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LTEブロードキャストの展望

The Prospects for LTE Broadcast

 

出版社 出版年月電子版価格 ページ数
PolicyTracker
ポリシートラッカー
2015年1月GBP999
1-5ユーザライセンス
58

サマリー

この調査レポートは、3GPP LTEのブロードキャストモードの単一周波数ネットワーク(SFN)であるLTEブロードキャスト技術を調査しています。

主な掲載内容(目次より抜粋)

  1. 概説
  2. LTEブロードキャストとは
    1. 3GPP内の標準化
    2. LTEブロードキャストの仕組み
    3. バックホール関連
    4. エンドユーザ向けデバイス
  3. LTEブロードキャストの用途
  4. LTEブロードキャストのエコシステムの発展
    1. ネットワークソリューション
    2. チップセット、ミドルウェア、デバイス
  5. 試みと展開
    1. 北米
    2. 欧州
    3. 中東
    4. アジア太平洋地域
  6. ビジネスモデル
  7. 未来のTVの選択肢

LTE broadcast two pies - The Prospects for LTE Broadcast  (Policy Tracker)

LTE Broadcast means that mobile networks are no longer a purely one-to-one medium: they now have the capacity to send content to many users simultaneously. Our new report considers how this will change the industry and the possible effects on traditional terrestrial broadcasting

Despite the failure of previous mobile broadcast technologies, LTE Broadcast is getting a warm reception in industry circles. This report considers whether that optimism is justified. Services for sports venues are likely to be the first applications, but what others will follow? Can they generate new revenue streams? Do the business models stack up? 

Taking a wider perspective, can LTE Broadcast help contain the explosion in video traffic threatening to overwhelm mobile networks? And what are the implications for traditional terrestrial broadcasting?

Our Prospects for LTE Broadcast report covers 54 companies using research, interviews with experts and a survey of industry professionals to answer these questions.

Key benefits

This 61 page independent analysis is written by Catherine ViolaDr Jonathan Watson and Martin Sims. It will enable you to:

  • Understand the technology behind LTE Broadcast 
  • Assess the possible applications
  • Compare the plans of the major manufacturers and operators
  • Assess the viability of the various business cases
  • Identify the drivers for the takeoff of LTE broadcast
  • Get an understanding of the developing LTE Broadcast ecosystem
  • Decide whether LTE Broadcast could replace traditional TV broadcasting
  • Gauge the wider social impact of LTE Broadcast
  • Appreciate the likely timelines
Who should buy this report?

Prospects for LTE Broadcast is particularly suited for:

  • Regulators 
  • Government departments
  • Mobile operators
  • Manufacturers
  • Broadcasters 
  • Companies that develop chipsets
  • Satellite operators 

Pricing

The report is priced at GBP £999 + VAT for up to five users within a single organisation. 

This is the ideal document to get a whole team up to speed on LTE Broadcast: please enquire for corporate licensing options. The report is available in secured PDF format to view on Windows and Mac computers as well as iPads and other tablets.

Companies covered in this report

Alcatel-Lucent Globe Telecom Qualcomm
Altair Hisilicon Reliance Jio Infocomm
Anritsu Huawei Ruckus Wireless
Apple IBM Samsung
AT&T Intel SBS
Bayerischer Rundfunk Jiangnan University Sequans
BBC Kangaroo TV SingTel
Belkin Korea Telecom SK Telecom
BSkyB KPN Sky TV
Cassidian LGE Smart Communications
China Telecom Marvel TCL
EE (UK) Media Excel Telstra
Ericsson Mediatek Three UK
Etisalat Nokia Verizon
Expway NTT DOCOMO Vodafone Germany
FanVision Entertainment Orange Vyclone
France Télévisions Polkomtel Wuxi Technology Institute
GCT Semiconductor Portugal Telecom ZTE

 



目次

Table of Contents

Executive summary ....................................................................................... 4

Chapter 1: Introduction ................................................................................. 9

Video is a key driver for LTE Broadcast ...................................................... 9
Just another mobile TV technology? ......................................................... 11
Report overview ......................................................................................... 11

Chapter 2: What is LTE Broadcast? .......................................................... 13

