目次
価格・ご注文について この調査レポートは、ネットワークアウトソーシング市場を調査し、主要企業の収益や加入者数、SWOT分析などを掲載しています。
This report analyzes the three phases in the development of the network outsourcing market, providing the drivers for the industry痴 evolution into its third phase. By analyzing the experience of three operators from a combination of developed and emerging markets (E-Plus, BASE and Bharti), this report assesses the impact that network outsourcing has had on performance of telecom operators, both
Description
This report analyzes the three phases in the development of the network outsourcing market, providing the drivers for the industry's evolution into its third phase. By analyzing the experience of three operators from a combination of developed and emerging markets (E-Plus, BASE and Bharti), this report assesses the impact that network outsourcing has had on performance of telecom operators, both from a financial as well as a competitive point of view. To uncover trends in network outsourcing, Pyramid Research examined all telecom managed services deals announced since 2002 by the top three suppliers, Alcatel-Lucent, Ericsson and NSN ・in total 191 contracts. The report concludes by analyzing these three network outsourcing players separately.
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Following several years of adoption by operators looking for major cost savings, network outsourcing is now in its third phase of development. This phase is characterized by a greater focus by operators on how to adapt to the changing dynamics of the industry and position themselves better for future opportunities.
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Drivers of third-phase outsourcing include network sharing and the emergence of over-the-top applications such as social networking that can, if allowed, bypass operators almost entirely.
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Western Europe leads the world in the sheer number of network outsourcing deals announced. More than one-third of signed contracts have been in Western Europe, with certain countries such as the Netherlands at the forefront of the industry's development. Nevertheless, the mix of outsourcing operators is beginning to widen. Western Europe will remain the leader in the short term, but emerging markets such as Africa and the Middle East, Central and Eastern Europe and Latin America are falling in step. Even more exciting in terms of the overall credibility of the model is the openness of US players such as Sprint.
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What are the key drivers for growth in the telecom managed services business? What benefits does the use of independent third parties to perform network infrastructure management provide?
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How are mobile operators using network outsourcing to drive growth and profits?
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What are the characteristics of successful managed network service providers?
Telecom network outsourcing providers:
Gain a fresh perspective on where the telecom managed network services industry is going and the challenges that lie ahead. Identify successful strategies for introducing and promoting advanced, high-margin services to network operators; draw on the experience of others in helping your clients grow and prosper. This report will help you position your telecom manage services optimally and choose the strategies that have proven successful with the various types of carrier. Learn how the outsourcing market is shifting from mobile toward wireline.
Network operators:
Learn how managed services and network sharing can offer cost benefits and revenue opportunities. Understand how network outsourcing can provide a number of other less direct benefits, such as faster time to market. Anticipate changes in the telecom managed network services industry and indentify which services vendors have the global skills and capability to deliver the optimal value proposition. Understand why outsourcing your network management allows you to shift your focus to the areas that matter the most, particularly your relationship with the customer, and why it can help offset the consequences of over-the-top applications.
Investors:
Receive a thorough grounding in the salient issues facing managed network services in both mature and emerging markets today. Use this analysis to understand who is best positioned to succeed and to assess upcoming opportunities. Compare the services businesses of the top three suppliers and assess whether they are addressing the real needs of particular markets.
Equipment and application providers:
Develop an understanding of how the role of telecom managed network services is evolving in the global market, and how this will affect your market leverage over both the short and long terms. Use these insights to successfully position your offerings and enhance your value proposition.
Companies mentioned in this report:
| 3 Italia
3 UK
Alcatel-Lucent
Allo
Alltel... | Huawei
Hutchison 3G Australia
Jazztel
KPN
Marconi... | Tele2 Sweden
Telecom New Zealand
Telenor
Telfort
Telia Sweden... |
Telecom Managed Services: Network Outsourcing Enters Its Third Phase is part of Pyramid’s research report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics.
