目次
価格・ご注文について この調査レポートは、 タッチスクリーンディスプレイの市場を調査し、技術や材料市場の分析、8年間の市場予測などを記載しています。
Touch screens were first used in computer-assisted learning systems in the 1970s and then went on to find applications in kiosks, point-of-sales systems, ATMs, etc. Today they are also been used in PDAs, smart phones, game consoles, GPS systems, and industrial information and control devices of various kinds. More than 100 cell phone models now employ touch-screen technology and home appliances are also expected to utilize touch screens in the near future. In addition, somewhere along the way the functionality of touch screens has expanded; most notably with multi-touch capability.
This report from NanoMarkets analyzes the leading touch-screen technologies and shows how well each of them meets current and future market needs for the various applications. It also analyzes the strategies of the most innovative touch-screen suppliers and technology developers and discusses how touch-screen technology and products will change in the future. Finally, the report provides an eight-year quantitative and qualitative forecast for shipments of touch-screen products of all kinds.
NanoMarkets believes that this report will be a source of new ideas for product managers, business development executives and marketers at all levels of the touch-screen display value chain; from those focused on the development of important new materials to those creating and integrating the displays themselves.
Executive Summary
E.1 Key Issues in the Touch-Screen Industry
E.2 The Growing Importance of Multi-Touch
E.3 Opportunities by Technology
E.3.1 Analog Resistive Technology
E.3.2 Surface Capacitive Technology
E.3.3 Acoustic Pulse Recognition
E.3.4 Dispersive Signal Technology
E.3.5 Force Sensing
E.3.6 Projected Capacitive Touch Screens
E.3.7 Infrared Technology
E.3.8 Surface Acoustic Wave Technology
E.3.9 Optical Touch Screens
E.3.10 Vision-Based Optical
E.3.11 Digital Resistive Technology
E.3.12 Waveguide InfraredRPO
E.3.13 LCD-Based Touch-in-Pixel
E.4 Market Segments: Multi-Touch and Display Size
E.5 Structure of the Industry: Firms to Watch
E.5.1 Can LCD Display Makers Get into the Touch-Display Business?
E.6 Summary of Eight-Year Forecasts of the Touch-Screen Market
E.7 Opportunities for Materials and Component Manufacturers
E.7.1 Opportunities for Optoelectronic Devices
E.7.2 Opportunities for Touch-Screen Controllers
E.7.3 Opportunities for Optical Coatings, Films and Adhesives
E.7.4 Opportunities for Transparent Conductors in Touch Screens
Chapter One: Introduction
1.1 Background to this Report
1.1.1 Touch Screens: Why Now?
1.1.2 Patents and Technology Proliferation: The Supply Side
1.1.3 The Supply Side: Meeting Market Needs
1.1.4 New Applications: Beyond Kiosks, ATMs and Mobile Phones
1.1.5 Changing Industry Structure: The Rise of the Display Manufacturers
1.2 Objective and Scope of this Report
1.3 Methodology and Information Sources for this Report
1.4 Plan of this Report
Chapter Two: Touch-Screen Technologies
2.1 Introduction
2.1.1 Mature and Emerging Technologies
2.1.2 The Importance of Multi-Touch
2.1.3 The Role that Patents Play
2.1.4 Classifications of Touch-Screen Technologies
2.2 Analog Resistive Touch Screens
2.2.1 Current Technology, Materials, Limitations and Applications
2.2.2 Future Development of Analog Resistive Touch-Screen Technologies
2.3 Surface Capacitive Touch Screens
2.3.1 Current Technology, Limitations and Applications
2.3.2 Wacoms Variation on the Surface Capacitive Theme
2.3.3 Future Development and Potential for Surface Capacitive Touch-Screen Technologies
2.3.4 Expected Improvements in Manufacturing and Materials for Surface Capacitive Touch Screens
2.4 Acoustic Pulse Recognition Touch Screens: Elo
2.4.1 Current Technology, Limitations and Applications
2.5 Dispersive Signal Technology Touch Screens: 3M
2.5.1 Current Technology, Limitations and Applications
2.5.2 DST vs. APR
2.6 Force Sensing Touch Screens: Vissumo
2.6.1 Current Technology, Limitations and Applications
2.7 Projected Capacitive Touch Screens
2.7.1 Current Technology, Limitations and Applications
2.7.2 Multi-Touch Capabilities
2.7.3 Future Development and Potential for Projected Capacitive Touch-Screen Technologies
2.7.4 Expected Improvements in Manufacturing and Materials for Projected Capacitive Touch Screens
2.8 Infrared Technology Touch Screens
2.8.1 Current Technology, Limitations and Applications
2.9 Surface Acoustic Wave Touch Screens (SAW)
2.9.1 Current Technology, Limitations and Applications
