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マルチタッチマーケティングアトリビューション用ソフトウェア市場:ソリューション・サービス毎、企業規模毎、クラウド・オンプレミス毎、産業毎、地域毎 - 2023年までの世界市場予測

Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2019年3月US$4,950
シングルユーザライセンス
122 89

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のマルチタッチマーケティングアトリビューション用ソフトウェア市場に関する調査レポートです。

Growing number of marketing channels to reach end customers to drive the multi-touch marketing attribution software market

The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The multi-touch marketing attribution software market’s major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend. However, inconsistent historical data formats and constantly changing regulatory environment across the world may hinder the growth of the multi-touch marketing attribution software adoption.

Solution segment is expected to hold the larger market size during the forecast period

Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns. Multi-touch marketing attribution enables marketers to gain a comprehensive understanding of the customer journey across touchpoints. The vendors in the market offer the multi-touch marketing attribution solution as a standalone software or integrated with comprehensive marketing solutions to provide an advanced feature. The solution helps enterprises find effective possible marketing channels and better engage with their audience.

The cloud deployment type segment is expected to grow at a higher CAGR during the forecast period

In the multi-touch marketing attribution software market, the cloud deployment type segment is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type segment permits users to access the software from anywhere or any device, such as personal computers, laptops, and mobiles. The cloud deployment type offers easy deployment options, minimum costs, easy upgradeability and accessibility, and no initial capital outlay for purchasing the software. Furthermore, it reduces IT budgets, lowers financial risks, and increases flexibility. Scalability and cost-effectiveness of cloud-based multi-touch marketing attribution solutions are factors that are likely to drive the adoption during the forecast period.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period due to the increasing demand for multi-touch marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of multi-touch marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the multi-touch marketing attribution software marketplace.

- By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
- By designation: C-level - 40%, D-level - 35%, and Others - 25%
- By region: North America - 35%, Europe - 27%, APAC - 23%, MEA - 10%, and Latin America - 5%

Major vendors offering multi-touch marketing attribution software and services across the globe include Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi (Israel).

The study includes an in-depth competitive analysis of these key players in the multi-touch marketing attribution software market, with their company profiles, recent developments, and key market strategies.

Research coverage

The market study covers the multi-touch marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as component, organization size, deployment type, vertical, and regions. The study also includes an in-depth competitive analysis of the key players in the market along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall multi-touch marketing attribution software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.



目次

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.3.2 REGIONS COVERED 16
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primary profiles 20
2.1.2.2 Key industry insights 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 22
2.3 MARKET SIZE ESTIMATION 23
2.3.1 TOP-DOWN APPROACH 23
2.3.2 BOTTOM-UP APPROACH 24
2.4 MARKET FORECAST 24
2.5 ASSUMPTIONS FOR THE STUDY 25
2.6 LIMITATIONS OF THE STUDY 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET 29
4.2 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA,
BY VERTICAL AND COUNTRY 30
4.3 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES 30

5 MARKET OVERVIEW AND INDUSTRY TRENDS 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 31
5.2.1 DRIVERS 32
5.2.1.1 Growing number of marketing channels to reach end customers 32
5.2.1.2 Increasing focus of enterprises to optimize marketing spend 32
5.2.2 RESTRAINTS 33
5.2.2.1 Inconsistent historic data format makes data processing laborious 33
5.2.2.2 Constantly changing regulatory environment across the world 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Proliferation of big data and analytics 33
5.2.3.2 Growing demand for B2B marketing attribution solutions 33
5.2.4 CHALLENGES 34
5.2.4.1 Selection of a relevant multi-touch marketing attribution model and vendor 34
5.3 INDUSTRY TRENDS 34
5.3.1 USE CASE 1: FOSPHA 34
5.3.2 USE CASE 2: EQUIFAX 35
5.3.3 USE CASE 3: OPTIMINE 35

