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イベント管理ソフトウェア市場:ソフトウェア毎(イベント登録・発券用ソフトウェア、イベントプランニング用ソフトウェア、イベントマーケティング用ソフトウェア)、採用タイプ毎、企業規模毎、エンドユーザ毎、地域毎 - 2024年までの世界市場予測

Event Management Software Market by Component (Software (Event Registration and Ticketing Software, Event Planning Software, Event Marketing Software) and Service), Deployment Type, Organization Size, End User, and Region - Global Forecast to 2024

 

出版社 出版年月電子版価格 ページ数図表数
MarketsandMarkets
マーケッツアンドマーケッツ
2019年9月US$5,650
シングルユーザライセンス
148 87

サマリー

幅広い市場に関する調査レポートを出版しているマーケッツアンドマーケッツ(MarketsandMarkets)のイベント管理ソフトウェア市場に関する調査レポートです。

"“Growing demand for event automation and an increasing focus on gaining actionable business insights from events are driving the growth of event management software market”

MarketsandMarkets projects the event management software market to grow from USD 5.7 billion in 2019 to USD 11.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 15.0% from 2019 to 2024. This market is driven by the growing need for software to plan, manage, and automate the activities associated with events throughout its lifecycle. On the other hand, the integration issues of the software in the existing system or software packages of an organization is one of the major restraints for the event management software market.

Event management software is expected to hold the major market size during the forecast period.

The event management software refers to a wide range of software products used in the management of trade exhibitions, conferences, and events. It helps enhance the quality of events and provides enhanced visibility for event organizers. Managing events require many hours of hard work of the existing resources; therefore, to streamline the planning, scheduling, and event marketing processes, various organizations are opting for the event management software, which helps them in facilitating reliable and outstanding services to the attendees and customers at a lower cost. The event management software segment is divided further into venue management software, event registration & ticketing software, event planning software, event marketing software, analytics & reporting software, and others (mobile apps, content management, booking and billing, resource scheduling, visitor management, and catering).

On-premises deployment is expected to hold the major market size during the forecast period.

The on-premises deployment type refers to the installation of the event management software on the premises of an organization rather than at a remote facility. On-premises solutions are delivered with a one-time licensing fee, along with a service agreement. Furthermore, deployment of this solution requires huge infrastructure and a personal data center, which is affordable only for large organizations. Hence, SMEs often face the dilemma of choosing between the hosted and on-premises solutions. In spite of advantages, such as control over the system and data, and dedicated staff for maintenance and support, the on-premises deployment type has various drawbacks, which include high deployment costs and good infrastructure requirements that are not always possible for every organization. The growth of the on-premises deployment type is expected to be affected by the rapid development of cloud computing solutions.

North America is expected to hold the major market size during the forecast period.

North America consists of developed countries, such as the US and Canada. This region is open to the adoption of new and emerging technologies. Moreover, its strong financial position allows it to invest heavily to adopt the latest and leading tools & technologies for ensuring effective business operations. Such advantages help organizations in this region gain a competitive edge.

North America has the first-mover advantage in the adoption of new technologies, such as smartphones and cloud platforms. The factors expected to be driving the growth of the event management software market in North America are the stable economy, technological enhancements, and advanced the infrastructure costs. APAC is one of the fastest-growing regions and has a favorable market for event management software and service vendors. India, China, Australia, and Japan are significant contributors to the event management software market growth in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below as:

• By company type: Tier 1 – 25%, Tier 2 – 30%, and Tier 3 – 45%
• By designation: C-level – 40%, Director level – 35%, and Others – 25%
• By region: North America – 45%, Europe – 25%, APAC – 20%, RoW – 10%

The event management software ecosystem comprises major vendors, such as ACTIVE Network (US), Arlo (New Zealand), Attendify (US), Aventri (US), Bizzabo (US), Certain (US), Cvent (US), EventBank (US), EventBooking (US), Eventbrite (US), EventGeek (US), EventMobi (Canada), EventPro (Canada),  eventuosity (US), Eventzilla (US), Gather Technologies (US), Hubb (US), Hubilo (India), Meeting Evolution (US), Regpack (US), SignUpGenius (US), Social Tables (US), Ungerboeck Software (US), Whova (US), XING Events (Germany), and RainFocus (US).

