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デジタルバッジ市場:プラットフォーム・サービス毎、エンドユーザ毎(学術:K-12・幼稚園から高校教育期間、企業:中小企業・大企業)、地域毎 - 2023年までの世界市場予測

Digital Badges Market by Offering (Platform and Services), End User (Academic (K-12 and Higher Education) and Corporate (SMEs and Large Enterprises)), and Region (North America, Europe, APAC, and Row) - Global Forecast to 2023

 

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MarketsandMarkets
マーケッツアンドマーケッツ
2018年8月US$5,650
シングルユーザライセンス
87 62

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幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のデジタルバッジ市場に関する調査レポートです。

“The growing adoption of online learning along with an increasing focus on employees’ professional development is expected to drive the global digital badges market”

The global digital badges market size is expected to grow from USD 83.3 million in 2018 to reach USD 205.6 million by 2023, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. Major drivers of the digital badges market include the growing adoption of online learning, an increasing focus on employees’ professional development, and the use of blockchain in digital badges. Lack of IT infrastructure in countries of the developing regions could be a major challenge for the growth of digital badges market.

“The corporate end-user segment to grow at a higher rate during the forecast period”

The corporate end-user segment has started adopting digital badges to provide intrinsic value to the training offered to employees. Digital badges are gaining traction especially in the technology sector where employees improve their job qualifications by showcasing their technical expertise. Many technology vendors have partnered with digital badge platform providers to offer digital badges to employees who have completed training modules in different technological aspects.

“North America to hold the largest market size and APAC to grow at the highest CAGR during the forecast period”

In the global digital badges market, North America is expected to hold the largest market size during the forecast period. Organizations in North America are increasingly adopting digital badges. owing to the authenticity provided by digital badges, a growing demand for acquiring specific skills among individuals, increasing collaboration among educational institutions, and rapid technological advancements. Large presence of firms that utilize the digital badge technology would also contribute to the growth of the market in North America. On the other hand, APAC is expected to record the fastest growth in the digital badges market, as academic institutions and corporate houses in the region have started adopting smart eLearning solutions. In APAC, organizations are increasingly focus to gain better RoI on talent development, fulfill employee learning requirements, offer proper employee training, and receive quantifiable business outcomes.

The break-up profiles of primary discussion participants are given below:

- By Company Type: Tier 1 (15%), Tier 2 (25%), and Tier 3 (60%)
- By Designation: C-Level (45%), Manager Level (30%), and Director Level (25%),
- By Region: North America (45%), Europe (25%), APAC (20%), RoW (10%)

The following key vendors profiled in the digital badges market report:

1. Credly (US)
2. Accredible (US)
3. Accreditrust (US)
4. Badgecraft (Lithuania)
5. Badgelist (US)
6. Basno (US)
7. Be Badges (Belgium)
8. Bestr (Italy)
9. Concentric Sky (US)
10. Discendum (Finland)
11. EbizON (India)
12. Forall Systems (US)
13. LearningTimes (US)
14. Nocti Business Solutions (US)
15. Portfolium (US)
16. ProExam (US)
17. Youtopia (US)

Research Coverage

The report segments the global digital badges market based on offering (platform and services), end user (academic and corporate), and region. A detailed analysis of the digital badges market by region provides insights into the potential business opportunities across regions.

Reasons to Buy the Report

The report will help market leaders/new entrants in the global digital badges market in the following ways:

1. The report segments the digital badges market comprehensively and provides the closest approximations of revenue numbers for the overall market and subsegments across regions.
2. The report helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders understand the competitors and gain more insights to better their position in the market.



目次

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.4 YEARS CONSIDERED FOR THE STUDY 14
1.5 CURRENCY 14
1.6 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 BREAKDOWN OF PRIMARIES 16
2.1.2 KEY INDUSTRY INSIGHTS 17
2.2 MARKET SIZE ESTIMATION 18
2.3 ASSUMPTIONS 19
2.4 LIMITATIONS 20

3 EXECUTIVE SUMMARY 21

4 PREMIUM INSIGHTS 24
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL BADGES MARKET 24
4.2 DIGITAL BADGES MARKET, BY OFFERING, 2018 VS. 2023 24
4.3 DIGITAL BADGES MARKET, BY END-USER, 2018-2023 25
4.4 DIGITAL BADGES MARKET, BY ACADEMIC TYPE, 2018 VS. 2023 25
4.5 DIGITAL BADGES MARKET, BY CORPORATE TYPE, 2018-2023 26
4.6 MARKET INVESTMENT SCENARIO 26

5 MARKET OVERVIEW AND INDUSTRY TRENDS 27
5.1 INTRODUCTION 27
5.2 MARKET DYNAMICS 27
5.2.1 DRIVERS 28
5.2.1.1 Growth in the adoption of online education 28
5.2.1.2 Increasing focus on employees’ professional development 28
5.2.1.3 Use of blockchain for digital badges 28
5.2.2 RESTRAINTS 28
5.2.2.1 Lack of IT infrastructure in developing countries 28
5.2.3 OPPORTUNITIES 29
5.2.3.1 Growing emphasis on lifelong learning 29
5.2.3.2 Gamification in the education industry 29
5.2.4 CHALLENGES 29
5.2.4.1 Lack of digital badge equivalents 29
5.2.4.2 Budget constraints for educational institutions 29
5.3 INDUSTRY TRENDS 30
5.3.1 INTRODUCTION 30
5.3.2 OPEN BADGE INFRASTRUCTURE 30
5.3.3 CASE STUDIES 31