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Table of contents
Table of exhibits
Companies mentioned
Acronyms and abbreviations
Executive summary
Section 1: Three phases of network outsourcing
1.1 In the beginning it was simple: phase one and two outsourcing
1.2 Outsourcing deals during the first and second phases
1.3 Phase three outsourcing
Section 2: Understanding the value of outsourcing to an operator’s business
2.1 E-Plus: Aggressive marketing in an otherwise glum German market
2.2 BASE: Significant market share gains, but tough conditions remain
2.3 Bharti: Innovating the outsourcing model
Section 3: The competitive picture for network outsourcing
3.1 Ericsson: Still number one
3.2 Nokia Siemens Networks: Tough financial situation
3.3 Alcatel-Lucent: Time to be different
Related resources
Table of exhibits
Exhibit 1: The phases of outsourcing
Exhibit 2: Breakdown of publicly announced managed services customers* by operator type, to March 2010
Exhibit 3: Publicly announced managed services customers to date, by operator type
Exhibit 4: Regional breakdown of publicly announced managed services customers, to March 2010
Exhibit 5: Regional breakdown of publicly announced managed services customers, to date
Exhibit 6: Publicly announced managed services customers, by country
Exhibit 7: Different types of network sharing arrangements
Exhibit 8: Select network sharing deals, to date
Exhibit 9: The business model for network outsourcing
Exhibit 10: Total mobile service revenue in Germany, 2005-2014
Exhibit 11: Subscription market shares in Germany, 2001-2008
Exhibit 12: E-Plus’ cost per subscriber, 2004-2009
Exhibit 13: E-Plus’ revenue per employee, 2004-2009
Exhibit 14: Total mobile service revenue in Belgium, 2005-2014
Exhibit 15: Subscription market shares in Belgium, 2001-2008
Exhibit 16: BASE’s cost per subscriber, 2004-2008
Exhibit 17: BASE’s revenue per employee, 2004-2008
Exhibit 18: Mobile subscriptions in India, 2005-2014
Exhibit 19: Subscription market shares in India, 2001-2008
Exhibit 20: Bharti’s cost per subscriber, 2004-2008
Exhibit 21: Comparison of services business across top three suppliers
Exhibit 22: Ericsson’s operating margins by business unit, 2006-2009
Exhibit 23: Ericsson sales by business segment, 2007-2009
Exhibit 24: SWOT analysis of Ericsson’s services business
Exhibit 25: NSN’s total revenue and services revenue, 2007-2009
Exhibit 26: SWOT analysis of NSN’s services business
Exhibit 27: Alcatel-Lucent profit margins by business unit, 2006-2009
Exhibit 28: Alcatel-Lucent’s total and services revenues, 2007-2009
Exhibit 29: SWOT analysis of Alcatel-Lucent’s services business
キャリアのビジネスモデルを変えつつある通信管理サービス
マサチューセッツ州ケンブリッジ、2010年4月21日
ネットワークオペレータは、マネージドサービスやアウトソーシングに方向転換しつつある。それは単に運営コストの削減のためだけではなく、より効果的に競争を戦うためのビジネスモデルとしてであり、この傾向はますます進むだろうと、米国調査会社ピラミッドリサーチ社の調査レポート「通信管理サービス市場調査:ネットワークアウトソーシングの新たな段階 ー Telecom Managed Services:Network Outsourcing Enters Its Third Phase」は報告している。
この調査レポートは、通信管理サービス市場を調査し、特に世界のオペレータがどのように技術サプライヤからアウトソーシングや管理サービスを活用して、事業を変化させようとしているかに注目している。41ページのこの調査レポートは、先進国や発展途上の国々の通信事業者のネットワークアウトソーシングの影響を分析し、Alcatel-Lucent、Ericsson、Nokia Siemens Networksの3大技術サプライヤの提供する通信管理サービスを分析している。
通信管理サービス分野は、オペレータが、業界の変化にいかに対応し、新たなビジネスチャンスをつかむためには、自社をどのような位置におくべきかという方向への、発展の第三段階に入りつつある。「ソーシャルネットワーキングや、ネットワーク共有やOTT(over-the-top)アプリケーションの登場などの、アウトソーシングの第三段階の牽引要因は、オペレータを完全に飛ばすこともできる」とピラミッドリサーチ社のアナリストBramson-Boudreau氏は語る。
通信管理サービスの広範な採用は、今後10年間の通信市場を大きく変えるだろう。より多くのキャリアが、信頼できるパートナーに、より高い比率でネットワーク運営を任せれば、通信会社のビジネスモデルは単なるサービス提供というものではなくなるだろう。「ネットワーク機能全般を管理していた従来のオペレータは、顧客サービスに対して独占的なスタイルをとり、新しいサービスの提供は遅かったが、今後はその形はとれないだろう」とBramson-Boudreau氏は語る。
この調査レポートは、主要な調査と定性分析によって、固定通信とモバイル通信の統合と、変化する市場における通信産業について記載している。
(原文)
Telecom Managed Services Are Transforming Carrier Business Models
Cambridge, Massachusetts - April 21, 2010 - Network operators are turning to managed services and outsourcing not only to reduce their operating costs but also to transform business models to compete more effectively, a trend that will continue growing, according to a new report from Pyramid Research.
Telecom Managed Services: Network Outsourcing Enters Its Third Phase analyzes the telecom managed services sector, focusing on how operators worldwide are using outsourcing and managed services from their technology suppliers to change their businesses. The 41-page report examines the impact of network outsourcing on telecom operators in developed and emerging markets and analyzes telecom managed services efforts by three major technology suppliers: Alcatel-Lucent, Ericsson, and Nokia Siemens Networks.
The telecom managed services sector is entering its third phase of development, characterized by a greater focus by operators on how to adapt to the changing dynamics of the industry and position themselves better for future opportunities, notes Elizabeth Bramson-Boudreau, Analyst at Large and author of the report. "Drivers of third-phase outsourcing include network sharing and the emergence of over-the-top (OTT) applications, such as social networking, that can, if allowed, bypass operators almost entirely," says Bramson-Boudreau.
Widespread adoption of telecom managed services will change the telecom landscape significantly in the coming decade, Bramson-Boudreau notes. As more carriers offload bigger portions of their network operations to trusted partners, telco business models will shift away from simple service provisioning, she explains. "The operator of the past - with full control over all network functions, monopolist-style attitudes toward customer service, and slow delivery of new services - is unlikely to exist in the future," she adds.
Telecom Managed Services: Network Outsourcing Enters Its Third Phase is part of Pyramid's research report series. A blend of primary research and qualitative analysis, Pyramid's research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics.
