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ラピッドアプリケーションデベロップメント(RAD)市場:タイプ毎(ローコード、ノーコード)、ツール毎(モバイル、ウェブ、デスクトップ、サーバ)、ビジネス機能毎、採用モデル毎、企業規模毎、産業毎、地域毎 - 2023年までの世界市場予測

Rapid Application Development Market by Type (Low-code and No-code), Tool (Mobile-based, Web-based, Desktop-based, and Server-based), Business Function, Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2019年2月US$5,650
シングルユーザライセンス
138 106

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のラピッドアプリケーションデベロップメント(RAD)市場に関する調査レポートです。

In-house software development is flexible and scalable, and come with best-in-class security mechanisms, thus eliminating the skill gap required for software development and rise in business mobility are some of the key factors driving the growth of the market

MarketsandMarkets estimates the global rapid application development market to grow from USD 7.8 billion in 2018 to USD 46.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 42.9% during the forecast period. The key factors driving the rapid application development market include rising need for customized applications and expanding BYOD into enterprise have changed the mobile landscape, thus accelerating the adoption of rapid application development Furthermore, the growing accessibility to business applications, services, and data on-the-go is a major factor for growing business mobility.

Utilization of advanced technologies, such as Cloud, Internet of Things (IoT), big data and analytics, mobility, and social media, leading innovation and thereby eliciting a positive growth in the business ecosystem

Enterprises have started incorporating big data and BI to obtain real-time information, gain actionable insights, understand customer requirements, and facilitate growth in their overall productivity. This has led to an increase in demand for digital transformation solutions in various industry verticals. The rise in digital transformation has led organizations to meet the need of clients instantly, and is one of the major factors leading to the growing adoption of cloud based RAD tools.

Flexibility to customize solutions as per an organization’s dynamic requirements along with security and privacy, is driving implementation of RAD for sales and marketing solutions

RAD applications are scattered across diverse business functions that are designed to replenish the unique demands of the business segments. RAD platforms help create various applications to analyze marketing initiatives and measure the performance of key metrics, such as market attribution, RoI, and ad-campaign effectiveness. Sales organizations reap the benefits of RAD platforms by developing applications to implement the best practices for customer service and monitor the performance of the sales force.

SMEs in APAC have realized the benefits of cloud computing and are migrating their applications to cloud to drive business results and improve their efficiency and productivity

The growing existence of large enterprises, increasing technical expertise, application modernization, enhanced services, and expanding cloud based service providers are some factors that is leading to tremendous growth in the APAC region. China, Japan, India, and Singapore are major countries in the region to adopt the latest technologies. Being a growing market with a reliable workforce, the rapid application development vendors have shown their interest in establishing the market in this country. Also, the robust growth of the industrial and manufacturing sectors in this region and the need to eliminate repetitive tasks are also expected to contribute to the growth of the market in this region.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the rapid application development market.

- By Company: Tier 1: 20%, Tier 2: 55%, and Tier 3: 25%
- By Designation: C-Level: 50%, Director Level: 25%, and Others: 25%
- By Region: North America: 60%, Europe: 20%, APAC: 10%, and RoW: 10%

The major vendors offering rapid application development globally include The major vendors offering rapid application development globally include IBM (US), AWS (US), Google (US), Microsoft (US), Oracle (US), Salesforce (US), Appian (US), Mendix (US), Zoho Corporation (India), OutSystems (US), LANSA (US), Ninox (US), Oro (US), Matsoft (UK), Kony (US), Pegasystems (US), ServiceNow (US), WaveMaker (US), KiSSFLOW (India), Radzen (Balkans), AmpleLogic (India), FileMaker (US), QuickBase (US), AppSheet (US), and K2 (South Africa). The study includes in-depth competitive analysis of these key players in the rapid application development market with their company profiles, recent developments, and key market strategies.

Research coverage

The rapid application development market revenue is primarily classified into revenues from solutions, tools, and platforms. The revenue is associated with software and platform offerings associated with support and maintenance, training and education, and consulting services. Other segmentation comprises type, component, business function, deployment model, organization size, industry vertical, and region.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall rapid application development market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with the information on the key market drivers, restraints, challenges, and opportunities.