6 DIGITAL BADGES MARKET, BY OFFERING 32
6.2 PLATFORM 34
6.3 SERVICES 35

7 DIGITAL BADGES MARKET, BY END-USER 36
7.1 INTRODUCTION 37
7.2 ACADEMIC 38
7.2.1 K-12 39
7.2.2 HIGHER EDUCATION 39
7.3 CORPORATE 41
7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES 42
7.3.2 LARGE ENTERPRISES 43

8 DIGITAL BADGES MARKET, BY REGION 44
8.1 INTRODUCTION 45
8.2 NORTH AMERICA 46
8.3 EUROPE 50
8.4 ASIA PACIFIC 52
8.5 REST OF THE WORLD 55

9 COMPETITIVE LANDSCAPE 58
9.1 OVERVIEW 58
9.2 MARKET RANKING ANALYSIS FOR THE DIGITAL BADGES MARKET 59
9.3 COMPETITIVE SCENARIO 59
9.3.1 NEW PRODUCT LAUNCHES 59
9.3.2 MERGERS AND ACQUISITIONS 60
9.3.3 AGREEMENTS AND PARTNERSHIPS 60
-
10 COMPANY PROFILES 61
*Details on Business Overview, Platforms Offered, Recent Developments and Mnm View
10.1 CREDLY 61
10.2 ACCREDIBLE 63
10.3 PROFESSIONAL EXAMINATION SERVICE (PROEXAM) 65
10.4 DISCENDUM 66
10.5 PORTFOLIUM 67
10.6 ACCREDITRUST 68
10.7 BADGE LIST 69
10.8 BADGECRAFT 70
10.9 BASNO 71
10.10 BE BADGES 72
10.11 BESTR 73
10.12 CONCENTRIC SKY 74
10.13 EBIZON 75
10.14 FORALL SYSTEMS 76
10.15 LEARNINGTIMES 77
10.16 NOCTI BUSINESS SOLUTIONS (NBS) 78
10.17 YOUTOPIA 79
(Business Overview, Platforms Offered, Recent Developments and Mnm View)

11 APPENDIX 80
11.1 DISCUSSION GUIDE 80
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 83
11.3 AVAILABLE CUSTOMIZATIONS 85
11.4 RELATED REPORTS 85
11.5 AUTHOR DETAILS 86
-


LIST OF TABLES

TABLE 1 DIGITAL BADGES MARKET SIZE, BY OFFERING, 2016-2023 (USD MILLION) 33
TABLE 2 PLATFORM: DIGITAL BADGES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 34
TABLE 3 SERVICES: DIGITAL BADGES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 35
TABLE 4 DIGITAL BADGES MARKET SIZE, BY END-USER, 2016-2023 (USD MILLION) 37
TABLE 5 ACADEMIC: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016-2023 (USD MILLION) 38
TABLE 6 ACADEMIC: DIGITAL BADGES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 38
TABLE 7 K-12 MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 39
TABLE 8 HIGHER EDUCATION MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 40
TABLE 9 CORPORATE: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016-2023 (USD MILLION) 41
TABLE 10 CORPORATE: DIGITAL BADGES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 41
TABLE 11 SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 42
TABLE 12 LARGE ENTERPRISES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 43
TABLE 13 DIGITAL BADGES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 46
TABLE 14 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 48
TABLE 15 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016-2023 (USD MILLION) 48
TABLE 16 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016-2023 (USD MILLION) 48
TABLE 17 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER, 2016-2023 (USD MILLION) 49
TABLE 18 NORTH AMERICA: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER, 2016-2023 (USD MILLION) 49
TABLE 19 EUROPE: DIGITAL BADGES MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 50
TABLE 20 EUROPE: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016-2023 (USD MILLION) 50
TABLE 21 EUROPE: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016-2023 (USD MILLION) 51
TABLE 22 EUROPE: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER,
2016-2023 (USD MILLION) 51
TABLE 23 EUROPE: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER,
2016-2023 (USD MILLION) 51
TABLE 24 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 53
TABLE 25 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016-2023 (USD MILLION) 54
TABLE 26 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016-2023 (USD MILLION) 54
TABLE 27 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER,
2016-2023 (USD MILLION) 54
TABLE 28 ASIA PACIFIC: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER,
2016-2023 (USD MILLION) 55
TABLE 29 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 55
TABLE 30 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY OFFERING,
2016-2023 (USD MILLION) 56
TABLE 31 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY END-USER,
2016-2023 (USD MILLION) 56
TABLE 32 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY ACADEMIC END-USER, 2016-2023 (USD MILLION) 56
TABLE 33 REST OF THE WORLD: DIGITAL BADGES MARKET SIZE, BY CORPORATE END-USER, 2016-2023 (USD MILLION) 57
TABLE 34 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, 2016-2017 59
TABLE 35 MERGERS AND ACQUISITIONS, 2018 60
TABLE 36 AGREEMENTS AND PARTNERSHIPS, 2017-2018 60

