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この調査レポートは、M2M市場の最新の概観とアプリケーション毎、地域毎の予測を記載しています。

Description

The machine-to-machine (M2M) market is dynamic, serving diverse vertical industries with a range of different devices across multiple networks. Growth is driven by a number of different factors including new regulations, a variety of business models, innovations, falling hardware costs and technological developments. Cellular networks are well-suited to offer the connectivity for a range of different M2M applications, and operators are increasing their focus on the M2M space, particularly in mature, saturated markets.

The diversity of the market makes it challenging to address, particularly for mobile operators geared to generating revenue from high volumes of subscriptions with relatively high usage requirements and a limited range of devices. Furthermore there are a number of focused M2M service providers, many with vertical market specialization, that are already addressing the market, some of which may also be existing partners, such as MVNOs and other airtime resellers.

In this report, Pyramid Research analyzes the current state of the M2M segment, providing forecasts by application type and by region.

Key findings include

• The potential size of the cellular M2M market is enormous, providing operators with a sizable, long-term growth opportunity. We forecast that the volume of cellular M2M subscriptions will increase almost fourfold between 2010 and 2016, from 72m to 282m.
• There are significant differences in adoption regionally, with mature, developed markets leading the way and many emerging markets still at a very nascent stage. An important factor here is simply the level of income, which in turn dictates the adoption of machines in general, such as vehicles, consumer electronics and utility meters.
• Government regulations and targets are key market drivers across different regions and applications. Smart metering is an important element of environmental policies to reduce the consumption of utility services and peak demand rates in many parts of the world.

Key Questions Answered

• What is the potential size of the M2M market?
• What are the reasons behind the regional differences in adoption?
• How to government targets and regulations impact the market across regions and applications?

Target audience

Service providers:
The report is targeted at a range of industry participants requiring an overview of the market and an analysis of the different players, and a particular need to understand how operators are positioning themselves, including:

Mobile network operators and MVNOs;
M2M applications developers;
M2M applications service providers;
Handset and module distributors;
Device and modules manufacturers

Companies mentioned in this report:

Amazon AT&T Bglobal Data & Mobiles Echelon

Ericsson Feeney Wireless General Motors Jasper Wireless KORE Telematics

Navigon Nomad Digital Nomad Innovations nPhase NTT DoCoMo

The Machine-to-Machine Market: A high-growth opportunity for MNOs is part of Pyramid’s research report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics.

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TABLE OF CONTENTS

Table of exhibits
Companies mentioned
Acronyms and abbreviations
Executive summary
Section 1: Market overview and background

1.1 Definition and overview
1.2 Application overview
1.3 Regulatory aspects
1.4 Technology trends
1.5 Module pricing trends

Section 2: Mobile operators and the M2M value chain

2.1 Introduction to the machine-to-machine value chain
2.2 Examining business models and the value chain
2.3 Operator positioning in machine-to-machine

Section 3: Market sizing and forecast

3.1 Overview and methodology
3.2 Global forecast
3.3 Forecast by application
3.4 Forecast by region
Related resources

Table of exhibits

Exhibit ES: M2M subscriptions as a percentage of all subscriptions by region, 2007-2016
Exhibit 1.1: M2M network technologies and application suitability
Exhibit 1.2: Report segmentation
Exhibit 1.3: Comparing M2M, handset and mobile broadband subscriptions
Exhibit 1.4: M2M application bandwidth and mobility requirements
Exhibit 1.5: Key regulations driving M2M adoption
Exhibit 1.6: VGo Communications’ Robotic Telepresence product
Exhibit 1.7: NTT DoCoMo M2M mova, FOMA subscriptions and percentage of mova subscriptions that are M2M
Exhibit 1.8: Average price, M2M modules, 2007-2010
Exhibit 2.1: M2M value chain
Exhibit 2.2: M2M revenue breakdown across the value chain
Exhibit 2.3: Leading module vendor highlights
Exhibit 2.4: Mobile operator value chain positioning
Exhibit 2.5: Selected operator partnerships
Exhibit 3.1: Global M2M subscription volume and as a percentage of all mobile subscriptions, 2007-2016
Exhibit 3.2: Total M2M connectivity revenues and revenues as a percentage of operator mobile data revenue, 2007-2016
Exhibit 3.3: M2M subscriptions breakdown by application, 2007-2016
Exhibit 3.4: M2M revenue breakdown by application, 2007-2016
Exhibit 3.5: Fleet management M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.6: Utilities M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.7: Telematics M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.8: Consumer electronics M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.9: Other M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.10: M2M subscriptions breakdown by region, 2007-2016
Exhibit 3.11: M2M revenue breakdown by region, 2007-2016
Exhibit 3.12: North American subscriptions and revenue forecast, 2007-2016
Exhibit 3.13: Europe M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.14: Asia-Pacific M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.15: AME M2M subscriptions and revenue forecast, 2007-2016
Exhibit 3.16: LA M2M subscriptions and revenue forecast, 2007-2016

