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スマート照明の市場機会:スマート電球と局所照明インテリジェンスの台頭

Smart Lighting Market Opportunities: Smart Bulbs and the Rise of Local Lighting Intelligence

 

出版社 出版年月電子版価格
n-tech Research (NanoMarkets)
エヌテックリサーチ - ナノマーケッツ
2015年2月US$995
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この調査レポートは、世界のスマート照明市場を調査し、最新のスマート照明技術や市場、マーケティング、注目企業を分析・解説を行っています。

Summary

In the past 18 months, the smart lighting business has taken important new directions, creating opportunities at every level of the lighting value chain.  As NanoMarkets has predicted for several years now, smart lighting vendors now see their value proposition as having more to do with mood lighting than lighting efficiency.  In addition, smart lighting is now conceived of as part of the Internet-of-Things (IoT) and not as just another lighting management system.

In this report, NanoMarkets reevaluates where the money will be made in smart lighting in the next years and examines the product market strategies of all the leading vendors active in this space.  These have changed somewhat as some of the established lighting players have come to market with next-generation smart lighting products and new firms have entered the market, some even funding their efforts with Kickstarter campaigns.

This illustrates how the “tone” of the smart lighting business has changed recently.  Originally, smart lighting systems were sold as the most recent incarnation of traditional lighting management systems, but now they have become a “cool” electronic product, much like the iPhone.  One of the questions this report therefore asks and answers is whether this shift will create new markets for smart lighting or whether it might actually put off some industrial and commercial lighting users.

In addition to analyzing the products and markets for the new smart lighting, this report also includes a granular eight-year forecast for smart lighting with breakouts by type of lighting (residential, commercial, industrial and other) and market geography.  These forecasts are presented in both volume and value terms.



目次

Executive Summary
E.1 A Summary of Smart Lighting Product/Market Strategies
E.2 Pricing in the Smart Lighting Market
E.3 Smart Lighting as an IoT Platform
E.4 Commercial and Industrial Lighting and the “New” Smart Lighting
E.4.1 Is Smart Lighting Still Useful?
E.5 Smart Lighting and the Lighting Supply Chain
E.6 Summary of Eight-Year Market Forecasts of Smart Lighting
E.7 Summary of Eight-Year Forecasts of Smart Lighting Systems
 
Chapter One: Introduction
1.2 Background to this Report
1.2 Objective and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report
           
Chapter Two: Smart Lighting Technology:  State of the Art
2.1 Smart Bulbs – A New Product At Last
2.1.1 Current and Future Functionality
2.2 The Future of Smart Hubs and Controllers for Smart Lighting
2.2.1 Smartphones as Controllers
2.2.2 Dedicated Hubs
2.3 Smart Lighting as an Internet-of-Things Trojan Horse
2.3.1 IPv6 and Smart Lighting
2.3.2 Wireless Networking Standards:  ZigBee, Z-Wave and the Rest
2.3.3 Using Smart Lighting Sensors for Other Internet-of-Things Applications
2.4 Smart Lighting and Existing Electrical Infrastructure:  The Future of Switches
2.5 Smart OLED Lighting
2.6 Key Points From this Chapter
 
Chapter Three: Markets and Marketing for Smart Lighting
3.1 Does the Energy Efficiency Story for Smart Lighting Still Make Sense?
3.2 Smart Lighting as a Way to Sell LEDs  
3.3 Smart Mood Lighting:  Of Growing Importance
3.4 Visible Light Communications:  A Future for Smart Lighting?
3.4.1 Incorporating VLC into Smart Lighting Systems
3.5. Eight-Year Forecasts of Smart Lighting Markets
3.5.1 Residential Real Estate Markets
3.5.2 Commercial and Industrial Real Estate Markets
3.5.3 Non-Building Markets for Smart Lighting
3.5.4 Breakout of Smart Lighting Markets by Country/Region
3.6 Key Points from this Chapter
 
Chapter Four:  Firms to Watch in the New Smart Lighting Market
4.1 Belkin
4.2 Bridgelux
4.3 Daintree Networks
4.4 Echelon
4.5 Elgato
4.6 Fujikom
4.7 GE
4.8 Google
4.9 GreenWave Reality
4.10 Honeywell
4.11 Insteon
4.12 LIFX
4.13 Philips
4.14 Sensity Systems
4.15 Sensus
4.16 Silver Spring Networks
4.17 Spark Devices

 

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プレスリリース

[プレスリリース原文]

New NanoMarkets Report Projects That Next-Generation Smart Lighting Systems Revenues Will Reach $1.0 Billion by 2020

Published: February 18, 2015| Category: Smart Technology  

Glen Allen, Virginia:  In a new report, “Smart Lighting Market Opportunities: Smart Bulbs and the Rise of Local Lighting Intelligence,” NanoMarkets concludes that the market for these new systems (bulbs and hubs combined) will reach just over $1 billion by 2020.  This report is based on NanoMarkets ongoing program of industry analysis covering the advanced lighting business.

NanoMarkets sees 2015 as a breakout year for smart lighting with the next-generation of smart lighting systems emerging. There is a new emphasis on local intelligence; smart bulbs in particular and a shift from energy efficiency to mood lighting.  Smart bulbs can be controlled over the Internet using a smartphone, are now widely available

About the report:

In addition to analyzing the products and markets for the new smart lighting, this report also includes a granular eight-year forecast for smart lighting with breakouts by type of lighting (residential, industrial and commercial, public buildings and outdoor) and market geography.  These forecasts are presented in both volume and value terms, with hubs and smart bulbs forecast separately.  The report also profiles the strategies of 20 companies.

Companies discussed in this report include: Acuity Brands, Belkin, Cree, Daintree, Echelon, Elgato, Fujikom, GE, Greenwave Systems, Honeywell, Insteon, LG, LIFX, Lutron, Osram, Panasonic, Philips, Samsung, Sensity Systems, Tabu, Toshiba, and TCP.

From the report:

Marketing channels for smart bulbs have expanded to include large retailers such as Staples, Home Depot and Amazon, making them easier to purchase. Shipments of these products are currently low but expected to exceed 40 million units by 2020.

Energy-efficiency remains part of the marketing story for smart lighting, but it is harder to sell smart lighting on that basis. Energy efficiencies of smart lighting systems do not vary much and falling energy prices mean energy efficiency is less of a selling feature. The latest generation of smart lighting emphasizes color; some systems allow users to store pre-set color scenes, for example. It remains to be seen whether consumers will place value on such gimmicky features. But they are a place to start.  In the future, NanoMarkets expects to see the incorporation of more effective daylight harvesting into smart lighting systems as well as color-tuning features designed specifically to improve health, mood and job performance.

The market for next-generation smart lighting hubs will exceed $120 million by 2020. These hubs are evolving from dedicated controllers into gateways to automation platforms such as Nest and Wink. They are also adding programmable features that go well beyond what was possible with legacy lighting controllers. These include: the ability to program and save lighting configurations, theatrical lighting effects like gradual fades or color palettes.

Meanwhile, control of smart lighting using smartphones is rapidly becoming the way that smart lighting systems are controlled.  Smartphones also provide residential and small business with information that formerly only the mangers of large businesses could obtain from their lighting management systems – energy usage for each light fixture and which smart features are being used in which room.

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