6 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET,
BY COMPONENT 36
6.1 INTRODUCTION 37
6.2 SOLUTION 38
6.2.1 INCREASED NEED AMONG ORGANIZATIONS TO MEASURE EFFECTIVENESS OF THEIR EXISTING MARKETING CAMPAIGNS ACROSS TOUCHPOINTS TO DRIVE THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES 38
6.3 SERVICES 38
6.3.1 INTEGRATION AND IMPLEMENTATION SERVICES 39
6.3.1.1 Need to adopt industry ready multi-touch marketing attribution solution for marketing activities for competitive edge in the market to drive the adoption of integration and implementation services 39
6.3.2 ADVISORY SERVICES 40
6.3.2.1 Growing need to adopt the best multi-touch marketing attribution model to boost the adoption of advisory services among enterprises 40
6.3.3 SUPPORT AND MAINTENANCE SERVICES 41
6.3.3.1 Focus on continuous technical assistance and upgrading existing technology with the pace of technological advancements to drive the growth of support and maintenance services 41

7 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET,
BY DEPLOYMENT TYPE 42
7.1 INTRODUCTION 43
7.2 ON-PREMISES 44
7.2.1 SECURITY CONCERNS AMONG LARGE ENTERPRISES TO DRIVE THE ADOPTION OF ON-PREMISES MULTI-TOUCH MARKETING ATTRIBUTION SOLUTIONS 44
7.3 CLOUD 45
7.3.1 SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MULTI-TOUCH MARKETING ATTRIBUTION SOLUTIONS TO DRIVE THEIR ADOPTION DURING THE FORECAST PERIOD 45

8 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET,
BY ORGANIZATION SIZE 46
8.1 INTRODUCTION 47
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 48
8.2.1 NEED FOR COST-EFFECTIVE ATTRIBUTION SOLUTIONS TO GAIN COMPETITIVE EDGE IN HIGHLY DYNAMIC MARKET TO BOOST THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG SMES 48
8.3 LARGE ENTERPRISES 49
8.3.1 FIERCE COMPETITION AMONG ENTERPRISES IN THE MARKET TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET AMONG LARGE ENTERPRISES 49

9 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL 50
9.1 INTRODUCTION 51
9.2 RETAIL 52
9.2.1 HEAVY INTERNET PENETRATION ACROSS MAJOR ECONOMIES AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES IN THE RETAIL VERTICAL 52
9.3 FAST MOVING CONSUMER GOODS AND CONSUMER PACKAGED GOODS 53
9.3.1 INCREASING USE OF ONLINE CHANNELS BY CONSUMER TO DRIVE THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES IN THE AREA OF FMCG AND CPG 53
9.4 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS 54
9.4.1 HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS TO PROPEL THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES 54
9.5 TELECOM AND IT 55
9.5.1 SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION TO DRIVE THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG TELECOM AND IT COMPANIES 55
9.6 BANKING, FINANCIAL SERVICES AND INSURANCE 56
9.6.1 AGGRESSIVE SHIFT OF BFSI ENTERPRISES TOWARD DIGITAL MEDIUM TO PROPEL THE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION 56
9.7 MEDIA AND ENTERTAINMENT 57
9.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND MEASURE EFFECTIVENESS OF MARKETING CHANNELS AMIDST HIGH COMPETITION TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET 57
9.8 HEALTHCARE 58
9.8.1 NEED TO MANAGE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE ADOPTION OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOLUTION AMONG ENTERPRISES 58
9.9 TRAVEL AND HOSPITALITY 58
9.9.1 NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS TO REACH OUT TO PROSPECTIVE CUSTOMERS TO DRIVE THE GROWTH OF THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET 58
9.10 OTHERS 59

