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国別インテリジェンスレポート:ドイツ連邦共和国 - モバイルデータのアップセルが収益を促進し、回線交換線の解約による損失を補てん

Germany: Germany: Mobile Data Up-Selling to Drive Revenue and Offset Losses from Switch-Off of Circuit-Switched Lines

Country Intelligence Report

 

出版社 出版年月電子版価格
Pyramid Research
ピラミッドリサーチ社
2016年9月US$990
シングルユーザ価格

サマリー

米国の調査会社ピラミッドリサーチ社の国別インテリジェントレポートは、各国の人口統計データ、経済および政治的側面に言及し、通信市場の規制環境、主な参入企業、モバイル・固定サービス別の競合状況、技術発展、収益、そして事業者、ベンダおよび投資家のビジネスチャンス等をまとめたレポートシリーズです。

 


 

Summary

The telecommunications market in Germany will generate service revenue of $48.9bn (€44.7bn) in 2016. Telecom services revenue will grow at a CAGR of 0.5% in local currency over 2016-2021, mainly due to Deutsche Telekom's (DT) migration of circuit-switched lines to IP technology. Mobile data will be the largest contributor to overall service revenue in 2016, accounting for 26% of total revenue. During 2016-2021, mobile data will witness CAGR of 5.7% in local currency, owing to rising LTE adoption, growth in mobile data usage and M2M revenue. Fixed VoIP will record a strong CAGR of 13.9% over 2016-2021, while fixed broadband and pay-TV will register CAGRs of 3.1% and 4.8%, respectively, during the same period. Operators should seize opportunities in FMC, data and video services, and IoT/M2M. LTE expansion and investments in fiber deployments by operators will present opportunities for vendors and investors.

Key Findings

- The overall telecom service revenue in Germany is estimated to increase by 2.1% over 2016-2021 to reach $48.9bn in 2016. ·      The telecommunications market in Germany will see service revenue growth boosted by mobile data, fixed VoIP and fixed broadband segments.

- Mobile revenue will account for 48.0% of the total telecom market in 2016. Mobile data will be an important driver of this trend, as it will expand at a 7.3% CAGR from 2016 to 2021, driven by growth in the adoption of LTE services and M2M revenue.

- We expect the contribution of Internet access to fixed services revenue will increase from 52.0% in 2016 to 59.4% in 2021.

- The telecom market in Germany will be controlled by two operators - Deutsche Telekom and Vodafone Germany. Operators are focusing on quad-play bundled packages and integrated (FMC) service offerings to strengthen their position in the telecom market.
 

Synopsis

“Germany: Mobile Data Up-Selling to Drive Revenue and Offset Losses from Switch-Off of Circuit-Switched Lines” provides an executive-level overview of the telecommunications market in Germany today, with detailed forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into Germany's telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: Telecom market size and trends in Germany compared with other countries in the Western European region.

- Economic, demographic and political context in Germany.

- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, fixed Internet, mobile voice and mobile data.

- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2014 to 2021.

- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

- In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Germany's telecommunications market.
 

Reasons To Buy

- Gain in-depth analysis of current strategies and future trends of the telecommunications market in Germany, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

- Understand the factors behind ongoing and upcoming trends in Germany's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer demand.

- Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Germany.

- Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

- Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Germany.
 

Keywords

Germany, FNA, National Broadband Plan in Germany, mobile data in Germany, fiber, fixed-mobile convergence in Germany, high speed broadband, mobile broadband, fixed broadband, prepaid in Germany, postpaid in Germany, 3G in Germany, 4G in Germany, LTE in Germany, Germany IPTV, Germany pay-TV, Germany DTH/ satellite, Germany FTTH, FTTC, Deutsche Telekom, Vodafone Germany, Telefonica Deutschland, Kabel Deutschland, United Internet, O2.

Companies Mentioned

Deutsche Telekom
Vodafone Germany
Telefonica Deutschland
Unitymedia
Kabel Deutschland
United Internet
Sky Germany
O2
T-Mobile
E-Plus
Tele Colombus
PrimaCom



目次

Table of Contents   

Executive summary
Market and competitor overview
Regional context
Economic, demographic and political context  
Regulatory environment
Demand profile  
Service evolution  
Competitive landscape  
Major market players
Segment analysis
Mobile services  
Fixed services
Pay-TV
Identifying opportunities
Overall market opportunities

List of Tables

Germany telecom market size and growth prospects in a regional context, 2016E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
Germany communications market revenue, 2014-2021, US$
Segment revenue CAGRs, 2016-2021, US$  
Germany communications market revenue , 2014-2021, €
Segment revenue CAGRs, 2016-2021, €
Segment revenues 2014-2021
Service revenue mix: voice, data and video, 2016, 2021
Service revenue mix: fixed and mobile, 2016, 2021  
Service revenue by operator, 2016
Key telecom market players
Major telecommunications market players  
Mobile subscriptions and penetration, 2014-2021
Key mobile market indicators, 2016  
Mobile data revenue mix, 2016, 2021
Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021  
Mobile market shares by subscriptions, 2014-2021
Mobile subscriptions by technology family, 2014-2021  
Fixed-line penetration of population, 2014-2021
Key fixed market indicators, 2016  
Fixed voice revenue, 2014-2021
Internet revenue, 2014-2021
Fixed market shares by service, 2016  
Fixed access lines by technology, 2016, 2021
Pay-TV subscriptions by technology, 2014-2021
Opportunities in the Germany telecommunications market

 

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