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製品解析市場:モード毎(トラッキングデータ、解析データ)、コンポーネント毎、エンドユーザ毎(デザイナ、メーカ、販売・マーケティングプロフェッショナル、顧客エンゲージメント)、採用毎、企業規模毎、産業毎、地域毎 - 2024年までの世界市場予測

Product Analytics Market by Mode (Tracking Data, Analyzing Data), Component, End-User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement), Deployment, Enterprise Size, Vertical, and Region - Global Forecast to 2024

 

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MarketsandMarkets
マーケッツアンドマーケッツ
2019年7月US$4,950
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110 76

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幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の製品解析市場に関する調査レポートです。

Growing adoption of big data and other related technologies

The global product analytics market size is projected to grow from USD 6.9 billion in 2019 to USD 13.9 billion by 2024, at a CAGR of 15.1% from 2019 to 2024. Major growth factors for the market include manufacturers’ need for ensuring market competitiveness and growing adoption of big data and other related technologies

In the end-user segment, manufacturers to hold a larger market size in 2019

Product analytics plays an integral part in manufacturing, planning, warranty analysis, supply chain intelligence. Customers are demanding quality products at lower prices with faster delivery. Hence, it has become vital for manufacturers to deliver a differentiated experience throughout the entire customer lifecycle. Through the implementation of product analytics, manufacturers can predict the tendency of a prospect to purchase and the level to which a prospect would be accepting the given offers. These factors contribute manufacturers segment to hold a larger market size.

By enterprise size, SMEs to register a higher growth rate during the forecast period

SMEs to record a faster growth rate due to the stable cloud-based deployments. The management of SMEs is concerned about the expenditures of deploying on-premises product analytics solutions and contracting skilled staff and IT teams for their maintenance. SMEs are leaning toward cloud-based solutions to overcome these issues. The industry players are also making efforts to improve their profit margins and increase their market share by either introducing dedicated cloud platforms or associating with other cloud service organizations.

Asia Pacific (APAC) to register the highest growth rate during the forecast period

The APAC product analytics market is experiencing a disruptive growth, owing to its rapidly growing number of internet subscribers and consumption of internet over smartphones and other portable devices. The market is expected to grow at an even higher rate than present due to the ever-increasing use of content in major APAC economies such as China, Japan, India, and South Korea. Moreover, the massive growth in the eCommerce along with retail and consumer goods industry has fueled the growth of product analytics market, making APAC one of the fastest-growing regions in the product analytics markets.

- By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
- By Designation: C-level - 35%, D-level - 25%, and Others - 40%
- By Region: North America - 45%, Europe - 20%, Asia Pacific - 30%, RoW - 5%

Major vendors offering content delivery network solutions include Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Mixpanel (US), Piwik PRO (Poland), Amplitude (US), and Heap (Denmark) Plytix (US) ,Pendo (US),Risk Edge Solutions (India), LatentView (US), and Kissmetrics (US). The study includes an in-depth competitive analysis of the key market players, along with their company profiles, recent developments, and key market strategies.

Research Coverage

The market study covers the product analytics market size across segments. It aims at estimating the market size and the growth potential of the market across segments by mode, deployment, enterprise size, component, services, end users, verticals, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall product analytics market and its sub-segments. The report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.



目次

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKET SEGMENTATION 15
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY CONSIDERED 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 BREAKUP OF PRIMARY PROFILES 19
2.1.2 KEY INDUSTRY INSIGHTS 19
2.2 MARKET BREAKUP AND DATA TRIANGULATION 20
2.3 MARKET SIZE ESTIMATION 20
2.3.1 TOP-DOWN APPROACH 21
2.3.2 BOTTOM-UP APPROACH 21
2.4 ASSUMPTIONS FOR THE STUDY 22
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 23
2.6 LIMITATIONS OF THE STUDY 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRODUCT ANALYTICS MARKET 29
4.2 MARKET BY END USER, 2019 29
4.3 NORTH AMERICA: MARKET BY COMPONENT AND DEPLOYMENT 30
4.4 ASIA PACIFIC: MARKET BY COMPONENT AND DEPLOYMENT 30

5 MARKET OVERVIEW AND INDUSTRY TRENDS 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 31
5.2.1 DRIVERS 32
5.2.1.1 Manufacturers’ need for ensuring market competitiveness 32
5.2.1.2 Growing adoption of big data and other related technologies 32
5.2.2 RESTRAINTS 33
5.2.2.1 Changing regional data regulations leading to the time-consuming restricting predictive models 33
5.2.2.2 Growing concerns over data privacy and critical data theft 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Rising advent in artificial intelligence and machine learning 33
5.2.3.2 Growing demand for cloud-based analytical solutions and managed platform vendors 34
5.2.4 CHALLENGES 34
5.2.4.1 Reluctance to adopt advanced analytical technologies 34