2010年から2016年の間に約4倍増加するセルラーM2Mの加入者数 

マサチューセッツ州ケンブリッジ、2011年10月20日
セルラーM2Mの加入者数は、2010年から2016年の間に7200万から2億8200万となって約4倍に増加し、オペレータは長期間の成長を期待できるだろう。しかし、市場の多様化によって、オペレータは多くの要求に応えなければならず、そのことが課題のひとつとなるだろうと、米国調査会社ピラミッドリサーチ社は報告している。 

調査レポート「M2M(Machine-to-Machine)市場:MNOの絶好のビジネスチャンス ー The Machine-to-Machine Market: A high-growth opportunity for MNOs」は、M2M市場の重要な市場傾向や法規制、技術開発などを概観している。バリューチェーンを分析し、様々な要因の関係性とそれぞれの収益配分の詳細を記載している。様々なモバイル事業者の市場関与を評価し、市場規模と地域毎・アプリケーション毎の予測を行っている。 

M2M市場は、種々の垂直市場に、多数のネットワークにわたる一連の様々な装置によって提供されている。「市場の成長は、新しい法規制、様々なビジネスモデル、革新、ハードウェアコストの下落、技術開発などの様々な要因によって促進している」とピラミッドリサーチ社のアナリストJan ten Sythoff氏は語る。 

M2M市場には、オペレータにとっても多くの活躍の場所がある。「最も重要なのは適用範囲で、すべてのM2Mアプリケーションにとっては適用範囲の広さが重要であり、その意味で最大のネットワーク事業者がM2Mにおける最良の位置にあるということになる。最大の適用範囲、国際ローミングの協定、強力なプラットフォームの提携関係を持ち、ビジネス市場での位置を確立しているようなオペレータは、M2Mにおけるビジネスチャンスが最も大きいと言える」とSythoff氏は語る。

(原文)
Cellular M2M Subscriptions to Increase Almost Fourfold between 2010 and 2016, Pyramid finds

Cambridge, Massachusetts- October 20, 2011- 
The volume of cellular machine-to-machine (M2M) subscriptions is expected to increase almost fourfold between 2010 and 2016, from 72 million to 282 million, providing operators with long-term growth potential. However, the diversity of the market makes it a challenging one – requiring operators to address many factors in order to fully leverage this sizeable opportunity, according to a new report from Pyramid Research.

The Machine-to-Machine Market: A high-growth opportunity for MNOs  first provides an overview of the market, including important trends and regulatory and technological developments. The second section analyzes the value chain, how the different elements interact and the breakdown of revenue between them. This includes an evaluation of different mobile operator approaches to the market. The third section provides market sizing and forecast details, with breakdowns by region and application.

The M2M market is dynamic, serving diverse vertical industries with a range of different devices across multiple networks. “Growth is driven by a number of different factors including new regulations, a variety of business models, innovations, falling hardware costs and technological developments,” says Pyramid Research Analyst at Large, Jan ten Sythoff.

There are a number of factors that position an operator well in the M2M market. “One of the most important is coverage: All M2M applications require good coverage, and it is for this reason that it is typically the largest network operators that are best positioned in M2M,” indicates Sythoff. “Operators with the best coverage, excellent international roaming agreements, strong platform partnerships and an established position in the business market are best placed to gain from the M2M opportunity,” he adds.