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コネクテッドカーの機能と関心

Connected Car Features and Interest

 

出版社 出版年月電子版価格 ページ数
Parks Associates
パークスアソシエイツ社
2018年2月US$6,500
電子ファイル
58

サマリー

米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポートコネクテッドカーの機能と関心」は、革新的な安全性、快適性、エンターテインメント性を実現する新しいネットワーク接続自動車の機能に対する消費者の関心を評価している。自動車購入者の関心と接続方法の選択について概説している。ネット接続自動車分野における、自動車データのモバイルプラントのバンドル、車内での音声制御の使用、インフォテインメントと快適性をパーソナライズする機能、自律・自動走行機能などの最新のトピックに関する消費者の見通しを評価している。実走行距離連動型(PAYD)の自動車保険に関する消費者の態度と関心を分析し、市場がこのようなタイプの保険プログラムによって運転マナー向上を促すための手引きを示している。

This study assesses consumer interest in new connected car features that enable innovative safety, comfort, and entertainment experiences. It profiles car shoppers by their interest and preferred connectivity method. It evaluates consumer perspectives on hot topics in the connected car space, such as bundling car data with mobile plans, using voice control in the vehicle, personalized infotainment and comfort options, and autonomous driving features. It also analyzes consumer attitude towards and interest in “paying-as-you-drive” auto insurance policy and offers guidance on how to market such insurance programs to reward good driving behaviors.



目次

Industry Insight

Key Findings and Market Impact

Connected Car Context

Age of Most Commonly Used Vehicle (Q2/17)

Smartphone OS by Car Age (Q2/17)

Age of Most Commonly Used Vehicle by Generation (Q2/17)

New Car Purchase Intention (Q2/17)

New Car Purchase Intention by Generation (Q2/17)

Connected Car Data Services

Devices Sharing Mobile Data (Q2/17)

Shared Car Data by Car Age (Q2/17)

Preference for Car Data Plans (Q2/17)

Preference for Bundling Vehicle Data with Mobile Data by MSP (Q2/17)

Preference for Car Data Plans by Intended Car Purchase Price (Q2/17)

Preference for Car Data Plans by Age (Q2/17)

Preference for Car Data Plans by Technology Adoption Segment (Q2/17)

Interest in Connected Car Features

Penetration of Advanced Car Features Among New Vehicle Owners (Q2/17)

Interest in Advanced Car Features (Q2/17)

Interest in Connected Car Safety Features (Q2/17)

High Interest in Advanced Safety Features by Age (Q2/17)

High Interest in Advanced Safety Features by Household Income (Q2/17)

Interest in Driver-Assistance Features (Q2/17)

High Interest in Driver-Assistance Features by Age (Q2/17)

Interest in Advanced Comfort and Entertainment Features (Q2/17)

High Interest in Advanced Comfort Features by Age (Q2/17)

Interest in Backseat Video by Children at Home (Q2/17)

High Interest in Advanced Car Feature Types by Household Income (Q2/17)

High Interest in Advanced Car Feature Types by Age (Q2/17)

High Interest in Safety & Driver Assistance Features by Perception of Driving Behavior (Q2/17)

Interest in Voice Control

Penetration of Voice Control by Car Age (Q2/17)

Interest in Vehicle Voice Control by New Car Purchase Intention (Q2/17)

High Interest in Vehicle Voice Control Among Users of Voice Control on Other Devices (Q2/17)

Information Accessed Using Voice Control on Smartphones (Q2/17)

Voice Control Actions Performed on Smartphones (Q2/17)

Usage-Based Insurance

Perception of Driving Behavior (Q2/17)

Current Use of and Interest in Usage-Based Insurance (Q2/17)

Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)

Interest in Usage-Based Insurance by Car Purchase Intention (Q2/17)

Interest in Usage-Based Insurance by Most Influential Demographics (Q2/17)

Reason for Lack of Interest in Usage Based Insurance (Q2/17)

Reason for Lack of Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)

Data Collection Preference for Usage-Based Insurance (Q2/17)

Data Collection Preference for Usage Based Insurance by Demographics (Q2/17)

Data Collection Preference for Usage-Based Insurance by Car Purchase Intention (Q2/17)

Appendix

 

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