Research Coverage

The report includes an in-depth competitive analysis of these key players in the event management software market, with their company profiles, product portfolios, recent developments, and key market strategies. The research report segments the event management software market by component (software and services), deployment type, organization size, end-user, and region.

Reasons to Buy the Report

The report on the global event management software market will help leaders/new entrants in the market in the following ways:

1. The report segments the event management software market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are split further across various industry verticals and regions.
2. The report helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to position their businesses better. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 26 major vendors in this market. In this section, market internals have been provided, that can put them ahead of the competitors.
 



目次

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKET SEGMENTATION 19
1.3.2 REGIONS COVERED 19
1.3.3 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY CONSIDERED 20
1.5 STAKEHOLDERS 21
2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Breakup of primaries 23
2.2 MARKET BREAKUP AND DATA TRIANGULATION 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 TOP-DOWN APPROACH 25
2.3.2 BOTTOM-UP APPROACH 26
2.4 MARKET FORECAST 26
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 27
2.6 ASSUMPTIONS FOR THE STUDY 28
2.7 LIMITATIONS OF THE STUDY 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE EVENT MANAGEMENT SOFTWARE MARKET 33
4.2 EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE 33
4.3 EVENT MANAGEMENT SOFTWARE MARKET, BY END USER 34
4.4 MARKET INVESTMENT SCENARIO 34

5 MARKET OVERVIEW AND INDUSTRY TRENDS 35
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Rising demand for event automation among marketers 36
5.2.1.2 Increased demand to capture actionable business insights from events 36
5.2.1.3 Growing use of social media for event marketing 36
5.2.1.4 Increasing adoption of advanced data analytics solutions 36
5.2.2 RESTRAINTS 37
5.2.2.1 Difficulty in integrating event management software with business systems 37
5.2.2.2 High initial cost associated with event management software 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Gamification of events to engage audience 37
5.2.3.2 Advancements in augmented and virtual reality 37
5.2.3.3 Use of AI and machine learning in event management 37
5.2.3.4 IoT as a facilitator in event management 38
5.2.4 CHALLENGES 38
5.2.4.1 Wide gap between organizers’ offerings and attendees’ needs 38
5.2.4.2 Lack of awareness of event management software 38
5.3 USE CASES 38
5.3.1 USE CASE #1 38
5.3.2 USE CASE #2 39
5.3.3 USE CASE #3 39
5.3.4 USE CASE #4 40
5.3.5 USE CASE #5 40
5.4 INNOVATION SPOTLIGHT 41
5.4.1 AUGMENTED REALITY AND VIRTUAL REALITY 41
5.4.2 ARTIFICIAL INTELLIGENCE 41
5.4.3 SMART DISPLAYS 41
5.4.4 WEARABLE TECHNOLOGY 41
5.4.5 INTERNET OF THINGS 42
5.4.6 RADIO FREQUENCY IDENTIFICATION 42
6 EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT 43
6.1 INTRODUCTION 44
6.2 SOFTWARE 45
6.2.1 GROWING DEMAND FOR EVENT MANAGEMENT SOFTWARE TO STREAMLINE PLANNING, SCHEDULING, AND EVENT MARKETING PROCESSES OF VARIOUS ORGANIZATIONS AND FACILITATE RELIABLE AND OUTSTANDING SERVICES TO ATTENDEES AND CUSTOMERS AT A LOWER COST 45

