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Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023

 

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MarketsandMarkets
マーケッツアンドマーケッツ
2018年7月US$5,650
シングルユーザライセンス
125 82

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幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のダークアナリティクス市場に関する調査レポートです。

“Rapid growth in data generated by organizations due to increasing adoption of IoT is expected to drive the dark analytics market”

The dark analytics market size is estimated to be USD 278.3 million in 2018 and is projected to reach USD 867.7 million by 2023, at a CAGR of 25.5% during the forecast period. The major factors driving the growth of the dark analytics market include rapid growth in data generated by organizations due to increasing adoption of IoT and adoption of machine learning & artificial intelligence for dark data analysis. However, the existence of skills gap and difficulties in synchronization & integration of non-uniform data are likely to hamper the market growth.
 
“The BFSI segment is estimated to account for the largest market share in 2018”

Based on vertical, the BFSI segment is estimated to account for the largest market share in 2018. This industry vertical is one of the early adopters of analytics solutions. Organizations in the BFSI vertical are capturing various dark data that includes investment account usage behaviors, trends in customer usage of online and mobile products and services, customer services satisfaction levels, and demographics. Being a data-driven industry, BFSI is harnessing the power of dark analytics solutions and services to understand customer preferences and accordingly updating its services.

“APAC is expected to grow at the highest rate during the forecast period”

Based on region, the Asia Pacific (APAC) dark analytics market is projected to grow at the highest CAGR during the forecast period. Key countries considered for market analysis in the Asia Pacific region include China, Japan, Australia, and New Zealand. Companies in this region are shifting their focus from customer acquisition to customer experience. They are increasingly investing in customer intelligence to gain insights into customer sentiment and buying behavior. Companies are also focused on the adoption of cloud-based analytics services, which, in turn, is contributing to the growth of the dark analytics market in this region. Moreover, high internet penetration, improvements in cloud infrastructure, increase in the number of smart city initiatives, and the presence of dark analytics startups are factors fueling the growth of the dark analytics market in APAC.

The break-up of profiles of primary participants is given below:

- By Company Type: Tier 1 (17%), Tier 2 (33%), and Tier 3 (50%)
- By Designation: C-Level (35%), Director Level (60%), and Manager Level (5%)
- By Region: North America (38%), APAC (16%), Europe (28%), and RoW (18%)

The following key dark analytics vendors are profiled in the report:

IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Commvault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray & Shoup (US).

Research Coverage:

MarketsandMarkets segments the dark analytics market by component, deployment mode, business application, vertical, and region. A detailed analysis of regions has been done to provide insights into the potential future business opportunities across regions. In addition to this, the strength of the services portfolio and business strategy excellence are some of the other MarketsandMarkets analysis included in the report.

Reasons to Buy the Report:

The report is expected to help leaders/new entrants in the dark analytics market in the following ways:

1. The report segments the dark analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different regions.
2. The report will help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report will also help stakeholders understand the strategies of competitors and gain more insights to better their position in the market.



目次

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakdown of primaries 20
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 22
2.3 RESEARCH ASSUMPTIONS 24
2.4 LIMITATIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE DARK ANALYTICS MARKET 30
4.2 NORTH AMERICA: DARK ANALYTICS MARKET, BY COMPONENT 30
4.3 EUROPE: DARK ANALYTICS MARKET, BY BUSINESS APPLICATION 31
4.4 ASIA PACIFIC: DARK ANALYTICS MARKET, BY DEPLOYMENT MODE 31
4.5 REST OF THE WORLD: DARK ANALYTICS MARKET, BY VERTICAL 32
4.6 DARK ANALYTICS MARKET, BY VERTICAL & REGION 33

5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Rapid growth in data generated by organizations due to increasing adoption of IoT 35
5.2.1.2 Adoption of artificial intelligence and machine learning for dark data analysis 35
5.2.1.3 Dark data solutions enhancing organizational return on investment 35
5.2.2 RESTRAINTS 36
5.2.2.1 Non-uniformity of data 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Increasing investments in dark analytics technology by SMEs 36
5.2.4 CHALLENGES 36
5.2.4.1 Limited number of affordable dark analytics management and consulting firms 36
5.2.4.2 Presence of skill gap in the market 36
5.3 INDUSTRY TRENDS 37
5.3.1 INTRODUCTION 37
5.3.2 DATA CLASSIFICATION 37
5.3.3 CASE STUDIES 38
5.3.3.1 Case Study 1: Globalia implemented Datumize’s dark analytics solutions to streamline revenue and service level 38
5.3.3.2 Case Study 2: Etstur used Datameer’s solutions to personalize customer experience 38
5.3.3.3 Case Study 3: Airline company drives sales and increases revenue through Datumize’s solutions 39
5.3.3.4 Case Study 4: A global bank used the Pendo Data Platform to uncover its dark data 39