目次

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 18
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 RESEARCH METHODOLOGY 21
2.1.1.1 Key industry insights 21
2.1.1.2 Breakup of primaries 22
2.2 MARKET BREAKUP AND DATA TRIANGULATION 23
2.3 MARKET SIZE ESTIMATION 23
2.4 MARKET FORECAST 25
2.5 ASSUMPTIONS FOR THE STUDY 26
2.6 LIMITATIONS OF THE STUDY 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE RAPID APPLICATION
DEVELOPMENT MARKET 32
4.2 RAPID APPLICATION DEVELOPMENT MARKET, BY DEPLOYMENT MODEL, 2018 33
4.3 NORTH AMERICA RAPID APPLICATION DEVELOPMENT MARKET,
BY COMPONENT AND BY TYPE 33
4.4 RAPID APPLICATION DEVELOPMENT MARKET: MARKET SHARE ACROSS REGIONS 34

5 MARKET OVERVIEW AND INDUSTRY TRENDS 35
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Increasing need for rapid customization and scalability 36
5.2.1.2 Enterprise mobility to drive the adoption of smartphones in businesses 36
5.2.1.3 Elimination of gaps in the required IT skills 36
5.2.2 RESTRAINTS 36
5.2.2.1 Dependency on vendor-supplied customization 36
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growing digital transformation in the IT industry 37
5.2.4 CHALLENGES 37
5.2.4.1 Legacy software in need of upgradation 37
5.3 USE CASES 38
5.3.1 USE CASE # 1: ENHANCING THE LEGACY SYSTEM TO DELIVER FASTER BUSINESS TRANSACTIONS AND REDUCE COSTS 38
5.3.2 USE CASE # 2: ENHANCING THE AGILE APPROACH FOR HIGHER CUSTOMER SATISFACTION 38
5.3.3 USE CASE # 3: GREEN-SCREEN LEGACY SYSTEM’S TRANSFORMATION TO MODERN WEB-BASED APPLICATIONS 38
5.4 REGULATORY IMPLICATIONS 39
5.4.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD 39
5.4.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 39
5.5 FUTURE OUTLOOK 40
5.5.1 APPLICATION DEVELOPMENT WITH ADVANCED AI, ML, AND AUTOMATION 40

6 RAPID APPLICATION DEVELOPMENT MARKET, BY TYPE 41
6.1 INTRODUCTION 42
6.2 LOW-CODE DEVELOPMENT PLATFORMS 43
6.2.1 ORGANIZATIONAL NEED TO DEVELOP CUSTOMER-CENTRIC APPLICATIONS 43
6.3 NO-CODE DEVELOPMENT PLATFORMS 43
6.3.1 NO-CODE DEVELOPMENT PLATFORMS TO BENEFIT NON-DEVELOPERS IN DESIGNING APPLICATIONS WITHOUT CODING 43

7 RAPID APPLICATION DEVELOPMENT MARKET, BY COMPONENT 45
7.1 INTRODUCTION 46
7.2 TOOLS 46
7.2.1 MOBILE-BASED 47
7.2.1.1 The increase in the number of mobile device users calls for more mobile-based applications 47
7.2.2 WEB-BASED 48
7.2.2.1 Increasing automation and advancements in technologies, such as IoT, AI, and ML 48
7.2.3 DESKTOP-BASED 49
7.2.3.1 Increasing demand for simplifying the development process to streamline IT operations 49
7.2.4 SERVER-BASED 50
7.3 SERVICES 50
7.3.1 PROFESSIONAL SERVICES 51
7.3.1.1 Support and maintenance 52
7.3.1.1.1 The need for technical support and assistance 52
7.3.1.2 Deployment and integration 53
7.3.1.2.1 The need to integrate vendors’ systems and customers’ systems with minimum deviations to meet the requirements 53
7.3.1.3 Consulting 53
7.3.1.3.1 The benefit of improving the performance of the deployed RAD platforms 53

8 RAPID APPLICATION DEVELOPMENT MARKET, BY BUSINESS FUNCTION 54
8.1 INTRODUCTION 55
8.2 SALES AND MARKETING 56
8.2.1 INCREASING NEED TO BUILD APPLICATIONS 56
8.3 HR AND OPERATIONS 56
8.3.1 THE NEED TO MAINTAIN A RECORD OF OPERATIONAL ACTIVITIES, EMPLOYEES’ ATTENDANCE, AND THEIR INVOLVEMENT IN OTHER DEPARTMENTS 56
8.4 FINANCE 56
8.4.1 THE NEED TO STREAMLINE ACCOUNTING PROCESSES AND PROCEDURES, PAYROLLS, TRAVEL AND REIMBURSEMENTS, TAX, AND BUDGET, AND REPORTING APPLICATIONS 56
8.5 IT 57
8.5.1 THE INCREASING NEED FOR FILE SHARING, DATA SECURITY AND STORAGE, EMAIL AND COLLABORATION, AND INFRASTRUCTURE AND NETWORK MANAGEMENT APPLICATIONS 57

