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アジア新興市場のMVNO:成功のための正しいビジネスモデルと提携

MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success

 

出版社 出版年月電子版価格 図表数
Pyramid Research
ピラミッドリサーチ社
2016年2月US$1,195
シングルユーザ価格
29

サマリー

Summary

The MVNO market in the Emerging Asia has been showing strong momentum as regulators are liberalizing the mobile markets in order to stimulate competition and reduce tariffs along with boosting introduction of innovative products. China is the leading regional player witnessing strong growth in terms of number of subscriptions; however countries such as Philippines, Malaysia, Thailand are also evolving in terms of virtual operators. Increasing usage of mobile data mainly driven by the burgeoning smartphone penetration, deployment of 3G/4G spectrum, favorable economic environment and increasing efforts by regulators to establish MVNOs specific framework are key factors which will boost the MVNO market in Emerging Asian countries. Regulators are supporting MVNOs by introducing MVNO legislations as well as the regulations that indirectly support the growth of MVNOs such as introduction of MNP and reduction in MTRs etc. Countries like China and Malaysia have already passed specific MVNO laws, while Thailand, Philippines and Myanmar are in the process of doing so.
 

Synopsis

‘MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success’ report by Pyramid Research provides overview of the MVNO market in Emerging Asia. It examines the various MVNO business models adopted in Emerging Asia based on their marketing approach, and provides an in-depth look at the changing landscape of trends in MVNO adoption and investment. The report analyzes the MVNO market and the role of other market participants such as MNOs and regulators in this expanding opportunity.

The Insider provides in-depth analysis of the following:


  • Introduction: This section presents taxonomy of MVNOs to provide a conceptual structure for the analysis, taking the perspective of mobile operators.

  • Market context: This section examines the global MVNO market analysis, MVNO trends in the Emerging Asia region and most prevalent MVNO business models operating in Emerging Asia.

  • Case studies: The report examines four leading MVNOs in the region in more detail: Snail Mobile, Tune Talk, and Tron .These studies focus on the MVNO offerings, their sales and promotional strategies and recent moves by the telcos in the MVNO space.

  • Key findings and recommendations: The Insider concludes with a number of key findings and a set of recommendations for MNVOs, MNOs and regulators.


Reasons To Buy

  • Provides an overview of the product and service portfolio being offered by MNVOs in Emerging Asia to enable new entrants’ telcos to align their product offerings.
  • Gain in-depth understanding about the different MVNO business model adopted in various countries in Emerging Asia and identify the opportunities offered by each of them.
  • Helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the Emerging Asia region’s MVNO opportunity, competitive environment and best practices of the existing virtual operators.
  • Contains case studies highlighting the MVNO offerings of three leading MVNOs in the region, including the strategies being pursued by them to drive their MVNO business.
  • By understanding the interests and positions of the main stakeholders in the MVNO market – MNOs, end users, regulators, content providers and ISPs – telecom professionals/operators can develop strategies and increase their participation in the growing MVNO market.

Companies mentioned in this product:

Snail Mobile Tune Talk 168 Communication Tron MY Evolution Alibaba Qinxin Suning Mobile Prabhu Mobile Clixster Mobile Merchantrade Weixin Wo (WeChat) ABS-CBN Mobile Buzz Me Youku Tudou Stellar China Xiaomi Telecom Digitone Gome Electrical Appliance Telling Communication Lenovo Telecom Qingdao Gooday Network Technology (Haier) China CIFCO Investment Tesco Lotus YuanTel NTT Com SoShare Mobile and China MCom 168Communication Mojo 3G i-Kool (Loxley) Samart i-Mobile Plus Digital Gen Co Digi Telecommunication D.PHONE. China Unicom China Telecom



目次

Introduction: MVNO definition and main business models
MVNO definition
MVNO business models
Global and regional MVNO market context
MVNO market worldwide
MVNO market in emerging Asia
Most prevalent MVNO business models in emerging Asia
MVNO market evolution in emerging Asia
Regulatory context
Regional market outlook
Market details: Case studies
Snail Mobile: China
Tune Talk: Malaysia
Tron: Malaysia
Conclusions: Key findings and recommendations
Appendix: Acronyms and Definitions

 

Tables and Figures

Exhibit 1: MVNO market structure
Exhibit 2: MVNO main operational business models
Exhibit 3: Most prevalent MVNO business models in emerging Asia based on their marketing approach
Exhibit 4: MVNO business models based on their marketing approach
Exhibit 5: MVNO subscriptions market share by region, 2015
Exhibit 6: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2015
Exhibit 7: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
Exhibit 8: MVNO subscription market share by country, emerging Asia, 2015
Exhibit 9: Number of active MVNOs and market share per business model, emerging Asia, October 2015*
Exhibit 10: Most prevalent MVNO business models in emerging Asia based on their marketing approach, 2015
Exhibit 11: Active niche MVNOs, emerging Asia ,2015
Exhibit 12: Entertainment/media MVNOs, emerging Asia, 2015
Exhibit 13: Retailers that have launched MVNOs or announced future launch plans in emerging Asia
Exhibit 14: Examples of business based MVNOs operating in emerging Asia
Exhibit 15: MVNO my evolution’s business model
Exhibit 16: China’s MVNO subscription evolution for and CAGR 2015-2020
Exhibit 17: MVNO subscription evolution for selected countries and CAGR 2015-2020
Exhibit 18: Regulation drivers impacting the MVNO market, 2015
Exhibit 19: Most recent cases of MVNO regulation, emerging Asia
Exhibit 20: Most recent cases of regulations affecting MVNOs in emerging Asia
Exhibit 21: Indirect regulatory measures favoring MVNOs, 2015
Exhibit 22: MVNO activity ranking based on forecasted penetration levels 2015-2020
Exhibit 23: MVNO activity ranking based on forecasted penetration levels 2015-2020
Exhibit 24: Snail mobile’s offers, December 2015
Exhibit 25: Mobile market share of All MVNOs (in terms of total mobile subscriptions) 2014-2020
Exhibit 26: Special offers for tune talk subscribers
Exhibit 27: Tune Talk subscriptions 2011-2014
Exhibit 28: 365 days validity offered by Tron on any top up ,December 2015
Exhibit 29: Data plans offered by Tron, December 2015

 

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