6.2.2 EVENT PLANNING SOFTWARE 46
6.2.3 VENUE MANAGEMENT SOFTWARE 46
6.2.4 EVENT REGISTRATION AND TICKETING SOFTWARE 46
6.2.5 EVENT MARKETING SOFTWARE 46
6.2.6 ANALYTICS AND REPORTING SOFTWARE 47
6.2.7 ONSITE TECHNOLOGY 47
6.2.8 CONTENT MANAGEMENT SOFTWARE 47
6.2.9 VISITOR MANAGEMENT SOFTWARE 47
6.2.10 OTHERS 47
6.3 SERVICES 48
6.3.1 PROFESSIONAL SERVICES 49
6.3.1.1 Consulting 50
6.3.1.1.1 Consulting services help organizations in understanding the capabilities of various software and deciding how to implement a particular software 50
6.3.1.2 Deployment and integration 51
6.3.1.2.1 Deployment and integration services help reduce the complexities in configuring the software in the existing system 51
6.3.1.3 Support and maintenance 52
6.3.1.3.1 Support and maintenance services enhance the product knowledge base by receiving feedbacks through interviews and surveys 52
6.3.2 MANAGED SERVICES 52
6.3.2.1 MSPs help to reduce the cost of the network infrastructure maintenance and enable organizations to concentrate on their core businesses 52
7 EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT TYPE 54
7.1 INTRODUCTION 55
7.2 CLOUD 56
7.2.1 CLOUD SERVICES HELP IN REDUCING THE OVERALL COSTS WHILE PROVIDING HIGHLY FLEXIBLE AND SCALABLE ACCESS TO EVENT MANAGEMENT SOLUTIONS THROUGH THE HOSTED IT INFRASTRUCTURE OF THE CSPS 56
7.3 ON-PREMISES 57
7.3.1 HIGHER ADOPTION OF ON-PREMISES DEPLOYMENT TYPE DUE TO THE SECURITY AND PRIVACY CONCERNS IN THE CLOUD DEPLOYMENT TYPE 57
8 EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE 58
8.1 INTRODUCTION 59
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 60
8.2.1 SMES PREFERRING THE CLOUD DEPLOYMENT TYPE TO REDUCE THEIR IT INFRASTRUCTURE COST AND FOCUS ON THEIR CORE ACTIVITIES 60

8.3 LARGE ENTERPRISES 61
8.3.1 SURGE IN SCALABLE PRODUCTS AND ADDITION OF NEW FEATURES FOR ORGANIZING EVENTS TO INCREASE THEIR DEMAND AMONG LARGE ENTERPRISES 61
9 EVENT MANAGEMENT SOFTWARE MARKET, BY END USER 62
9.1 INTRODUCTION 63
9.2 EVENT ORGANIZERS AND PLANNERS 64
9.2.1 EVENT ORGANIZERS AND PLANNERS TO HELP ORGANIZERS IN THE MANAGEMENT OF THE COMPLETE EVENT LIFE CYCLES 64
9.3 CORPORATE 65
9.3.1 EVENT MANAGEMENT SOFTWARE HELPS CORPORATES CONTROL THE CHAOS AND SIMPLIFY THEIR EVENT TASKS 65
9.4 GOVERNMENT 66
9.4.1 EVENT MANAGEMENT SOFTWARE FOR THE GOVERNMENT SEGMENT INCLUDES A ROBUST SOFTWARE THAT SERVES THOUSANDS OF USERS AND HANDLES EVENTS 24/7, WITH DEEP INSIGHTS INTO ONLINE REPORTING AND ANALYSIS 66
9.5 EDUCATION 67
9.5.1 EVENT MANAGEMENT SOFTWARE FOR THE EDUCATION INDUSTRY HELPS STREAMLINE THE EVENTS AND OPTIMIZE THE USE OF CLASSROOMS AND VENUE OPERATIONS 67
9.6 OTHERS 68
10 EVENT MANAGEMENT SOFTWARE MARKET, BY REGION 69
10.1 INTRODUCTION 70
10.2 NORTH AMERICA 71
10.2.1 UNITED STATES 74
10.2.1.1 Venture capital firms are looking forward to investing in new and innovative event technology firms in the United States 74
10.2.2 CANADA 74
10.2.2.1 Canada being an education hub with various universities and colleges to provide opportunities for event management professionals 74
10.3 EUROPE 75
10.3.1 UNITED KINGDOM 77
10.3.1.1 Growth opportunity for the event management software market in the UK due to the country being a world leader in outdoor activities and events 77
10.3.2 GERMANY 78
10.3.2.1 BFSI, healthcare, chemical, trading and services, and automobile are expected to be major contributors to the growth of the event management software market in Germany 78
10.3.3 REST OF EUROPE 78

