世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

顧客データプラットフォーム市場:タイプ毎、用途毎(マーケティング区分、個人推薦、キャンペーン管理、顧客エンゲージメント・保持)、配信モード毎、企業規模毎、産業垂直市場毎、地域毎 - 2023年までの世界市場予測

Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2018年9月US$5,650
シングルユーザライセンス
188 152

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)の顧客データプラットフォーム市場市場に関する調査レポートです。

“The global customer data platform market to grow at a CAGR of 29.3% during the forecast period”

MarketsandMarkets expects the global customer data platform market size to grow from USD 903.7 million in 2018 to USD 3,265.4 million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period. Major growth drivers for the market include increasing demand for omni-channel experience and actionable insights by marketers, focus on effective tracking of customers to understand their behavior for target marketing activities, and increasing pressure on CMOs to deliver personalized customer experience. However, the lack of tools to integrate online and offline customer data in real-time and requirement of huge infrastructure or scalable solutions for collection and storage of large volumes of customer data may restrain the market growth.

“Customer engagement and retention segment to grow at the highest CAGR during the forecast period”

In the customer data platform market by application, the customer engagement and retention application segment is expected grow at the highest CAGR during the forecast period. Major growth drivers for the segment include the marketers’ preference for customer data plaform for customer treatments, such as personalized messages, real-time interactions, content recommendations, and customer journey orchestration helping to enhance customer loyalty and their organizations’ ROI.

“APAC to grow at the highest CAGR during the forecast period”

Among regions, APAC is expected to grow at the highest CAGR in the global customer data platform market during the forecast period. Many private vendors in the region offer CDP solutions and services for data assembly, analytics, and customer engagements. The analytics applications include customer segmentation, machine learning, predictive modeling, revenue attribution, and customer journey mapping.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the global customer data platform market.

- By Company Type: Tier I: 12%, Tier II: 48%, and Tier III: 40%
- By Designation: C-Level: 26%, Director Level: 42%, and Others: 32%
- By Region: North America: 42%, EMEA: 20%, and APAC: 38%

The report profiles major vendors in the global customer data platform market including Nice (Israel), SAP (Germany), Salesforce (US), Adobe (US), SAS Institute (US), Oracle (US), Agilone (US), Tealium (US), IgnitionONE (US), Blueconic (US), RedPoint Global (US), Ascent360 (US), Segment (US), Lytics (US), Zaius (US), mParticle (US), ActionIQ (US), Amperity (US), Evergage (US), Reltio (US), Signal (US), Ensighten (US), UserMind (US), Fospha (UK), NG Data (Belgium), and SessionM (US). The report includes an in-depth competitive analysis of these key customer data platform market players, along with their company profiles that include business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The report segments the global customer data platform market by type, application, component, enterprise size, delivery mode, vertical and region. The market by type includes access, analytics, and engagement. The application segment includes marketing data segmentation, personalized recommendation, predictive analytics, campaign manamgment, customer engagement and retention, security management, and other applications. The component segment covers solution and services. The customer data platform market by enterprise size has Small and Medium-sized Enterprises (SMEs) and large enterprises segments. The market by delivery mode has the cloud and on-premises categories. The vertical segment of the customer data platform includes retail and eCommerce, IT and telecommunications, travel and hospitality, BFSI, media and entertainment, automobile, healthcare and life sciences, and others. The report covers the customer data platform market in 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the global customer data platform market in the following ways:

1. The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
2. The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.



目次

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.4 YEARS CONSIDERED FOR THE STUDY 20
1.5 CURRENCY 21
1.6 STAKEHOLDERS 21

2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Breakdown of primaries 23
2.1.2.2 Key industry insights 24
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP APPROACH 25
2.2.2 TOP-DOWN APPROACH 26
2.3 RESEARCH ASSUMPTIONS 27
2.4 LIMITATIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET 34
4.2 GLOBAL CUSTOMER DATA PLATFORM MARKET: TOP 3 VERTICALS 34
4.3 GLOBAL CUSTOMER DATA PLATFORM MARKET: TOP 3 APPLICATIONS AND REGIONS 35
4.4 GLOBAL CUSTOMER DATA PLATFORM MARKET, BY REGION 35
4.5 GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE 36
4.6 GLOBAL CUSTOMER DATA PLATFORM MARKET, BY REGION 36
4.7 MARKET INVESTMENT SCENARIO 37

