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デジタルマーケティングソフトウェア市場:コンポーネント毎、ソフトウェア毎(CRMソフトウェア、Eメールマーケティングソフトウェア、ソーシャルメディア広告)、サービス毎、採用タイプ毎、企業規模毎、産業垂直市場毎、地域毎 - 2022年までの世界市場予測

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2017年11月US$4,950
シングルユーザライセンス
144 118

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のデジタルマーケティングソフトウェア市場に関する調査レポートです。

“Optimizing digital experiences to meet changing customer preferences is driving the Digital Marketing Software (DMS) market”

The DMS market size is expected to grow from USD 37.48 billion in 2017 to USD 74.96 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. This market is driven by personalized marketing material appealing to an individual customer, and the growth of social media and social advertising. On the other hand, security and privacy concerns for confidential data may restraint the DMS market growth.

“CRM software is expected to hold the major market size during the forecast period”

CRM plays an important role in any business process, as it holds and manages databases that are related to customers. The CRM software tracks customer's behavioural pattern and helps in sending personalized and automated messages. The evolving landscape of data across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process starting from sales tracking to sales forecasting; this software takes care of entire sales process such as lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth.

“Services segment is expected to grow at a higher CAGR during the forecast period”

Services considered for the DMS market are professional and managed services. These services assist organizations in deploying the solutions on their premises or the cloud. The services market is quite promising in the future due to various integration platforms. Services help organizations in building successful customer relationships by continuously supporting them through the business tenure. Digital marketing services offer organizations with several advantages, including the maximization of resource usage, enhancement of marketing project execution, and streamlining the marketing operations. The demand for services is said to be increasing in the enterprises as the adoption of managed and professional services is growing across major verticals.

“Asia Pacific (APAC) is expected to have high growth potential during the forecast period”

Being the most populated region in the world, APAC is expected to have a huge growth potential pertaining to DMS adoption. Major countries in this region, such as Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to close the skill gaps and adopt new digital technologies for better business operations. The growth in this region is primarily driven by the presence of half of the world’s mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the growth of the DMS market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:

- By company: Tier I - 50%, Tier II - 30%, and Tier III - 20%
- By designation: C-Level - 70%, D-Level - 18%, and Others - 12%
- By region: North America - 40%, Europe - 28%, APAC - 25%, MEA -5%, and Latin America - 2%.

The DMS ecosystem comprises major vendors, such as Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Research Coverage

The report includes in-depth competitive analysis of these key players in the DMS market, with their company profiles, recent developments, and key market strategies. The research report segments the DMS market by component (software and service), deployment type, organization size, industry vertical, and region.

Reasons to Buy the Report

The DMS market has been segmented on the basis of components (software and services), deployment types, organization sizes, industry verticals, and regions. The report will help leaders/new entrants in this market in the following ways:

1. The report segments the DMS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across various industries and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 11 players offering services in this market. In this section, market internals have been provided that can put them ahead of the competitors.



目次

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 16
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakdown of primaries 20
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 21
2.3 RESEARCH ASSUMPTIONS 23
2.4 LIMITATIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL MARKETING SOFTWARE MARKET 28
4.2 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE 28
4.3 DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE 29
4.4 DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE AND REGION 30
4.5 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Growth of social media and social advertising 33
5.2.1.2 Popularity of mobile advertising with increasing mobile devices 34
5.2.1.3 Personalized marketing materials appealing to each individual 34
5.2.1.4 Optimizing digital experiences to meet the changing customer preferences 34
5.2.2 RESTRAINTS 35
5.2.2.1 Security and privacy concerns for confidential data 35
5.2.3 OPPORTUNITIES 35
5.2.3.1 Evolving need of AI and big data analytics in digital marketing 35
5.2.3.2 Digital engagement through VR and AR 35
5.2.4 CHALLENGES 36
5.2.4.1 Integrating DMS tools with other business applications 36
5.2.4.2 Selection of relevant digital techniques and vendors 36
5.2.4.3 Varying structure of regulatory policies 36
5.2.4.4 Lack of digital skilled personnel 36
5.3 TECHNOLOGY INNOVATION, SMAC 37
5.4 DIGITAL MARKETING USE CASES 37
5.4.1 USE CASE #1 37
5.4.2 USE CASE #2 38
5.4.3 USE CASE #3 38

