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位置情報解析ツール市場の予測と分析 2019-2023年:エンドユーザ毎、地域毎

Location Analytics Tools Market by End-users and Geography - Forecast and Analysis 2019-2023

IRTNTR32061

 

出版社 出版年月電子版価格 ページ数
TechNavio
テクナビオ
2019年9月US$2,500
シングルユーザライセンス
157

サマリー

この調査レポートは位置情報解析ツール市場を分析・予測したテクナビオ(TechNavio)の市場調査報告書です。

Global Location Analytics Tools Market: About this market

Technavio’s location analytics tools market analysis considers sales from transportation, retail, BFSI, media and entertainment, and other end-users. Our analysis also considers the sales of location analytics tools in APAC, Europe, North America, South America, and MEA. In 2018, the transportation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the improved visibility offered by location analytics tools to transportation companies will play a significant role in the transportation segment to maintain its market position. Also, our global location analytics tools market report looks at factors such as the rise in awareness of location-enabled services, increasing the use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships. However, stringent government regulations for collecting location data, availability of open-source platforms, and issues with data management and privacy may hamper the growth of the location analytics tools industry over the forecast period.  

Global Location Analytics Tools Market: Overview  

Increasing use of location analytics in geo-targeted promotion

The penetration of mobile computing devices with GPS sensors is extremely high across the globe. These sensors help in location identification and mapping. Enterprises are taking advantage of this feature to leverage user-related location data using in-built location-tracking capabilities. The location analytics help enterprises in enhancing their service offerings by developing targeted promotions and campaigns and geo-targeted notifications. This helps the companies to garner customer attention and target specific audiences to influence impulse purchases. These data insights enable them to develop targeted sales promotion campaigns and predict workloads for retailers. Thus, the numerous benefits of geo-targeted promotions will drive enterprises to deploy location analytics tools, leading to the expansion of the global location analytics tools market at a CAGR of over 16% during the forecast period.

Growing popularity of location-based gaming

Smartphones are integrated with positioning technologies and GPS sensors. This has led to the emergence of location-based and interactive map-based mobile gaming. This gaming model facilitates online multiplayer and free-to-roam gaming options. ?Location analytics is increasingly being used to develop games based on the physical world with real-world locations.  Game developers develop such games by tracking and analyzing the movements of players. The adoption of location analytics among game developers is expected to have a positive impact on the overall market growth.

Competitive Landscape

With the presence of a few major players, the global location analytics tools market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools manufacturers, that include  Alteryx Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., Gravy Analytics Inc., IBM Corp., inMarket Media LLC, Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., and SAS Institute Inc.  

Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.



目次

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

2.1 Preface

2.2 Preface

2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

Market ecosystem

Market characteristics

Market segmentation analysis

PART 04: MARKET SIZING

Market definition

Market sizing 2018

Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

Bargaining power of buyers

Bargaining power of suppliers

Threat of new entrants

Threat of substitutes

Threat of rivalry

Market condition

PART 06: CUSTOMER LANDSCAPE

PART 07: MARKET SEGMENTATION BY END-USER

Market segmentation by end-user

Comparison by end-user

Transportation - Market size and forecast 2018-2023

Retail - Market size and forecast 2018-2023

BFSI - Market size and forecast 2018-2023

Media and entertainment - Market size and forecast 2018-2023

Telecommunications - Market size and forecast 2018-2023

Other end-users - Market size and forecast 2018-2023

Market opportunity by end-user

PART 08: GEOGRAPHIC LANDSCAPE

Geographic segmentation

Geographic comparison

North America - Market size and forecast 2018-2023

Europe - Market size and forecast 2018-2023

APAC - Market size and forecast 2018-2023

MEA - Market size and forecast 2018-2023

South America - Market size and forecast 2018-2023

Key leading countries

Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

Market drivers 

Market challenges

PART 11: MARKET TRENDS

AI-based location analytics

Rise in IoT and need for real-time location analytics

Growing popularity of location-based gaming

PART 12: VENDOR LANDSCAPE

Overview

Landscape disruption

Competitive scenario

PART 13: VENDOR ANALYSIS

Vendors covered

Vendor classification

Market positioning of vendors

Alteryx Inc.

Cisco Systems Inc.

Environmental Systems Research Institute Inc.

Gravy Analytics Inc.

IBM Corp.

inMarket Media LLC 

Oracle Corp.

Pitney Bowes Inc.

Salesforce.com Inc.

SAS Institute Inc.

PART 14: APPENDIX

Research methodology

List of abbreviations

Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

 

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Exhibit 01: Vendor product offerings

Exhibit 02: Global information technology (IT) software market

Exhibit 03: Segments of global information technology (IT) software market

Exhibit 04: Market characteristics

Exhibit 05: Market segments

Exhibit 06: Market definition - Inclusions and exclusions checklist

Exhibit 07: Market size 2018

Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)

Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)

Exhibit 10: Five forces analysis 2018

Exhibit 11: Five forces analysis 2023

Exhibit 12: Bargaining power of buyers

Exhibit 13: Bargaining power of suppliers

Exhibit 14: Threat of new entrants

Exhibit 15: Threat of substitutes

Exhibit 16: Threat of rivalry

Exhibit 17: Market condition - Five forces 2018

Exhibit 18: Customer landscape

Exhibit 19: End-user - Market share 2018-2023 (%)

Exhibit 20: Comparison by end-user

Exhibit 21: Transportation - Market size and forecast 2018-2023 ($ millions)