6 DARK ANALYTICS MARKET, BY COMPONENT 40
6.1 INTRODUCTION 41
6.2 SOLUTIONS 42
6.3 SERVICES 42
6.3.1 CONSULTING & SYSTEM INTEGRATION 43
6.3.2 TRAINING & SUPPORT 43
6.3.3 MANAGED SERVICES 43

7 DARK ANALYTICS MARKET, BY DEPLOYMENT MODE 44
7.1 INTRODUCTION 45
7.2 CLOUD 46
7.3 ON-PREMISES 46

8 DARK ANALYTICS MARKET, BY BUSINESS APPLICATION 47
8.1 INTRODUCTION 48
8.2 MARKETING 49
8.3 OPERATIONS 50
8.4 FINANCE 51
8.5 HUMAN RESOURCES 52
-
9 DARK ANALYTICS MARKET, BY VERTICAL 53
9.1 INTRODUCTION 54
9.2 RETAIL & E-COMMERCE 55
9.3 BFSI 56
9.4 HEALTHCARE 57
9.5 TRAVEL & HOSPITALITY 58
9.6 GOVERNMENT 59
9.7 TELECOMMUNICATION 60
9.8 OTHERS 61

10 REGIONAL ANALYSIS 62
10.1 INTRODUCTION 63
10.2 NORTH AMERICA 64
10.2.1 US 65
10.2.2 CANADA 65
10.3 EUROPE 67
10.3.1 UK 67
10.3.2 GERMANY 67
10.3.3 REST OF EUROPE 67
10.4 ASIA PACIFIC 70
10.4.1 CHINA 71
10.4.2 AUSTRALIA 71
10.4.3 JAPAN 71
10.4.4 REST OF ASIA PACIFIC 71
10.5 REST OF THE WORLD 73

11 COMPETITIVE LANDSCAPE 76
11.1 OVERVIEW 76
11.2 COMPETITIVE SCENARIO 77
11.2.1 NEW PRODUCT LAUNCHES 78
11.2.2 BUSINESS EXPANSIONS 79
11.2.3 MERGERS & ACQUISITIONS 79
11.2.4 AGREEMENTS & PARTNERSHIPS 80
11.3 MARKET RANKING ANALYSIS FOR THE DARK ANALYTICS MARKET 80
-
12 COMPANY PROFILES 81
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 IBM 81
12.2 SAP SE 84
12.3 AMAZON WEB SERVICES 87
12.4 MICRO FOCUS 90
12.5 DELL EMC 93
12.6 MICROSOFT 96
12.7 AVEPOINT 98
12.8 TERADATA 99
12.9 SYMANTEC 101
12.10 DATAMEER 103
12.11 IRI 104
12.12 SAS INSTITUTE 105
12.13 COMMVAULT 107
12.14 VERITAS 110
12.15 COHESITY 112
12.16 DATUMIZE 113
12.17 SYNERSCOPE 114
12.18 KEY INNOVATORS 115
12.18.1 KOMPRISE 115
12.18.2 LATTICE 115
12.18.3 QUANTTA ANALYTICS 115
12.18.4 ZOOMDATA 115
12.18.5 FORMCEPT 116
12.18.6 GLOBANET 116
12.18.7 ESDEBE CONSULTANCY 116
12.18.8 LEVI, RAY & SHOUP 116
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 117
13.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 117
13.2 DISCUSSION GUIDE 118
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 120
13.4 AVAILABLE CUSTOMIZATIONS 123
13.5 RELATED REPORTS 123
13.6 AUTHOR DETAILS 124

 

