世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

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この調査レポートは、最新のモバイル医療市場を概観し、様々なビジネスモデルを実現する既存後術、新技術、ハイブリッドの技術に注目している。先進国や新興国の市場で、モバイル医療の既存技術や最新の技術がどのように利用されているかという市場傾向や戦略を分析している。様々なデバイスによるモバイル医療技術の活用の技術的、行動的な分析と、最新のデバイスやソフトウェアによるコンテンツやサービスの配信や記録、アプリケーションの詳細なケーススタディも記載している。

Description

In Health Check: Key Players in Mobile Healthcare, Pyramid Research analyzes trends and strategies related to mHealth, which include how emerging and conventional technologies are being used to improve access to and results from healthcare in both developed and underdeveloped countries. It analyzes technological and behavioral trends for using mHealth technology on a wide variety of devices, describes the latest devices and software for delivering and distributing mHealth content and services and provides case studies that detail current mHealth applications. Developments and opportunities related to the growth and implications of mHealth applications and services are also discussed in the report.

Health Check: Key Players in Mobile Healthcare is an up-to-the-moment overview of the emerging mHealth market, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.

Key findings include

• About 70% of people worldwide are interested in having access to at least one mHealth application, and they’re willing to pay for it. Much of the resistance toward mHealth applications thus far has centered around costs — the costs of developing the services, educating healthcare providers, patients and payers about them, and how to justify such costs for reimbursement purposes.

• Technology and telecommunications providers are well positioned for developing, extending and marketing mHealth applications. Many of these players already have established relationships with healthcare providers and payers, and many benefit from large, global scale.

• Countries with large populations and limited healthcare options (such as India and South Africa) are the most interested in mHealth. Countries with these characteristics represent a significant opportunity for MNOs, OEMs and others in the technology ecosystem because mobile phones are the predominant form of communication, as landlines are extremely limited and broadband lags behind in development.

Key Questions Answered

• What is the current state of mHealth?
• How can mHealth seriously cut costs for public and private healthcare providers ?
• What are the obstacles facing the growth of mHealth services?

Target audience

Mobile Operators:
This report will show you how some of the largest, as well as some of the lesser-known, operators are leveraging mHealth services to their advantage.

Investors:
Discover the state of the market for mHealth and a multitude of opportunities for investing in this quickly emerging market.

Vendors and hardware manufacturers:
Learn how companies are partnering and competing to gain footholds and advantages in mHealth.

Media professionals:
Get an inside look at state-of-the-art developments from around the world in how doctors, care providers, patients and pharamicists are using mHealth to reduce costs and improve care.

Companies mentioned in this report:

Health Check: Key Players in Mobile Healthcare is part of Pyramid’s research report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics.

目次

Table of contents

Table of contents
Table of exhibits
Acronyms and abbreviations
Companies mentioned in this report
Executive summary

Section 1: Market overview

1.1 What is mHealth?
1.2 MHealth ecosystem
1.3 Mobile network operators
1.4 Device original equipment manufacturers (OEMs)
1.5 MHealth application providers
1.6 Software and hardware vendors
1.7 Industry organizations
1.8 Industry partnerships

Section 2: State of the Market

2.1 Market size
2.2 Global footprint of mHealth
2.3 Current mHealth applications

Section 3: Benefits & obstacles

3.1 Benefits of mHealth
3.2 Cost Savings
3.3 Challenges and barriers to entry the mHealth industry faces

Section 4: Trends & opportunities

4.1 Trends expected in the mHealth market
4.2 Opportunities for MNOs
4.3 Opportunities for OEMs
4.4 MHealth case studies

Related resources

Table of exhibits

Exhibit 1: MHealth ecosystem
Exhibit 2: WellDoc DiabetesManager
Exhibit 3: Apple wireless baby sensor
Exhibit 4: Diversinet’s MobiSecure Health
Exhibit 5: Epocrates Essential Deluxe
Exhibit 6: NowPos’ PaDiSys
Exhibit 7: Microsoft HealthVault flowchart
Exhibit 8: Current partnerships within the mHealth market
Exhibit 9: Regions of Europe expected to grow over next 18-24 months
Exhibit 10: Regions of APAC expected to grow over next 18-24 months
Exhibit 11: Regions of Africa expected to grow over next 18-24 months
Exhibit 12: Regions of the Americas expected to grow over next 18-24 months
Exhibit 13: Types of mHealth applications deployed currently and planned for next 24 months

2012年までに3倍に増大するモバイル医療アプリケーション

マサチューセッツ州ケンブリッジ、2010年12月16日
現在利用されているモバイル医療のアプリケーションは200以上あり、モバイルネットワークオペレータは技術革新を進めて新たな境地を開いてビジネスチャンスを拡大し、2012年にはこの数は3倍以上になるだろうと、米国調査会社ピラミッドリサーチ社は述べている。