6 DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT 39
6.1 INTRODUCTION 40
6.2 SOFTWARE 41
6.3 SERVICES 41

7 DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE 43
7.1 INTRODUCTION 44
7.2 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE 45
7.3 EMAIL MARKETING SOFTWARE 45
7.4 SOCIAL MEDIA ADVERTISING 46
7.5 SEARCH MARKETING SOFTWARE 47
7.6 WEB CONTENT MANAGEMENT SOFTWARE 47
7.7 MARKETING AUTOMATION SOFTWARE 48
7.8 CAMPAIGN MANAGEMENT 49
7.9 VIDEO ADVERTISING 50

8 DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE 51
8.1 INTRODUCTION 52
8.2 PROFESSIONAL SERVICES 52
8.2.1 SUPPORT AND MAINTENANCE 53
8.2.2 SYSTEM INTEGRATION 54
8.2.3 TESTING AND OPTIMIZATION 55
8.2.4 TRAINING AND EDUCATION 55
8.3 MANAGED SERVICES 56
-
9 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE 58
9.1 INTRODUCTION 59
9.2 ON-PREMISES 60
9.3 CLOUD 60

10 DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE 62
10.1 INTRODUCTION 63
10.2 LARGE ENTERPRISES 64
10.3 SMALL AND MEDIUM-SIZED ENTERPRISES 64

11 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL 66
11.1 INTRODUCTION 67
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
11.3 TRANSPORTATION AND LOGISTICS 69
11.4 CONSUMER GOODS AND RETAIL 69
11.5 EDUCATION 70
11.6 HEALTHCARE 71
11.7 MANUFACTURING 71
11.8 MEDIA AND ENTERTAINMENT 72
11.9 TELECOM AND IT 73
11.10 TRAVEL AND HOSPITALITY 74
11.11 OTHERS 75

12 DIGITAL MARKETING SOFTWARE MARKET, BY REGION 76
12.1 INTRODUCTION 77
12.2 NORTH AMERICA 78
12.3 EUROPE 82
12.4 ASIA PACIFIC 85
12.5 MIDDLE EAST AND AFRICA 89
12.6 LATIN AMERICA 92

13 COMPETITIVE LANDSCAPE 96
13.1 INTRODUCTION 96
13.2 MARKET RANKING 97
13.3 COMPETITIVE SCENARIO 97
13.3.1 NEW PRODUCT/SERVICE LAUNCHES 97
13.3.2 BUSINESS EXPANSIONS 98
13.3.3 ACQUISITIONS 98
13.3.4 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 99
-
14 COMPANY PROFILES 101
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
14.1 ADOBE SYSTEMS 101
14.2 ORACLE 104
14.3 SAP 108
14.4 SALESFORCE 111
14.5 IBM 114
14.6 MARKETO 119
14.7 MICROSOFT 122
14.8 HUBSPOT 124
14.9 SAS INSTITUTE 127
14.10 ACT-ON SOFTWARE 130
*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis might not be captured in case of unlisted companies.
14.11 KEY INNOVATORS 132
14.11.1 SIMPLYCAST 132
14.11.1.1 BUSINESS OVERVIEW 132
14.11.1.2 key strategies 132

15 APPENDIX 133
15.1 INDUSTRY EXPERTS 133
15.2 DISCUSSION GUIDE 134
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 139
15.4 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 141
15.5 AVAILABLE CUSTOMIZATIONS 142
15.6 RELATED REPORTS 142
15.7 AUTHOR DETAILS 143

