目次
価格・ご注文についてこの調査レポートは、IPTVに関する動向や戦略を分析しています。新しいインターネットテレビや既存の有料放送が、コンテンツプロバイダやインターネット接続プロバイダ、有料テレビサービスプロバイダ、家電メーカーの提携や競争にどのように影響を与えるかを分析しています。
Description
Is Internet-delivered TV and video content (IPTV) emerging as a threat to traditional pay-TV? In truth, IPTV, in the form that has matured over the past decade, has simply become another type of pay-TV. Like cable and direct-to-home satellite TV before it, IPTV involves the delivery of high-quality video content to a captive consumer device over a managed network, except that some or all of the content is delivered using broadband Internet Protocol access. The fact is that IPTV, as a set of technologies, represents both a threat and an opportunity for all legacy pay-TV operators, regardless of whether they are cable operators, satellite providers, ISPs or even telcos that offer the TV portion of triple plays by reselling satellite services.
In TV Anywhere, Pyramid Research analyzes trends and strategies related to IPTV, which include how emerging Internet TV and established pay-TV offerings are both parts of a broader market dynamic that places content providers, Internet access providers, pay-TV service providers and even consumer electronics suppliers together as collaborators and competitors, sometimes both at once. It analyzes technological and behavioral trends for viewing content on a wide variety of devices, describes and compares the latest devices and software for delivering and distributing content and examines Internet TV business models in detail. Developments and opportunities related to the growth and implications of Internet TV for all of the players are also discussed in the report.
TV Anywhere is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.
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The services that we currently call pay-TV and Internet TV (or, more accurately, Internet-delivered video) will grow to resemble one another more and more, as viable business models emerge and mature, and as content owners become comfortable that the technical obstacles constraining video quality, multi-device delivery and antipiracy security continue to fall away.
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Consumer devices that have traditionally had distinct single purposes — such as TVs, mobile phones, PCs, disc players and game consoles — are becoming Internet-enabled, multifunctional and are evolving toward similar video functionality.
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Despite growing similarity, some differences between pay-TV and Internet TV will remain. Some features and use cases do not translate from one device environment to another.
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Will the Internet entirely disrupt traditional broadcast and pay-TV (including IPTV), or will they coexist?
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Who are the key Internet video/TV players? How do they make money?
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Which of the various Internet TV monetization models have worked best to date?
Mobile Operators:
This report will help you think through ways to capture a greater share of mobile payments revenue by understanding customer needs and learning lessons from less-than-successful mobile payment rollouts by other operators.
Investors:
Discover the state of the market for Internet TV and a multitude of opportunities for investing in this quickly emerging market.
Vendors and hardware manufacturers:
Learn how companies are partnering and competing to gain footholds and advantages in Internet TV.
Media professionals:
Get an inside look at state-of-the-art developments in advertising, consumer video devices and audience metrics.
Companies mentioned in this report:
| ADB Global
ADB Technologies
Akamai
Alcatel-Lucent
Amino Communications | AOL Time Warner
Apple
AT&T
Avail-TVN
BBC | BitGravity
BlackArrow
Blockbuster
Bouygues Telecom
Boxee |
TV Anywhere: How the Internet and Mobile Technologies Will Change the Pay-TV Industry is part of Pyramid’s research report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics.
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Table of contents
Table of exhibits
Companies mentioned
Acronyms and abbreviations
Executive summary
Introduction
- Key questions this report answers
Section 1: Internet TV drivers and challenges
1.1.1 The evolution of pay-TV and broadband markets and implications for existing players
1.1.2 Consumer demand patterns
1.1.3 New market entrants enabled by the Internet: Content companies, consumer device providers and providers of enabling technologies
1.1.4 Long tail opportunity
- Internet and IP network delivery frameworks
1.2.1 Consumer devices
1.2.2 Software
1.2.3 Advances in available bandwidth
1.2.4 Content processing for multiple screens
1.2.5 Communications platforms designed for one purpose are maturing into multiservice platforms
1.2.6 Service delivery platforms designed to manage multiple service silos as one, while reducing costs
1.2.7 Multiscreen advertising
1.3.1 Advertising revenue concerns
1.3.2 Device clutter
1.3.3 Content availability and control
1.3.4 Regulatory matters
- Net neutrality
- Media ownership
- Privacy
- Consumer devices
- Regional and local access to content
- Intellectual property
Section 2: Internet TV business models
2.1.1 Technology situation
2.1.2 Pure-play Internet TV delivery
- Internet TV network delivery infrastructure: CDNs and P2P
- Rate-adaptive streaming
- Client-side technologies for Internet TV
2.1.3 Hybrid delivery
- Client-side technologies for hybrid TV
- The network side of hybrid delivery
2.2.1 Types of Internet TV
2.2.2 Delivery to Web-enabled PCs and consumer electronics devices
2.2.3 Delivery to captive purpose-built consumer device
2.2.4 Self-contained Internet video ecosystems
2.2.5 Emerging hybrid TV delivery
- Pay-TV hybrids
- Internet TV hybrids
2.2.6 Other Internet Video alternatives
2.3.1 Ad-based
2.3.2 Pay to rent
2.3.3 Pay to own
2.3.4 Prepaid plans
2.3.5 Ad revenue-sharing
2.4.1 Microsoft & Netflix
2.4.2 “Google & Apple” transitions to “Google vs. Apple”
2.4.3 Adobe & Intel
Section 3: Implications of Internet TV for the pay-TV ecosystem
Related resources
Table of exhibits
Exhibit 1: Any-to-any-over-any
Exhibit 2: The digital media and video-enabled personal communications landscape of 2010
Exhibit 3: The Long Tail effect for Netflix
Exhibit 4: One view of bandwidth requirements of the connected home
Exhibit 5: Network evolution to 100Mbps and beyond
Exhibit 6: Video formats required in a multiplay service environment
Exhibit 7: Video processing requirements in an advanced multiplay deployment
Exhibit 8: Motorola’s Medios
Exhibit 9: Generic diagram of a content delivery network
Exhibit 10: Hulu Internet TV service (user interface)
Exhibit 11: Vuze Internet TV service (user interface)
Exhibit 12: The BBC iPlayer Internet TV player
Exhibit 13: BSkyB Sky Player for Microsoft Xbox 360
Exhibit 14: Roku Internet TV set-top box
Exhibit 15: ZillionTV set-top box
Exhibit 16: Apple iTunes Store
Exhibit 17: Apple TV
Exhibit 18: Entone Janus Hybrid STB and Internet TV gateway
Exhibit 19: Sezmi hybrid IP/Internet TV + over-the-air receiver
Exhibit 20: The Internet TV and pay-TV partner ecosystem and their enabling technologies
Exhibit 21: Netflix via Microsoft Windows Media Center (PC)
Exhibit 22: Netflix via Microsoft Windows Mobile
Exhibit 23: The range of video delivery models
Exhibit 24: Range of IP-delivered video options and their relative value
