目次
この調査レポートは、エネルギー効率のよい住宅の市場を調査し、市場動向や市場成長要因、主要関連企業の分析などを掲載しています。
Compared to the commercial real estate market, the residential market for energy efficient products and services is in its infancy. Demand for these products and services has increased significantly over the past few years due to a rise in fuel and energy prices, improved awareness and participation in green home certification programs, and through government support. Government programs such as the American Recovery and Reinvestment Act have provided incentives for energy efficient products, services, and retrofits, spurring growth in these sectors.
However, there is concern that the market for energy efficient products and services will be short-lived if government support ceases. Programs such as “Cash for Clunkers” (for appliances) and legislation like the Waxman-Markey bill are hoped to provide drivers for future growth in the residential energy efficiency market. Federal, state, and local governments will also play a significant role in increasing home energy efficiency codes and requirements, driving demand for home energy auditing and verification programs. As the U.S. housing stock continues to age and utility prices rise, there will be increasing opportunities for energy efficient products and services. The home improvement market is projected to grow slightly in 2010 with more significant growth occurring in 2011. This includes the installation of products to increase energy efficiency. Also, the development of a utility smart grid infrastructure will drive needs for smart appliances and meters to reduce energy usage.
This Pike Research report examines the market for energy efficient products and services in the residential sector. The study analyzes market issues and demand drivers, including the effects of green certification programs, legislative and regulatory issues, incentives, and home financing programs. Additionally, we assess the new home and remodeling industries, home products and appliances, home energy evaluations, and utility services. The report includes five-year market forecasts as well as profiles of key industry players.
Key questions addressed:
- What are market issues and demand drivers for energy efficient products and services for residential homes?
- How do legislation and incentives play a role in the market for products and services?
- What are the market segments for energy efficient products and services?
- Who are the leaders in energy efficient products and services?
- What are key market indicators for these products and services?
- What will the market look like over the next five years?
Who needs this report?
- Home remodelers/retrofitters
- Homebuilders
- Energy auditing companies
- Electric utilities
- Renewable power
- Architectural and design firms
- Energy auditors and rating services
- Appliance manufacturers
- Smart grid products and services
- Investors in energy efficient products and services
- Government agencies
| Table of Contents | 詳細資料は、お問い合わせフォームから請求してください。 |
1. Executive Summary
1.1 Commercial and Community Microgrids: A Competing Vision to Tomorrow’s Smart Grid?
1.2 Legislation and Incentives
1.3 Costs
1.4 Auditing and Verification
1.5 Remodeling
1.6 Fragmented Market
1.7 Smart Grid Products
1.8 Market Indicators and Forecasts
1.9 What Is an Energy Efficient Home?
1.9.1 Sources of Energy Consumption
1.9.2 Sources of Savings
2. Market Issues and Demand Drivers
2.1 Introduction
2.2 Homeowners’ Behaviors and Attitudes
2.2.1 Price: The Third “P” = Pocket
2.2.2 Barriers to Home Retrofit
2.3 Awareness
2.3.1 Homeowners Demanding “Green”
2.3.2 Home Builders Selling “Green”
2.3.3 Appraisals
2.4 Certification and Rating Programs
2.4.1 Introduction
2.4.2 U.S. Green Building Council ? LEED for Homes
