電気自動車ユーザ調査 2010年:プラグイン電気自動車と電気自動車充電インフラの消費者需要、価格感度、運転行動、関心、選択
Electric Vehicle Consumer Survey
Consumer Demand, Price Sensitivity, Driving Profiles, Attitudes, and Preferences for Plug-in Electric Vehicles and EV Charging Infrastructure
目次
この調査レポートは、プラグイン電気自動車への消費者需要や家庭向け高速充電コンセント、充電ステーション(職場/公営/私営)についての消費者調査を行い、詳細な分析と解説を掲載しています。プラグインハイブリッドの価格意識と最適な価格帯についても詳細に分析し、さまざまな消費者層ごとの比較も行っています。
The first highway-capable plug-in electric vehicles (PEVs) for the mass market will be available for sale by the end of 2010. These vehicles, which will initially include the battery-electric Nissan Leaf and the plug-in hybrid Chevrolet Volt, will enable drivers to reduce both gasoline expenses and greenhouse gas emissions.
To assess consumer demand, preferences, and price sensitivity for PEVs and electric vehicle charging infrastructure, Pike Research conducted a web-based survey of 1,042 U.S. consumers in the summer of 2010 using a nationally representative and demographically balanced sample. The survey found that, based on Americans’ driving and commute patterns, PEVs should be a strong fit for a large number of consumers. Likewise, survey respondents indicated strong fundamental interest in PEVs, with 44% of participants stating that they would be extremely or very interested in purchasing such a vehicle, assuming the price were right. However, price sensitivity is an issue that looms over the industry, as survey participants’ willingness to pay was much lower than the prices currently planned by automakers.
This Pike Research report examines the dynamics of consumer demand for PEVs, fast residential charging outlets, and workplace, public, and private charge points. It includes a detailed analysis of price sensitivity and optimal price points for PEVs, as well as data related to typical consumer driving patterns that will affect demand for such vehicles. The report also includes comparison of demand among different demographic segments.
Key questions addressed:
- What is the overall level of interest among U.S. consumers for PEVs?
- How does this interest vary by demographic segment?
- What is the level of consumer price sensitivity in the PEV market?
What is the optimal price point for PEVs? - How do typical consumers’ driving patterns compare to the range capabilities of PEVs?
- Which vehicle brands would consumers prefer for PEVs?
- What are consumers’ preferences for different PEV range/price configurations?
- What is the importance of PEV charging infrastructure for consumers?
Who needs this report?
- Vehicle manufacturers
- Vehicle component suppliers
- Charging equipment manufacturers
- Battery manufacturers
- Vehicle trade associations
- Utilities
- Government agencies
- Investor community
| Table of Contents | 詳細資料は、お問い合わせフォームから請求してください。 |
1. Executive Summary
1.1 Introduction and Overview
1.2 Interest in Electric Vehicles
1.3 Vehicle Charging Infrastructure
2. Driver Profiles
2.1 Vehicle Ownership
2.2 Average Miles Driven per Day
2.3 Average Gasoline Spending per Month
2.4 Driving to Work
2.5 Average Daily Commute
2.6 Importance of Fuel Efficiency in Vehicle Purchase Decisions
3. Interest in Plug-in Electric Vehicles
3.1 Overall Interest in Plug-in Electric Vehicles
3.2 PEV Interest by Demographic Segment
3.3 Vehicle Brand Preferences
3.4 Electric Vehicle Price Sensitivity Analysis
3.5 Electric Vehicle Range Preferences
3.6 Reasons for Lack of Interest in Electric Vehicles
4. Vehicle Charging Infrastructure
4.1 Interest in Residential Fast Charging Outlets
4.2 Willingness to Pay for Residential Fast Charging Outlets
4.3 Importance of Access to Charging Stations
5. Summary and Conclusions
5.1 Consumer Interest
5.2 Type of Plug-in Electric Vehicle
5.3 Pricing
5.4 Infrastructure Needs
5.5 Overall Implications
6. Table of Contents
7. Table of Charts and Figures
8. Scope of Study, Survey Methodology
List of Charts and Figures
- Consumer Interest in Electric Vehicles
- Vehicle Ownership: All Respondents
- Average Miles Driven Per Day
- Average Gasoline Spending per Month
- Driving to Work
- Average Daily Commute
- Importance of Fuel Efficiency in Vehicle Purchase Decisions
- Overall Interest in Plug-in Electric Vehicles with 40 to 100 Mile Range per Charge
- Interest in Electric Vehicles by Demographic Segment
- Vehicle Brand Preferences
- Electric Vehicle Price Sensitivity Analysis
- Electric Vehicle Range Preferences
- Reasons for Lack of Interest in Electric Vehicles
- Interest in Residential Fast Charging Outlets
- Willingness to Pay for Residential Fast-Charging Outlets
- Importance of Access to Charging Stations