10 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION 60
10.1 INTRODUCTION 61
10.2 NORTH AMERICA 63
10.2.1 UNITED STATES 66
10.2.1.1 Increasing digital channel effectiveness to drive the multi-touch marketing attribution software market in the US 66
10.2.2 CANADA 66
10.2.2.1 Need for measuring and analyzing marketing performance to increase the adoption of the multi-touch marketing attribution solution among organizations in Canada 66
10.3 EUROPE 67
10.3.1 UNITED KINGDOM 69
10.3.1.1 Growing need to analyze performance metrics of marketing campaigns to drive the adoption of the multi-touch marketing attribution solution 69
10.3.2 GERMANY 69
10.3.2.1 Increase in need for multi-channel marketing and rise of data volume in the arena of marketing to propel the growth of the multi-touch marketing attribution software market 69
10.3.3 FRANCE 70
10.3.3.1 Increased awareness among enterprises to understand how digital channels work together to drive the growth of the multi-touch marketing attribution software market 70
10.3.4 REST OF EUROPE 70
10.4 ASIA PACIFIC 71
10.4.1 AUSTRALIA AND NEW ZEALAND 74
10.4.1.1 Need to effectively analyze complex marketing data to fuel the adoption of the multi-touch marketing attribution solution 74
10.4.2 CHINA 74
10.4.2.1 Demand for consistent data-driven marketing solutions among clients to drive the multi-touch marketing attribution software market 74
10.4.3 INDIA 74
10.4.3.1 Increased awareness among enterprises to smoothen their marketing activities to propel the adoption of the multi-touch marketing attribution solution 74
10.4.4 REST OF ASIA PACIFIC 75
10.5 MIDDLE EAST AND AFRICA 75
10.5.1 KINGDOM OF SAUDI ARABIA 78
10.5.1.1 Increased need to quantify the relative impact of marketing revenue to propel the multi-touch marketing attribution software market in KSA 78
10.5.2 UNITED ARAB EMIRATES 78
10.5.2.1 On-the-go marketing fostered by mobile gadgets across marketing channels to boost the need to adopt the multi-touch marketing attribution solution among enterprises in the UAE 78
10.5.3 SOUTH AFRICA 78
10.5.3.1 Increasing pressure on marketing teams to improve RoI on marketing spends to boost the adoption of the multi-touch marketing attribution solution in South Africa 78
10.5.4 REST OF MIDDLE EAST AND AFRICA 78
10.6 LATIN AMERICA 79
10.6.1 BRAZIL 81
10.6.1.1 Need to attribute cross-device measurement among enterprises for smart spending and high returns to boost the growth of the multi-touch marketing attribution software market 81
10.6.2 MEXICO 81
10.6.2.1 Improving customer experience throughout buying journey and identifying effective marketing channels to propel the adoption of the multi-touch marketing attribution solution 81
10.6.3 REST OF LATIN AMERICA 82

11 COMPETITIVE LANDSCAPE 83
11.1 OVERVIEW 83
11.2 COMPETITIVE SCENARIO 84
11.2.1 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS 84
11.2.2 BUSINESS EXPANSIONS 86
11.2.3 ACQUISITIONS 86
11.2.4 PARTNERSHIPS, AGREEMENT, AND COLLABORATIONS 87
11.3 COMPETITIVE LEADERSHIP MAPPING 88
11.3.1 VISIONARY LEADERS 88
11.3.2 DYNAMIC DIFFERENTIATORS 88
11.3.3 INNOVATORS 88
11.3.4 EMERGING COMPANIES 89
-
12 COMPANY PROFILES 90
12.1 ADOBE 90
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*
12.2 SAP 93
12.3 ORACLE 96
12.4 MERKLE 99
12.5 VISUAL IQ 101
12.6 LEANDATA 104
12.7 NEUSTAR 106
12.8 ROIVENUE 108
12.9 C3 METRICS 109
12.10 APPSFLYER 110
12.11 LEADSRX 112
12.12 EQUIFAX 112
12.13 WINDSOR.AI 113
12.14 MANTHAN 113
12.15 ORIBI 113
*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

13 APPENDIX 114
13.1 DISCUSSION GUIDE 114
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 118
13.3 AVAILABLE CUSTOMIZATIONS 120
13.4 RELATED REPORTS 120
13.5 AUTHOR DETAILS 121

