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世界のスマートウォッチ市場分析と予測:Apple Watch、WatchKit、Android Wear、Tizen、WebOS、組み込みOS - スマートウォッチデバイス、OS、接続技術、応用市場

Smart Watches

Apple Watch, WatchKit, Android Wear, Tizen, WebOS, and Embedded OS: Global Market Analysis and Forecasts for Smart Watch Devices, Operating Systems, Connectivity Technologies, and Application Markets

 

出版社 出版年月電子版価格 ページ数図表数
Tractica
トラクティカ
2015年2月US$3,500
1-5ユーザライセンス
54 52

サマリー

この調査レポートは、スマートウォッチの世界の市場動向を調査し、2013年から2020年までの7年分の市場規模とスマートウォッチ出荷数と収益の予測を掲載しています。一般ユーザ、企業、産業、医療、スポーツなどのスマートウォッチと関連応用市場の技術問題や市場機会、成長阻害要因などを調査しています。スマートウォッチのOS情報と時計アプリケーション開発会社へ影響に関する分析も行っています。主要関連企業についても詳細に分析し、強みと弱みに関する評価結果も掲載しています。市場予測は世界地域、応用市場、接続技術毎に行われています。

The Apple Watch is the most eagerly anticipated smart watch and wearable device to hit the market in 2015. It is not just Apple fans who are eagerly awaiting the biggest new product launch from Apple since the iPad; it is the entire wearables industry and supply chain. While Pebble succeeded in establishing the smart watch as a compelling product category, Apple’s entry into this market is expected to provide the necessary boost to consumer awareness and interest that will truly kick off the market for the next wave of computing.

Since Apple’s announcement in fall 2014, there has been a flurry of activity among competitors trying to position and reposition themselves. Companies like Samsung, LG, and Motorola have decided to compete head on with Apple in the high-end, multi-function smart watch segment. Swatch, the largest watchmaker in the world, has announced that it is launching a smart watch to rival Apple in 2015. Others like Garmin, Basis, and Wellograph will continue to focus on the fitness and wellness markets. And a third segment has emerged that includes incumbent watchmakers like Casio and newer names like Martian and Kairos, who have decided to take a different approach and introduce smart features in traditional watches, both analog and digital. Beyond the Apple Watch, Tractica expects a high degree of fragmentation in terms of form factor, functionality, and operating system. Overall, Tractica forecasts that annual smart watch shipments will grow from 2.3 million units in 2013 to 94.9 million in 2020, representing a compound annual growth rate (CAGR) of 71%.

This Tractica report examines global market trends for smart watches and provides 7-year market sizing and forecasts for smart watch device shipments and revenues during the period from 2013 through 2020. The report examines the technology issues, market opportunities, and barriers for smart watches and the relevant application markets including consumer, enterprise, industrial, healthcare, and sports.  A separate analysis is provided around smart watch operating systems and the implications for watch app developers. Key industry players are analyzed in depth, including assessments of their relative strengths and weaknesses.  Market forecasts are segmented by world region, application market, and connectivity technology.

Key Questions Addressed:

  • What is the current state of the smart watch market and what will be the key stages of growth and development over the next several years?
  • How is the smart watch market tiered by device capabilities and price points, and how will this change over the next several years?
  • How does the scale of the market opportunity differ among application markets such as consumer, sports, healthcare, or enterprise? What are the reasons behind these differences?
  • How will the growth and adoption of smart watches vary by world region?
  • Which connectivity technologies will be most prevalent in smart watches?
  • How will smart watch unit shipments and revenues vary by world region, device category, and application market?

Who Needs This Report?

  • Smart watch manufacturers
  • Traditional watch manufacturers
  • Wearable device manufacturers
  • Consumer electronics companies
  • Semiconductor and component companies
  • Wearable application developers
  • Mobile network operators
  • Investor community


目次

Table of Contents

  1. Executive Summary
    1. Introduction
    2. Market Drivers
    3. Market Barriers
    4. Technology Issues
    5. Strategic Recommendations for Value Chain
    6. Market Forecast
  2. Market Issues
    1. Market Drivers
    2. Market Barriers
    3. Application Analysis
    4. Pricing Analysis
  3. Technology Issues
    1. MPU vs. MCU Platforms
    2. UI/UX Considerations
    3. Battery Life
    4. Connectivity Technologies
    5. Smart Watch Operating Systems
  4. Key Industry Players
    1. Apple
      1. Company Profile
      2. SWOT Analysis
    2. LG
      1. Company Profile
      2. SWOT Analysis
    3. Motorola
      1. Company Profile
      2. SWOT Analysis
    4. Samsung
      1. Company Profile
      2. SWOT Analysis
    5. Sony
      1. Company Profile
      2. SWOT Analysis
    6. Fitbit
      1. Company Profile
      2. SWOT Analysis
    7. Omate
      1. Company Profile
      2. SWOT Analysis
    8. Basis
      1. Company Profile
      2. SWOT Analysis
    9. Garmin
      1. Company Profile
      2. SWOT Analysis
    10. Meta Watch
      1. Company Profile
      2. SWOT Analysis
    11. Withings
      1. Company Profile
      2. SWOT Analysis
    12. Pebble
      1. Company Profile
      2. SWOT Analysis
    13. Other Smart Watch Companies
  5. Market Forecasts
    1. Definitions and Key Assumptions
    2. Shipments by Region
      1. Smart Watch Shipments
      2. Smart Watch Device Revenue
    3. North America
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    4. Europe
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    5. Asia Pacific
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    6. Latin America
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    7. Middle East & Africa
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    8. Conclusions & Recommendations
  6. Company Directory
  7. Acronym and Abbreviation List
  8. Table of Contents
  9. Table of Charts and Figures
  10. Scope of Study, Sources and Methodology, Notes