2.9.2 Expected Improvements in Manufacturing and Materials for SAW Technologies
2.10 Optical Touch Screens
2.10.1 Current Technology and Limitations
2.11 Vision-Based Optical
2.11.1 Microsoft Surface
2.12 Digital Resistive
2.12.1 Current Technology, Limitations and Applications
2.13 Waveguide Infrared--RPO
2.14 LCD-Based Touch-in-Pixel
2.14.1 Optical Technologies
2.14.2 Switched-Based Technologies
2.14.3 Capacitive-Based Technologies
2.15 Other Touch-Screen Technologies
2.15.1 Touchco
2.15.2 FlatFrog
2.16 Beyond Touch Screen: The Relationship to Haptics and Other Touch Technology
2.17 Materials and Components for Touch-Screens
2.17.1 Optical Films and Coatings in Touch Screens
2.17.2 ITO, Other Transparent Conductors and Touch Screens
2.17.3 Substrates and Encapsulation for Touch Screens
2.18 Key Points Made in this Chapter
Chapter Three: Market Requirements for Touch-Screen Technologies
3.1 Current Drivers for Touch-Screen Technology
3.1.1 Proliferation of Displays
3.1.2 Growing Sophistication of Touch-Screen Technology
3.1.3 Need to Provide Simple Interfaces in a High-Tech Product Environment
3.1.4 Cost Improvements for Touch-Screen Technology
3.2 Factors Retarding the Touch-Screen Technology Market
3.2.1 Touch-Screen and the Macroeconomic Environment
3.2.2 Over-reaching with the Technology
3.2.3 Creative Destruction in the Touch-Technology Industry
3.3 Important Performance Metrics for Touch Screens
3.3.1 Factors Related to the Touch Device
3.3.2 Durability and Stability
3.2.3 Flush Surfaces
3.4 Touch Screens and Non-LCD Displays: OLEDs and E-paper
3.5 Key Points Made in this Chapter
Chapter Four: Eight-Year Forecasts of Touch-Screen Technologies and Applications
4.1 Forecasting Methodology
4.1.1 Which Applications and Technologies Should We Forecast?
4.1.2 Pricing Assumptions
4.2 Eight-Year Forecasts of Touch-Screen Technology in Kiosks
4.2.1 Information Kiosks
4.2.2 Commerce Kiosks
4.2.3 Kiosk Industry Trends and the Need for Touch-Screen Technology
4.2.4 Touch-Screen Technologies Used in Kiosks
4.3 Eight-Year Forecasts of Touch-Screen Technology in ATMs
4.3.1 The Need for Touch-Screen Technologies in ATMs
4.3.2 Touch-Screen Technologies Used in ATMs
4.4 Eight-Year Forecasts of Touch-Screen Technology in POS Terminals
4.4.1 The Need and Use of Touch-Screen Technologies in POS Terminals
4.5 Eight-Year Forecasts of Touch-Screen Technology in Handheld Mobile Devices
4.5.1 Mobile Industry Trends
4.5.2 The Need and Use of Touch Screens in Mobile Devices
4.6 Eight-Year Forecasts for Touch Screens in Office Automation and PCs
4.6.1 The Need and Use of Touch Screens in Office Automation and PCs
4.7 Eight-Year Forecasts for Touch Screens in Gaming Systems
4.7.1 The Need and Use of Touch Screens in Large Gaming Systems
4.7.2 Touch-Screen Technology Used in Large Gaming Systems
4.8 Eight-Year Forecasts of Touch-Screen Technology in Digital Signage
4.8.1 Touch-Screen Technology for the Digital Signage Market
4.9 Eight-Year Forecasts of Touch-Screen Technology in Vehicular Displays
4.9.1 The Automobile/Truck Market for Touch-Screen Displays
4.10 Other Touch-Screen Applications in Specific Industries
4.10.1 Factory Automation
4.10.2 Medical and Healthcare Equipment Applications
4.10.3 Educational and Training Applications
4.10.4 Household Appliances
4.11 A Note on Architectural Applications
4.12 Summary of Eight-Year Forecasts of Touch-Screen Displays
4.13 Eight-Year Forecasts of Coatings, Components and Other Materials Used in Touch-Screen Displays
Abbreviations and Acronyms Used In this Report
About the Author
List of Exhibits
Exhibit E-1: Touch-Screen Technologies by Size and Multi-Touch Functionality
Exhibit E-2: Touch-Screen Technology Suppliers by Technology
Exhibit E-3: Eight-Year Forecasts of Revenues from Touch-Screen Displays ($ Millions)
Exhibit E-4: Coatings, Films and Adhesives for Touch-Screen Display Technologies
Exhibit 1-1: Major Touch-Screen Technologies
Exhibit 2-1: Touch-Screen Technologies: By Maturity and Multi-Touch Support
Exhibit 2-2: Touch-in-Pixel Technologies
Exhibit 4-1: Pricing for Touch-Screen Technology
Exhibit 4-2: Worldwide Market for Kiosk Touch Screens
Exhibit 4-3: Worldwide Market for ATM Touch Screens
Exhibit 4-4: Worldwide Market for POS Terminal Touch Screens
Exhibit 4-5: Worldwide Market for Mobile Touch Screens
Exhibit 4-6: Worldwide Market for PCs and Office Automation Equipment
Exhibit 4-7: Worldwide Market for Casino and Large Amusement Gaming Touch Screens
Exhibit 4-8: Worldwide Market for Touch Screens in Digital Signage
