automobiles

August 3, 2016

Virtual digital assistants (VDAs), which are automated software applications or platforms that assist the human user through understanding natural language in written or spoken form, are rapidly gaining traction in consumer and enterprise markets alike.  According to a new report from Tractica, while smartphone-based consumer VDAs are currently the best-known offerings, virtual assistant technologies are also beginning to penetrate other device types including smart watches, fitness trackers, PCs, smart home systems, and automobiles.

Tractica forecasts that unique active consumer VDA users will grow from 390 million in 2015 to 1.8 billion worldwide by the end of 2021.  During the same period, unique active enterprise VDA users will rise from 155 million in 2015 to 843 million by 2021.  The market intelligence firm forecasts that total VDA revenue will grow from $1.6 billion in 2015 to $15.8 billion in 2021.

“The consumer and enterprise use cases for virtual digital assistants are proliferating rapidly thanks to accelerated innovation and scalability of underlying technologies, such as natural language processing and artificial intelligence,” says principal analyst Mark Beccue.  “Meanwhile, most of the world’s technology giants believe VDAs will be vital to their businesses in the future, and they are investing significant resources to capture market share at this early stage.”

Tractica’s report, “Virtual Digital Assistants”, examines the global market opportunity for consumer and enterprise VDAs, providing market sizing and forecasts for active users and revenue for the period from 2015 through 2021.  The report includes an analysis of market drivers and barriers, use cases, technology issues, and key industry players.

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