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世界のメディアプランニングソフトウェア市場 2018-2022年

Global Media Planning Software Market 2018-2022

 

出版社 出版年月電子版価格 ページ数
TechNavio
テクナビオ
2018年1月US$2,500
シングルユーザライセンス
91

サマリー

このレポートは世界のメディアプランニングソフトウェア市場を調査したTechNavioの調査報告書です。

Report Details

About Media Planning Software

Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.

Technavio’s analysts forecast the global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.

Covered in this report
The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Technavio's report, Global Media Planning Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- NextMark
- remags
- comScore

Market driver
- Increased need for better media planning applications
- For a full, detailed list, view our report

Market challenge
- Data privacy and security concerns
- For a full, detailed list, view our report

Market trend
- Growing demand for media planning software in APAC
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2022 and what will the growth rate be-
- What are the key market trends-
- What is driving this market-
- What are the challenges to market growth-
- Who are the key vendors in this market space-

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.




目次

Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY DEPLOYMENT
- Segmentation by deployment
- Comparison by deployment
- On-premises - Market size and forecast 2017-2022
- Cloud-based - Market size and forecast 2017-2022
- Market opportunity by deployment
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas - Market size and forecast 2017-2022
- EMEA - Market size and forecast 2017-2022
- APAC - Market size and forecast 2017-2022
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Increasing need for cloud-based media planning software
- Growing demand for media planning software in APAC
- Growing integration in media planning software
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- NextMark
- remags
- comScore
PART 15: APPENDIX
- List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global software market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global - Market size and forecast 2017-2022 ($ mn)
Exhibit 09: Global - Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2017
Exhibit 18: Market condition - Five forces 2022
Exhibit 19: Deployment - Market share 2017-2022 (%)
Exhibit 20: Comparison by deployment
Exhibit 21: On-premises - Market size and forecast 2017-2022 ($ mn)
Exhibit 22: On-premises - Year-over-year growth 2018-2022 (%)
Exhibit 23: Cloud-based - Market size and forecast 2017-2022 ($ mn)
Exhibit 24: Cloud-based - Year-over-year growth 2018-2022 (%)
Exhibit 25: Comparison of cloud-based and on-premises software
Exhibit 26: Market opportunity by deployment
Exhibit 27: Global - Market share by geography 2017-2022 (%)
Exhibit 28: Regional comparison
Exhibit 29: Americas - Market size and forecast 2017-2022 ($ mn)
Exhibit 30: Major advertising agencies in the Americas
Exhibit 31: Americas - Year-over-year growth 2018-2022 (%)
Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ mn)
Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 34: APAC - Market size and forecast 2017-2022 ($ mn)
Exhibit 35: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 36: Key leading countries
Exhibit 37: Market opportunity
Exhibit 38: Major integrations in media planning software
Exhibit 39: Vendor landscape
Exhibit 40: Landscape disruption
Exhibit 41: Vendors covered
Exhibit 42: Vendor classification
Exhibit 43: Market positioning of vendors
Exhibit 44: Vendor overview
Exhibit 45: NextMark - Organizational developments
Exhibit 46: NextMark - Key offerings
Exhibit 47: Vendor overview
Exhibit 48: remags - Organizational developments
Exhibit 49: remags - Key offerings
Exhibit 50: Vendor overview
Exhibit 51: comScore - Business segments
Exhibit 52: comScore - Organizational developments
Exhibit 53: comScore - Key offerings

 

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