Exhibit 22: Transportation - Year-over-year growth 2019-2023 (%)

Exhibit 23: Retail - Market size and forecast 2018-2023 ($ millions)

Exhibit 24: Retail - Year-over-year growth 2019-2023 (%)

Exhibit 25: BFSI - Market size and forecast 2018-2023 ($ millions)

Exhibit 26: BFSI - Year-over-year growth 2019-2023 (%)

Exhibit 27: Media and entertainment - Market size and forecast 2018-2023 ($ millions)

Exhibit 28: Media and entertainment - Year-over-year growth 2019-2023 (%)

Exhibit 29: Telecommunications - Market size and forecast 2018-2023 ($ millions)

Exhibit 30: Telecommunications - Year-over-year growth 2019-2023 (%)

Exhibit 31: Other end-users - Market size and forecast 2018-2023 ($ millions)

Exhibit 32: Other end-users - Year-over-year growth 2019-2023 (%)

Exhibit 33: Market opportunity by end-user

Exhibit 34: Market share by geography 2018-2023 (%)

Exhibit 35: Geographic comparison

Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions)

Exhibit 37: North America - Year-over-year growth 2019-2023 (%)

Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions)

Exhibit 39: Europe - Year-over-year growth 2019-2023 (%)

Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions)

Exhibit 41: APAC - Year-over-year growth 2019-2023 (%)

Exhibit 42: MEA - Market size and forecast 2018-2023 ($ millions)

Exhibit 43: MEA - Year-over-year growth 2019-2023 (%)

Exhibit 44: South America - Market size and forecast 2018-2023 ($ millions)

Exhibit 45: South America - Year-over-year growth 2019-2023 (%)

Exhibit 46: Key leading countries

Exhibit 47: Market opportunity

Exhibit 48: Impact of drivers and challenges

Exhibit 49: Vendor landscape

Exhibit 50: Landscape disruption

Exhibit 51: Vendors covered

Exhibit 52: Vendor classification

Exhibit 53: Market positioning of vendors

Exhibit 54: Alteryx Inc. - Vendor overview

Exhibit 55: Alteryx Inc. - Product segments

Exhibit 56: Alteryx Inc. - Organizational developments

Exhibit 57: Alteryx Inc. - Geographic focus

Exhibit 58: Alteryx Inc. - Key offerings

Exhibit 59: Cisco Systems Inc. - Vendor overview

Exhibit 60: Cisco Systems Inc. - Business segments

Exhibit 61: Cisco Systems Inc. - Organizational developments

Exhibit 62: Cisco Systems Inc. - Geographic focus

Exhibit 63: Cisco Systems Inc. - Segment focus

Exhibit 64: Cisco Systems Inc. - Key offerings

Exhibit 65: Environmental Systems Research Institute Inc. - Vendor overview

Exhibit 66: Environmental Systems Research Institute Inc. - Product segments

Exhibit 67: Environmental Systems Research Institute Inc. - Organizational developments

Exhibit 68: Environmental Systems Research Institute Inc. - Key offerings

Exhibit 69: Gravy Analytics Inc. - Vendor overview

Exhibit 70: Gravy Analytics Inc. - Product segments

Exhibit 71: Gravy Analytics Inc. - Organizational developments

Exhibit 72: Gravy Analytics Inc. - Key offerings

Exhibit 73: IBM Corp. - Vendor overview

Exhibit 74: IBM Corp. - Business segments

Exhibit 75: IBM Corp. - Organizational developments

Exhibit 76: IBM Corp. - Geographic focus

Exhibit 77: IBM Corp. - Segment focus

Exhibit 78: IBM Corp. - Key offerings

Exhibit 79: inMarket Media LLC  - Vendor overview

Exhibit 80: inMarket Media LLC  - Product segments

Exhibit 81: inMarket Media LLC  - Organizational developments

Exhibit 82: inMarket Media LLC  - Key offerings

Exhibit 83: Oracle Corp. - Vendor overview

Exhibit 84: Oracle Corp. - Business segments

Exhibit 85: Oracle Corp. - Organizational developments

Exhibit 86: Oracle Corp. - Geographic focus

Exhibit 87: Oracle Corp. - Segment focus

Exhibit 88: Oracle Corp. - Key offerings

Exhibit 89: Pitney Bowes Inc. - Vendor overview

Exhibit 90: Pitney Bowes Inc. - Business segments

Exhibit 91: Pitney Bowes Inc. - Organizational developments

Exhibit 92: Pitney Bowes Inc. - Geographic focus

Exhibit 93: Pitney Bowes Inc. - Segment focus

Exhibit 94: Pitney Bowes Inc. - Key offerings

Exhibit 95: Salesforce.com Inc. - Vendor overview

Exhibit 96: Salesforce.com Inc. - Product segments

Exhibit 97: Salesforce.com Inc. - Organizational developments

Exhibit 98: Salesforce.com Inc. - Geographic focus

Exhibit 99: Salesforce.com Inc. - Key offerings

Exhibit 100: SAS Institute Inc. - Vendor overview

Exhibit 101: SAS Institute Inc. - Product segments

Exhibit 102: SAS Institute Inc. - Organizational developments

Exhibit 103: SAS Institute Inc. - Geographic focus

Exhibit 104: SAS Institute Inc. - Key offerings

Exhibit 105: Validation techniques employed for market sizing

Exhibit 106: Definition of market positioning of vendors

 

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