 

LIST OF TABLES

TABLE 1 DIGITAL MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE, 
2015-2022 (USD MILLION, Y-O-Y %) 25
TABLE 2 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 
2015-2022 (USD MILLION) 40
TABLE 3 SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 
2015-2022 (USD MILLION) 41
TABLE 4 SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 
2015-2022 (USD MILLION) 42
TABLE 5 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 
2015-2022 (USD MILLION) 44
TABLE 6 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 45
TABLE 7 EMAIL MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE,  BY REGION, 2015-2022 (USD MILLION) 46
TABLE 8 SOCIAL MEDIA ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 46
TABLE 9 SEARCH MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE,  BY REGION, 2015-2022 (USD MILLION) 47
TABLE 10 WEB CONTENT MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 48
TABLE 11 MARKETING AUTOMATION SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE,  BY REGION, 2015-2022 (USD MILLION) 48
TABLE 12 CAMPAIGN MANAGEMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 49
TABLE 13 VIDEO ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,  2015-2022 (USD MILLION) 50
TABLE 14 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,
2015-2022 (USD MILLION) 52
TABLE 15 PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY TYPE, 2015-2022 (USD MILLION) 53
TABLE 16 PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 53
TABLE 17 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 54
TABLE 18 SYSTEM INTEGRATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 54
TABLE 19 TESTING AND OPTIMIZATION MARKET SIZE, BY REGION,
2015-2022 (USD MILLION) 55
TABLE 20 TRAINING AND EDUCATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 56
TABLE 21 MANAGED SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,  2015-2022 (USD MILLION) 57
TABLE 22 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 
2015-2022 (USD MILLION) 59
TABLE 23 ON-PREMISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,  2015-2022 (USD MILLION) 60
TABLE 24 CLOUD: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 
2015-2022 (USD MILLION) 61
TABLE 25 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE,
2015-2022 (USD MILLION) 63
TABLE 26 LARGE ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,  2015-2022 (USD MILLION) 64
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 65
TABLE 28 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 
2015-2022 (USD MILLION) 67
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 68
TABLE 30 TRANSPORTATION AND LOGISTICS: DIGITAL MARKETING SOFTWARE MARKET SIZE,  BY REGION, 2015-2022 (USD MILLION) 69
TABLE 31 CONSUMER GOODS AND RETAIL: DIGITAL MARKETING SOFTWARE MARKET SIZE,  BY REGION, 2015-2022 (USD MILLION) 70
TABLE 32 EDUCATION: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 
2015-2022 (USD MILLION) 70
TABLE 33 HEALTHCARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 
2015-2022 (USD MILLION) 71
TABLE 34 MANUFACTURING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,  2015-2022 (USD MILLION) 72
TABLE 35 MEDIA AND ENTERTAINMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 73
TABLE 36 TELECOM AND IT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,  2015-2022 (USD MILLION) 73
TABLE 37 TRAVEL AND HOSPITALITY: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015-2022 (USD MILLION) 74
TABLE 38 OTHERS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 
2015-2022 (USD MILLION) 75
TABLE 39 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015-2022 (USD MILLION) 77
TABLE 40 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 79
TABLE 41 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,  2015-2022 (USD MILLION) 80
TABLE 42 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, 
2015-2022 (USD MILLION) 80
TABLE 43 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 81
TABLE 44 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 81
TABLE 45 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 81
TABLE 46 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION) 82
TABLE 47 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,
2015-2022 (USD MILLION) 82
TABLE 48 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 
2015-2022 (USD MILLION) 83
TABLE 49 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 
2015-2022 (USD MILLION) 83
TABLE 50 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 84
TABLE 51 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,  2015-2022 (USD MILLION) 84
TABLE 52 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE,  2015-2022 (USD MILLION) 84
TABLE 53 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL,  2015-2022 (USD MILLION) 85
TABLE 54 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,  2015-2022 (USD MILLION) 86
TABLE 55 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,  2015-2022 (USD MILLION) 87
TABLE 56 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 
2015-2022 (USD MILLION) 87
TABLE 57 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 88
TABLE 58 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 88
TABLE 59 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 88
TABLE 60 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION) 89
TABLE 61 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, 
BY COMPONENT, 2015-2022 (USD MILLION) 90
TABLE 62 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY SOFTWARE, 2015-2022 (USD MILLION) 90
TABLE 63 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY SERVICE, 2015-2022 (USD MILLION) 90
TABLE 64 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, 
BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 91
TABLE 65 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, 
BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 91
TABLE 66 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, 
BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 91
TABLE 67 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION) 92
TABLE 68 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,  2015-2022 (USD MILLION) 93
TABLE 69 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,  2015-2022 (USD MILLION) 93
TABLE 70 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,  2015-2022 (USD MILLION) 93
TABLE 71 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 94
TABLE 72 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 94
TABLE 73 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 94
TABLE 74 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION) 95
TABLE 75 MARKET RANKING FOR THE DIGITAL MARKETING SOFTWARE MARKET, 2017 97
TABLE 76 NEW PRODUCT/SERVICE LAUNCHES, 2017 98
TABLE 77 BUSINESS EXPANSIONS, 2017 98
TABLE 78 ACQUISITIONS, 2017 99
TABLE 79 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2017 99