10.4 ASIA PACIFIC 78
10.4.1 JAPAN 82
10.4.1.1 Japan offers highly advanced infrastructure and amenities to event organizers 82
10.4.2 CHINA 82
10.4.2.1 Increasing investment in the hospitality sector to provide opportunity for event organizers in China 82
10.4.3 AUSTRALIA AND NEW ZEALAND 82
10.4.3.1 Government initiatives encouraging the adoption of event management in Australia and New Zealand 82
10.4.4 REST OF ASIA PACIFIC 82
10.5 MIDDLE EAST AND AFRICA 83
10.5.1 KINGDOM OF SAUDI ARABIA 85
10.5.1.1 Kingdom of Saudi Arabia offers advanced infrastructure with modern facilities, sophisticated hotels, and government support for the event industry 85
10.5.2 UNITED ARAB EMIRATES 86
10.5.2.1 UAE offering world-class infrastructure facilities and sustained investments to help efficiently conduct international events 86
10.5.3 SOUTH AFRICA 86
10.5.3.1 South Africa is attracting various enterprises and event stakeholders, including meeting planners and delegates across the globe 86
10.5.4 REST OF MIDDLE EAST AND AFRICA 86
10.6 LATIN AMERICA 86
10.6.1 BRAZIL 89
10.6.1.1 Large investments for constructing convention centers and hotels would boost the business tourism and event industry in Brazil 89
10.6.2 MEXICO 89
10.6.2.1 Mexico offering various competitive advantages, such as excellent connectivity, competitive pricing of hotels, world-class convention centers, and matured supply chain, to event organizers 89
10.6.3 REST OF LATIN AMERICA 89
11 COMPETITIVE LANDSCAPE 90
11.1 COMPETITIVE LEADERSHIP MAPPING OVERVIEW 90
11.1.1 VISIONARY LEADERS 90
11.1.2 DYNAMIC DIFFERENTIATORS 90
11.1.3 INNOVATORS 90
11.1.4 EMERGING COMPANIES 91

12 COMPANY PROFILES 92
(Business Overview, Solution, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 ACTIVE NETWORK 92
12.2 AVENTRI 95
12.3 CVENT 99
12.4 EVENTBRITE 102
12.5 XING EVENTS 106
12.6 ARLO 109
12.7 ATTENDIFY 110
12.8 RAINFOCUS 111
12.9 BIZZABO 113
12.10 CERTAIN 115
12.11 EVENTBANK 118
12.12 EVENTBOOKING 119
12.13 EVENTGEEK 121
12.14 EVENTMOBI 122
12.15 GATHER TECHNOLOGIES 124
12.16 HUBB 126
12.17 MEETING EVOLUTION 128
12.18 REGPACK 129
12.19 SIGNUPGENIUS 130
12.20 UNGERBOECK SOFTWARE 132
12.21 WHOVA 135
12.22 EVENTPRO 136
12.23 EVENTUOSITY 137
12.24 EVENTZILLA 138
12.25 HUBILO 139
*Details on Business Overview, Solutions, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 140
13.1 DISCUSSION GUIDE 140
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 144
13.3 AVAILABLE CUSTOMIZATIONS 146
13.4 RELATED REPORTS 146
13.5 AUTHOR DETAILS 147

 

