Successful companies must be willing to modify their business models, innovate, and establish relationships with automakers and utilities
November 21, 2016
A new Leaderboard report from Navigant Research examines the strategy and execution of 12 leading companies offering public charging networks and electric vehicle (EV) charging services, providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses.
The global commercial charging market for plug-in EVs (PEVs) has grown steadily over the past six years, driven by market pull from the growing number of PEVs on the roads in major automotive markets like North America and Europe, but also to a great degree by market push from governments, automakers, and utilities. In today’s market, successful companies are differentiating themselves from the competition through continued innovation in products and services and by establishing a market strategy that offers diverse revenue opportunities. According to a new Leaderboard report from Navigant Research, in terms of strategy and execution, The New Motion, ChargePoint, and EV-Box rank as the leading companies offering public charging networks and EV charging services.
“As one of the most aggressive countries for encouraging and adopting PEVs, the Netherlands has also produced The New Motion and EV-Box, which both offer significant EV charger deployments across Europe, have a diversity of solution offerings for multiple customer segments, promote interoperability, and are successfully expanding into new markets,” says Lisa Jerram, principal research analyst with Navigant Research. “In North America, ChargePoint leverages the strength of its extensive charger installation base, diverse offerings, partnerships, and the ability to anticipate and adapt to the evolving EV charging market environment.”
Over the past two years, the landscape of commercial charging market players has shifted significantly, with several large power distribution and electronics companies dropping out and several niche companies exiting the market or being acquired. According to the report, the next few years will bring additional transition, and companies looking to remain viable must be willing to adapt their business models, enable roaming access to other charging networks, establish relationships with automakers and utilities, and innovate technology offerings to meet the growing power demands from PEVs.
The report, Navigant Research Leaderboard Report: EV Charging Network Companies, examines the strategy and execution of 12 leading providers of public charging networks and EV charging services in major PEV markets. These suppliers are rated on 10 criteria: vision; go-to-market strategy; partners; product strategy; geographic strategy; market presence; marketing and distribution; product performance and reliability; product and service capabilities; and staying power. Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the current commercial charging services market.