 

LIST OF FIGURES

FIGURE 1 DIGITAL MARKETING SOFTWARE MARKET: MARKET SEGMENTATION 15
FIGURE 2 DIGITAL MARKETING SOFTWARE MARKET: RESEARCH DESIGN 18
FIGURE 3 DATA TRIANGULATION 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 DIGITAL MARKETING SOFTWARE MARKET: ASSUMPTIONS 23
FIGURE 7 DIGITAL MARKETING SOFTWARE MARKET, TOP 3 SEGMENTS DURING  THE FORECAST PERIOD 25
FIGURE 8 DIGITAL MARKETING SOFTWARE MARKET SHARE, BY REGION 26
FIGURE 9 GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT 27
FIGURE 10 THE DIGITAL MARKETING SOFTWARE MARKET IS EXPECTED TO DOUBLE ITSELF DURING THE FORECAST PERIOD 28
FIGURE 11 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 28
FIGURE 12 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD 29
FIGURE 13 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE, AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2017 30
FIGURE 14 MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 31
FIGURE 15 DIGITAL MARKETING SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 33
FIGURE 16 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING  THE FORECAST PERIOD 40
FIGURE 17 SOCIAL MEDIA ADVERTISING SOFTWARE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 44
FIGURE 18 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 52
FIGURE 19 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 59
FIGURE 20 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT
A HIGHER CAGR DURING THE FORECAST PERIOD 63
FIGURE 21 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
FIGURE 22 ASIA PACIFIC IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING 
THE FORECAST PERIOD 77
FIGURE 23 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 79
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 86
FIGURE 26 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE DIGITAL MARKETING SOFTWARE MARKET FOR 2014-2017 96
FIGURE 27 ADOBE SYSTEMS: COMPANY SNAPSHOT 101
FIGURE 28 ADOBE SYSTEMS: SWOT ANALYSIS 103
FIGURE 29 ORACLE: COMPANY SNAPSHOT 104
FIGURE 30 ORACLE: SWOT ANALYSIS 107
FIGURE 31 SAP: COMPANY SNAPSHOT 108
FIGURE 32 SAP: SWOT ANALYSIS 110
FIGURE 33 SALESFORCE: COMPANY SNAPSHOT 111
FIGURE 34 SALESFORCE: SWOT ANALYSIS 113
FIGURE 35 IBM: COMPANY SNAPSHOT 114
FIGURE 36 IBM: SWOT ANALYSIS 117
FIGURE 38 HUBSPOT: COMPANY SNAPSHOT 124
FIGURE 39 SAS INSTITUTE: COMPANY SNAPSHOT 127