5 MARKET OVERVIEW AND INDUSTRY TRENDS 38
5.1 INTRODUCTION 38
5.2 MARKET DYNAMICS 38
5.2.1 DRIVERS 39
5.2.1.1 Demand for omnichannel experience and actionable insights
by marketers 39
5.2.1.2 Effective tracking of customers to understand their behavior
for targeted marketing activities 39
5.2.1.3 Increasing pressure on CMOs to deliver personalized customer experience is leading to high demand for real-time data availability 39
5.2.2 RESTRAINTS 39
5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increasing investment and funding in CDP startups 40
5.2.4 CHALLENGES 41
5.2.4.1 Requirement of huge infrastructure and scalable solutions for collecting and storing large volumes of customer data 41
5.2.4.2 Lack of tools to integrate online and offline customer data in
real time 41
5.3 USE CASES 42
5.3.1 INTRODUCTION 42
5.3.2 USE CASE: SCENARIO 1 42
5.3.3 USE CASE: SCENARIO 2 42
5.3.4 USE CASE: SCENARIO 3 43
5.3.5 USE CASE: SCENARIO 4 43
5.3.6 USE CASE: SCENARIO 5 43
5.3.7 USE CASE: SCENARIO 6 44
5.4 REGULATORY IMPLICATIONS 44
5.4.1 INTRODUCTION 44
5.4.2 GENERAL DATA PROTECTION REGULATION (GDPR) 44
5.4.3 CAN-SPAM 44
5.4.4 EPRIVACY DIRECTIVE (EPR) 45
5.4.5 GOVERNANCE, RISK, AND COMPLIANCE (GRC) 45
5.4.6 SOC 2 TYPE 2 COMPLIANCE 45
5.5 CUSTOMER DATA PLATFORM: VALUE CHAIN ANALYSIS 46
5.5.1 DATA COLLECTION 46
5.5.2 PROFILE UNIFICATION 47
5.5.3 SEGMENTATION 47
5.5.4 ACTIVATION 47

6 CUSTOMER DATA PLATFORM MARKET, BY TYPE 48
6.1 INTRODUCTION 49
6.2 ACCESS 51
6.3 ANALYTICS 51
6.4 ENGAGEMENT 52

7 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION 53
7.1 INTRODUCTION 54
7.2 MARKETING DATA SEGMENTATION 55
7.3 PERSONALIZED RECOMMENDATION 56
7.4 PREDICTIVE ANALYTICS 57
7.5 CAMPAIGN MANAGEMENT 57
7.6 CUSTOMER ENGAGEMENT AND RETENTION 58
7.7 SECURITY MANAGEMENT 59
7.8 OTHERS 60

8 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT 61
8.1 INTRODUCTION 62
8.2 SOLUTIONS 63
8.2.1 SOFTWARE TOOLS 64
8.2.2 PLATFORMS 64
8.3 SERVICES 65
8.3.1 CONSULTING SERVICES 66
8.3.2 SUPPORT AND MAINTENANCE SERVICES 67

9 CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE 68
9.1 INTRODUCTION 69
9.2 CLOUD 70
9.3 ON-PREMISES 71

10 CUSTOMER DATA PLATFORM MARKET, BY ENTERPRISE SIZE 72
10.1 INTRODUCTION 73
10.2 SMALL AND MEDIUM-SIZED ENTERPRISES 74
10.3 LARGE ENTERPRISES 75

11 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL 76
11.1 INTRODUCTION 77
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 78
11.3 RETAIL AND ECOMMERCE 79
11.4 MEDIA AND ENTERTAINMENT 82
11.5 IT AND TELECOMMUNICATION 83
11.6 TRAVEL AND HOSPITALITY 84
11.7 ENERGY AND UTILITIES 84
11.8 AUTOMOBILE 85
11.9 HEALTHCARE AND LIFE SCIENCES 86
11.10 OTHERS 87

12 CUSTOMER DATA PLATFORM MARKET, BY REGION 88
12.1 INTRODUCTION 89
12.2 NORTH AMERICA 91
12.2.1 UNITED STATES 93
12.2.2 CANADA 93
12.3 EUROPE 98
12.3.1 UNITED KINGDOM 99
12.3.2 NETHERLANDS 99
12.3.3 FRANCE 99
12.3.4 REST OF EUROPE 99
12.4 ASIA PACIFIC 104
12.4.1 AUSTRALIA 105
12.4.2 JAPAN 105
12.4.3 INDIA 106
12.4.4 REST OF ASIA PACIFIC 106
12.5 MIDDLE EAST AND AFRICA 110
12.5.1 MIDDLE EAST 111
12.5.2 AFRICA 111
12.6 LATIN AMERICA 116
12.6.1 BRAZIL 116
12.6.2 MEXICO 117
12.6.3 REST OF LATIN AMERICA 117

