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この調査レポートは、インドのモバイル向け付加価値サービス (MVAS) 市場を調査し、市場動向や将来予測などを掲載しています。

DESCRIPTION

India mobile value-added services (MVAS) market has been witnessing phenomenal growth since 2005 and has by far, outpaced other markets around the world. The sector has emerged as the most vibrant and transforming division of the overall Indian telecom industry. It had witnessed a series of developments on the back of various factors, such as rising Internet and broadband penetration, double-digit growth in terms of number of mobile phone users, innovation in product development, and commercialization. The economic slowdown had no effects on the industry’s growth and the market performed remarkably well, compared to the other major mobile VAS markets including the US, Japan, and the UK.

According to our report, “Indian MVAS Market Forecast to 2014”, Indian mobile VAS market has been growing at a rapid pace and outpaced in all market dimensions. Apart from subscriber’s base growth, various other factors including innovation, scale, value chain supremacy, and insight into the evolving VAS user base supported VAS players to achieve astonishing revenue results. Strong interest of domestic and global investors in the country’s 3G and BWA auctions confirms the strong future market developments in demand of data and content-based services and enable MVAS market to grow at around 32% CAGR during 2011-2014.

Despite such an optimistic industry projections, there exist some growth hurdles which can dent market growth in the long run. For instance, with the growth in mobile VAS industry, mobile subscriber’s demand for data rich VAS and user centric VAS is advancing fast. At present, there are not enough incentives available for content developers to create innovative content. If better VAS has to be offered, it is necessary to offer enough incentives to non-operator segment of the ecosystem.

Our report, “Indian MVAS Market Forecast to 2014”, has been authored to evaluate future growth potentials of India mobile value added service market. The report provides extensive research and analysis on MVAS historical, current, and projected market trends. It thoroughly includes statistics/information on MVAS segments, such as information VAS, entertainment VAS, and m-commerce VAS to provide deep understanding on market dynamics. It also segregates MVAS market in urban and rural categories and includes statistical analysis on the same.

Most importantly, the report has also given the industry forecast based on correlation of past drivers, challenges, and opportunities for expansion. In this way, the report presents a complete and coherent analysis of the India MVAS industry and will prove to be decisive for clients.

TABLE OF CONTENTS

1. Analyst View

2. Indian Telecom Market - An Overview

3. Mobile VAS - An Introduction

4. India in Context of Asia-Pacific

5. Emerging Trends & Drivers
    5.1 Mobile Gaming - Flourishing Market Opportunity
    5.2 3G to Provide Acceleration to MVAS Expansion
    5.3 Increasing Penetration of Smartphones
    5.4 WiMax - Distant but Promising Catalyst

6. Market Performance & Outlook by 2014
    6.1 Market Structure
    6.2 Segmentation by VAS Category
          6.2.1 Information Services
          6.2.2 Entertainment Services
          6.2.3 Commercial Services
    6.3 Regional Segmentation
          6.3.1 Urban Market
          6.3.2 Rural Market

7. MVAS Revenue Model

8. Consumer Behavior Analysis

9. Mobile Application Market Potentials

10. Mobile Advertising Market Outlook

11. Regulatory Environment & Policies

List of Figures & Tables

List of Figures

Figure 2-1: Telecom Subscriber Base (Million), FY 2008 to FY 2011
Figure 2-2: Rural & Urban Teledensity (%), FY 2009 to FY 2011
Figure 2-3: Telecom Revenue (Billion INR), FY 2009 to FY 2011
Figure 4-1: Share in Asia-Pacific MVAS Market (%), 2010 & 2014
Figure 4-2: Share of Non-voice Revenue in Overall Mobile Revenue by Countries (2010)
Figure 4-3: Global - Comparison of Non-Voice Revenues Share by Companies
Figure 5-1: Forecast for Mobile Gaming Industry (Million US$), 2011-2014
Figure 5-2: Number of 3G Handsets (Million), FY 2011 to FY 2014
Figure 5-3: Smartphones Shipment (Million), 2007, 2010 & 2014
Figure 5-4: Smartphones Penetration among Age Group (15-24) by Countries (%), H1 2010
Figure 6-1: MVAS Market (Billion INR), 2007-2014
Figure 6-2: MVAS Revenue by Modes of Access (%), 2010
Figure 6-3: Non-Voice Average Revenue per minute by Players (INR), Q4 2008, Q4 2009 & Q4 2010
Figure 6-4: Non-P2P SMS VAS Market by Segments (%), 2010
Figure 6-5: Information MVAS Market (Billion INR), 2010-2014
Figure 6-6: Information MVAS Market by Segments (%), 2010
Figure 6-7: Entertainment MVAS Market (Billion INR), 2010-2014
Figure 6-8: Entertainment MVAS Market by Segments (%), 2010
Figure 6-9: Share of Vendors in RBT Market
Figure 6-10: M-Commerce VAS Market (Billion INR), 2010-2014
Figure 6-11: Urban MVAS Market (Billion INR), 2008-2014
Figure 6-12: Rural MVAS Market (Billion INR), 2008-2014
Figure 9-1: Enterprise Mobile Application Market (Billion INR), FY 2008 to FY 2014
Figure 10-1: Mobile Advertising Market (Million US$), 2007-2014

List of Tables

Table 2-1: Mobile Revenue Statistics (%), FY 2010
Table 3-1: MVAS Qualitative Study by Segment
Table 7-1: Value Chain Participants Revenue Sharing Matrix
Table 8-1: Consumer Usage of Mobile Devices by Activity (%), 2008 & 2010
Table 11-1: FDI Regime and Entry Route Policies by Telecom Sub-segments