 

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プレスリリース

[日本語訳](抄訳)

デジタルマーケティングソフトウェア市場は2022年に749億6000万ドルに

2017年11月29日
幅広い市場を対象としている調査会社マーケッツアンドマーケッツ(MarketsandMarkets)の調査レポート「デジタルマーケティングソフトウェア市場:コンポーネント毎、ソフトウェア毎(CRMソフトウェア、Eメールマーケティングソフトウェア、ソーシャルメディア広告)、サービス毎、採用タイプ毎、企業規模毎、産業垂直市場毎、地域毎 - 2022年までの世界市場予測は、デジタルマーケティングソフトウェア(DMS)の市場規模は2017年の374億8000万ドルから年平均成長率(CAGR)14.9%で成長し、2022年には749億6000万ドルに達するだろうと報告している。モバイル機器数の増加に伴ってソーシャルメディアやモバイル広告の人気が高まり、世界のDMS市場は大きく促進している。中小企業のDMS採用が増加したことも予測期間中のDMS市場を促進するだろう。

DMS市場の成長を最も大きく促進するのはメディアとエンターテインメントの垂直市場である。メディア企業は、様々な情報源からのデータ統合や解析のためにDMSに投資している。この垂直市場の成長は、ウェブトラフィックを増加させる有料検索やディスプレイチャネルなどの広告投資に対して最も効果的な動画、モバイル、ソーシャルチャネルの需要によるものである。メディアとエンターテインメントの垂直市場は、新しい顧客獲得のためのパーソナル化された体験を提供することでDMSのメリットを活用している。データと解析、Eメールマーケティング、マーケティングの自動化、メッセージング、ソーシャルメディアマーケティングは今後最も多く投資がなされる5つの分野であるだろう。そしてメディアとエンターテインメントの垂直市場はDMSベンダに投資すべき様々な成長機会を提供するだろう。

 

[プレスリリース原文]

Digital Marketing Software Market worth 74.96 Billion USD by 2022


November 29, 2017

The report "Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022", The DMS market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. Growing social media and popularity of mobile advertising with increasing number of mobile devices are main drives of the global DMS market. Moreover, the growing adoption of DMS by Small and Medium-sized Enterprises (SMEs) is expected to drive the DMS market during the forecast period.

The media and entertainment industry vertical is expected to hold the largest market size during the forecast period.

The media and entertainment vertical is a major contributor to the DMS market growth. Media companies invest in DMS for integrating the data and analytics from multiple sources. The growth of this vertical is due to the demand for video, mobile, and social channels which increase the web traffic and ensure best return on advertising investment delivery across paid search and display channels. The media and entertainment vertical is also reaping the benefits of DMS by providing customers with personalized experience for acquiring new subscribers with an aim to retain them. Data and analytics, email marketing, marketing automation, messaging, and social media marketing are 5 domains where this vertical is expected to invest heavily in the coming years. Hence, the media and entertainment vertical provides various growth opportunities for DMS vendors to invest in.

Social media advertising segment is expected to grow at the highest CAGR during the forecast period.

With the increasing usage of internet, a large number of customers are active on social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hence, these platforms help SMEs and large enterprises to interact with existing and potential customers in real time. Social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

Rapidly growing adoption of DMS solutions is expected to make North America the largest market in the global digital marketing software market

With an increasing adoption of DMS in consumer goods and retail, media and entertainment, manufacturing and other industry verticals in developed economies such as US and Canada, the DMS market is set to grow at a rapid pace in the region. The increasing market share of this segment is predominantly due to the high budget availability to spend on new technologies. One of the major factors driving the growth of the DMS market in North America is personalized marketing material appealing to an individual customer.

Major vendors in the DMS market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

 

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