6 PRODUCT ANALYTICS MARKET, BY MODE 35
6.1 INTRODUCTION 36
6.2 TRACKING DATA 37
6.2.1 RISING NEED OF DETAILED INFORMATION LED TO RAPID ADOPTION OF DATA TRACKING 37
6.3 ANALYZING DATA 37
6.3.1 RISING NEED OF DATA ANALYSIS OWING TO BUSINESS INTELLIGENCE AND KNOWLEDGE DISCOVERY 37

7 PRODUCT ANALYTICS MARKET, BY END USER 38
7.1 INTRODUCTION 39
7.2 DESIGNERS 40
7.2.1 DESIGNERS TO RELY MORE ON PRODUCT ANALYTICS SOLUTIONS FOR OFFERING ENHANCED USER EXPERIENCE 40
7.3 MANUFACTURERS 40
7.3.1 MANUFACTURERS TO RELY ON PRODUCT ANALYTICS SOLUTIONS TO ENABLE COST-EFFECTIVE PRODUCTION PLANS 40
7.4 SALES AND MARKETING PROFESSIONALS 40
7.4.1 ADVENT OF DIGITALIZATION ACROSS ALL VERTICALS TO BOOST THE DEPLOYMENT OF PRODUCT ANALYTICS SOLUTIONS IN SALES AND MARKETING PROFESSIONALS 40
7.5 CONSUMER ENGAGEMENT 40
7.5.1 INCREASING DEMAND FOR ENHANCED USER EXPERIENCE TO DRIVE THE GROWTH OF THE PRODUCT ANALYTICS MARKET BY CONSUMER ENGAGEMENT BUSINESSES 40

8 PRODUCT ANALYTICS MARKET, BY COMPONENT 41
8.1 INTRODUCTION 42
8.2 SOLUTIONS 43
8.2.1 GROWING ADOPTION OF PRODUCT ANALYTICS SOLUTIONS BY SMALL AND MEDIUM-SIZED ENTERPRISES TO DRIVE THE GROWTH RATE OF THE SOLUTIONS SEGMENT 43
8.3 SERVICES 43
8.3.1 PROFESSIONAL SERVICES 44
8.3.1.1 Growing requirement for customized solutions to boost the professional services industry 44
8.3.2 MANAGED SERVICES 44
8.3.2.1 Customers with ongoing demands and alterations in the solutions to support managed services 44

9 PRODUCT ANALYTICS MARKET, BY ENTERPRISE SIZE 45
9.1 INTRODUCTION 46
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 47
9.2.1 ROBUST CLOUD-BASED DEPLOYMENTS TO LEAD SMALL AND MEDIUM-SIZED ENTERPRISES TO RECORD A HIGHER GROWTH RATE 47
9.3 LARGE ENTERPRISES 47
9.3.1 MANUFACTURING AND AUTOMOTIVE VERTICALS TO DRIVE THE ADOPTION OF PRODUCT ANALYTICS SOLUTIONS ACROSS LARGE ENTERPRISES 47

10 PRODUCT ANALYTICS MARKET, BY DEPLOYMENT 48
10.1 INTRODUCTION 49
10.2 CLOUD 50
10.2.1 REDUCED OPERATIONAL COST AND HIGHER SCALABILITY TO ENABLE GROWTH IN CLOUD-BASED DEPLOYMENTS 50
10.3 ON-PREMISES 50
10.3.1 WITH GROWING THREAT OF DATA THEFTS SOME ORGANIZATIONS PREFER PRODUCT ANALYTICS SOLUTIONS TO REMAIN ON-PREMISES 50

11 PRODUCT ANALYTICS MARKET, BY VERTICAL 51
11.1 INTRODUCTION 52
11.2 AUTOMOTIVE 53
11.2.1 RISING NEED OF PRODUCT ANALYTICS FOR ACQUISITION AND RETENTION OF CUSTOMERS 53
11.3 RETAIL AND CONSUMER GOODS 53
11.3.1 UNDERSTANDING OF CONSUMER NEEDS AND ATTITUDES, AND DELIVERING IMPROVED PERFORMANCE WITH THE HELP OF PRODUCT ANALYTICS SOLUTIONS 53
11.4 F&B MANUFACTURING 53
11.4.1 CONSISTENCY IN QUALITY AND TASTE TO LEAD THE RAPID ADOPTION OF PRODUCT ANALYTICS SOLUTIONS 53
11.5 MACHINERY AND INDUSTRIAL EQUIPMENT MANUFACTURING 54
11.5.1 PRODUCT ANALYTICS TO OPTIMIZE DECISION-MAKING, BOOST PRODUCTIVITY, INCREASE QUALITY, REDUCE ENERGY AND MATERIAL CONSUMPTION, AND SURGE FLEXIBILITY 54
11.6 HEALTHCARE AND PHARMACEUTICALS 54
11.6.1 REAL-TIME DECISION-MAKING TO PROVIDE NEW INNOVATIVE SOLUTIONS AND TREATMENTS FOR PATIENTS LED TO RISING NEED FOR PRODUCT ANALYTICS SOLUTIONS 54
11.7 ENERGY AND UTILITIES 54
11.7.1 GROWING DEMAND FOR INTELLIGENT PRODUCTION, DISTRIBUTION, AND CONSUMPTION OF ENERGY AND UTILITIES LED TO THE GROWTH OF PRODUCT ANALYTICS SOLUTIONS IN THIS VERTICAL 54