9 RAPID APPLICATION DEVELOPMENT MARKET, BY DEPLOYMENT MODEL 58
9.1 INTRODUCTION 59
9.2 CLOUD 60
9.2.1 SCALABILITY, FLEXIBILITY, AND RELIABILITY BENEFITS 60
9.3 ON-PREMISES 60
9.3.1 NEED FOR HIGHLY SECURE OPERATING ENVIRONMENT 60

10 RAPID APPLICATION DEVELOPMENT MARKET, BY ORGANIZATION SIZE 62
10.1 INTRODUCTION 63
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 64
10.2.1 THE NEED FOR COST-EFFECTIVE SOLUTIONS TO MEET BUDGETS AND LEAD TO BUSINESS GROWTH 64
10.3 LARGE ENTERPRISES 64
10.3.1 THE NEED TO MANAGE HUGE HEAPS OF ACCUMULATED DATA OVER A PUBLIC OR PRIVATE CLOUD 64

11 RAPID APPLICATION DEVELOPMENT MARKET, BY INDUSTRY VERTICAL 66
11.1 INTRODUCTION 67
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
11.2.1 THE NEED TO DELIVER ENRICHED CUSTOMER EXPERIENCE USING NEW FINANCIAL PRODUCTS AND SERVICES 68
11.3 MANUFACTURING AND AUTOMOTIVE 69
11.3.1 THE NEED TO FACE CHALLENGES IN QUICKLY DELIVERING GOODS 69
11.4 RETAIL AND CONSUMER GOODS 69
11.4.1 THE NEED TO UNDERSTAND REAL-TIME CUSTOMERS’ BEHAVIOR FOR IMPROVING DECISION-MAKING SKILLS 69
11.5 TELECOMMUNICATIONS AND IT 70
11.5.1 ORGANIZATIONS’ NEED FOR MANY APPLICATION DEVELOPMENT SOLUTIONS 70
11.6 GOVERNMENT AND PUBLIC SECTOR 71
11.6.1 RAPIDLY DIGITIZING GOVERNMENTS AND INCREASING NEED FOR WEB- AND MOBILE-BASED APPLICATIONS 71
11.7 HEALTHCARE 72
11.7.1 THE NEED FOR APPLICATIONS THAT MONITOR PATIENTS’ CONDITION AND RELATED CRITICAL INFORMATION 72
11.8 MEDIA AND ENTERTAINMENT 72
11.8.1 THE NEED TO EXPONENTIALLY INCREASE THE POPULARITY OF MEDIA AND ENTERTAINMENT CREATES A NEED FOR NEW APPLICATIONS 72
11.9 EDUCATION 73
11.9.1 INCREASING ADOPTION OF ONLINE EDUCATION CREATES OPPORTUNITIES FOR MOBILE- AND WEB-BASED RAD PLATFORMS 73
11.9.2 OTHERS 74

12 RAPID APPLICATION DEVELOPMENT MARKET, BY REGION 75
12.1 INTRODUCTION 76
12.2 NORTH AMERICA 77
12.2.1 UNITED STATES 81
12.2.1.1 The presence of leading global players and early adoption of cloud solutions 81
12.2.2 CANADA 81
12.2.2.1 Growing investments in data management solutions for making better decisions 81
12.3 EUROPE 82
12.3.1 UNITED KINGDOM 85
12.3.1.1 Strategic partnerships and supportive government mandates to drive business models in data-driven industries 85
12.3.2 GERMANY 85
12.3.2.1 Numerous industry sectors, such as pharmaceuticals and healthcare, to adopt IoT and big data 85
12.3.3 FRANCE 85
12.3.3.1 Significant investments in AI and big data 85
12.3.4 REST OF EUROPE 85
12.4 ASIA PACIFIC 86
12.4.1 JAPAN 90
12.4.1.1 Increasing investments in new technologies and rising demand to deal with huge data volumes 90
12.4.2 CHINA 90
12.4.2.1 Increasing digitalization and regulatory mandates at the forefront 90
12.4.3 SINGAPORE 90
12.4.3.1 Strategic partnerships and acquisitions by companies 90
12.4.4 INDIA 90
12.4.4.1 The increasing number of collaborations between global and local players to offer the best-in-class customer experience 90
12.4.5 REST OF ASIA PACIFIC 90
12.5 MIDDLE EAST AND AFRICA 91
12.5.1 MIDDLE EAST 94
12.5.1.1 United Arab Emirates, Qatar, and Saudi Arabia to witness higher adoption of cloud-based IoT solutions 94
12.5.2 AFRICA 94
12.5.2.1 Supportive government policies 94
12.6 LATIN AMERICA 95
12.6.1 BRAZIL 98
12.6.1.1 The increasing government regulations 98
12.6.2 MEXICO 98
12.6.2.1 The rapid growth of web and mobile applications 98
12.6.3 REST OF LATIN AMERICA 98

