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米国の3Dテレビ市場調査:市場動向、将来性、ユーザ調査

Trends in 3DTV

 

出版社 出版日電子媒体
(05/23 レート)
ページ数
パークスアソシエイツ社 2010年6月US$ 3,200
\272,025(税込)
ライセンス別価格
58

目次

価格・ご注文について

この調査レポートは、米国の3Dテレビ市場を調査し、特に3Dバリューチェーンの主要エレメントであるコンテンツ制作と配信、そして家電への影響について詳細に分析しています。3Dテレビ市場の将来性と脅威、障害についても分析し、市場予測、放送事業者、家電メーカー、コンテンツプロバイダなどの主要関連企業への提言も行っています。

This report examines the current market developments of 3DTV. This report focuses on key elements of the 3D value chain: content production, content delivery, and the impact on consumer electronics. It analyzes opportunities, threats, and potential hurdles to the success of 3DTV. It also provides a market forecast and recommendations to the major players, including broadcasters, CE manufacturers and content providers.

3Dテレビ番組への関心度調査

“The shift toward digital content distribution has raised the prospect of having high-quality 3D video in the home,” said Pietro Macchiarella, Research Analyst, Parks Associates. “We expect consumers to base their demand for 3DTV programs on the quality of their first experiences with this technology. TV providers and consumer electronics manufacturers need to get it right and provide high-quality solutions that will gratify the significant percentage of consumers who are interested in welcoming 3D into their homes.”

調査対象地域

米国

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CONTENTS

The Bottom Line

Trends in 3DTV Dashboard

1.0 Notes on Methodology

1.1 Terminology
1.2 Data Sources
1.3 Definitions

2.0 Opportunities for 3D Content

2.1 Movies
2.2 TV Programs
2.3 Gaming
2.4 Advertising
2.5 User Generated Content
2.6 Other Types of Content

3.0 Content Delivery

3.1 Over-the-Air Broadcast Delivery
3.2 Cable, Satellite and IPTV Delivery
3.3 Blu-ray
3.4 Online Delivery

4.0 Consumer Electronics

4.1 3D Displays
4.2 Audio/Video Devices
4.3 Glasses
4.4 3DTV vs. HDTV

5.0 Forecasts

6.0 Conclusions and Recommendations

6.1 For Pay-TV Operators
6.2 For CE Manufacturers

Figures

Familiarity with 3DTV
Familiarity with 3DTV, 2009 vs. 2010
CE Products: Familiarity vs. Personal Benefit
Demand Curve for 3D TVs
Upcoming 3D Movies
Interest in 3D TV Programs
Upcoming 3D Channels
Willingness to Pay for 3D TV Programs
Willingness to Pay for 3D Movies
Willingness to Pay for 3D Sport Events
Willingness to Pay for 3D Video Games
3D Vision-Ready Displays
Households Using PC-TV Connections to Watch Online Video
Frame Compatible 3D
HDMI 1.4a
Current Blu-ray Releases
Video Usage
3D TVs
3D Blu-ray Players
3D-Ready Home Theaters
Likelihood of Purchasing a 3D TV
Intentions to Purchase 3D TV
Revenue Curve for 3D LCD TVs by Level of Familiarity
Total Implied Market for 3D LCD TVs
Demand Curve for LCD TVs
Demand Curve for 3D LCD TVs
Demand Curve for LCD vs. 3D TVs
Product Purchase Intentions for 1H10
3D TV Unit Sales

 

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