12 PRODUCT ANALYTICS MARKET, BY REGION 55
12.1 INTRODUCTION 56
12.2 NORTH AMERICA 57
12.2.1 UNITED STATES 61
12.2.1.1 Rapid adoption and use of digitally innovative solutions, presence of tech-giants, and growth of social media platforms to drive the product analytics market growth 61
12.2.2 CANADA 61
12.2.2.1 Startup ecosystem and growth in the need for real-time decision-making to drive the growth of product analytics solutions in Canada 61
12.3 EUROPE 61
12.3.1 UNITED KINGDOM 64
12.3.1.1 Advanced IT infrastructure and skilled workforce to drive the growth of product analytics solutions in the UK 64
12.3.2 GERMANY 65
12.3.2.1 Government initiatives for technological developments in the manufacturing vertical to drive the growth of product analytics solutions in Germany 65
12.3.3 FRANCE 65
12.3.3.1 Heavy R&D investments and strong hold of retail, aerospace and defense, and manufacturing verticals to drive the growth of the product analytics market in France 65
12.4 ASIA PACIFIC 66
12.4.1 CHINA 70
12.4.1.1 Exponential growth of internet penetration and eCommerce players to drive the growth of product analytics solutions in China 70
12.4.2 JAPAN 70
12.4.2.1 Rise of innovative technologies and collaboration between governments and business for digital transformation in Japan 70
12.4.3 SOUTH KOREA 70
12.4.3.1 Heavy investments in R&D for innovative technologies by government in South Korea led to the growth of the product analytics solutions 70
12.5 REST OF THE WORLD 70
-
13 COMPETITIVE LANDSCAPE 74
13.1 COMPETITIVE LEADERSHIP MAPPING 74
13.1.1 VISIONARY LEADERS 74
13.1.2 INNOVATORS 74
13.1.3 DYNAMIC DIFFERENTIATORS 74
13.1.4 EMERGING COMPANIES 74
13.2 STRENGTH OF PRODUCT PORTFOLIO (17 PLAYERS) 76
13.3 BUSINESS STRATEGY EXCELLENCE (17 PLAYERS) 77
13.4 RANKING OF KEY PLAYERS FOR THE PRODUCT ANALYTICS MARKET, 2019 77

14 COMPANY PROFILES 78
14.1 INTRODUCTION 78
(Business Overview, Products & Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2 GOOGLE 78
14.3 IBM 81
14.4 ORACLE 84
14.5 ADOBE 87
14.6 SALESFORCE 90
14.7 MIXPANEL 93
14.8 PIWIK PRO 94
14.9 AMPLITUDE 95
14.10 HEAP 96
14.11 PLYTIX 97
14.12 PENDO 98
14.13 RISK EDGE SOLUTIONS 99
14.14 LATENTVIEW 100
14.15 KISSMETRICS 101
*Details on Business Overview, Products & Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 APPENDIX 102
15.1 DISCUSSION GUIDE 102
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 106
15.3 AVAILABLE CUSTOMIZATION 108
15.4 RELATED REPORTS 108
15.5 AUTHOR DETAILS 109