13 COMPETITIVE LANDSCAPE 99
13.1 COMPETITIVE LEADERSHIP MAPPING 99
13.1.1 VISIONARIES 99
13.1.2 INNOVATORS 99
13.1.3 DYNAMIC DIFFERENTIATORS 99
13.1.4 EMERGING COMPANIES 99
13.2 STRENGTH OF PRODUCT PORTFOLIO 101
13.3 BUSINESS STRATEGY EXCELLENCE 102

14 COMPANY PROFILES 103
(Business Overview, Products/Tools/Solutions/ Platforms Offered, Recent Developments, SWOT Analysis, and MnM View)*
14.1 MICROSOFT 103
14.2 AWS 106
14.3 ORACLE 109
14.4 IBM 111
14.5 GOOGLE 113
14.6 SALESFORCE 115
14.7 APPIAN 118
14.8 ZOHO CORPORATION 121
14.9 KISSFLOW 122
14.10 OUTSYSTEMS 123
14.11 MENDIX 124
14.12 LANSA 125
14.13 KONY 126
14.14 ORO 127
14.15 MATSSOFT 128
*Details on Business Overview, Products/Tools/Solutions/ Platforms Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.

15 APPENDIX 129
15.1 INSIGHTS FROM INDUSTRY EXPERTS 129
15.2 DISCUSSION GUIDE 130
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 134
15.4 AVAILABLE CUSTOMIZATION 136
15.5 RELATED REPORTS 136
15.6 AUTHOR DETAILS 137

 

LIST OF TABLES

TABLE 1 MARKET ANALYSIS 25
TABLE 2 RAPID APPLICATION DEVELOPMENT MARKET SIZE AND GROWTH RATE,
2016-2023 (USD MILLION, Y-O-Y %) 28
TABLE 3 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 42
TABLE 4 LOW-CODE DEVELOPMENT PLATFORMS: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 43
TABLE 5 NO-CODE DEVELOPMENT PLATFORMS: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 44
TABLE 6 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 46
TABLE 7 TOOLS: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 47
TABLE 8 MOBILE-BASED MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 48
TABLE 9 WEB-BASED MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 49
TABLE 10 DESKTOP-BASED MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 49
TABLE 11 SERVER-BASED MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 50
TABLE 12 SERVICES: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 51
TABLE 13 PROFESSIONAL SERVICES: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY TYPE, 2016-2023 (USD MILLION) 52
TABLE 14 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY BUSINESS FUNCTION, 2016-2023 (USD MILLION) 55
TABLE 15 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION) 59
TABLE 16 CLOUD: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 60
TABLE 17 ON-PREMISES: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 61
TABLE 18 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY ORGANIZATION SIZE,
2016-2023 (USD MILLION) 63
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 64
TABLE 20 LARGE ENTERPRISES: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 65
TABLE 21 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY INDUSTRY VERTICAL,
2016-2023 (USD MILLION) 67
TABLE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 68
TABLE 23 MANUFACTURING AND AUTOMOTIVE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 69
TABLE 24 RETAIL AND CONSUMER GOODS: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 70
TABLE 25 TELECOMMUNICATIONS AND IT: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 70
TABLE 26 GOVERNMENT AND PUBLIC SECTOR: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 71
TABLE 27 HEALTHCARE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 72
TABLE 28 MEDIA AND ENTERTAINMENT: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 73
TABLE 29 EDUCATION: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 73
TABLE 30 OTHERS: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 74
TABLE 31 RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 76
TABLE 32 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY TYPE, 2016-2023 (USD MILLION) 78
TABLE 33 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY COMPONENT, 2016-2023 (USD MILLION) 78
TABLE 34 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY TOOL, 2016-2023 (USD MILLION) 78
TABLE 35 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION) 79
TABLE 36 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 79
TABLE 37 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION) 80
TABLE 38 NORTH AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY COUNTRY, 2016-2023 (USD MILLION) 80
TABLE 39 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 82
TABLE 40 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 82
TABLE 41 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TOOL,
2016-2023 (USD MILLION) 83
TABLE 42 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION) 83
TABLE 43 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 83
TABLE 44 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION) 84
TABLE 45 EUROPE: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 84
TABLE 46 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 87
TABLE 47 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 87
TABLE 48 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TOOL,
2016-2023 (USD MILLION) 87
TABLE 49 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION) 88
TABLE 50 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 88
TABLE 51 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION) 89
TABLE 52 ASIA PACIFIC: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 89
TABLE 53 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY TYPE, 2016-2023 (USD MILLION) 91
TABLE 54 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY COMPONENT, 2016-2023 (USD MILLION) 91
TABLE 55 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY TOOL, 2016-2023 (USD MILLION) 91
TABLE 56 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION) 92
TABLE 57 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 92
TABLE 58 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION) 93
TABLE 59 MIDDLE EAST AND AFRICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY COUNTRY, 2016-2023 (USD MILLION) 93
TABLE 60 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION) 95
TABLE 61 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY COMPONENT, 2016-2023 (USD MILLION) 95
TABLE 62 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY TOOL, 2016-2023 (USD MILLION) 96
TABLE 63 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY DEPLOYMENT MODEL, 2016-2023 (USD MILLION) 96
TABLE 64 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016-2023 (USD MILLION) 96
TABLE 65 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2023 (USD MILLION) 97
TABLE 66 LATIN AMERICA: RAPID APPLICATION DEVELOPMENT MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 97