2.4.2.1 Energy Efficiency Credits
2.4.2.2 Providers and Raters
2.4.2.3 Program Costs
2.4.2.4 LEED for Homes Cost ? Example
2.4.2.5 Affordable Homes
2.4.2.6 Program Adopters
2.4.2.7 Future Growth
2.4.3 NAHB National Green Building Program
2.4.3.1 Energy Efficiency Points
2.4.3.2 Verification
2.4.3.3 Certified Green Professional (CGP)
2.4.3.4 Costs
2.4.3.5 Program Status
2.4.4 ENERGY STAR
2.4.4.1 ENERGY STAR-Qualified Homes
2.4.4.2 Verification Process and Home Raters
2.4.4.3 ENERGY STAR Homes Penetration
2.4.4.4 ENERGY STAR and Other Building Programs
2.4.5 RESNET/HERS
2.4.5.1 HERS Index
2.4.5.2 HERS Raters
2.4.5.3 Costs
2.4.5.4 Opportunities for Growth
2.4.6 Regional Programs ? Earth Craft House
2.4.6.1 Renovations
2.4.6.2 Energy Efficiency Points
2.4.6.3 Costs
2.4.7 DOE/Building America Program
2.4.7.1 Home Energy Automation
2.4.7.2 Net Zero Homes
2.4.8 Local Government Programs
2.4.9 Suppliers
2.4.9.1 Environments for Living Certified Green
2.4.9.1.1 EFL Guarantee
2.4.9.1.2 EFL vs. EFL Certified Green
2.4.9.2 GE ? ecomagination
2.4.10 Summary
2.5 Legislative and Regulatory Incentives and Drivers
2.5.1 Federal Government Focus
2.5.2 American Recovery and Reinvestment Act of 2009
2.5.2.1 Homeowner Tax Credits
2.5.2.2 Home Improvement Guidelines
2.5.2.3 Home Builder Tax Credits
2.5.2.4 Appliance Stimulus
2.5.3 Proposed Federal Legislation and Policies
2.5.3.1 American Clean Energy and Security Act of 2009
2.5.3.2 Recovery Through Retrofit
2.5.4 Local and Regional Regulations and Incentives
2.5.4.1 ARRA
2.5.4.2 State Energy Efficiency Rankings
2.5.4.3 California Standards
2.5.4.4 Affordable Housing Programs
2.5.4.5 Local Energy Efficiency Block Grants
2.6 Financing Programs
2.6.1 Homeowner Financing of Retrofits
2.6.2 Revolving Loan Funds
2.6.3 PACE Program
2.6.4 Energy Efficient Mortgages (EEMs)
2.7 Utility Companies
2.7.1 Renewable Energy and Net Metering
2.7.2 Incentives and Rebates
2.7.3 Examples of State/Local Rebates
2.8 Product Suppliers and Installers
2.8.1 Products ? Photovoltaic (PV) Solar
2.8.2 Fragmented Installation Industry
2.8.3 Increasing Competition
3. Market Segmentation
3.1 Introduction
3.2 Homeowners
3.3 New Home Construction vs. Retrofits
3.4 Home Price Points
3.4.1 Affordable Housing
3.5 Home Ages
4. Energy Efficient Products and Services
4.1 Appliances
4.2 Solar Photovoltaic Systems
4.3 Home Energy Audits
4.4 Architect and Design Services
4.4.1 Design Tools ? SEAT Software
4.5 Remodelers
4.6 Renewable Energy Certificates (RECs)
4.6.1 Green-e
4.6.2 Utility Green Pricing Programs
5. Key Industry Players
5.1 Product and Systems Suppliers
5.1.1 BP Solar
5.1.1.1 Residential System Size, Costs, and Payback
5.1.1.2 Certified Installer Program
5.1.1.3 Market Growth
5.1.2 Carrier (United Technologies)
5.1.2.1 Infinity Remote Access
5.1.2.2 Hybrid Heat
5.1.3 General Electric (GE)
5.1.3.1 Energy Monitoring Systems
5.1.3.2 Energy Efficiency Programs
5.1.4 Honeywell
5.1.4.1 Smart Thermostats
5.1.4.2 Home Automation
5.1.4.3 Energy Efficient Ventilation
5.1.4.4 Partnership Programs for Energy Efficiency
5.1.5 Masco Corporation/Milgard Windows and Doors
5.1.5.1 3D/3D MAXR Energy Package
5.1.5.2 Environments for Living
5.1.6 Whirlpool
5.1.6.1 Smart Grid Appliances
5.2 New Home Builders
5.2.1 Centex/Pulte/Del Webb
5.2.1.1 ENERGY STAR-Qualified Homes
5.2.1.2 DOE Builders Challenge
5.2.1.3 Centex Energy Advantage Program
5.2.1.4 LEED for Homes
5.2.2 EYA
5.2.2.1 LEED
5.2.2.2 Multi-Family Issues
5.2.3 KB Home
5.2.3.1 My Home, My Earth
5.2.3.2 ENERGY STAR
5.2.3.3 Challenges
5.3 Home Energy Evaluations
5.3.1 Building Performance Institute (BPI)
5.4 Utility Services and Renewable Power
5.4.1 Clean Currents
5.4.2 OPOWER
6. Market Indicators and Forecasts
6.1 Introduction
6.2 Economic Indicators
6.3 Oil and Gas Prices
6.4 Electricity Prices