Standardisation within 3GPP ..................................................................... 13
How LTE Broadcast works ........................................................................ 14
Single frequency network ....................................................................... 14
New hardware requirements .................................................................. 15
Additional technologies used in end-to-end eMBMS solutions .............. 15
Backhaul implications ................................................................................ 16
End-user devices ....................................................................................... 16

Chapter 3: LTE Broadcast applications .................................................... 17

Venue casting ............................................................................................ 18
Live coverage of major events ................................................................... 19
Live TV programming ................................................................................ 20
News, sports and weather bulletins ........................................................... 20
Digital radio broadcasting and music ......................................................... 20
Cached popular content and off-peak media-delivery services ................. 21
Group information distribution .................................................................... 21
Software updates ....................................................................................... 21
Machine broadcast communications ......................................................... 22

Chapter 4: LTE broadcast ecosystem development ................................ 23

Network solutions ...................................................................................... 23
Alcatel-Lucent ........................................................................................ 23
Ericsson ................................................................................................. 24
Huawei ................................................................................................... 24
Nokia ...................................................................................................... 25
Samsung ................................................................................................ 25
Chipsets, middleware and devices ............................................................ 26
Expway ................................................................................................... 27
Qualcomm .............................................................................................. 28
Sequans Communications ..................................................................... 29
Chapter 5: Trials and deployments ........................................................... 30
North America ............................................................................................ 31
USA ........................................................................................................ 31
Europe ....................................................................................................... 32
France .................................................................................................... 32
Germany ................................................................................................ 32
Netherlands ............................................................................................ 32
Poland .................................................................................................... 33
Portugal .................................................................................................. 33
UK .......................................................................................................... 33
Middle East ................................................................................................ 33
UAE ........................................................................................................ 33
Asia-Pacific ................................................................................................ 33
Australia ................................................................................................. 33
China ...................................................................................................... 34
India ....................................................................................................... 34
Philippines .............................................................................................. 34
Singapore ............................................................................................... 34
South Korea ........................................................................................... 35
SK Telecom ............................................................................................ 35

Chapter 6: Business models ...................................................................... 36

Introduction ................................................................................................ 36
Savings (offloading) ................................................................................... 36
Venue casting (live premium content) ....................................................... 38
Competition ................................................................................................ 40
Survey results ............................................................................................ 40
Co-operation .............................................................................................. 42

Chapter 7: A future alternative to TV? ....................................................... 44

Could LTE Broadcast replace traditional broadcasting? ............................ 44
Logistical challenges .................................................................................. 45
Traditional broadcasting is here to stay – for now ..................................... 47
Broadcasting wins the lower UHF battle ................................................ 47

Chapter 8: Conclusion ................................................................................ 50

The importance of handset availability ...................................................... 50
Monetising mobile video content ............................................................... 51
Can LTE Broadcast replace traditional TV? .............................................. 52
The strength of flexibility ............................................................................ 52
Complete results from the PolicyTracker LTE Broadcast survey .......... 53

Glossary ....................................................................................................... 58

Tables, charts and illustrations

Figure 1. Ericsson’s mobile data traffic forecast ........................................ 10
Figure 2. Cisco’s mobile data traffic forecast ............................................. 10
Figure 3. Development of 3GPP standards for eMBMS ............................ 13
Figure 4. Samsung’s implementation of eMBMS ....................................... 14
Figure 5. Examples of potential LTE Broadcast applications ..................... 17
Figure 6. Overview of Samsung’s eMBMS solution ................................... 26
Figure 7. Major operators trialling LTE Broadcast ..................................... 30
Figure 8. Operator LTE Broadcast deployment plans ................................ 31
Figure 9. Survey question: will LTE Broadcast generate significant savings for mobile operators? ................................ 37
Figure 10. Publicity material for KangarooTV (Right) ................................ 38
Figure 11. Summary of possible business models .................................... 39
Figure 12. Survey question: Can LTE Broadcast succeed where earlier mobile TV technologies have failed? ....................... 40
Figure 13. Survey question: Will deploying LTE Broadcast bring significant business benefits for mobile operators?............................ 41
Figure 14. Survey question: Where will LTE Broadcast have a significant impact?  ...................................... 42
Figure 15. Survey question: Could LTE Broadcast be a substitute for
traditional TV broadcasting? .................................................................. 45
Figure 16. Global smartphone vendor market share 2014 ........................ 50
Figure 17. Market share by operating system ............................................ 51

 

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