13 COMPETITIVE LANDSCAPE 122
13.1 INTRODUCTION 122
13.2 TOP PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET 123
13.3 COMPETITIVE SCENARIO 123
13.3.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 123
13.3.2 PARTNERSHIPS AND AGREEMENTS 125
13.3.3 ACQUISITIONS 126

14 COMPANY PROFILES 127
(Business overview, Solutions and Services offered, Recent developments, SWOT analysis & MnM View)*
14.1 INTRODUCTION 127
14.2 ORACLE 127
14.3 SAP 131
14.4 SALESFORCE 135
14.5 ADOBE 138
14.6 NICE 141
14.7 SAS INSTITUTE 144
14.8 TEALIUM 147
14.9 SEGMENT 150
14.10 ZAIUS 152
14.11 AGILONE 154
14.12 ACTIONIQ 156
14.13 BLUECONIC 157
14.14 ASCENT360 158
14.15 EVERGAGE 160
14.16 LYTICS 162
14.17 MPARTICLE 163
14.18 NGDATA 164
14.19 IGNITIONONE 166
14.20 SIGNAL 167
14.21 USERMIND 168
14.22 AMPERITY 170
14.23 RELTIO 171
14.24 ENSIGHTEN 173
14.25 FOSPHA 175
14.26 SESSIONM 176
*Details on Business overview, Solutions and Services offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.

15 APPENDIX 178
15.1 INDUSTRY EXPERTS 178
15.2 DISCUSSION GUIDE 179
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 184
15.4 AVAILABLE CUSTOMIZATIONS 186
15.5 RELATED REPORTS 186
15.6 AUTHOR DETAILS 187
 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017 21
TABLE 2 GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE,
2016-2023 (USD MILLION, Y-O-Y %) 29
TABLE 3 FUNDING RAISED BY MAJOR CDP VENDORS TILL JUNE 2018 40
TABLE 4 MAJOR CUSTOMER DATA PLATFORM PROVIDERS, BY TYPE 49
TABLE 5 CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION) 50
TABLE 6 ACCESS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 51
TABLE 7 ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 51
TABLE 8 ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 52
TABLE 9 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2016-2023 (USD MILLION) 55
TABLE 10 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 55
TABLE 11 PERSONALIZED RECOMMENDATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 56
TABLE 12 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 57
TABLE 13 CAMPAIGN MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 58
TABLE 14 CUSTOMER ENGAGEMENT AND RETENTION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 58
TABLE 15 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 59
TABLE 16 OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 60
TABLE 17 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 62
TABLE 18 SOLUTIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 63
TABLE 19 SOFTWARE TOOLS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 64
TABLE 20 PLATFORMS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 64
TABLE 21 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 65
TABLE 22 CONSULTING SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 66
TABLE 23 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 67
TABLE 24 CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE,
2016-2023 (USD MILLION) 69
TABLE 25 CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 70
TABLE 26 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 71
TABLE 27 CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE,
2016-2023 (USD MILLION) 73
TABLE 28 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM
MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 74
TABLE 29 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 75
TABLE 30 CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 78
TABLE 31 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 79
TABLE 32 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 79
TABLE 33 MAJOR RETAILERS ACROSS THE GLOBE 80
TABLE 34 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 82
TABLE 35 IT AND TELECOMMUNICATION: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 83
TABLE 36 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 84
TABLE 37 ENERGY AND UTILITIES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 85
TABLE 38 AUTOMOBILE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 85
TABLE 39 HEALTHCARE AND LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET SIZE,
BY REGION, 2016-2023 (USD MILLION) 86
TABLE 40 OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 87
TABLE 41 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 90
TABLE 42 SMARTPHONE USERS IN NORTH AMERICA, 2018-2023 (MILLION) 94
