目次
価格・ご注文についてこの調査レポートは、ブロードバンド環境にある家庭の家電の設置場所や各機器のインターネット接続状況を、家電タイプ別(据置型/ポータブル/モバイル)に、詳細に調査しています。
対象製品
- テレビ
- 独立型DVDプレイヤ
- 独立型DVDレコーダ
- 独立型ブルーレイプレイヤ
- 独立型ハードディスクレコーダ
- ハードディスクレコーダ内蔵機器
- Slingboxおよび類似プラットフォーム
- インターネットセットトップボックス (Apple TV、Roku、Vudu)
- 次世代ゲーム機
- PC
As many have suspected, the home network is becoming less about data-centric activity centers on PCs and printers, and more about piping web-based digital media into the home. As media-related networking behavior becomes more prominent, gateway placement will continue to shift away from the home office and towards primary living spaces (areas where key CE platforms are located).
This report offers detailed insight into the types of consumer electronic devices (stationary, portable, and mobile) that are used by today's broadband households, the rooms within the home in which these devices are located or primarily used, and the Internet connectivity status of each device by room. It is the most concise research-based view of the CE and PC architecture of the broadband home available today.
Summary
The home networking industry is at a crossroads. As the “connected CE” market heats up, replacement sales continue, yet first-time network buyers are dwindling. The reason for this? Of the over 55% of non-networked broadband homes, most simply have no desire to buy one. Lack of understanding of the benefits of home network loom high, which indicates shortcomings in market communication, education, and messaging ? if consumers are unaware of what home networks are and do?and the benefits they provide?the likelihood of first-time purchase remains insignificant.
This report offers insight into home network ownership and use among broadband households; offers a detailed demographic profile of current networked heads-of-household; and discusses purchase proclivities among both network owners and non-owners. It will provide you with a research-based description of the consumers that use or are likely to use home networks.
TOP
Table of Contents
Key Findings
1 Introductory Comments
1.1 Purpose
1.2 Methodology
2 Mapping the Broadband Home - the Digital “Floor Plan"
2.1 Primarily Residential Type
2.2 Specific Types of Rooms in the Broadband Home
3 Defining the In-Home CE & PC Ecosystem
3.1 Televisions
3.1.1 Diffusion and Average Ownership
3.1.2 Penetration by Room
3.2 Stand-Alone DVD Players
3.2.1 Diffusion and Average Ownership
3.2.2 Penetration by Room
3.3 Stand-Alone DVD Recorders
3.3.1 Diffusion and Average Ownership
3.3.2 Penetration by Room
3.4 Stand-alone Blu-ray Players (non-PS3)
3.4.1 Diffusion and Average Ownership
3.4.2 Penetration by Room
3.5 Stand-alone Digital Video Recorders (non-operator STBs)
3.5.1 Diffusion and Average Ownership
3.5.2 Penetration by Room
3.6 Embedded Digital Video Recorders (part of an operator’s STB)
3.6.1 Diffusion and Average Ownership
3.6.2 Penetration by Room
3.7 Slingbox or Similar Platform
3.7.1 Diffusion and Average Ownership
3.7.2 Penetration by Room
3.8 Internet Set-Top Boxes (Apple TV, Roku, Vudu)
3.8.1 Diffusion and Average Ownership
3.8.2 Penetration by Room
3.9 Next-Gen Game Consoles
3.9.1 Diffusion and Average Ownership
3.9.2 Penetration by Room
3.10 Personal Computers
3.10.1 Diffusion and Average Ownership
3.10.2 Penetration by Room
4 Home Networks
4.1 Broadband and Home Networks - A Natural Synergy?
4.2 Familiarity with and Ownership of Home Networks
4.3 Location of Network Gateway in the Home
5 Diffusion of Net-Enabled Video CE and PCs among Device Owners
5.1 Internet Connectivity by Device
5.2 Internet Connectivity by Location of Device
5.2.1 Family or Living Room
5.2.2 Den or Game Room
5.2.3 Master Bedroom
5.2.4 Second Bedroom
5.2.5 Third Bedroom
5.2.6 Fourth Bedroom
5.2.7 Home Office
5.2.8 Kitchen/Dining Room
5.2.9 Other Rooms
6 Diffusion and Net-Connectivity of CE and PC Devices among All Broadband Households
6.1 Diffusion of Video-Related CE and PCs
6.2 Net-Connectivity of Video-Related CE and PCs among All Broadband Households
7 Final Thoughts
List of Exhibits
Exhibit 1 - Primary Residential Type
Exhibit 2 - Broadband Service and Primary Residential Type
Exhibit 3 - Distribution of Broadband Services among Various Residential Types
Exhibit 4 - Types of Rooms in the BB Home
Exhibit 5 - HD and Non-HD Television Diffusion and Mean
Exhibit 6 - Penetration of Non-HD TVs by Room
Exhibit 7 - Penetration of HDTVs by Room
Exhibit 8 - Stand-Alone DVD Player Diffusion and Mean
Exhibit 9 - Penetration of Stand-Alone DVD Players by Room
Exhibit 10 - Stand-Alone DVD Recorder Diffusion and Mean
Exhibit 11 - Penetration of DVD Recorders by Room
Exhibit 12 - Stand-Alone Blu-ray Players (Non-PS3) Diffusion and Mean
Exhibit 13 - Penetration of Blu-ray Players by Room
Exhibit 14 - Stand-Alone DVR Diffusion and Mean
Exhibit 15 - Penetration of Stand-Alone DVRs by Room
Exhibit 16 - Embedded DVR Diffusion and Mean
Exhibit 17 - Penetration of Embedded DVRs by Room
Exhibit 18 - Stand-Alone Blu-ray Players (Non-PS3) Diffusion and Mean
Exhibit 19 - Penetration of Slingboxes by Room
Exhibit 20 - Internet Set-Top Box Diffusion and Mean
Exhibit 21 - Penetration of Internet Set-Top Boxes by Room
Exhibit 22 - Game Console Diffusion and Mean
Exhibit 23 - Penetration of Game Consoles by Room
Exhibit 24 - PC Platform Diffusion and Mean
Exhibit 25 - Penetration of PCs by Room
Exhibit 26 - Familiarity and Use of Home Networks
Exhibit 27 - Location of Home Network Gateway within the BB Home
Exhibit 28 - Gateway Placement: 2006 v 2010
Exhibit 29 - Gateway Placement by Age
Exhibit 30 - Primary Network Use by Age
Exhibit 31 - Location of Gateway by Primary Network Use
Exhibit 32 - Internet Connectivity among CE and PC Devices in the Broadband Home
Exhibit 33 - Net Connectivity Status of CE and PC Devices Used in the Family/Living Room
Exhibit 34 - Net Connectivity Status of CE and PC Devices Used in the Den/Game Room
Exhibit 35 - Net Connectivity Status of CE and PC Devices Used in the Master Bedroom
Exhibit 36 - Net Connectivity Status of CE and PC Devices Used in the Second Bedroom
Exhibit 37 - Net Connectivity Status of CE and PC Devices Used in the Third Bedroom
Exhibit 38 - Net Connectivity Status of CE and PC Devices Used in the Fourth Bedroom
Exhibit 39 - Net Connectivity Status of CE and PC Devices Used in the Home Office
Exhibit 40 - Net Connectivity Status of CE and PC Devices Used in the Kitchen/Dining Room
Exhibit 41 - Net Connectivity Status of CE and PC Devices Used in the Other Rooms
Exhibit 42 - Penetration of CE Platform by Room among All Broadband Households
Exhibit 43 - Penetration of Connected CE Platform by Room among All Broadband Households
