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アフリカのスマートフォン市場はオペレータの戦略で普及促進

Operator Strategies to Increase Smartphone Penetration in Africa

 

出版社 出版年月電子版価格 図表数
Pyramid Research
ピラミッドリサーチ社
2016年2月US$1,195
シングルユーザ価格
27

サマリー

Summary

In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates
 

Synopsis


‘Operator Strategies to Increase Smartphone Penetration in Africa’ report provides an overview of smartphone market in Africa and analyzes the various strategies telcos can leverage to increase smartphone penetration levels.

It consists of:


  • Smartphone and mobile subscriber market trends in Africa.

  • An analysis of the various strategies that operators can deploy to boost smartphone penetration rates.

  • Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.

Reasons To Buy
  • Gain understanding of smartphone market its evolution in Africa, to succeed in the existing market.
  • Align product and service portfolios to drive smartphone usage.
  • Gain an understanding of the competitive landscape and successful strategies to increase smartphone penetration levels.

Companies mentioned in this product:

Orange MTN Etisalat Safaricom Airtel Tigo Moov Samsung Huawei ZTE Xiaomi Jumia Kaymu Vodacom Tecno Facebook Twitter Apple



目次

Introduction: Regional smartphone trends in Africa and Middle East
Operator strategies to increase smartphone penetration in Africa
Market detail: Case studies
Orange Klif
MTN Nigeria
Safaricom Kenya
Key findings and recommendations

 

Tables and Figures

Exhibit 1: Mobile Subscribers, Regional Comparison
Exhibit 2: AME Mobile Service Revenue Evolution
Exhibit 3: AME Mobile Handsets Sales Forecast
Exhibit 4: Smartphone Sales, Regional Comparison
Exhibit 5: AME 2G & 3G Mobile Subscriptions
Exhibit 6: AME Handset Sales
Exhibit 7: Mobile 4G Availability In Africa, 2015
Exhibit 8: AME 4G Subscriptions & Smartphone Sales
Exhibit 9: Smartphone ASP In AME
Exhibit 10: Smartphone Sales In AME
Exhibit 11: Prepaid VS Postpaid mobile subscriptions in select african countries
Exhibit 12: African Operator Strategies To Increase Smartphone Penetration
Exhibit 13: Airtel Nigeria iPhone financing plan
Exhibit 14: Etisalat Nigeria Retail Stores
Exhibit 15: Online Retail Stores - Tigo Ghana On Kaymu And Tigo Tanzania On Jumia
Exhibit 16: Select Own-branded Smartphone Prices
Exhibit 17: Etisalat Egypt Social Media Data Bundles
Exhibit 18: Countries With Local MTN Play Store
Exhibit 19: Moov Cote D’ Ivoire Mobile Tv App
Exhibit 20: Orange Klif Development Partners
Exhibit 21: Orange Klif Availability In Africa*
Exhibit 22: Orange KliF VS Airtel Phone Prices In Madagascar
Exhibit 23: MTN Nigeria’s Strategies To Increase Smartphone Penetration
Exhibit 24: MTN Nigeria’s Distribution Channels
Exhibit 25: MTN Nigeria’s SM@RT S720i Smartphone
Exhibit 26: Safaricom’s strategies to increase smartphone penetration
Exhibit 27: Safaricom’s Neon Smartphone

 

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プレスリリース

2010年から2016年の間に約4倍増加するセルラーM2Mの加入者数 

マサチューセッツ州ケンブリッジ、20111020
セルラー
M2Mの加入者数は、2010年から2016年の間に7200万から28200万となって約4倍に増加し、オペレータは長期間の成長を期待できるだろう。しかし、市場の多様化によって、オペレータは多くの要求に応えなければならず、そのことが課題のひとつとなるだろうと、米国調査会社ピラミッドリサーチ社は報告している。 

調査レポート「M2M(Machine-to-Machine)市場:MNOの絶好のビジネスチャンス ー The Machine-to-Machine Market: A high-growth opportunity for MNOs」は、M2M市場の重要な市場傾向や法規制、技術開発などを概観している。バリューチェーンを分析し、様々な要因の関係性とそれぞれの収益配分の詳細を記載している。様々なモバイル事業者の市場関与を評価し、市場規模と地域毎・アプリケーション毎の予測を行っている。 

M2M市場は、種々の垂直市場に、多数のネットワークにわたる一連の様々な装置によって提供されている。「市場の成長は、新しい法規制、様々なビジネスモデル、革新、ハードウェアコストの下落、技術開発などの様々な要因によって促進している」とピラミッドリサーチ社のアナリストJan ten Sythoff氏は語る。 

M2M市場には、オペレータにとっても多くの活躍の場所がある。「最も重要なのは適用範囲で、すべてのM2Mアプリケーションにとっては適用範囲の広さが重要であり、その意味で最大のネットワーク事業者がM2Mにおける最良の位置にあるということになる。最大の適用範囲、国際ローミングの協定、強力なプラットフォームの提携関係を持ち、ビジネス市場での位置を確立しているようなオペレータは、M2Mにおけるビジネスチャンスが最も大きいと言える」とSythoff氏は語る。

(原文)
Cellular M2M Subscriptions to Increase Almost Fourfold between 2010 and 2016, Pyramid finds

Cambridge, Massachusetts- October 20, 2011- 
The volume of cellular machine-to-machine (M2M) subscriptions is expected to increase almost fourfold between 2010 and 2016, from 72 million to 282 million, providing operators with long-term growth potential. However, the diversity of the market makes it a challenging one – requiring operators to address many factors in order to fully leverage this sizeable opportunity, according to a new report from Pyramid Research.

The Machine-to-Machine Market: A high-growth opportunity for MNOs  first provides an overview of the market, including important trends and regulatory and technological developments. The second section analyzes the value chain, how the different elements interact and the breakdown of revenue between them. This includes an evaluation of different mobile operator approaches to the market. The third section provides market sizing and forecast details, with breakdowns by region and application.

The M2M market is dynamic, serving diverse vertical industries with a range of different devices across multiple networks. “Growth is driven by a number of different factors including new regulations, a variety of business models, innovations, falling hardware costs and technological developments,” says Pyramid Research Analyst at Large, Jan ten Sythoff.

There are a number of factors that position an operator well in the M2M market. “One of the most important is coverage: All M2M applications require good coverage, and it is for this reason that it is typically the largest network operators that are best positioned in M2M,” indicates Sythoff. “Operators with the best coverage, excellent international roaming agreements, strong platform partnerships and an established position in the business market are best placed to gain from the M2M opportunity,” he adds.

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