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LIST OF FIGURES

FIGURE 1 DIGITAL BADGES MARKET: MARKET SEGMENTATION 13
FIGURE 2 DIGITAL BADGES MARKET: REGIONAL SCOPE 13
FIGURE 3 GLOBAL DIGITAL BADGES MARKET: RESEARCH DESIGN 15
FIGURE 4 RESEARCH METHODOLOGY 16
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,
AND REGION 16
FIGURE 6 DATA TRIANGULATION 17
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 9 DIGITAL BADGES MARKET IS EXPECTED TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 22
FIGURE 10 MAJOR SEGMENTS WITH HIGH MARKET SHARES IN THE GLOBAL
DIGITAL BADGES MARKET DURING THE FORECAST PERIOD 22
FIGURE 11 DIGITAL BADGES REGIONAL MARKET SCENARIO 23
FIGURE 12 INCREASING FOCUS ON ONLINE LEARNING IS DRIVING THE DIGITAL
BADGES MARKET 24
FIGURE 13 PLATFORM SEGMENT IS ESTIMATED TO HOLD A LARGER MARKET SHARE
IN 2018 VS. 2023 24
FIGURE 14 ACADEMIC SEGMENT IS EXPECTED TO LEAD THE MARKET DURING
THE FORECAST PERIOD 25
FIGURE 15 HIGHER EDUCATION SEGMENT TO LEAD THE DIGITAL BADGES MARKET
DURING THE FORECAST PERIOD 25
FIGURE 16 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE
DURING THE FORECAST PERIOD 26
FIGURE 17 DIGITAL BADGES MARKET: MARKET INVESTMENT SCENARIO 26
FIGURE 18 DIGITAL BADGES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 27
FIGURE 19 OPEN BADGE INFRASTRUCTURE 30
FIGURE 20 PLATFORM SEGMENT IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 33
FIGURE 21 ACADEMIC SEGMENT IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 37
FIGURE 22 ASIA PACIFIC IS EXPECTED GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 45
FIGURE 23 NORTH AMERICA: MARKET SNAPSHOT 47
FIGURE 24 ASIA PACIFIC: MARKET SNAPSHOT 53
FIGURE 25 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE DIGITAL BADGES MARKET DURING 2016-2018 58
FIGURE 26 MARKET RANKING, 2018 59
 

 

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プレスリリース

[プレスリリース原文]

Digital Badges Market worth $205.6 million by 2023


August 7, 2018

The report "Digital Badges Market by Offering (Platform and Services), End User (Academic (K-12 and Higher Education) and Corporate (SMEs and Large Enterprises)), and Region (North America, Europe, APAC, and Row) - Global Forecast to 2023", The global digital badges market size is expected to grow from USD 83.3 million in 2018 to USD 205.6 million by 2023, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. The major drivers of the digital badges market include the growing adoption of online learning, increasing focus on employees’ professional development, and use of blockchain in digital badges.

Platform segment to grow at a higher CAGR during the forecast period

The platform segment is expected to grow at a higher CAGR during the forecast period, owing to the increased integration of the platform with the existing Learning Management Systems (LMS). The end users are increasingly drawn toward the platform’s shareability feature that enables the learner to share badges to different social networks and over emails; embed them in websites or email signatures; and integrate with the ePortfolio, virtual learning environments, blogs, and curriculum vitae.

Academic end-user segment to account for a larger market share during the forecast period

The academic end-user segment is expected to hold a larger market share of the digital badges market during the forecast period. The academic sector has started promoting credentials as a way for teachers and others to gain professional learning in discrete topics and practices. Universities and educational institutions are leveraging innovative developments in the education technology to involve students, expand their presence globally, and avoid campus congestion.

North America to hold the largest market size in the global digital badges market during the forecast period

North America is expected to account for the largest market size of the global digital badges market during the forecast period, owing to the increased adoption of digital badges. Authenticity of digital badges, a growing demand for acquiring specific skills among individuals, increasing collaboration among educational institutions, and rapid technological advancements would drive the increasing adoption of digital badges. The presence of firms that utilize the digital badge technology has also contributed to the growth of the market. For instance, IBM and Salesforce offer digital badges to their employees. IBM has its digital badge program in partnership with Northeastern University, the US. Microsoft, Cisco, and Adobe issue badges or digitized “micro-credentials” for workplace accomplishments, such as competing in hackathons, publishing articles, teaching or mentoring, or completing formal credentialing or certification programs.

Major vendors covered in the digital badges market report include Credly (US), Accredible (US), Accreditrust (US), Badgecraft (Lithuania), Badgelist (US), Basno (US), Be Badges (Belgium), Bestr (Italy), Concentric Sky (US), Discendum (Finland), EbizON (India), Forall Systems (US), LearningTimes (US), Nocti Business Solutions (US), Portfolium (US), ProExam (US), and Youtopia (US).

 

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