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インターネットセットトップボックスユーザと利用検討者の基礎情報

A Primary Profile of Internet Set-top Box Users & Intenders

 

出版社 出版年月電子版価格 ページ数
TDG Research - The Diffusion Group Research
TDGリサーチ
2014年3月US$2,495
電子媒体価格
30

サマリー

この調査レポートは、テレビでのブロードバンドビデオ視聴用インターネットセットトップボックスの現在のユーザと今後6ヶ月以内に利用意向のある一般消費者の基礎情報を掲載しています。また、現ユーザと予定ユーザのうち、成人のブロードバンドユーザ(ABU)について、デモグラフィック、テクノグラフィック、メディア消費の特徴を比較しています。

Summary

According to recent TDG research, more than 60% of US broadband households have at least one TV connected to the Internet and can enjoy online media services like Netflix and Pandora on their televisions. In other words, assuming 90 million US households subscribe to residential broadband service, some 54 million now have access to movies and television programming from the Internet, all on their home TV — that’s four in ten US households. And a growing number of these consumers are turning to Internet set-top boxes like Roku and Apple TV to make the connection.

The purpose of this report is to profile two specific segments of consumers: those that currently use an Internet set-top box to enjoy broadband video on their television (Owners), and those that are likely to purchase a new iSTB in the next six months (Intenders). As well, this report compares both segments to each other and to adult broadband users (ABUs) across demographic, techno-graphic, and media consumption characteristics.



目次

Table of Contents

Key Findings

1.0 Introduction

1.1 General Comments
1.2 Methodology

2.0 Use of Internet Set-top Boxes

3.0 Consumer Demand for iSTBs

3.1 Short-term Purchase Proclivity
3.2 Rationale for Purchase

4.0 Key Demographic of iSTB Segments

4.1 Gender, Age, and Education
4.2 Household income, Residence, and Children at Home
4.3 Tech Adopter Status

5.0 Technology Profile of iSTB Owners & Intenders

5.1 Residential Broadband Service in Use
5.2 TV and CE Device Ownership & Connectivity Profile
5.2.1 TV Ownership and Connectivity
5.2.2 Ownership and Connectivity of Ancillary TV Video Devices

6.0 TV Viewing Profile of iSTB Owners & Intenders

6.1 General Television Viewing
6.1.1 Annual Change in Weekly TV Viewing
6.1.2 Weekly ‘TV Time’ by Source of Content
6.2 Over-the-top Television Viewing
6.2.1 Annual Change
6.2.2 Weekly OTT ‘TV Time’ by Source of Content
6.3 Use, Spend, and Annual Change in OTT TV Viewing
6.3.1 General Use and Monthly Spend
6.3.2 Change Since Last Year
6.4 Use of Traditional TV Services
6.4.1 By Technology
6.4.2 Amount Spent Monthly on Pay-TV Services
6.5 Likelihood of Downgrading or Cancelling Pay-TV

7.0 Final Thoughts

List of Exhibits

Exhibit 1 – iSTB Ownership
Exhibit 2 – Likelihood of Purchasing New iSTB
Exhibit 3 – Rationale for Purchase
Exhibit 4 – Gender, Age, and Education
Exhibit 5 – Household Income, Residence, and Children at Home
Exhibit 6 – Tech Adopter Status
Exhibit 7 – Residential Broadband Services in Use among iSTB Owners and Intenders
Exhibit 8 – TV Ownership and Connectivity
Exhibit 9 – Ownership and Connectivity of CE Devices
Exhibit 10 – Annual Change in Weekly TV Viewing
Exhibit 11 – Percent of TV Spent Viewing Specific Video Sources
Exhibit 12 – YOY Change in OTT TV Viewing
Exhibit 13 – OTT TV Viewing by Content Source/Type
Exhibit 14 – Use of Online Video Services and Average Monthly Expense
Exhibit 15 – YOY Change in Use of Online Video Services
Exhibit 16 – Traditional Pay-TV Services in Use
Exhibit 17 – Monthly Expenditure on Pay-TV Services
Exhibit 18 – Likelihood of Downgrading or Cancelling Pay-TV Services

 

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