目次
価格・ご注文についてこの調査レポートは、世界の地域毎にオーバーザトップ(OTT)テレビのプラットフォーム毎の普及と接続性を調査・予測しています。地域毎の市場成長要因と阻害要因についても分析しています。
主な調査内容 (目次より抜粋)
- 市場概説
- 市場の進化
- ネット対応のデジタルテレビ
- 家庭用ゲーム機
- インターネットセットトップボックス
- PC2TVのOTT利用
- ハイブリッドセットトップボックス
- ブルーレイプレイヤ
In the last two years, a wide variety of the devices consumers connect to their TV (and even the TV itself) have acquired Internet features that, for example, enable consumers to watch Internet video, browse their personal media, and listen to Internet radio?all on their television set. It would seem that the age of Internet-enabled TV is truly upon us.
This report, an update of our Broadband-Enabled TV: Evolution of OTT Hardware Platforms report from 2009, explores the forecasts for the diffusion and connectivity of each platform by global region, as well as analysis of market drivers and inhibitors within each geography.
TOP
Table of Contents
Key Findings
1 Introduction
1.1 Definition of Terms
1.2 Definition of Regions
2 Evolution of the Market
2.1 Market Drivers & Inhibitors
2.2 The Diffusion of Over-the-Top Capable TV Devices
2.3 Over-the-Top Active TV Devices
3 Net-Ready Digital Televisions
3.1 2010 - The Year TV OEMs Got Serious about Embedded Internet
3.2 Net-Ready DTV Market Growth
3.3 Net-Ready DTV OTT Use and Market Dynamics
3.4 Manufacturer-Specific Internet Portals will Limit Market Uptake
3.4.1 Every TV Brand has its Own Portal
3.4.2 Which TV has the Apps a Consumer Wants?
3.4.3 The Vendors are Treating "Smart TVs" like PCs
3.4.4 The Applications are Not TV-Aware!
3.4.5 "Smart" is the New Dumb
4 Game Consoles
4.1 Console Market Growth
4.2 Console OTT Usage and Market Dynamics
4.3 Xbox 360: Building a Complete Entertainment Platform
5 Internet Set-top Boxes
5.1 iSTB Market Growth
5.2 iSTB OTT Usage and Market Dynamics
5.3 Roku: Building an Audience One Channel at a Time
6 PC2TV OTT Use
6.1 PC2TV Household Growth
6.2 PC2TV OTT Usage and Market Dynamics
6.3 Vendors Make it Easier to Connect the PC to the TV
7 Hybrid Set-Top Boxes
7.1 Hybrid STB Market Growth
7.2 Hybrid STB OTT Usage and Market Dynamics
7.3 The Cox/TiVo Collaboration
8 Blu-Ray Players
8.1 Blu-Ray Player Market Growth
8.2 Blu-ray Player OTT Usage and Market Dynamics
8.3 OTT Video as Blu-ray‘s Savior?
9 Final Thoughts
List of Notes
List of Exhibits
Exhibit 1 - Definition of Key Terms
Exhibit 2 - Definition of Geographical Regions
Exhibit 3 - The Multi-Source Television: A Platform Topology
Exhibit 4 - Cumulative OTTc TV Platform Sales: 2010-2016
Exhibit 5 - Global OTTc Video Platform Penetration among OTTc Households: 2011
Exhibit 6 - Global OTTc Video Platform Penetration among OTTc Households: 2016
Exhibit 7 - Global OTTa Platform Diffusion among OTTa Households: 2011
Exhibit 8 - Global OTT active Platform Diffusion: 2016
Exhibit 9 - Samsung‘s ―Free the TV Challenge? Winners
Exhibit 10 - Global nDTV Household Growth: 2010-2016
Exhibit 11 - Global nDTV Households by Region: 2010-2016
Exhibit 12 - OTTa nDTV Households by Region: 2010-2016
Exhibit 13 - Two Smart TV Portals: Samsung and LG
Exhibit 14 - Next-Generation Game Console Diffusion and OTTa Households: 2010-2016
Exhibit 15 - Next-Gen Game Console Households by Region: 2010-2016
Exhibit 16 - OTTa Console Households by Region: 2010-2016
Exhibit 17 - LG‘s Smart TV Upgrader
Exhibit 18 - Global iSTB Households: 2010-2016
Exhibit 19 - Global iSTB Household by Region: 2010-2016
Exhibit 20 - OTTa iSTB Households by Region: 2010-2016
Exhibit 21 - Versions of Roku‘s OTT Platform
Exhibit 22 - The Roku XD|S Internet STB
Exhibit 23 - Roku Supports Live Events
Exhibit 24 - Global PC2TV Households: 2010-2016
Exhibit 25 - Global OTTc PC2TV Households by Region: 2010-2016
Exhibit 26 - OTTa PC2TV Households by Region: 2010-2016
Exhibit 27 - Intel‘s WiDi Allows Users to Wirelessly Connect to a TV
Exhibit 28 - Virgin Media's TiVo Hybrid DVR Service
Exhibit 29 - Global Hybrid STB Households: 2010-2016
Exhibit 30 - Global OTTc hSTB Households by Region: 2010-2016
Exhibit 31 - OTTa hSTBs by Region: 2010-2016
Exhibit 32 - TiVo's Interface Integrates Cox's VoD
Exhibit 33 - Global Blu-ray Households: 2010-2016
Exhibit 34 - Global OTTc BD Households by Region: 2010-2016
Exhibit 35 - OTTa BD Player Households by Region: 2010-2016
Exhibit 36 - BD‘s Lack of Presence in U.K. Ads