List of Charts, Figures, and Tables

Charts
  • Smart Watch Market Share by OS, World Markets: 2013-2020
  • Smart Watch Shipments and Revenues, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, World Markets: 2013-2020
  • Smart Watch Device Revenue by Application Market, World Markets: 2013-2020
  • Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, World Markets: 2013-2020
  • Smart Watch Shipments by OS, World Markets: 2013-2020
  • Smart Watch Shipments by Region, World Markets: 2013-2020
  • Smart Watch Device Revenue by Region, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, North America: 2013-2020
  • Smart Watch Device Revenue by Application Market, North America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, North America: 2013-2020
  • Smart Watch Shipments by Application Market, Europe: 2013-2020
  • Smart Watch Device Revenue by Application Market, Europe: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Europe: 2013-2020
  • Smart Watch Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Device Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Application Market, Latin America: 2013-2020
  • Smart Watch Device Revenue by Application Market, Latin America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Latin America: 2013-2020
  • Smart Watch Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Device Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Middle East & Africa: 2013-2020
Figures
  • Apple Watch
  • Kairos Smart Watch
  • Energous Wattup Wireless Charging Solution
  • Moto 360 Watch
  • Withings Activité Watch
  • Pebble Watch
Tables
  • Smart Watch Shipments by Region, World Markets: 2013-2020
  • Smart Watch Device Revenue by Region, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, World Markets: 2013-2020
  • Smart Watch Device Revenue by Application Market, World Markets: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, World Markets: 2013-2020
  • Smart Watch Shipments by OS, World Markets: 2013-2020
  • Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, North America: 2013-2020
  • Smart Watch Device Revenue by Application Market, North America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, North America: 2013-2020
  • Smart Watch Shipments by Application Market, Europe: 2013-2020
  • Smart Watch Device Revenue by Application Market, Europe: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Europe: 2013-2020
  • Smart Watch Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Device Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Application Market, Latin America: 2013-2020
  • Smart Watch Device Revenue by Application Market, Latin America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Latin America: 2013-2020
  • Smart Watch Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Device Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Middle East & Africa: 2013-2020

 

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プレスリリース

[プレスリリース原文]

Smart Watch Shipments Will More than Quadruple in 2015, Reaching 24.4 Million Units Worldwide

Apple Watch to Stimulate Huge Growth in the Smart Watch Sector, Representing Two-Thirds of the Total Market by the End of 2015
 
February 23, 2015

The nascent smart watch market experienced a period of tremendous innovation and growth during 2014, with global device shipments more than doubling from 2.3 million units in 2013 to 5.0 million units in 2014.  A number of prominent industry players launched smart watch products, including Samsung, Sony, Motorola, and LG among others, and Google introduced its Android Wear operating system for smart watches.  However, according to a new report from Tractica, the defining moment for smart watches during the year was the announcement of the Apple Watch in September 2014.

Now set for launch in April 2015, Apple’s biggest new product introduction since the iPad is anticipated to stimulate a surge in consumer awareness and adoption of smart watches, contributing 16.7 million units to the annual total of 24.4 million smart watches shipped during 2015, according to Tractica’s analysis.  The market intelligence firm forecasts that the smart watch sector will continue to experience strong growth for the next 5 years, rising to 94.9 million shipments annually by 2020, representing a compound annual growth rate (CAGR) of 71%.

“2015 will be the year of the smart watch,” says research director Aditya Kaul.  “Since Apple’s announcement, there has been a flurry of activity among competitors trying to position and reposition themselves, and we expect a high degree of experimentation in terms of form factor, functionality, and operating system, offering consumers a wide range of options.”

Kaul adds that companies like Samsung, LG, and Motorola have decided to compete head-on with Apple in the high-end, multi-function smart watch segment.  Swatch, the largest watchmaker in the world, has announced that it is launching a smart watch to rival Apple in 2015.  Others like Garmin, Basis, and Wellograph will continue to focus on the fitness and wellness markets. And a third segment has emerged that includes incumbent watchmakers like Casio and newer names like Martian and Kairos, who have decided to take a different approach and introduce smart features in traditional watches, both analog and digital.

Tractica’s report, “Smart Watches”, examines global market trends for smart watches and provides 7-year market sizing and forecasts for smart watch device shipments and revenues during the period from 2013 through 2020. The report examines the technology issues, market opportunities, and barriers for smart watches and the relevant application markets including consumer, enterprise, industrial, public safety, healthcare, and sports.  A separate analysis is provided around smart watch operating systems and the implications for watch app developers. Key industry players are analyzed in depth, including assessments of their relative strengths and weaknesses.  Market forecasts are segmented by world region, application market, and connectivity technology.

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