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016-2018 16
TABLE 2 PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2017-2024 (USD MILLION) 36
TABLE 3 PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2017-2024 (USD MILLION) 39
TABLE 4 PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 42
TABLE 5 PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION) 43
TABLE 6 PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE,
2017-2024 (USD MILLION) 46
TABLE 7 PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION) 49
TABLE 8 PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION) 52
TABLE 9 PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 56
TABLE 10 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 58
TABLE 11 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2017-2024 (USD MILLION) 58
TABLE 12 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 58
TABLE 13 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2017-2024 (USD MILLION) 59
TABLE 14 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION) 59
TABLE 15 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2017-2024 (USD MILLION) 59
TABLE 16 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2017-2024 (USD MILLION) 60
TABLE 17 NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 60
TABLE 18 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 61
TABLE 19 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2017-2024 (USD MILLION) 62
TABLE 20 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 62
TABLE 21 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2017-2024 (USD MILLION) 62
TABLE 22 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE,
2017-2024 (USD MILLION) 63
TABLE 23 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2017-2024 (USD MILLION) 63
TABLE 24 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2017-2024 (USD MILLION) 64
TABLE 25 EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 64
TABLE 26 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2017-2024 (USD MILLION) 67
TABLE 27 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2017-2024 (USD MILLION) 67
TABLE 28 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 67
TABLE 29 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT,
2017-2024 (USD MILLION) 68
TABLE 30 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE,
2017-2024 (USD MILLION) 68
TABLE 31 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2017-2024 (USD MILLION) 68
TABLE 32 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2017-2024 (USD MILLION) 69
TABLE 33 ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 69
TABLE 34 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION) 71
TABLE 35 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2017-2024 (USD MILLION) 71
TABLE 36 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2017-2024 (USD MILLION) 71
TABLE 37 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION) 72
TABLE 38 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION) 72
TABLE 39 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2017-2024 (USD MILLION) 72
TABLE 40 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2017-2024 (USD MILLION) 73
TABLE 41 REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2017-2024 (USD MILLION) 73

 

LIST OF FIGURES

FIGURE 1 PRODUCT ANALYTICS MARKET: RESEARCH DESIGN 17
FIGURE 2 RESEARCH METHODOLOGY 18
FIGURE 3 PRODUCT ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 21
FIGURE 4 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 23
FIGURE 5 MANUFACTURERS TO LEAD THE END USERS SEGMENT IN DEPLOYING PRODUCT ANALYTICS SOLUTIONS DURING THE FORECAST PERIOD 25
FIGURE 6 CLOUD SEGMENT TO ACCOUNT FOR A HIGHER MARKET SHARE BY 2024 26
FIGURE 7 RETAIL AND CONSUMER GOODS VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 27
FIGURE 8 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST GROWTH RATE
FROM 2019 TO 2024 28
FIGURE 9 STRONG ADOPTION BY DESIGNERS AND MANUFACTURERS TO ENABLE RAPID GROWTH RATE FOR PRODUCT ANALYTICS SOLUTIONS 29
FIGURE 10 MANUFACTURERS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET
SHARE IN 2019 29
FIGURE 11 SOLUTIONS AND CLOUD SEGMENTS TO RECORD HIGHER MARKET SHARES IN NORTH AMERICA IN 2019 30
FIGURE 12 SOLUTIONS AND CLOUD SEGMENTS TO RECORD HIGHER MARKET SHARES IN ASIA PACIFIC IN 2019 30
FIGURE 13 PRODUCT ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 31
FIGURE 14 ANALYZING DATA SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 36
FIGURE 15 DESIGNERS SEGMENT TO RECORD THE HIGHEST GROWTH RATE IN DEPLOYING PRODUCT ANALYTICS SOLUTIONS 39
FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR A HIGHER MARKET SHARE IN 2019 42
FIGURE 17 MANAGED SERVICES SEGMENT TO RECORD A HIGHER GROWTH RATE DURING FORECAST PERIOD 43
FIGURE 18 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO FORECAST A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 46
FIGURE 19 CLOUD SEGMENT TO FORECAST A HIGHER GROWTH RATE DURING
THE FORECAST PERIOD 49
FIGURE 20 AUTOMOTIVE VERTICAL TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 52
FIGURE 21 PRODUCT ANALYTICS MARKET IN ASIA PACIFIC TO GROW AT THE HIGHEST CAGR FROM 2019 TO 2024 56
FIGURE 22 NORTH AMERICA: MARKET SNAPSHOT 57
FIGURE 23 ASIA PACIFIC: MARKET SNAPSHOT 66
FIGURE 24 PRODUCT ANALYTICS MARKET (GLOBAL)
COMPETITIVE LEADERSHIP MAPPING, 2019 75
FIGURE 25 RANKING OF KEY PLAYERS, 2019 77
FIGURE 26 GOOGLE: COMPANY SNAPSHOT 79
FIGURE 27 GOOGLE: SWOT ANALYSIS 80
FIGURE 28 IBM: COMPANY SNAPSHOT 81
FIGURE 29 IBM: SWOT ANALYSIS 83
FIGURE 30 ORACLE: COMPANY SNAPSHOT 84
FIGURE 31 ORACLE: SWOT ANALYSIS 86
FIGURE 32 ADOBE: COMPANY SNAPSHOT 87
FIGURE 33 ADOBE: SWOT ANALYSIS 89
FIGURE 34 SALESFORCE: COMPANY SNAPSHOT 90
FIGURE 35 SALESFORCE: SWOT ANALYSIS 92

 

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