6.5 New Home Construction
6.5.1 Months of Supply
6.6 Remodeling/Retrofit Market
6.6.1 Home Improvement Market
6.6.1.1 Types of Improvements
6.6.1.2 Age of Home
6.6.2 Remodeling Market Index (RMI)
6.6.2.1 RMI and Project Size
6.6.3 Leading Indicator of Home Remodeling ? LIRA
6.7 Products and Services
6.7.1 Home Appliances
6.7.2 Smart Meters
6.7.3 Photovoltaics
6.7.4 Home Energy Audits
7. Company Directory
8. Acronym and Abbreviation List
9. Table of Contents
10. Table of Figures
11. Scope of Study, Sources and Methodology, Notes
List of Charts and Figures
- Home Energy Use by System, United States
- Total U.S. Housing Stock: Year Structure Built
- World Oil Prices: 1980-2015 (in 2007 dollars per barrel)
- U.S. Average Retail Electricity Prices: 1980-2015
- Single-Family Housing Permits, Number of Housing Units: 2000-2009
- Single-Family Housing Starts, Total Single-Family Units: 2003-2009
- Single-Family Starts of New Homes in Recent Downturns: 1960-2000
- Single-Family Sales of New Homes in Recent Downturns: 1960-2000
- U.S. Home Improvement Products Market: 2008-2014
- Energy Efficient Home Improvement Expenditures by Category, U.S.: 2009-2014
- Energy-Sensitive Improvements: 1970-2005
- RMI, National Current & Future Expectations: 2001-2009
- RMI, Current Expectations, U.S. Regions: 2003-2009
- RMI Future Expectations: 2003-2009
- RMI Current Size of Project for Owners (Seasonally Adjusted): 2003-2009
- Leading Indicator of Home Remodeling (LIRA), 4-Quarter Moving Totals: 1995-2010
- Industry Shipments of Select Major Home Appliances: 1998-2010 (Estimated)
- Energy Efficient Residential Refrigerator Expenditures, United States: 2009-2014
- Energy Efficient Clothes Washers Expenditures: 2009-2014
- Smart Meter Installed Base, United States: 2008-2015
- RESNET/HERS Energy Auditing Business: 2009-2014
- Energy Efficiency Market Indicators and Forecasts, United States: 2008-2014
- Features of an Energy Efficient Home
- Importance of Home’s Environmentally Friendly Features
- Energy & Atmosphere Points
- LEED for Homes vs. Code Home
- NGB Energy Efficiency Points
- ENERGY STAR-Qualified New Homes Penetration Rate: 2008
- HERS Index
- State Rebates for Renewable Energy (states with rebates indicated in red)
- State Rebates for Renewable Energy (states with rebates indicated in red)
- State Energy Efficiency Scorecard Results
- EEM Example
- Average Price of Electricity by State
- Net Metering Capacity by State: October 2009
- Utility Rebates for Renewable Energy (states with rebates indicated in red)
- Residential Solar PV Installed Costs: 2008
- Key Generations for Remodeling: 2005 and 2015
- Average Annual Spending per Unit: 2000-2005 (2005 dollars)
- Architectural Services: Business Conditions
- Whirlpool Smart Device Network Architecture
- U.S. Economic Performance: 2000-2014
- Growth in Total Consumption Outlays: 2000-2014
- Potential Annual Utility Savings by Product/Feature
- LEED for Homes Registration & Certification Fees
- NGB Certification and Registration Fees
- Earth Craft Renovation Point System
- Cost of Compliance – NAHB & USGBC Certification Programs
- Utilities Offering Green-e Energy-Certified Green Pricing Programs: 2001-2008
List of Tables
- Potential Annual Utility Savings by Product/Feature
- LEED for Homes Registration & Certification Fees
- NGB Certification and Registration Fees
- Earth Craft Renovation Point System
- Cost of Compliance – NAHB & USGBC Certification Programs*
- ENERGY STAR Qualified New Homes Penetration Rate: 2008
- Summary of Tax Credits for Homeowners
- Utilities Offering Green-e Energy-Certified Green Pricing Programs: 2001-2008
- C-Green Utility Rates: November 2009
- Energy Efficient Home Improvement Expenditures by Category, United States: 2009-2014
