目次
価格・ご注文についてこの調査レポートは、競合分析フレームワークによって、米国の主要デジタルビデオ(デジタルテレビとオンライン動画)の視聴者測定会社を評価しています。業界での認知度が高く、クロスプラットフォームのデジタルビデオ視聴者の測定基準を戦略的に提供している測定会社についての競合情報を提供しています。
This report employs a competitor analysis framework to assess the major U.S. digital video (digital TV and online video) audience measurement firms. The study constructs competitor profiles to determine which digital video audience measurement firm(s) is strategically positioned to provide an industry-recognized, cross-platform digital video audience metric standard.
“Increasing demand to quantify and evaluate the impact of video content as it is consumed individually and across multiple screens is driving innovation in the audience measurement field,” said Heather Way, research analyst, Parks Associates. “Industry efforts to develop an integrated video measurement standard have been incredibly complex. To date, there is no scalable, single-source TV and online video audience metric system to determine if or how the two mediums complement or overlap one another from a usage and advertising perspective.”
TOP
CONTENTS
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms
2.0 Digital Video Viewers
2.1 Digital Video Usage Trends and Behaviors
3.0 Digital Video Media Campaign Planning, Buying, and Selling Exchange
3.1 Advertising Metrics
3.2 Pricing Models
3.3 Television and Online Video Consumer Advertising Recall and Preference
4.0 Digital Video Audience Measurement: A Competitive Assessment
4.1 Digital Video Measurement Competitive Analysis
4.1.1 Primary Competitors
4.1.2 Indirect Competitors
4.1.3 Advertising Industry Trade Associations
4.2 Digital Video Audience Measurement Methodology
5.0 Conclusions
5.1 Implications
5.2 Recommendations
6.0 Resource Book
6.1 Digital Video Audience Measurement Competitor Profiles
6.1.1 Arbitron
6.1.2 Canoe Ventures
6.1.3 Compete
6.1.4 comScore
6.1.5 Concurrent
6.1.6 Datran Media
6.1.7 Dynamic Logic
6.1.8 Experian Simmons
6.1.9 GfK Mediamark Research & Intelligence, Inc (GfK MRI)
6.1.10 Google
6.1.11 Kantar Media Group (formerly TNS Media Intelligence)
6.1.12 Nielsen Media Research
6.1.13 Omniture
6.1.14 Quantcast
6.1.15 Rentrak
6.1.16 Rovi Corporation
6.1.17 TiVo
6.1.18 TRA
6.1.19 Tubemogul
6.1.20 Visible Measures
6.1.21 Vindico (BBE)
6.2 Online Video Ad Campaign Management & Ad Server Company Profiles
6.3 Advanced TV Ad Campaign Management Company Profiles
Figures
Source of Data
Advertising Metrics Glossary of Terms
Multi-Platform Video Viewers
Consumers Who Prefer to Watch Video on TV Set
Method of Watching Online Video
Online Video Viewing Inhibitors - Top Five
Online Video Users Likelihood to Cancel Pay-TV Service
Motivations to Cut the Cord
Video Consumer Ad Recall
Television Consumer Ad Preference
Internet Consumer Ad Preference
Digital Video Audience Measurement and Reporting
Cross-Platform Digital Video Audience Measurement - Competitor Strength Grid
Advertising Trade Associations
Digital Video Audience Measurement Methodology