Exhibit 4-9: Worldwide Market for Touch Screens in Vehicular Applications
Exhibit 4-10: Worldwide Market for Touch Screens Used for Control Panels for Appliances, Medical Devices and Industrial Equipment
Exhibit 4-11: Eight-Year Forecasts of Revenues from Touch-Screen Displays by Technology ($ Millions)
Exhibit 4-12: Eight-Year Forecasts of Revenues from Touch-Screen Displays by Application ($ Millions)
Exhibit 4-13: Forecast of Volume Demand for Materials Requirements in Touch-Screen Displays
Exhibit 4-14: Forecast of Transparent Conductive Materials Use by Type in Touch-Screen Displays
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タッチスクリーンディスプレイによる収益は2014年に34億ドル
ヴァージニア州グレンアレン、2010年1月12日
タッチスクリーンディスプレイによる収益は、2010-2014年に22億ドルから34億ドルまで成長するだろうと、米国調査会社ナノマーケット社の調査レポート「タッチスクリーン市場調査:技術、材料、2016年までの予測 ー Touch Screens: Technologies, Materials and Markets - 2010 to 2016」は報告している。携帯電話やPCのタッチスクリーン技術の需要が増加して、ディスプレイ会社それ自体だけでなく、伝導コーティング、基盤、センサのサプライヤにとっても新しいビジネスチャンスとなっている。
ナノマーケット社は、画素技術による収益は、2014年には5億ドルに達すると予測している。また、この調査レポートは、タッチスクリーン技術が市場に定着してきたという傾向にも注目している。主要なディスプレイメーカーは、サードパーティのサプライヤが提供する液晶ディスプレイ上に接触センササブシステムを加えてOEMに売るという現在の習慣に代えて、「画素」それ自身の技術の開発を始めている。実際のところその影響とは、LG、三星、ソニーなどのサプライヤ企業に代わって、中規模のタッチスクリーンメーカーと、競争をすることになるかもしれないということである。
(後略)
(原文)
New NanoMarkets Research Reports Puts Touch-Screen Display Revenues at $3.4 Billion by 2014
January 12, 2010
Glen Allen, Virginia: According to a just-published report from NanoMarkets, LC, an industry analyst firm here, revenues from touch-screen displays are expected to grow from $2.2 billion ($US) in 2010 to $3.4 billion in 2014. The growing demand for touch-screen technologies in mobile and personal computing will create new opportunities for suppliers of conductive coatings, substrates and sensors in addition to the display firms themselves.
Key points in the report
By 2014, NanoMarkets projects that revenues from in-pixel technologies are expected to reach almost $500 million in revenues. NanoMarkets' new report also identifies an interesting and possibly disruptive trend is taking hold in the touch display market. Mainstream display makers have begun to develop their own "in-pixel" technologies as an alternative to the current industry practice in which third-party suppliers add a touch sensor subsystem on top of an LCD display and then sell to OEMs. The net effect is that mid-size touch screen manufacturers instead of supplying companies such as LG, Samsung and Sony may wind up competing against them.
NanoMarkets' report says that the fastest growing touch screen technologies will be traditional infrared and optical technology, both of which are based on infrared sensors and LEDs. These technologies are used in digital signage and computer monitors, which are rapidly expanding addressable markets for touch technology. By 2014 the market for traditional IR and optical touch technologies will be approximately $490 million in revenues.
NanoMarkets expects that transparent conductor materials sold into the touch-screen display market will reach revenues of $280 million by 2014. However, by then only 64 percent of these revenues will be accounted for by expensive ITO-based materials as opposed to 92 percent today.
About the report
NanoMarkets new report, "Touch Screens: Technologies, Materials and Markets" provides a complete analysis and forecast of the commercial potential of all the competing touch screen technologies. In addition to the technologies mentioned above, the report also covers surface capacitive, APR, DST, force sensing, SAW, digital resistive and emerging touch technologies, examining each in the light of existing and emerging applications including kiosks, ATMs, POS terminals, mobile communications and computing, office automation, gaming, digital signage, appliances, industrial control and medical devices. In addition to discussing the impact of new developments in touch screen technology on the display industry itself, this report also examines the opportunities that are emerging for the substrate, conductive coatings and optoelectronics industries.
This report includes detailed eight-year forecasts of the touch-screen industry broken out by technology type and applications, as well as a quantitative assessment of opportunities for suppliers of materials and components. In addition, the report profiles the activities of many touch-screen technology suppliers including leading touch screen integrators (e.g. Elo), as well as technology innovators such as 3M, FlatFrog, RPO, Microsoft, NextWindow, TouchCo and Vissumo.