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017 17
TABLE 2 FACTOR ANALYSIS 24
TABLE 3 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY COMPONENT, 2016-2023 (USD MILLION) 37
TABLE 4 SOLUTION: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 38
TABLE 5 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE, 2016-2023 (USD MILLION) 39
TABLE 6 SERVICES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 39
TABLE 7 INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 40
TABLE 8 ADVISORY SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 40
TABLE 9 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 41
TABLE 10 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 43
TABLE 11 ON-PREMISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 44
TABLE 12 CLOUD: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 45
TABLE 13 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 47
TABLE 14 SMALL AND MEDIUM-SIZED ENTERPRISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 48
TABLE 15 LARGE ENTERPRISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 49
TABLE 16 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 52
TABLE 17 RETAIL: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 53
TABLE 18 FAST MOVING CONSUMER GOODS AND CONSUMER PACKAGED GOODS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 53
TABLE 19 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 54
TABLE 20 TELECOM AND IT: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 55
TABLE 21 BANKING, FINANCIAL SERVICES, AND INSURANCE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 56
TABLE 22 MEDIA AND ENTERTAINMENT: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 57
TABLE 23 HEALTHCARE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 58
TABLE 24 TRAVEL AND HOSPITALITY: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 59
TABLE 25 OTHERS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 59
TABLE 26 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 62
TABLE 27 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 64
TABLE 28 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 64
TABLE 29 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 64
TABLE 30 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 65
TABLE 31 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 65
TABLE 32 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 66
TABLE 33 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY COMPONENT, 2016-2023 (USD MILLION) 67
TABLE 34 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY SERVICE TYPE, 2016-2023 (USD MILLION) 67
TABLE 35 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 68
TABLE 36 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 68
TABLE 37 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY VERTICAL, 2016-2023 (USD MILLION) 68
TABLE 38 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE,
BY COUNTRY, 2016-2023 (USD MILLION) 69
TABLE 39 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 72
TABLE 40 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 72
TABLE 41 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 72
TABLE 42 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 73
TABLE 43 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 73
TABLE 44 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 74
TABLE 45 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 75
TABLE 46 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 75
TABLE 47 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 76
TABLE 48 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 76
TABLE 49 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 77
TABLE 50 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 77
TABLE 51 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 79
TABLE 52 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION) 79
TABLE 53 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION) 80
TABLE 54 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 80
TABLE 55 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 80
TABLE 56 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 81
TABLE 57 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2017-2018 84
TABLE 58 BUSINESS EXPANSIONS, 2018 86
TABLE 59 ACQUISITIONS, 2017-2018 86
TABLE 60 PARTNERSHIPS, AGREEMENT, COLLABORATIONS, 2017-2018 87
TABLE 61 EVALUATION CRITERIA 88

 

LIST OF FIGURES

FIGURE 1 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: RESEARCH DESIGN 19
FIGURE 2 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 23
FIGURE 3 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
FIGURE 4 TELECOM AND IT VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2018 28
FIGURE 5 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2018 28
FIGURE 6 INCREASING NEED TO JUSTIFY MARKETING SPEND TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 29
FIGURE 7 TELECOM AND IT, AND UNITED STATES TO DOMINATE THE NORTH AMERICAN MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET IN 2018 30
FIGURE 8 INDIA TO GROW AT THE HIGHEST CAGR IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 30
FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET 32
FIGURE 10 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 37
FIGURE 11 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 43
FIGURE 12 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 47
FIGURE 13 MEDIA AND ENTERTAINMENT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 14 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2018 61
FIGURE 15 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 63
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 71
FIGURE 18 KEY DEVELOPMENTS IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, 2016-2018 83
FIGURE 19 MARKET EVALUATION FRAMEWORK 84
FIGURE 20 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 89
FIGURE 21 ADOBE: COMPANY SNAPSHOT 90
FIGURE 22 SWOT ANALYSIS: ADOBE 92
FIGURE 23 SAP: COMPANY SNAPSHOT 93
FIGURE 24 SWOT ANALYSIS: SAP 95
FIGURE 25 ORACLE: COMPANY SNAPSHOT 96
FIGURE 26 SWOT ANALYSIS: ORACLE 98
FIGURE 27 SWOT ANALYSIS: MERKLE 100
FIGURE 28 SWOT ANALYSIS: VISUAL IQ 102

 

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