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE (2015–2017) 20
TABLE 2 FACTOR ANALYSIS 26
TABLE 3 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 44
TABLE 4 SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 45
TABLE 5 SERVICES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 48
TABLE 6 SERVICES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY TYPE,
2017–2024 (USD MILLION) 49
TABLE 7 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 49
TABLE 8 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 50
TABLE 9 CONSULTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 51
TABLE 10 DEPLOYMENT AND INTEGRATION MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 51
TABLE 11 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 52
TABLE 12 MANAGED SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 53
TABLE 13 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2017–2024 (USD MILLION) 55
TABLE 14 CLOUD: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 56
TABLE 15 ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 57
TABLE 16 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE,
2017–2024 (USD MILLION) 59
TABLE 17 SMALL AND MEDIUM-SIZED ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 60
TABLE 18 LARGE ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 61
TABLE 19 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER,
2017–2024 (USD MILLION) 63
TABLE 20 EVENT ORGANIZERS AND PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 64
TABLE 21 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 65
TABLE 22 GOVERNMENT: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 66
TABLE 23 EDUCATION: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 67
TABLE 24 OTHERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 68
TABLE 25 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 70
TABLE 26 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 72
TABLE 27 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 72
TABLE 28 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 72
TABLE 29 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 73
TABLE 30 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 73
TABLE 31 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY END USER, 2017–2024 (USD MILLION) 73
TABLE 32 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION) 74
TABLE 33 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 75
TABLE 34 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 75
TABLE 35 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 76
TABLE 36 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 76
TABLE 37 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 76
TABLE 38 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER,
2017–2024 (USD MILLION) 77
TABLE 39 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 77
TABLE 40 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 79
TABLE 41 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 80
TABLE 42 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 80
TABLE 43 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 80
TABLE 44 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 81
TABLE 45 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER, 2017–2024 (USD MILLION) 81
TABLE 46 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 81
TABLE 47 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 83
TABLE 48 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 83
TABLE 49 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 84
TABLE 50 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 84
TABLE 51 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 84
TABLE 52 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY END USER, 2017–2024 (USD MILLION) 85
TABLE 53 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY COUNTRY, 2017–2024 (USD MILLION) 85
TABLE 54 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY COMPONENT, 2017–2024 (USD MILLION) 87
TABLE 55 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY SERVICE, 2017–2024 (USD MILLION) 87
TABLE 56 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 87
TABLE 57 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 88
TABLE 58 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 88
TABLE 59 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER, 2017–2024 (USD MILLION) 88
TABLE 60 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 89

 

LIST OF FIGURES

FIGURE 1 EVENT MANAGEMENT SOFTWARE MARKET: RESEARCH DESIGN 22
FIGURE 2 EVENT MANAGEMENT SOFTWARE MARKET:
BOTTOM-UP AND TOP-DOWN APPROACHES 25
FIGURE 3 EVALUATION CRITERIA 27
FIGURE 4 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET SIZE,
2017–2024 (USD MILLION) 30
FIGURE 5 TOP 3 SEGMENTS WITH THE HIGHEST MARKET SHARES IN 2019 31
FIGURE 6 EVENT MANAGEMENT SOFTWARE MARKET: REGIONAL SNAPSHOT 31
FIGURE 7 INCREASING SPENDING ON EVENTS TO DRIVE THE GLOBAL EVENT MANAGEMENT SOFTWARE MARKET GROWTH 33
FIGURE 8 PROFESSIONAL SERVICES SEGMENT TO DOMINATE THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE FORECAST PERIOD 33
FIGURE 9 EVENT ORGANIZERS AND PLANNERS SEGMENT TO DOMINATE THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE FORECAST PERIOD 34
FIGURE 10 BEST MARKET FOR INVESTMENT DURING THE FORECAST PERIOD 34
FIGURE 11 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
EVENT MANAGEMENT SOFTWARE MARKET 35
FIGURE 12 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 44
FIGURE 13 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 48
FIGURE 14 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 50
FIGURE 15 CLOUD DEPLOYMENT TYPE TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 55
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 59
FIGURE 17 EVENT ORGANIZERS AND PLANNERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 18 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 70
FIGURE 19 NORTH AMERICA: MARKET SNAPSHOT 71
FIGURE 20 ASIA PACIFIC: MARKET SNAPSHOT 79
FIGURE 21 EVENT MANAGEMENT SOFTWARE MARKET (GLOBAL)
COMPETITIVE LEADERSHIP MAPPING, 2019 91
FIGURE 22 ACTIVE NETWORK: SWOT ANALYSIS 94
FIGURE 23 AVENTRI: SWOT ANALYSIS 98
FIGURE 24 CVENT: SWOT ANALYSIS 101
FIGURE 25 EVENTBRITE: COMPANY SNAPSHOT 102
FIGURE 26 EVENTBRITE: SWOT ANALYSIS 104
FIGURE 27 XING EVENTS: SWOT ANALYSIS 108
 

 

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