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集合住宅のスマートホーム技術のビジネスケース創造

Making the Business Case for Smart Home Technologies in Multifamily Housing

 

出版社 出版年月電子版価格 ページ数図表数
Navigant Research
ナビガントリサーチ
2018年9月US$1,800
1-5ユーザライセンス(PDF)
18 4

サマリー

米国調査会社ナビガントリサーチ(Navigant Research)の調査レポート「集合住宅のスマートホーム技術のビジネスケース創造」は、集合住宅におけるスマートホーム技術のビジネス事例を査定している。集合住宅垂直市場の新しいビジネスモデル、用途、ビジネスチャンスを明示している。集合住宅ビジネスの3つのモデルである製品、ソフトウェア加入、バンドルソリューションをそれぞれの事例をあげて比較している。競争力のあるスマートホーム技術を持つ集合住宅垂直市場への新規参入者の分析も行っている。

The concept of a smart home is gaining mindshare among consumers, but connected technologies have been largely targeted toward higher income, single-family households. Multifamily is becoming a more attractive market for connected technologies as stakeholders begin to realize the largely untapped opportunities this vertical has to offer.

Smart home solutions enable property managers to operate their communities more efficiently, earn recurring revenue through higher rent prices, and attract and retain occupants. Consumers are coming to expect that their homes are equipped with digital technologies, whether they are single-family or multifamily households. These factors are driving new business models and applications specific to multifamily, which is expected to see significant growth and technology adoption in the future.

This Navigant Research report examines the business case for smart home technologies in multifamily housing. The study explores the new business models, applications, and opportunities in the multifamily vertical. Three different multifamily business models (product, software subscription, and bundled solution) are compared, with examples provided for each. The report also analyzes the early entrants to the multifamily vertical for smart home technologies that are gaining traction.

Key Questions Addressed
  • What is driving the emergence of multifamily as a market for smart home technologies?
  • How is this market expected to grow compared to the single-family vertical?
  • What buildingwide applications can smart home technologies enable for property managers?
  • Which business model is best suited for the multifamily vertical?
  • Which companies with smart home tech offerings are the early entrants to the multifamily space?
  • What best practices does Navigant Research recommend for stakeholders in the multifamily vertical for smart home technologies?
Who Needs This Report
  • Connected device manufacturers
  • Smart home and home automation platform vendors
  • Smart apartment vendors
  • Telecommunications providers
  • Energy suppliers
  • Property managers
  • Building developers
  • Investor community

 



目次

Spark

Context

Recommendations

Multifamily Is Becoming an Attractive Market for Smart Home Technologies

Why Is Multifamily Attractive Now?

Urbanization Is Leading to Demand for Multifamily Housing

Investment in Multifamily Has Increased Significantly

Smart Home Target Customers Are Prevalent in Multifamily Buildings

Consumers Are Willing to Pay for Technology in Multifamily Buildings

Traditional Solutions Limited to Building Retrofits

New Business Models, Applications, and Opportunities in Abound in Multifamily

Why Has Multifamily Been Left Untapped by Smart Home Tech?

Product, Subscription, or Bundled Solution Models for Multifamily?

Product

Software Subscription

Bundled Solution

Rentals versus Condos

New Applications for Building Managers …

… And New Benefits for Occupants

Early Entrants Are Gaining Traction

ETS

IOTAS

SmartONE Solutions

STRATIS

Vivint Smart Properties

What Does Navigant Research Recommend?

Explore Multifamily as an Emerging Vertical

Design Multifamily-Specific Solutions

Go to Market with Bundled Solutions or Partner

Learn from Single-Family and Explore New Applications

Telcos Partner to Address Building Connectivity Issues

List of Charts and Figures
  • Residential IoT Device Shipments and Penetration by Housing Type, World Markets: 2018-2027
  • Multifamily Business Models
  • Smart Multifamily Building Applications
List of Tables
  • Multifamily Program Structure by Utility

 

 

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