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ネット家電の市場動向と革新

Connected CE: Trends and Innovation

 

出版社 出版年月電子版価格 ページ数
Parks Associates
パークスアソシエイツ社
2015年9月US$3,20076

サマリー

米国調査会社パークスアソシエイツ社(Parks Associates)の調査レポート「ネット家電の市場動向と革新」は、ネットワーク接続しているテレビのホームエンターテインメント機器のエコシステムにおける市場革新や市場動向に注目しています。スマートテレビ、ゲーム機、メディアデバイスのストリーミング、スマートブルーレイプレーヤーなどの主要なネット接続テレビ機器について調査し、市場の成長や消費者の購入と利用パターンなどの動向についても記載しています。それぞれの機器の販売数の5年間予測も行っています。

This report focuses on the market innovations and trends within the ecosystem for connected TV home entertainment devices. The report covers key connected TV devices, including smart TVs, gaming consoles, streaming media devices, and smart Blu-ray players as well as growth trends and consumer purchase and usage patterns. It includes five-year unit sales forecasts for each connected device.

 



目次

Dashboard

1.0              Report Summary
1.1              Purpose of Report
1.2              Scope of Report
1.3              Research Approach/Sources

2.0              The Connected CE Landscape

3.0              Connected Home Entertainment Devices
3.1              Streaming and Pay-TV
3.1.1          In-Home OTT Viewing
3.2              Ownership and Purchase
3.3              Consolidation

4.0              Connected Home Entertainment Devices: Innovation and Outlook
4.1              TV Innovation
4.1.1          Five-Year Outlook
4.2              Blu-ray Players
4.2.1          Blu-ray Innovation
4.2.2          Five-Year Outlook
4.3              Gaming Consoles
4.3.1          Gaming Console Innovation
4.3.2          Five-Year Outlook
4.4              Streaming Media Devices
4.4.1          Streaming Media Device Innovation
4.4.2          Five-Year Outlook

5.0              Immersive Experiences
5.1              3D Displays
5.2              Curved Displays
5.3              Virtual Reality
5.4              Augmented Reality

6.0              Ownership of the Connected Home
6.1             Multi-Function Devices
6.1.1          Robotbase
6.1.2          Amazon Echo
6.1.3          Ownership of the Relationship
6.2              Data and Analytics

7.0              Emerging CE Devices
7.1              Mini-Computers
7.2              Hobby Drones
7.2.1          Commercial Applications
7.3              GPS

8.0              Implications and Recommendations

9.0              Appendix
9.1              Forecast Methodology
9.2              Glossary
9.3              Company Index
9.4              Image Sources

Figures

Pay-TV Subscription Forecast
 U.S. Pay-TV Penetration Forecast
 Percent of U.S. Broadband Households Paying for an OTT Video Subscription
 Most Used Connected CE Devices by Cord Cutters
 Most Used Connected Devices by Cord-Cutting Status
 Home Entertainment Device Ownership
 Home Entertainment Products Purchased in the Last 12 Months
 Most-Commonly Connected CE Device
 Brand of Primary Flat-Panel TV
 Brand of Flat-Panel TV Purchased
 Reason for Not Planning to Purchase a 4K TV
 Purchase Intender Concerns About 4K Content Availability by Age
 Average Broadband Speed for Top 10 Countries
 Brand Comparison for 55-Inch 4K TV Sets
 Global 4K TV Unit Sales Forecast
 4K TV Unit Sales Forecast by Region
 Video Consumption on a TV Set by Source
 Video Consumption on a Computer by Source
 Total Monthly Spending on Home Video and Cinema
 Global Smart Blu-ray Unit Sales Forecast
 Smart Blu-ray Unit Sales Forecast by Region
 Average Monthly Content Spend on Streaming Media Devices Including Games
 Comparison of Gaming Console Features
 Global Gaming Console Unit Sales Forecast
 Gaming Console Unit Sales Forecast by Region
 Feature Comparison of Streaming Media Sticks and Players
 Global Streaming Media Device Unit Sales Forecast
 Streaming Media Device Unit Sales Forecast by Region
 Feature Comparison of Virtual Reality Headsets
 Virtual Reality Headset Overview
 Forecast Methodology - Connected CE Devices

 

 

 

 

 

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プレスリリース

More than 20% of broadband households with Internet-connected CE use streaming media players the most for online video

 

Roku is the third most commonly used connected CE device for streaming, behind Microsoft Xbox and Sony PlayStation

New connected CE research from Parks Associates finds a steadily increasing number of U.S. broadband households are turning to a streaming media player first when looking for online content. Currently, 21% of U.S. broadband households with at least one Internet-connected CE device use a streaming media player as the primary platform for online video, up from 12% a year ago. By comparison, streaming video usage declined for both connected gaming consoles and DVRs and increased modestly for smart TVs.

“Streaming media players continue to stake out a growing portion of the connected home,” said Barbara Kraus, Director of Research, Parks Associates. “Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set. It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices.”

Parks Associates’ The Streaming Media Device Landscape reports that two-thirds of U.S. broadband households connect at least one device to the Internet. Among these households, a Microsoft Xbox is the most commonly used CE device for streaming at more than 14%, followed closely by Sony PlayStation at just less than 14%. Roku is third at 10%, surpassing brands such as the Nintendo Wii, Samsung, and Google for access to online video content.

Currently, 20% of U.S. broadband households own at least one streaming media cube player and 8% own at least one streaming stick. As penetration increases, CE makers want to add value and generate new revenue streams from the connected living experience through information, entertainment, convenience, and utility.

“CE makers are expected to add more functionality to devices with the hope that the expanding usage can generate more data and increase revenue,” Kraus said. “In a sense, these are the same market forces that are pushing broadband operators to embrace smart home and connected health lines of business. More use cases running through the pipes increase the potential for revenue, customer stickiness, and data generation for operators. Device makers are leveraging similar opportunities.”

The industry report Connected CE: Trends and Innovations covers connected living room entertainment devices such as smart TVs, gaming consoles, streaming media players, and smart Blu-ray players, as well as emerging CE categories including hobby drones, virtual reality, augmented reality, and connected pet products. It includes forecasts for 4K TVs, gaming consoles, streaming media devices, and smart Blu-ray players through 2019.

 

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