目次
価格・ご注文についてこの調査レポートは、ブロードバンドサービス加入世帯を対象に、ホームネットワークの所有と利用状況について調査し、利用者層について詳細な情報を掲載しています。
Summary
The home networking industry is at a crossroads. As the “connected CE” market heats up, replacement sales continue, yet first-time network buyers are dwindling. The reason for this? Of the over 55% of non-networked broadband homes, most simply have no desire to buy one. Lack of understanding of the benefits of home network loom high, which indicates shortcomings in market communication, education, and messaging ? if consumers are unaware of what home networks are and do?and the benefits they provide?the likelihood of first-time purchase remains insignificant.
This report offers insight into home network ownership and use among broadband households; offers a detailed demographic profile of current networked heads-of-household; and discusses purchase proclivities among both network owners and non-owners. It will provide you with a research-based description of the consumers that use or are likely to use home networks.
TOP
Table of Contents
Key Findings
1.0 Introduction
1.1 Preliminary Comments
1.2 Methodology
2.0 Home Networks in Today’s Broadband Household
2.1 Consumer Familiarity and Use of Home Networks
2.2 Primary Sources of Home Networks
2.3 Home Network Tenure
2.4 Household Network Use Profile: Data-Centric versus Media-Centric
2.5 Home Network Technologies in Use
2.6 Internet Connectivity of CE Devices in Broadband Households
2.7 Purchase Proclivities
2.7.1 Among Network Owners
2.7.2 Among Non-Network Owners
3.0 Owners versus Non-Owners: A Demographic Profile
3.1 Age
3.2 Gender
3.3 Ethnicity
3.4 Education
3.5 Annual Household Income
3.6 Marital Status
3.7 Number of Children in the Home
3.8 Number of Adults in the Home
3.9 Tech Adopter Status
4.0 Implications of Data for OEMs, Retailers, and Operators
List of Exhibits
Exhibit 1 - Home Networking Familiarity/Ownership
Exhibit 2 - Source of Home Network Equipment
Exhibit 3 - Replacement versus First Home Network Purchase
Exhibit 4 - Replacement versus Upgrade Network Purchases by Gender
Exhibit 5 - Replacement versus Upgrade Network Purchase by Age
Exhibit 6 - Replacement versus Upgrade Network Purchase by Income
Exhibit 7 - Tenure of Network Ownership Overall
Exhibit 8 - Network Tenure by Gender
Exhibit 9 - Network Tenure by Age
Exhibit 10 - Network Tenure by Income
Exhibit 11 - Primary Home Network Use - Data Centric, Media Centric, or Hybrid
Exhibit 12 - Primary Network Use by Age
Exhibit 13 - Types of Network Connections Supported
Exhibit 14 - Types of Network Connections Supported by Gender
Exhibit 15 - Types of Network Connections Supported by Age
Exhibit 16 - Types of Network Connections Supported by Income
Exhibit 17 - WiFi “Flavors” Supported
Exhibit 18 - ‘Flavor’ of WiFi Supported by Gender
Exhibit 19 - ‘Flavor’ of WiFi Supported by Age
Exhibit 20 - ‘Flavor’ of WiFi Supported by Income
Exhibit 21 - Network Tenure and WiFi ‘Flavors’ Supported
Exhibit 22 - Internet Connectivity of CE Devices
Exhibit 23 - Proclivity to Purchase Replacement Home Network at Price Point
Exhibit 24 - Primary Reason for Upgrading Network
Exhibit 25 - Primary Reason for Not Upgrading Network
Exhibit 26 - Proclivity to Purchase First Home Network
Exhibit 27 - Primary Reason for Not Purchasing First Home Network
Exhibit 28 - Importance of Specific Applications in Purchasing First Home Network
Exhibit 29 - Owners versus Non-Owners by Age
Exhibit 30 - Owners versus Non-Owners by Gender
Exhibit 31 - Owners vs. Non-Owners by Ethnicity
Exhibit 32 - Owners vs. Non-Owners by Education
Exhibit 33 - Owners vs. Non-Owners by Income
Exhibit 34 - Owners vs. Non-Owners by Marital Status
Exhibit 35 - Owners vs. Non-Owners by Number of Children in the Home
Exhibit 36 - Owners vs. Non-Owners by Number of Adults in the Home
Exhibit 37 - Owners vs. Non-Owners by Tech Adopter Status