- Energy Efficient Residential Refrigerator Expenditures, United States: 2009-2014
- Energy Efficient Clothes Washer Expenditures, United States: 2009-2014
- Smart Meter Installed Base, United States: 2008-2015
- RESNET/HERS Energy Auditing Revenue, United States: 2009-2014
景気回復期にも力強い成長を見せる住宅向けのエネルギー効率化市場
2010年2月2日
近年、米国の新築住宅販売数が減少し、住宅改修市場が減速して、多くの住宅向け製品やサービスの分野のビジネスが大幅にダウンしている。しかし、住宅向けのエネルギー効率化のための製品やサービスの成長が、不況からの脱却の見通しを見せ始めていると、米国の環境エネルギーなどの地球環境保護に関するクリーン技術関連市場の専門調査会社パイクリサーチ社は報告している。この分野には、低エネルギー化のための住宅改修、高効率化のための製品、家庭のエネルギー監視システムなどがあり、新しい大きな収益を生み出し、多くの新しい仕事を派生する可能性がある。
「エネルギー効率化は、長期の不況期に光を投げかけている。エネルギー効率のよい製品やサービスは、今後数年間、高い注目を集める多くの要因が集中している。その促進要因としては、消費者の環境意識の高まり、政府のイニシアチブ、電力会社の効率化プログラム、メーカーの新しい製品やリベートなどがある」と、パイクリサーチ社の常務Clint Wheelock氏は語る。
パイクリサーチ社は、米国の住宅向けエネルギー効率化の主要なカテゴリーの成長要因として、下記の項目に注目している。
- 家庭のエネルギー監視ビジネスは、次世代の家庭のエネルギー効率化を示す力強い指標である。この市場は、2009-2014年に81億ドルから234億ドルまで約3倍の規模になるだろう
- 低エネルギー化のための改築(リフォーム)市場は、2009-2014年に383億ドルから502億ドルまで増加するだろうと予測している。このカテゴリには、電気系統、家電、主要機器、HVACシステムのアップグレードや、屋根、窓、ドアの交換などがある
- エナジースター認証(Energy Star、日本の省エネラベルに相当)を受けた冷蔵庫や洗濯機は、通常通りのビジネスシナリオにおいても、2009-2014年に219億ドルの収益を生み出すだろう。これらの高性能家電の普及を織り込んだシナリオでは、さらに113億ドル追加となるだろうとパイクリサーチ社は見積もっている
この調査レポートは、住宅向けのエネルギー効率化製品とサービスの米国市場を調査している。新築と改築の両市場の、住宅向け製品と家電、住宅のエネルギー評価、電力サービスを分析し、5年間の市場予測と、主要な企業のプロフィールを記載している。
(原文)
Residential Energy Efficiency Market Poised for Strong Growth During the Economic Recovery
February 2, 2010
As new home sales in the United States declined and the home remodeling market slowed in recent years, many residential product and service categories have experienced a significant drop in business. However, out of the recession is emerging a positive outlook for growth in energy efficient products and services for homes, according to a new report from Pike Research. This sector, which comprises energy efficient home improvements, high-efficiency appliances, and home energy auditing services, holds the potential to generate significant new revenue opportunities as well as creating a large number of new green collar jobs.
“Energy efficiency is stepping into the light after a long period of obscurity,” says managing director Clint Wheelock. “A number of factors are converging to make energy efficient residential products and services a hot sector over the next several years. These drivers include increased environmental awareness among consumers, government incentives, utility energy efficiency programs, and new offerings and rebates from product manufacturers.”
Pike Research’s analysis highlights growth potential for several key residential energy efficiency categories in the United States:
- The home energy auditing business is a strong indicator of the coming of age for energy efficient homes. Pike Research forecasts that this market will nearly triple in size, from $8.1 billion in 2009 to $23.4 billion by 2014.
- The energy efficient home improvement market is forecast to increase from $38.3 billion in 2009 to $50.2 billion by 2014. This category includes upgraded electrical systems, appliances and major equipment, HVAC systems, roofing replacements, and window/door replacements.
- Energy Star certified refrigerators and clothes washers will generate revenues of $21.9 billion during the period from 2009 to 2014, under a business-as-usual scenario. In a scenario that includes increased penetration of these high-efficiency appliances, Pike Research estimates that another $11.3 billion could be added to this total.
Pike Research’s study, “Energy Efficient Homes”, examines the U.S. market for energy efficient products and services in the residential sector. The study analyzes the new home and remodeling industries, home products and appliances, home energy evaluations, and utility services. The report includes five-year market forecasts as well as profiles of key industry players.