TABLE 43 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION) 94
TABLE 44 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 94
TABLE 45 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION) 95
TABLE 46 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 95
TABLE 47 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION, 2016-2023 (USD MILLION) 96
TABLE 48 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2016-2023 (USD MILLION) 96
TABLE 49 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION) 96
TABLE 50 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ENTERPRISE SIZE, 2016-2023 (USD MILLION) 97
TABLE 51 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 97
TABLE 52 SMART PHONE USERS IN EUROPE, 2018-2023 (MILLION) 100
TABLE 53 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 100
TABLE 54 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 100
TABLE 55 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2016-2023 (USD MILLION) 101
TABLE 56 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 101
TABLE 57 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION,
2016-2023 (USD MILLION) 102
TABLE 58 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2016-2023 (USD MILLION) 102
TABLE 59 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE,
2016-2023 (USD MILLION) 102
TABLE 60 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE,
2016-2023 (USD MILLION) 103
TABLE 61 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 103
TABLE 62 SMARTPHONE USERS IN ASIA PACIFIC, 2018-2023 (MILLION) 106
TABLE 63 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 106
TABLE 64 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 107
TABLE 65 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,
2016-2023 (USD MILLION) 107
TABLE 66 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 108
TABLE 67 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION,
2016-2023 (USD MILLION) 108
TABLE 68 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2016-2023 (USD MILLION) 108
TABLE 69 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION) 109
TABLE 70 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION) 109
TABLE 71 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 110
TABLE 72 SMARTPHONE USERS IN MIDDLE EAST AND AFRICA, 2018-2023 (MILLION) 112
TABLE 73 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY SUBREGION, 2016-2023 (USD MILLION) 112
TABLE 74 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE, 2016-2023 (USD MILLION) 112
TABLE 75 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY APPLICATION, 2016-2023 (USD MILLION) 113
TABLE 76 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY COMPONENT, 2016-2023 (USD MILLION) 113
TABLE 77 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY SOLUTION, 2016-2023 (USD MILLION) 114
TABLE 78 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY SERVICE, 2016-2023 (USD MILLION) 114
TABLE 79 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY DELIVERY MODE, 2016-2023 (USD MILLION) 114
TABLE 80 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY ENTERPRISE SIZE, 2016-2023 (USD MILLION) 115
TABLE 81 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,
BY VERTICAL, 2016-2023 (USD MILLION) 115
TABLE 82 SMARTPHONE USERS IN LATIN AMERICA, 2018-2023 (MILLION) 117
TABLE 83 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 117
TABLE 84 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE,
2016-2023 (USD MILLION) 118
TABLE 85 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2016-2023 (USD MILLION) 118
TABLE 86 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 119
TABLE 87 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SOLUTION,
2016-2023 (USD MILLION) 119
TABLE 88 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,
2016-2023 (USD MILLION) 119
TABLE 89 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DELIVERY MODE, 2016-2023 (USD MILLION) 120
TABLE 90 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ENTERPRISE SIZE, 2016-2023 (USD MILLION) 120
TABLE 91 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 121
TABLE 92 MARKET RANKING FOR CUSTOMER DATA PLATFORM MARKET, 2018 123
TABLE 93 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2016-2018 123
TABLE 94 PARTNERSHIPS AND AGREEMENTS, 2017-2018 125
TABLE 95 ACQUISITIONS, 2016-2018 126