LIST OF TABLES

TABLE 1 DARK ANALYTICS MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 41
TABLE 2 DARK ANALYTICS SOLUTIONS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 42
TABLE 3 DARK ANALYTICS SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 42
TABLE 4 DARK ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2016-2023 (USD MILLION) 45
TABLE 5 CLOUD: DARK ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 46
TABLE 6 ON-PREMISES: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 46
TABLE 7 DARK ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION,
2016-2023 (USD MILLION) 48
TABLE 8 MARKETING: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 49
TABLE 9 OPERATIONS: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 50
TABLE 10 FINANCE: DARK ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 51
TABLE 11 HR: DARK ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 52
TABLE 12 DARK ANALYTICS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION) 55
TABLE 13 RETAIL & E-COMMERCE: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 55
TABLE 14 BFSI: DARK ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 56
TABLE 15 HEALTHCARE: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 57
TABLE 16 TRAVEL & HOSPITALITY: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 58
TABLE 17 GOVERNMENT: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 59
TABLE 18 TELECOMMUNICATION: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 60
TABLE 19 OTHER VERTICALS: DARK ANALYTICS MARKET SIZE, BY REGION,
2016-2023 (USD MILLION) 61
TABLE 20 DARK ANALYTICS MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 63
TABLE 21 NORTH AMERICA: DARK ANALYTICS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 65
TABLE 22 NORTH AMERICA: DARK ANALYTICS MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 65
TABLE 23 NORTH AMERICA: DARK ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2016-2023 (USD MILLION) 66
TABLE 24 NORTH AMERICA: DARK ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2016-2023 (USD MILLION) 66
TABLE 25 NORTH AMERICA: DARK ANALYTICS MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 66
TABLE 26 EUROPE: DARK ANALYTICS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 68
TABLE 27 EUROPE: DARK ANALYTICS MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 68
TABLE 28 EUROPE: DARK ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION,
2016-2023 (USD MILLION) 68
TABLE 29 EUROPE: DARK ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2016-2023 (USD MILLION) 69
TABLE 30 EUROPE: DARK ANALYTICS MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 69
TABLE 31 ASIA PACIFIC: DARK ANALYTICS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 71
TABLE 32 ASIA PACIFIC: DARK ANALYTICS MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 72
TABLE 33 ASIA PACIFIC: DARK ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION,
2016-2023 (USD MILLION) 72
TABLE 34 ASIA PACIFIC: DARK ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2016-2023 (USD MILLION) 72
TABLE 35 ASIA PACIFIC: DARK ANALYTICS MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 73
TABLE 36 REST OF THE WORLD: DARK ANALYTICS MARKET SIZE, BY COUNTRY,
2016-2023 (USD MILLION) 73
TABLE 37 REST OF THE WORLD: DARK ANALYTICS MARKET SIZE, BY COMPONENT,
2016-2023 (USD MILLION) 74
TABLE 38 REST OF THE WORLD: DARK ANALYTICS MARKET SIZE, BY BUSINESS APPLICATION, 2016-2023 (USD MILLION) 74
TABLE 39 REST OF THE WORLD: DARK ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016-2023 (USD MILLION) 74
TABLE 40 REST OF THE WORLD: DARK ANALYTICS MARKET SIZE, BY VERTICAL,
2016-2023 (USD MILLION) 75
TABLE 41 MARKET EVALUATION FRAMEWORK 77
TABLE 42 NEW PRODUCT LAUNCHES, 2015-2018 78
TABLE 43 BUSINESS EXPANSIONS, 2017-2018 79
TABLE 44 MERGERS & ACQUISITIONS, 2017-2018 79
TABLE 45 AGREEMENTS & PARTNERSHIPS, 2016-2018 80
TABLE 46 MARKET RANKING, 2017 80

 

LIST OF FIGURES

FIGURE 1 DARK ANALYTICS MARKET: RESEARCH DESIGN 18
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 3 DATA TRIANGULATION 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 6 ASSUMPTIONS 24
FIGURE 7 DARK ANALYTICS MARKET, BY COMPONENT, 2018 & 2023 (USD MILLION) 26
FIGURE 8 DARK ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018 & 2023 (USD MILLION) 27
FIGURE 9 DARK ANALYTICS MARKET, BY BUSINESS APPLICATION,
2018 & 2023 (USD MILLION) 27
FIGURE 10 DARK ANALYTICS MARKET, BY VERTICAL, 2018 & 2023 (USD MILLION) 28
FIGURE 11 DARK ANALYTICS MARKET IN ASIA PACIFIC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 12 INCREASING AMOUNT OF DARK DATA IS DRIVING THE GROWTH OF THE DARK ANALYTICS MARKET 30
FIGURE 13 THE SOLUTIONS COMPONENT SEGMENT PROJECTED TO LEAD THE NORTH AMERICA DARK ANALYTICS MARKET DURING THE FORECAST PERIOD 30
FIGURE 14 THE MARKETING BUSINESS APPLICATION SEGMENT PROJECTED TO LEAD THE EUROPE DARK ANALYTICS MARKET DURING THE FORECAST PERIOD 31
FIGURE 15 THE CLOUD DEPLOYMENT MODE SEGMENT EXPECTED TO LEAD THE ASIA PACIFIC DARK ANALYTICS MARKET DURING THE FORECAST PERIOD 31
FIGURE 16 THE HEALTHCARE VERTICAL SEGMENT PROJECTED TO LEAD THE ROW DARK ANALYTICS MARKET BY 2023 32
FIGURE 17 NORTH AMERICA ESTIMATED TO ACCOUNT FOR THE LARGEST SHARE OF THE DARK ANALYTICS MARKET IN 2018 33
FIGURE 18 DARK ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 34
FIGURE 19 DATA TYPES 37
FIGURE 20 THE SOLUTIONS COMPONENT SEGMENT PROJECTED TO LEAD THE DARK ANALYTICS MARKET DURING THE FORECAST PERIOD 41
FIGURE 21 THE ON-PREMISES DEPLOYMENT MODE SEGMENT PROJECTED TO GROW AT A HIGHER CAGR AS COMPARED TO THE CLOUD SEGMENT DURING THE FORECAST PERIOD 45
FIGURE 22 DARK ANALYTICS MARKET, BY BUSINESS APPLICATION,
2018 & 2023 (USD MILLION) 48
FIGURE 23 DARK ANALYTICS MARKET, BY VERTICAL, 2018-2023 (USD MILLION) 54
FIGURE 24 NORTH AMERICA PROJECTED TO LEAD THE DARK ANALYTICS MARKET FROM
2018 TO 2023 63
FIGURE 25 NORTH AMERICA DARK ANALYTICS MARKET SNAPSHOT 64
FIGURE 26 ASIA PACIFIC DARK ANALYTICS MARKET SNAPSHOT 70
FIGURE 27 COMPANIES MAJORLY ADOPTED THE NEW PRODUCT LAUNCH STRATEGY BETWEEN MARCH 2015 AND MAY 2018 76
FIGURE 28 IBM: COMPANY SNAPSHOT 81
FIGURE 29 SAP SE: COMPANY SNAPSHOT 84
FIGURE 30 AMAZON WEB SERVICES: COMPANY SNAPSHOT 87
FIGURE 31 MICRO FOCUS: COMPANY SNAPSHOT 90
FIGURE 32 MICROSOFT: COMPANY SNAPSHOT 96
FIGURE 33 TERADATA: COMPANY SNAPSHOT 99
FIGURE 34 SYMANTEC: COMPANY SNAPSHOT 101
FIGURE 35 SAS INSTITUTE: COMPANY SNAPSHOT 105
FIGURE 36 COMMVAULT: COMPANY SNAPSHOT 107

