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この調査レポートは、インターネットから家庭のテレビへの動画配信を可能にする物理的プラットフォームについて調査し、プラットフォームの進化や市場成長の促進要因と阻害要因について分析しています。2014年までの将来市場の予測も行っています。 

Summary

The exciting and rapidly evolving broadband-enabled TV market space is the focus a new two-part TDG report series. Its purpose is to discuss Internet-based video services now (and soon to be) working their way to the living room TV. This first report will focus on the nature of these OTT video services, both generally and in terms of their specific features. 

Services are beginning to appear on the Internet that target the Television Screen. This report, an update to Broadband Video: Redefining the Television Experience, released in 2007, analyzes the market conditions, identifies key market trends and predicts likely market developments. Forecasts for the period 2009 through 2014 are presented for the number of households with a TV enabled for broadband video access, the number of active Internet Video TV households and for PPV and subscription revenue derived from Internet Video services to the television. Forecasts are worldwide segmented into the North American, European, Asian and rest-of-world regions.

This is the biggest change in television service delivery since the invention of cable. Those wishing to know how quickly the market for Internet video at the TV will develop, which regions will dominate and which business models to avoid- this is the report for you.

The second report will address the physical platforms used to enable the delivery of Internet video to the home TV. It will assess the evolution of these platforms as well as the key market drivers and inhibitors market trends influencing their diffusion. It also offers estimates of market share and usage by platform thru 2014. 

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Table of Contents

Key Findings

1.0 Introduction

1.1 Preliminary Comments 
1.2 What is (and is not) Covered in this Report
1.3 Defining Terms

2.0 Evolution of the Market

2.1 Advances in Streaming Technology
2.2 Accelerated Diffusion of Home Networks
2.3 Not Another Box under the TV!

3.0 Broadband Video Everywhere

3.1 Netflix Streaming
3.2 The BBC
3.2.1 The BBC’s iPlayer
3.2.2 The BBC and Canvas
3.3 Hulu and Boxee
3.4 Operators Finally Move- In the Reverse Direction
3.5 Sony PSN Video Store
3.6 TV Manufacturers 
3.6.1 In General 
3.6.2 AcTVila: Japan’s Broadband TV “Channel” 
3.7 Other Notables 
3.7.1 Korean TV for North American Viewers 
3.7.2 Internet PayTV Grows, One Niche at a Time 

4.0 New Approaches to Open Access 

4.1 Intel/Yahoo! Widgets 
4.2 Miniweb 
4.3 Roku 
4.4 TVU Networks 

5.0 Market Forecasts 

5.1 Forecasting Worldwide Broadband-Enabled TV Households 
5.2 Worldwide Over-the-Top TV Households 
5.3 Worldwide Over-the-Top TV Revenue 
5.3.1 Pay-per-View in the Over-the-Top Market 
5.3.2 Subscription Video in the Over-the-Top Market 

6.0 Final Thoughts 

List of Tables

Table 1- Definitions of Key Terms and Phrases

List of Figures
Figure 1- Online Video that Traverses the Internet 
Figure 2- Online Video that Does Not Traverse the Internet 
Figure 3- Home Network Forecasts thru 2030 
Figure 5- TV Desi Targets India’s Ex-Patriot Population in Five Languages 
Figure 6- Interest in the Widget Bar on a Consumer's Television 
Figure 7- MLB.com on the Roku Set-top Box 
Figure 8- TVU Networks Internet Architecture allows it Great Visibility into the User Base 
Figure 9- Global Households with at Least One Broadband Enabled Television Set (2009- 2014) 
Figure 10- Broadband Enabled TV Households by Region
Figure 11- Broadband Enabled TV Households versus Over-the-Top TV Households
Figure 12- Worldwide Number of Over-the-Top Households by Region
Figure 13- Revenue from PPV OTT Services by Region through 2014
Figure 14- Consumer Interest in OTT Broadband TV Service
Figure 15- Worldwide Subscription Revenue for OTT TV Services by Region