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テレビ視聴の将来 2016-2025年

The Future of TV Viewing, 2016-2025

 

出版社 出版年月価格 ページ数
TDG Research - The Diffusion Group Research
TDGリサーチ
2016年1月お問い合わせください 34

サマリー

Only five years ago, PCs accounted for 98% of all online video viewing in the US. Today, the device mix is dramatically different, as is the source and service mix.

Utilizing TDG’s long history of predicting the future of TV and video consumption, and mining new research on the subject, this report extends our proprietary forecast model through 2025. As well, it:

  • Compares original forecasts for 2015 with actuals;
  • Forecasts video viewing minutes for 2016-2025 by source, service, and device.
  • Analyzes all viewing forecasts by age cohort (<5 to 65+); and
  • Discusses strategic implications and recommendations for key stakeholders.

Understanding the impending shifts in viewing behavior is arguably the most critical issue facing strategists – be they guiding networks, service providers, or technologists.



目次

Table of Contents

Key Findings

1.0 Introduction

1.1 Definition of Key Terms
1.2 Overview

2.0 Video Viewing by Device Platform, 2015-2025

2.1 Predictions vs. Reality – A Review of TDG’s Forecasts
2.2 Forecasting Device Penetration
2.3 US Broadband Video Viewing by Device, 2015-2025

3.0 US Video Viewing by Source and Service, 2016-2025

3.1 Video Viewing by Source and Service
3.2 Video Viewing Behavior by Age
3.3 Per-Capita Video Viewing in 2025
3.4 Forecasting Video Viewing By Service, 2016-2025
3.5 Summary: Video Viewing by Age and Service, 2016-2025

4.0 Strategic Recommendations

4.1 Broadcasters and Tier 1 Cable – Get Stronger and Go Global
4.2 MVPDs – Think ‘Dual Offerings’
4.3 Smaller Players – Prepare for Consolidation
4.4 Big 4 – Global Ecosystems with Original Content
4.5 SVOD Providers – The Global 10%
4.6 AVOD Providers – Stay Out of the Middle of the Road

5.0 Final Thoughts Appendix Endnotes

List of Exibits

Exhibit 1 – Definition of Key Terms
Exhibit 2 – Video Viewing By Device Platform, 2013 Forecast vs. 2015 Research
Exhibit 3 – US Connected TV Device Penetration 2015-2025
Exhibit 4 – Percent of US Broadband Video Viewing by Device, 2015
Exhibit 5 – Forecast: Percent of US Broadband Video Viewing by Device, 2015-2025
Exhibit 6 – Total US Video Viewing by Service, 2016
Exhibit 7 – Forecast: Viewing Source Mix by Age, 2025
Exhibit 8 – Forecast: Total Viewing by Source and Age Cohort, 2025
Exhibit 9 – Forecast: Video Source Mix by Age Cohort, 2025
Exhibit 10 – Forecast: Per-Capita Video Viewing, Legacy TV vs. Broadband Video, 2015-2025
Exhibit 11 – Forecast: Daily Video Viewing Minutes By Service, 2016-2025
Exhibit 12 – Forecast: Daily Video Viewing Minutes By Source, 2016-2025
Exhibit 13 – Forecast: Total Video Viewing by Age and Service, 2016-2025

 

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