 

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プレスリリース

[プレスリリース原文]

Dark Analytics Market worth 867.7 million USD by 2023


July 16, 2018

The report "Dark Analytics Market by Component (Solutions, Services), Deployment Mode (Cloud, On-premises), Business Application (Marketing, Operations, Finance, Human Resources), Vertical (BFSI, Healthcare), and Region - Global Forecast to 2023", The dark analytics market size is estimated to be USD 278.3 million in 2018 and expected to reach USD 867.7 million by 2023, at a Compound Annual Growth Rate (CAGR) of 25.5% during the forecast period. The major factors driving the growth of the dark analytics market include the rapid growth in data generated by organizations due to increasing adoption of IoT, and adoption of Machine Learning and Artificial Intelligence for dark data analysis.

The marketing business application segment is estimated to account for the largest market share in 2018

The marketing business application segment is estimated to account for the largest market share in 2018. Marketing is one of the integral business applications of any organization. Organizations’ marketing activity generates enormous customer data through sources, such as websites, sales records, social media, and smartphones. This collected data holds the potential to be an organization’s most vital marketing resource, using which, an organization can create scalable and repeatable marketing processes. Dark analytics allows enterprises to use collected information to design tailor-made alternatives for consumers, based on their previous buying behavior. Changing enterprises focus from customer acquisition to customer experience is expected to lead to the growth of the dark analytics market for the marketing business application.

The Retail & E-commerce vertical is expected to grow at a higher rate during the forecast period

The retail and e-commerce vertical is expected to experience high growth during the forecast period. In retail industries, data is generated through multiple customer touchpoints. In addition to this, the advent of digital media for online shopping has led to the generation of a large volume of dark data. This dark data could provide vital insights to retailers. The analysis of this dark data provides growth opportunities for retailers and assists retailers to strengthen their presence in the competitive environment.

North America is expected to account for the largest market share during the forecast period

North America is expected to account for the largest market share during the forecast period. Countries in the North American region are early adopters of the dark analytics technology. In North America, various dark analytics startups are providing services to various industries that are propelling the growth of the dark analytics market. Moreover, leading analytics and cloud service providers are based in this region. The emergence of the AI technology and machine learning, increase in the adoption of IoT, and rise in the number of business applications are key factors projected to drive the growth of the dark analytics market in North America.

The major vendors covered in the dark analytics market include IBM (US), SAP (Germany), Amazon Web Services (US), Micro Focus (UK), Dell EMC (US), Microsoft (US), AvePoint (US), Teradata (US), Symantec (US), Datameer (US), IRI (US), SAS (US), Commvault (US), Veritas (US), Cohesity (US), Datumize (Spain), SynerScope (Netherlands), Komprise (US), Lattice (US), Quantta Analytics (India), Zoomdata (US), Formcept (India), Globanet (US), Esdebe Consultancy (UK), and Levi, Ray & Shoup (US).

 

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