 

LIST OF FIGURES

FIGURE 1 RAPID APPLICATION DEVELOPMENT MARKET: RESEARCH DESIGN 20
FIGURE 2 RAPID APPLICATION DEVELOPMENT MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 24
FIGURE 3 RAPID APPLICATION DEVELOPMENT MARKET TO WITNESS HIGH GROWTH DURING THE FORECAST PERIOD 28
FIGURE 4 RAPID APPLICATION DEVELOPMENT MARKET, BY COMPONENT (2018-2023) 29
FIGURE 5 RAPID APPLICATION DEVELOPMENT MARKET, BY TOOL (2018-2023) 29
FIGURE 6 RAPID APPLICATION DEVELOPMENT MARKET, BY PROFESSIONAL SERVICE
(2018-2023) 30
FIGURE 7 RAPID APPLICATION DEVELOPMENT MARKET , BY DEPLOYMENT MODEL
(2018-2023) 30
FIGURE 8 RAPID APPLICATION DEVELOPMENT MARKET, BY INDUSTRY VERTICAL
(2018-2023) 31
FIGURE 9 INCREASING NEED FOR RAPID APPLICATION CUSTOMIZATION, COUPLED WITH RISING BUSINESS MOBILITY, IS EXPECTED TO BE THE MAJOR FACTOR CONTRIBUTING TO THE GROWTH OF THE RAPID APPLICATION DEVELOPMENT MARKET 32
FIGURE 10 CLOUD TO HOLD THE LARGEST MARKET SHARE IN 2018 33
FIGURE 11 LOW-CODE DEVELOPMENT PLATFORM IN NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2018 33
FIGURE 12 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2018 34
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: RAPID APPLICATION DEVELOPMENT MARKET 35
FIGURE 14 NO-CODE DEVELOPMENT PLATFORMS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 42
FIGURE 15 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 16 MOBILE-BASED SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 47
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 51
FIGURE 18 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 19 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 55
FIGURE 20 CLOUD DEPLOYMENT MODEL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 59
FIGURE 21 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 63
FIGURE 22 TELECOMMUNICATIONS AND IT INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
FIGURE 23 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 76
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 77
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 86
FIGURE 26 RAPID APPLICATION DEVELOPMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 100
FIGURE 27 MICROSOFT: COMPANY SNAPSHOT 103
FIGURE 28 SWOT ANALYSIS: MICROSOFT 105
FIGURE 29 AWS: COMPANY SNAPSHOT 106
FIGURE 30 SWOT ANALYSIS: AWS 107
FIGURE 31 ORACLE: COMPANY SNAPSHOT 109
FIGURE 32 SWOT ANALYSIS: ORACLE 110
FIGURE 33 IBM: COMPANY SNAPSHOT 111
FIGURE 34 SWOT ANALYSIS: IBM 112
FIGURE 35 GOOGLE: COMPANY SNAPSHOT 113
FIGURE 36 SWOT ANALYSIS: GOOGLE 114
FIGURE 37 SALESFORCE: COMPANY SNAPSHOT 115
FIGURE 38 SWOT ANALYSIS: SALESFORCE 116
FIGURE 39 APPIAN: COMPANY SNAPSHOT 118
FIGURE 40 SWOT ANALYSIS: APPIAN 120

 

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