トルコの通信市場調査:2012年までの予測 / RNCOS社

トルコの通信市場調査:2012年までの予測

Turkey Telecom Sector Forecast to 2012

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The telecommunication sector in Turkey has grown at a rapid pace during the past few years, driven by government support and initiatives aimed at liberalization and privatization of the sector. Besides, other factors, such as favorable demographics coupled with rising disposable income and a desire to avail hi-tech telecom services have been fostering the growth of Turkish telecom market.

Our team has examined the Turkish mobile market and has found that it currently posses a lot of potential as the penetration rate was around 85% at the end of 2010. With the initiation of 3G services in Turkey, the telecom sector will witness significant changes in the coming years. With the rapidly improving mobile infrastructure and intense competition among the three mobile operators (Turkcell, Avea, and Vodafone), the mobile subscribers will grow at a CAGR of around 8% during 2011-2014 and the penetration rate will exceed 108% by 2014-end.

The research also acknowledged that competition among various telecom operators is increasing as they are looking for new business expansion and customer retention strategies to sustain and gain higher chunk of the market. Thus, operators are aggressively pushing the deployment of network infrastructure, which is driving investments in the country’s telecom sector. The report also presents an overview of the competitive landscape, in which, leading industry players have been covered along with their marketing strategies.

“Turkey Telecom Sector Forecast to 2012” provides extensive research and in-depth analysis of the Turkish telecom market. It provides an insight into the current market trends and substantiates the data with unbiased and rational analysis. The report provides industry forecast on various telecom segments based on feasible telecom industry environment in Turkey including fixed-line subscribers and penetration, mobile subscribers and penetration, Internet users and Internet penetration, and broadband subscribers. The report also provides thorough analysis on the current and future outlook of various emerging technologies, such as 3G, IPTV, and WiMAX. Besides, the report also discusses the regulatory framework governing the telecom industry which will help clients in planning their strategies accordingly.

TABLE OF CONTENTS

1. Analyst View

2. Research Methodology

3. Industry Overview

4. Industry Attractions
     4.1 Robust Economic Growth
     4.2 Rapidly Developing Telecom Sector
     4.3 Market Liberalization and Privatization
     4.4 Favorable Demographics

5. Industry Performance and Future Outlook
     5.1 Fixed-line
     5.2 Mobile
     5.3 Internet and Broadband

6. Potential Growth Areas
     6.1 3G
     6.2 WiMAX
     6.3 IPTV
     6.4 Value-Added Services (VAS)

7. Regulatory Framework

8. Competitive Landscape
     8.1 Turk Telekom
     8.2 Turkcell
     8.3 Avea
     8.4 Vodafone

List of Figures & Tables

List of Figures

Figure 4-1: Real GDP Growth (%), 2010-2014
Figure 4-2: Young Population (Million), 2009-2011
Figure 5-1: TT’s Telecom Investment (Million TRY), 2007-2010
Figure 5-2: Number of Fixed-line Subscribers (Million), 2009-2014
Figure 5-3: Fixed-line Subscribers Penetration (%), 2009-2014
Figure 5-4: Fixed-line Subscribers by Region (%), 2009
Figure 5-5: Mobile Telecommunications Service Revenue (Billion TRY), 2007-2010
Figure 5-6: Annual Mobile Market Investment (Million TRY), 2007-2009
Figure 5-7: Number of Mobile Subscribers (Million), 2009-2014
Figure 5-8: Mobile Subscribers Penetration (%), 2009-2014
Figure 5-9: Share of Postpaid and Prepaid Mobile Subscribers (2010 & 2014)
Figure 5-10: Number of Mobile Subscribers by Operator (Million), 2009 & 2010
Figure 5-11: Mobile Subscribers by Region (%), 2009
Figure 5-12: Number of Internet Users (Million), 2009-2014
Figure 5-13: Internet Penetration (%), 2009-2014
Figure 5-14: Internet Subscribers by Mode of Access (%), 2010
Figure 5-15: Number of Broadband Subscribers (Million), 2009-2014
Figure 6-1: Share of 3G Prepaid and Postpaid Mobile Subscribers (2010)
Figure 8-1: Turkcell - Share of Postpaid and Prepaid Subscribers (2010)
Figure 8-2: Turkcell - Blended Average Revenue per User (TRY) 2009 & 2010
Figure 8-3: Avea - Share of Postpaid and Prepaid Subscribers (2010)
Figure 8-4: Vodafone - Share of Postpaid and Prepaid Subscribers (2010)