ピラミッドリサーチ社の調査レポート「世界のモバイル医療市場:主要企業、技術、ビジネスモデル ー Health Check: Key Players in Mobile Healthcare」は、この新しいモバイル医療市場の最新の状況を概観し、新しいビジネスモデルを創造する様々な既存技術、ハイブリッド技術、新技術に注目している。44ページの調査レポートは、先進国や新興国の市場で、モバイル医療の既存技術や最新の技術がどのように利用されているかという市場傾向や戦略を分析している。様々なデバイスによるモバイル医療技術の活用の技術的、行動的な分析と、最新のデバイスやソフトウェアによるコンテンツやサービスの配信や記録、アプリケーションの詳細なケーススタディも記載している。

モバイル医療市場の課題は、技術上の問題よりもむしろ組織の問題である。患者の経済的な負担を軽減し、発売を促進し、患者のサービスとコンプライアンスを改善するために、経済的、行政的な認識が早急に求められる。

「モバイル技術を経由する医療ソリューションは、コスト削減を促進し、アクセスを高め、医療の質を向上させることのできる最新の改革を実現する。モバイル医療は、患者と看護者に、接触、情報提供、保護を提供する有力な手段であり、AT&T、BT、Orange、Telefonicaなどのモバイルネットワークオペレータにとっても、Apple、RIM、Ericssonなどの機器メーカーにとっても、Cisco、Oracle、Microsoft、Googleなどのハードウェア・ソフトウェアベンダにとっても、CardioNet、Epocrates、NowPosなどのモバイル医療専業の新しいデバイスやアプリケーションのプロバイダにとっても、新しい道を切り開く」とピラミッドリサーチ社のアナリストDenise Culver氏は語る。

「技術と通信のプロバイダは、モバイル医療のアプリケーションの開発、拡大、宣伝に努めている。これらの企業はすでに、医療事業者や出資者と緊密に連携しており、世界中で大いに成功している」とCulver氏は語る。さらに、これらの企業には、医療事業者にはない技術力と顧客へのブランド力がある。そして重要なのは、販売経路と市場要件を満たすような顧客指向のデバイスが必要であるということである。

「MNOは、企業垂直市場の差別化戦略としてモバイル医療アプリケーションを利用することもできる。モバイル医療ソリューションと、音声、メッセージング、データ、セキュリティなどの現在あるサービスを結合して提供することで、顧客ロイヤルティを強化し、付加価値の高いサービスを作るというビジネスチャンスもある」とCulver氏は語る。

(原文)
mHealth Applications to Increase Threefold by 2012

Cambridge, Massachusetts - December 16, 2010 - More than 200 million mHealth applications are in use today, and that number is expected to increase threefold by 2012, creating a new frontier of innovation that is opening up many opportunities for mobile network operators, according to a new report from Pyramid Research.

Health Check: Key Players in Mobile Healthcare is an up-to-the-moment overview of the emerging mHealth market, focusing on various conventional, hybrid, and new technologies that are creating new business models. This 44-page report analyzes trends and strategies related to mHealth, which include how emerging and conventional technologies are being used to improve access to and results from healthcare in both developed and underdeveloped countries. It analyzes technological and behavioral trends for using mHealth technology on a wide variety of devices, describes the latest devices and software for delivering and distributing mHealth content and services, and provides case studies that detail current mHealth applications.

The challenge for the healthcare industry is organizational rather than technological. Economically, governments recognize that there is an urgent need to adapt new models that reduce the cost to serve patients, accelerate time to market, and improve patient service and compliance.

“Healthcare solutions that are delivered via mobile technology are creating a new frontier of innovation that is driving down costs, increasing access, and improving quality of care,” indicates Denise Culver, Analyst at large at Pyramid. “And even as mHealth connects, informs, and protects patients and caregivers in powerful ways, it also opens up many opportunities for mobile network operators like AT&T, BT, Orange, and Telefonica; original equipment manufacturers including Apple, RIM, and Ericsson; hardware and software vendors, such as Cisco, Oracle, Microsoft, and Google; and a new breed of device and application providers that specialize solely on mHealth, including CardioNet, Epocrates, and NowPos,” she adds.

“Technology and telecommunications providers are well positioned for developing, extending, and marketing mHealth applications,” says Culver. “Many of these players already have established relationships with healthcare providers and payers, and many benefit from large, global scale,” she notes. Additionally, they possess technology capabilities and consumer-brand assets that healthcare players lack. Also important is that many already understand the distribution and go-to-market requirements of consumer-oriented devices.

“MNOs can leverage mHealth applications as part of an enterprise vertical-differentiation strategy. They have the chance to create mHealth solutions that combine voice, messaging, data, security, and other current offerings, which will increase customer loyalty and create value-added services,” Culver adds.