 
LIST OF FIGURES

FIGURE 1 GLOBAL CUSTOMER DATA PLATFORM MARKET: MARKET SEGMENTATION 19
FIGURE 2 GLOBAL CUSTOMER DATA PLATFORM MARKET: REGIONAL SCOPE 20
FIGURE 3 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 22
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 23
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 26
FIGURE 8 CUSTOMER DATA PLATFORM MARKET: ASSUMPTIONS 27
FIGURE 9 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2018 30
FIGURE 10 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY TYPE, 2017 30
FIGURE 11 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION, 2017 31
FIGURE 12 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT, 2017 31
FIGURE 13 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SOLUTION, 2017 32
FIGURE 14 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE, 2017 32
FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY DELIVERY MODE, 2017 32
FIGURE 16 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ENTERPRISE SIZE, 2017 33
FIGURE 17 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL, 2017 33
FIGURE 18 THE GLOBAL CUSTOMER DATA PLATFORM MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 34
FIGURE 19 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO GROW AT
THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 20 PERSONALIZED RECOMMENDATION APPLICATION AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2018 35
FIGURE 21 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING
THE FORECAST PERIOD 35
FIGURE 22 CLOUD DELIVERY MODE IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 36
FIGURE 23 NORTH AMERICA IS ESTIMATED TO HAVE THE HIGHEST MARKET SHARE IN 2018 36
FIGURE 24 ASIA PACIFIC IS EXPECTED TO EMERGE AS THE BEST REGION FOR INVESTMENTS DURING THE FORECAST PERIOD 37
FIGURE 25 CUSTOMER DATA PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 38
FIGURE 26 CUSTOMER DATA PLATFORM MARKET: VALUE CHAIN ANALYSIS 46
FIGURE 27 ANALYTICS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 50
FIGURE 28 CUSTOMER ENGAGEMENT AND RETENTION SEGMENT IS EXPECTED TO RECORD THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 29 SERVICES SEGMENT IS EXPECTED TO RECORD A HIGHER CAGR DURING
THE FORECAST PERIOD 62
FIGURE 30 SOFTWARE TOOLS SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 63
FIGURE 31 SUPPORT AND MAINTENANCE SERVICES SEGMENT IS EXPECTED TO GROW AT
 A HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 32 CLOUD DELIVERY MODE IS EXPECTED TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 69
FIGURE 33 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT
A HIGHER CAGR DURING THE FORECAST PERIOD 73
FIGURE 34 RETAIL AND ECOMMERCE VERTICAL IS EXPECTED TO GROW AT
THE HIGHEST CAGR DURING THE FORECAST PERIOD 77
FIGURE 35 NORTH AMERICA IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SIZE
IN 2018 89
FIGURE 36 ASIA PACIFIC IS EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 90
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT 92
FIGURE 38 CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT
HIGHEST CAGR DURING FORECAST PERIOD 93
FIGURE 39 CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT
HIGHEST CAGR DURING FORECAST PERIOD 98
FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT 104
FIGURE 41 CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT
HIGHEST CAGR DURING FORECAST PERIOD 105
FIGURE 42 CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT
HIGHEST CAGR DURING FORECAST PERIOD 111
FIGURE 43 CUSTOMER ENGAGEMENT AND RETENTION IS EXPECTED TO GROW AT
HIGHEST CAGR DURING FORECAST PERIOD 116
FIGURE 44 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET DURING 2016-2018 122
FIGURE 45 ORACLE: COMPANY SNAPSHOT 128
FIGURE 46 ORACLE: SWOT ANALYSIS 129
FIGURE 47 SAP: COMPANY SNAPSHOT 131
FIGURE 48 SAP: SWOT ANALYSIS 134
FIGURE 49 SALESFORCE: COMPANY SNAPSHOT 135
FIGURE 50 SALESFORCE: SWOT ANALYSIS 137
FIGURE 51 ADOBE: COMPANY SNAPSHOT 138
FIGURE 52 ADOBE: SWOT ANALYSIS 140
FIGURE 53 NICE: COMPANY SNAPSHOT 141
FIGURE 54 NICE: SWOT ANALYSIS 143
FIGURE 55 SAS INSTITUTE: COMPANY SNAPSHOT 144
FIGURE 56 SAS INSTITUTE: SWOT ANALYSIS 146
FIGURE 57 TEALIUM: SWOT ANALYSIS 149

 

ページTOPに戻る

プレスリリース

[プレスリリース原文]

Customer Data Platform Market worth $3,265.4 million by 2023


September 17, 2018

The report "Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023", MarketsandMarkets expects the global customer data platform market size to grow from USD 903.7 million in 2018 to USD 3,265.4 million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period. Major growth factors for the market include increasing pressure on CMOs to deliver personalized customers experience leading to an increased demand for the availability of real-time data, and a growing demand for omni-channel experience and actionable insights by marketers.

Personalized recommendation application to hold the largest market size during the forecast period

Marketers use the personalized recommendation application for analyzing customers’ past and current behavior and identify their prefrences to deliver personalized experience to them. The customer data platform enables marketers to pull highly specific segments of customers and target them with relevant, personalized information, and track customer behavior across all channels and intelligent recommendations based on customer-journey.

Small and Medium-sized Enterprises (SMEs) segment to grow at a higher CAGR during the forecast period

The customer data platform market by enterprise size has 2 segments: SMEs and large enterprises. The SMEs segment is expected to grow at a higher CAGR during the forecast period. An increasing demand for omni-channel customer experience for effective marketing activities would drive the adoption of the customer data platform across SMEs.

North America to hold the largest market size and Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

North America is expected to hold the largest market size in the global customer data platform market, while APAC to grow at the highest CAGR during the forecast period. The presence of many of customer data platform vendors in North America for delivering enhanced personalized customer experience is increasing the adoption of customer data platforms in the region. In APAC, the highest growth rate can be attributed to the heavy investments made by private and public sectors for enhancing their marketing technologies, resulting in the increasing demand for customer data platforms and services.

The customer data platform market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies. Major vendors in the global customer data platform market include NICE Ltd. (Israel), SAP (Germany), Salesforce (US), Adobe (US), SAS Institute (US), Oracle (US), Agilone (US), Tealium (US), IgnitionONE (US), Blueconic (US), RedPoint Global (US), Ascent360 (US), Segment (US), Lytics (US), Zaius (US), mParticle (US), ActionIQ (US), Amperity (US), Evergage (US), Reltio (US), Signal (US), Ensighten (US), UserMind (US), Fospha (UK), NG Data (Belgium), and SessionM (US).

 

あなたが最近チェックしたレポート一覧

  • 最近チェックしたレポートはありません。

お問合は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのお問合せはこちらのフォームから承ります

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

<無料>メルマガに登録する

 

 

ページTOPに戻る